scholarly journals SOCIAL MEDIA AND STUDENTS’ CHOICE OF HIGHER EDUCATION INSTITUTION

2021 ◽  
Vol 6 (4) ◽  
Author(s):  
Hedda Martina Šola ◽  
Tayyaba Zia
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Online Social Networks ◽  
Quantitative Research ◽  
Small Sample Size ◽  
Education Institution ◽  
Positive Influence ◽  
Small Sample ◽  
Quantitative Research Methods ◽  
Social Media Site

Over the past decade, online social networks (OSN) have become ingrained in our daily lives. They have changed the way young people live and become one of the most important means of communication and entertainment. The use of social media by teens and young adults is on the rise. Higher education institutions recognise the value of social media as a tool of communication to provide information to target students and use its platforms to advertise their programmes to prospective students. Students also use Social Media and Facebook to access and analyse information to make informed study decisions. The current study examines how social media in general, and Facebook in particular, influences students' choice of study programme and Higher Education Institute (HEI). Quantitative research methods were employed as being most appropriate for this particular study. A total of 170 students from Oxford Business College (OBC), U.K., participated voluntarily in the survey; sixty-three (63) male and one hundred and seven (107) female students. All students completed a survey questionnaire based on four sections (A, B, C and D) comprising fifteen questions primarily based on the Likert scale. Simple descriptive statistics and SPSS were used to identify and analyse the factors students considered most important (influential) in their (the students’) choice of programme of study and HEI. The most popular social media site was Facebook, followed by Instagram. In regards to influence, Facebook seems to be more influential than other social media sites. It is also obvious that Facebook has been used as a marketing tool by the majority of HEIs. We do not make any claims regarding the generalisability of our study’s findings because of the small sample size and convenience sampling used in the study. However, the results generally support what is already known about the most popular social media site - Facebook - as having a positive influence on students’ choice of programme and Higher Education Institute. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0892/a.php" alt="Hit counter" /></p>

scholarly journals THE FACTORS EFFECT ON BRAND EQUITY IN HIGHER EDUCATION

2021 ◽  
Vol 51 (03) ◽  
Author(s):  
NGUYỄN VĂN THANH TRƯỜNG
Keyword(s):  
Higher Education ◽  
Brand Equity ◽  
Quantitative Research ◽  
Academic Staff ◽  
Research Result ◽  
Education Institution ◽  
Perceived Quality ◽  
Quantitative Research Methods ◽  
Managerial Implications ◽  
Quality In Higher Education

An issue of university development is the increasing stratification that significantly affects a higher education institution's enrollment and benefit. The higher education institution has realized that the brand increases recognized as an essential determinant of learner choice. The study identifies the components of perceived quality in higher education and examines the model of perceived quality and reputation effect on brand equity. With qualitative and quantitative research methods, the results confirm the four-factor structure of perceived quality and reputation influence brand equity in the higher education sector. The study asserts that perceived quality is considered a reflective construct, including library services, dining service, physical facilities, and academic staff responsiveness. Some managerial implications are proposed based on the research result.

scholarly journals HR competencies at a merged Higher Education Institution

2010 ◽  
Vol 8 (1) ◽  
Author(s):  
Cecile M. Schultz
Keyword(s):  
Higher Education ◽  
Human Resource ◽  
Balanced Scorecard ◽  
Quantitative Research ◽  
Education Institution ◽  
Target Population ◽  
Research Strategy ◽  
Higher Education Institution ◽  
Box Plots ◽  
Hr Competencies

Orientation: Certain human resource (HR) competencies are essential to assist with the dynamics of change in the higher education landscape.Research purposes: The aim of this study was to determine the HR competencies at a merged higher education institution. Other objectives were to establish the satisfaction of academics, administrative staff and management regarding the HR competencies and the importance thereof.Motivation for the study: Human resource professionals require assistance by providing HR competencies necessary to add value at a merged higher education institution.Research designs, approaches and methods: A quantitative research design was employed as the research strategy. The questionnaire was based on the literature, the business plan and the HR balanced scorecard report. The target population was 1363 permanent staff on one campus and the response rate was 28%. A principal factor analysis, spider charts and box plots were utilised for data analysis. The results indicated business knowledge, HR practices, personal skills and management skills as the vital HR competencies.Practical implications: Staff were not satisfied with the current HR competencies and consequently this necessitated attention to improve the deficient areas.Contribution: This study shows that limited research was done with regard to HR competencies in the South African higher education backdrop.

