scholarly journals Urban- Rural Marketing Linkage Practices and Challenges Evidences from Ambo Town West Shoa Zone, Orimia Regional State, Ethiopia

2020 ◽  
Vol 4 (2) ◽  
pp. 9-22
Author(s):  
Negash Geleta
Keyword(s):  
Sample Size ◽  
Crop Production ◽  
Agricultural Products ◽  
Sample Size Determination ◽  
Primary Data ◽  
Research Subjects ◽  
Goods And Services ◽  
Descriptive Research ◽  
Urban Rural ◽  
The Town

The objective of study was to assess the practices and challenges of rural-urban marketing linkages in Ambo Town. The study may be used to show the gaps between urban and rural on the marketing of agricultural products.  The study was used descriptive research design. The populations of the study were some selected retailers and farmers those participate on the marketing of agricultural products. For sample size determination Yemane Taro formula was used and accordingly 187 sample size was employed. To identify this sample random sampling was used to select the research subjects from the population. As the source of information primary data was employed using structured questionnaire. For data analysis descriptive statistics was employed. Based on the data collected the findings of the study show that the production linkages were very weak which was reflected mainly in case of poor connection in the between urban and rural. However, a strong consumption linkage was observed as farmers tend to purchase goods and services from the Town. The insufficient crop production had made the existing marketing linkage to be expressed only in the form of exchange of products. Financial linkage was further strengthened even through all are not connected with rural farmers. Finally, the research recommended that urban and rural oriented linkage must be practiced which need further strengthen for the existing financial linkages and production linkage as it provides opportunity for existing traders in the Town.

CHALLENGES FOR IMPROVING MARKETING ON LATVIAN FARMS

2018 ◽  
Vol 1 ◽  
Author(s):  
Ieva Brence ◽  
Linda Upeniece
Keyword(s):  
Information Transfer ◽  
Statistical Data ◽  
Data Gathering ◽  
Agricultural Products ◽  
Primary Data ◽  
Cultivated Land ◽  
Goods And Services ◽  
Provision Of Services ◽  
Marketing Activities ◽  
Transfer Channels

Marketing plays an important role in realizing goods and services, yet consumers’ opinions and suggestions for improving cooperation are not usually searched on agricultural farms. The problem is also observed on the farm Birzes, located in Kurzeme region and dealing with the production of agricultural products and the provision of services. Despite the fact it is one of the leading farms by the area of ​​cultivated land and turnover in the district, until now Birzes has not had a detailed study of marketing opportunities for production and sales promoting for recognizing the farm. Taking into account the afore-mentioned, the aim of the research is to investigate the specifics of marketing activities of farms and evaluate the current situation on the farm Birzes. Analysis of literature, statistical data and internal documents are combined with the primary data gathering method – interviews with suppliers of clients of Birzes and content analysis. The research results show that personal contacts pay a very important role in rural farms’ marketing, at the same time customers propose to start using different information transfer channels, especially the communication possibilities offered by the Internet.   

scholarly journals Knowledge Acquisition and Resource Exploitation of Indigenous Oil and Gas Companies in Niger Delta, Nigeria

2020 ◽  
Vol 5 (1) ◽  
pp. 1 ◽  
Author(s):  
Maclayton Teinb
Keyword(s):  
Knowledge Acquisition ◽  
Sample Size ◽  
Niger Delta ◽  
Oil And Gas ◽  
Sample Size Determination ◽  
Primary Data ◽  
Survey Method ◽  
Resource Exploitation ◽  
Service Companies ◽  
Oil And Gas Companies

This study examined the relationship between knowledge acquisition and resource exploitation of indigenous oil and gas service companies in Niger Delta, Nigeria. Primary data was generated through structured questionnaire. The methodology used was quantitative and a cross-sectional survey method was adopted in the investigation of the study variables. The population of this study consisted of 332 (Three Hundred and Thirty Two) staff members of 26 highly functional/ active operational indigenous oil and gas service companies operating in the Niger Delta region of Nigeria. A sample size of 181 was determined using Taro Yamen sample size determination formula. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman’s Rank Order Correlation Coefficient with the aid of the Statistical Package for the Social Sciences version 22.0. The findings of the study revealed that there is a significant relationship between knowledge acquisition and resource exploitation of indigenous oil and gas service companies in Niger Delta, Nigeria.  The study recommends that indigenous oil and gas companies should foster relationships with critical stakeholders such as customers and suppliers and develop networks that may bring valuable information to the company, and opportunities to get new ideas from external parties should never be neglected. The managerial implications follow that if a firm enjoys a broad and connected client network it can facilitate the emergence of ambidexterity by stimulating higher levels of trust internally. However, if this firm is heavily dependent on teams to develop ambidextrous abilities in a self-managing and contextual fashion, trust may prove to be detrimental.