scholarly journals Hubungan Motif dan Kepuasan Penggunaan Media Sosial Instagram di Mahasiswa Komunikasi Penyiaran Islam Angkatan 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 74-78
Author(s):  
Ngudi Ambar Sari ◽  
Bukhari Bukhari ◽  
Usman Usman ◽  
Prima Kurinati Hamzah
Keyword(s):  
Social Media ◽  
User Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Research Methods ◽  
The Public ◽  
Media Usage ◽  
Active User ◽  
The Relationship

Instagram is one of the most popular social media for the public. One difference between Instagram and other social media, is that instamam is more likely to be used to find information and share information with users than to interact directly with fellow users. The purpose of this study is to find out and explain the motives and active user satisfaction in using Instagram social media and find out the relationship between the motives and satisfaction of Instagram social media usage. This study uses use and gratification theory which assumes that individuals have certain goals in using media. The method used in this research is quantitative research methods. The data collection tool is the questionnaire has been validated. The research sample was 70 people. The sampling technique is simple random sampling. The statistic test that the researchers used was the Partial Correlation Test (Pearson Product Moment). Data is processed using SPSS version 20. The results of this study indicate users want to get information and knowledge that is happening at the present time. Information satisfaction becomes the most obtained by Instagram social media users. Overall Instagram social media has given satisfaction to users and there is a significant relationship between motives and satisfaction.

scholarly journals Management of Process and Infrastructure in Higher Education Institution

2019 ◽  
Vol 5 (1) ◽  
pp. 27
Author(s):  
Ekaterine Gulua
Keyword(s):  
Higher Education ◽  
Quantitative Research ◽  
Education Institution ◽  
Human Potential ◽  
State University ◽  
University Management ◽  
Chi Square ◽  
Higher Education System ◽  
Open Questions ◽  
Academic Personnel

The work is dedicated to analyzing the management challenges of higher education institutions, which are discussed from two different angles: the management process and its supporting - ergonomic and infrastructural issues. The work is accomplished under the auspices of the Human Potential Management Laboratory at Ivane Javakhishvili Tbilisi State University. The present work is a continuation of the previous research items, which were devoted to studying the perceptions of university challenges. The work is based on the qualitative analysis of the Georgian higher education system and Ivane Javakhishvili Tbilisi State University management mechanisms, also the research analysis on the attitude towards the current challenges of TSU Economics and Business Faculty students and the academic personnel. 62% of the total composition of the academic personnel participated in the surve. The questionnaire included 48 closed and two open questions. The data was developed in the program "SPSS-Statistics”. Preliminary hypotheses have been verified by statistical methods. Person correlation test, the Chi-square tests and linear regression, namely the ANOVA test are used to analyse the results. The analysis of the challenges based on the qualitative and quantitative research became the basis of searching ways to improve the management strategy of higher educational institutions. The challenges identified in the work and the suggested recommendations will help the stakeholders interested in the issue/field.

scholarly journals The Perceived Value of Higher Education and University Competitiveness - The Rubik Cube Metaphor

2021 ◽  
Vol 7 (1) ◽  
pp. 33-59
Author(s):  
Costinel Dobre ◽  
Gheorghe Preda ◽  
Anca Milovan ◽  
Remus Ionut Naghi ◽  
Sorin Ioan Prada
Keyword(s):  
Higher Education ◽  
Relationship Marketing ◽  
Quantitative Research ◽  
Perceived Value ◽  
Positive Influence ◽  
Integrated Marketing ◽  
Measurement Scales ◽  
Relational Value ◽  
Fierce Competition

Purpose. Over the past two decades, concerned with how stakeholders perceive the value of their services, universities have adopted entrepreneurial orientations and relationship marketing approaches into their activities. The fierce competition on the global higher education market, forced university managers to innovate, to look for new ways to build their offer. Relationship marketing and the knowledge regarding the stakeholders, primarily the students’ perception of their offerings, can provide universities with a competitive advantage. As such, university managers need to carry out satisfaction surveys, inquiries regarding the universities image or the perceived value of the academic programs and services offered, need to plan and organize offline and online integrated marketing communication campaigns. Methodology/Design/Approach. Based on the resemblance of perceived value with a Rubik's cube, university marketers can constantly innovate through the way they match the various dimensions of perceived value or facets of the cube to meet the stakeholders’ expectations. Result /Findings. This research highlights the dimensions of the perceived value of the educational offer and determines the extent to which factors such as the university image, the source of financing the studies and the duration of the student - university relationship have an influence on the perception of value. For this purpose we conducted a quantitative research on a sample of 320 students from the largest faculty from the West University of Timișoara, Romania. To perform the statistical data analysis, the following steps were carried out: (1) the reliability of the measurement scales analysis; (2) the opportunity to perform the factorial analysis verification; (3) the exploratory and confirmatory factor analysis and (4) the research hypotheses testing. Research results showed that the perceived relational value affects the student’s perceptions on the quality of learning, the usefulness and quality of the acquired knowledge, the employment opportunities. The institutional image has a positive influence on the perceived value of the educational offer. For university or faculty managers, it is important to know how to combine the various facets of the perceived value-technical value, relational value, social value, temporal value- in order to provide the value expected by their stakeholders, primarily by students.

scholarly journals PENGARUH HUBUNGAN PEMASARAN KEWIRAUSAHAAN, KECEPATAN INOVASI, DAN KEUNGGULAN POSISI UNTUK PENINGKATAN KINERJA PEMASARAN

2019 ◽  
Vol 9 (2) ◽  
pp. 80-93
Author(s):  
Irfan Wildzan Muafa ◽  
Putri Inggrid Maria Risamasu
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Positive Influence ◽  
Variable Speed ◽  
Quantitative Research Methods ◽  
Entrepreneurial Marketing ◽  
Marketing Performance ◽  
Central Java ◽  
Food And Beverage

The research this time aims to examine the effect of Entrepreneurship Marketing on the Marketing Performance of a food and beverage SME through the Speed of Innovation variable and also through the variable Excellence of the position of an SME. The research carried out 150 samples of food and beverage SMEs in Semarang , Central Java from a population of 1488 food and beverage SMEs. This study uses descriptive quantitative research methods. This study found that entrepreneurial marketing has a positive influence on the innovation speed and also has a positive influence on position advantage. And the superiority of the position advantage has a positive influence on marketing performance. So that it can be concluded that entrepreneurship marketing can affect marketing performance through variable speed of innovation and also position superiority

scholarly journals Pemanfaatan media crocodile physics dalam pembelajaran untuk meningkatkan pemahaman konsep fisika

2020 ◽  
Vol 1 (1) ◽  
pp. 1-5
Author(s):  
Siwi Puji Astuti ◽  
Alhidayatuddiniyah TW ◽  
Santy Handayani
Keyword(s):  
Experimental Design ◽  
Learning Process ◽  
Quantitative Research ◽  
Positive Influence ◽  
Communication Tool ◽  
Quantitative Research Methods ◽  
First Semester ◽  
Analysis Technique ◽  
Physics Concepts ◽  
The Media

Learning media is a communication tool both print and audiovisual that is used to convey the material that will be delivered by educators to students in the learning process. The use of media as learning should receive special attention from educators in each learning process. If the media as a learning tool used is very interesting, it does not rule out the possibility that students will better understand the concepts that will be delivered in the learning process to the fullest. Media that can be used in learning physics one of which is Crocodile Physics. This research was conducted to determine the positive effect of using Crocodile Physics media in learning on understanding physics concepts. The study was conducted at Indraprasta PGRI University in 2018. The population is the first semester students of the 2018/2019 academic year. The researcher used quantitative research methods. The experimental design used is classical experimental design. The data analysis technique used is the Independent sample t-test using the SPSS 16 program. The research hypothesis to be tested is that there is a positive influence on the use of Crocodile Physics media in learning to understand physics concepts. The results of the calculation of the study have a sig value of 0.00 < 0.05 which states that there is a positive influence on the use of Crocodile Physics media in learning towards understanding physics concepts. Therefore the results of the study state that there is a positive influence on the use of Crocodile Physics media in learning towards understanding physics concepts.

scholarly journals PENGARUH BUDAYA ORAGANISASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN ( Studi Kasus Pada PT. SNS Cabang Madiun)

2018 ◽  
Vol 1 (1) ◽  
pp. 28
Author(s):  
Budi Santoso ◽  
Karuniawati Hasanah
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Quantitative Research Methods ◽  
Significant Positive Influence

<p>This study aims to determine the effect of leadership and organizational culture on employee performance at PT. SNS Madiun. The method used in this study using quantitative research methods. And samples used in this study as many as 45 employees. Based on the results of multiple linear regression analysis obtained that the Organizational Culture and Leadership Significant positive influence on employee performance. The better the culture of the organization, then the employee's performance will increase. Leadership positive influence on employee performance means that if the leadership is getting better, then the employee's performance will increase.  </p><p><br /><strong>Keywords:</strong> Organizational Culture, Leadership, Employee Performance</p>

Factors influencing the intention to use social media for work-related purposes at a South African higher education institution

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Liezel Cilliers ◽  
Willie T. Chinyamurindi ◽  
Kim Viljoen
Keyword(s):  
Higher Education ◽  
Social Media ◽  
South African ◽  
Education Institution ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Higher Education Institution ◽  
Media Usage ◽  
Work Related ◽  
Use Of Social Media

Orientation: The rapid development of information communication technology (ICT) has changed much of contemporary society. ICT’s influence extends to the working context with ramifications not only for employees but also for the entire organisation.Research purpose: The primary purpose of this research was to investigate the behavioural intention of a sample of employees at a traditional higher education institution to make use of social media within the workplace.Motivation for the study: Social media has become a common tool within society for communication and networking purposes. An understanding of the factors that influence behavioural intention to use social media within the workplace can assist the organisation to better manage social media usage within the workplace.Research design, approach and method: The research adopted the positivism paradigm with a quantitative research approach. The data were analysed making use of exploratory factor analysis and multiple regression analysis. A traditional higher education institution was chosen as the research site for the study, relying on a convenience sample (n = 134) and data gathered using the work-related social media scale and behavioural intention to use scale.Main findings: Although most employees make use of social media for problem-solving and communication purposes already in the workplace, organisations should allow their employees to help manage their reputation on social media.Practical and managerial implications: An understanding of the factors that influence behavioural intention to use social media within the workplace can serve as a useful precursor for both employee and organisational-specific interventions. This study has specific relevance to the use of ICT platforms, such as social media, in traditional higher education institutions in South Africa. The study’s results are therefore useful to both employees as end-users and managers as drivers of such interventions in the workplace.Contribution: This study is one of the first within a South African work context to investigate social media usage in a traditional higher education institution and proposes a workplace social media usage framework (WSMUF) that helps not only employees but also the entire organisation to predict intention to use social media in the workplace.

The use of social media by South African organisations

2018 ◽  
Vol 15 (2) ◽  
pp. 198-210 ◽  
Author(s):  
Nomusa Nomhle Dlamini ◽  
Kevin Johnston
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Quantitative Research ◽  
Brand Management ◽  
Research Question ◽  
Management Tool ◽  
Content Type ◽  
Quantitative Research Methods ◽  
Main Research

Purpose The purpose of this paper is to present how organisations in South Africa are using social media. The paper further explores the value of social media to South African organisations and if it is important for an organisation to have a social media presence. Design/methodology/approach The study used quantitative research methods to answer the main research question and sub-questions. Findings The data collected revealed that most organisations in South Africa are using social media for free advertising, CRM and marketing. The popular social media sites used by these organisations are Facebook and Twitter, with LinkedIn increasing in popularity. The data further revealed that social media is important in organisations for relationship building, contact keeping advertising, marketing, attracting customers, brand management and information gathering. Research limitations/implications The role of social media is changing, it was initially a marketing tool, but the findings revealed that majority of organisations are using social media for free advertising, CRM and marketing. Social media is an easy CRM tool that offers effective and efficient capabilities. Practical implications It is important to use integrate social media with the organisations processes to market and advertise new products, it is an instant and cost-saving way of communicating with customers, and helps in reaching and attracting new customers. Social implications Social media is important for keeping contact and building relationships with customers, advertising and marketing, way to attract customers, brand management tool and gathering information. Originality/value The study provides guidance to how organisation can use social media, identifying the value of using social media and highlighting the importance of social media in an organisation in the South African context.

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