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Primary Data ◽  
Research Subjects ◽  
Descriptive Research ◽  
Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

scholarly journals MEDICAL ETHICAL DILEMMA AND EMPLOYEE LOYALTY IN THE PRIVATE HOSPITALS IN BORI-OGONI, RIVERS STATE

2021 ◽  
pp. 49-56
Author(s):  
Tordumbari Nwizia ◽  
Baribefii Nwizia
Keyword(s):  
Sample Size ◽  
Ethical Dilemma ◽  
Significant Relationship ◽  
Medical Officer ◽  
Sample Size Determination ◽  
Medical Decision ◽  
Primary Data ◽  
Employee Loyalty ◽  
Medical Decisions ◽  
Private Hospitals

This study investigates the relationship between medical ethical dilemma and employee loyalty in the private hospitals in Bori-Ogoni, Rivers State.The study used deontological theory of ethics and Alderfer ERG theory of employee loyalty. The quasi-experimental design was used. The population of this study consists of 210 workers in private hospitals in Bori-Ogoni. The sample size of 140 was determined using Taro Yame sample size determination method. The primary data and secondary sources of data collection were used. The formulated hypotheses were tested using the Spearman Rank Oder Correlation coefficient analysis. The study revealed that is a significant relationship between medical ethical dilemma and medical decisions and employee loyalty in private hospitals in Bori- Ogoni. Therefore, we concluded that there is a strong significant relationship between medical ethical dilemma and medical decisions and employee loyalty in private hospitals in Bori- Ogoni. We also recommended that private hospitals management should strictly monitor workers medical decision making to ensure that it is in accordance with medical ethics and should also guide employees in dilemma situations in order to retain a loyal medical officer and also achieve generic goals of the organization.

scholarly journals Influence of E-Procurement on the Performance of State Corporations in Kenya

2021 ◽  
Vol 7 (6) ◽  
pp. 45-51
Author(s):  
Munaku D. Mwangi ◽  
Wycliffe N. Arani
Keyword(s):  
Regression Model ◽  
Sample Size ◽  
Content Validity ◽  
Response Rate ◽  
Primary Data ◽  
Validity And Reliability ◽  
Rural Roads ◽  
Descriptive Research ◽  
Simple Regression Model ◽  
Simple Regression

The purpose of study is to investigate the influence of e-procurement on the performance of state corporations in Kenya. Descriptive research design is adopted with the use of questionnaire as tool for primary data collected. The data yielded a response rate of 95.2 percent from a sample size of 62 used, which were drawn mainly from senior procurement managers of Kenya Rural Roads Authority (KeRRA). The data collected was statistically analysed to test content validity and reliability. In addition, a simple regression model was used conducted to test relationship between e-procurement and the performance of state corporations in Kenya. From the findings it was found out that e-procurement has transformed all routine purchasing transactions within KeRRA. However, it was established that e-procurement does not reduce the costs of acquiring materials and freeing up KeRRA resources. It was also noted that e-procurement positively increases the performance of state corporations.

scholarly journals CHALLENGES FOR IMPROVING MARKETING ON LATVIAN FARMS

2018 ◽  
Vol 6 ◽  
pp. 97
Author(s):  
Ieva Brence ◽  
Linda Upeniece
Keyword(s):  
Information Transfer ◽  
Statistical Data ◽  
Data Gathering ◽  
Agricultural Products ◽  
Primary Data ◽  
Cultivated Land ◽  
Goods And Services ◽  
Provision Of Services ◽  
Marketing Activities ◽  
Transfer Channels

Marketing plays an important role in realizing goods and services, yet consumers’ opinions and suggestions for improving cooperation are not usually searched on agricultural farms. The problem is also observed on the farm Birzes, located in Kurzeme region and dealing with the production of agricultural products and the provision of services. Despite the fact it is one of the leading farms by the area of cultivated land and turnover in the district, until now Birzes has not had a detailed study of marketing opportunities for production and sales promoting for recognizing the farm. Taking into account the afore-mentioned, the aim of the research is to investigate the specifics of marketing activities of farms and evaluate the current situation on the farm Birzes. Analysis of literature, statistical data and internal documents are combined with the primary data gathering method – interviews with suppliers of clients of Birzes and content analysis. The research results show that personal contacts pay a very important role in rural farms’ marketing, at the same time customers propose to start using different information transfer channels, especially the communication possibilities offered by the Internet.  

scholarly journals AWARENESS OF THE RESPONDENTS TOWARDS ACTIVITIES OF CO-OPERATIVE SOCIETY IN PATNA DISTRICT OF BIHAR

2021 ◽  
Vol 8 (8) ◽  
pp. 1-15
Author(s):  
Amit Kumar ◽  
Dipak Kumar Bose ◽  
Jahanara Jahanara ◽  
Saloni Sarraf
Keyword(s):  
Agricultural Development ◽  
Work Force ◽  
Agricultural Products ◽  
Primary Data ◽  
Interview Schedule ◽  
Agricultural Credit ◽  
Descriptive Research ◽  
The Core ◽  
Indian Agriculture ◽  
Better Regulation

Agriculture being the backbone of Indian economy also acts as the core of Bihar’s economy, employing 77 per cent of the work force and generating 35 per cent of the state domestic product. Meanwhile, the modernization and improvement of agriculture needs considerable investment. Whereas, Indian agriculture remained as poor man’s occupation institutional credit plays an important role in agricultural development. Thus, Agricultural Credit Societies (PACS) provide cheaper credit to agriculture. Descriptive research design is adopted. 120 respondents from Baruna, Chipra and Faziabad in Sampatchak block of Patna district in Bihar was purposively selected for the study since it had more number of co-operative society are present as compared to others. The primary data were collected with the help of interview schedule and the responses were recorded, classified and tabulated and appropriate statistical tools were employed. The results indicated that 48.33 per cent of the respondents were aware of the functions of the co-operative society and 45 per cent of the respondents opined that the co-operative society performance was average in marketing of agricultural products. It also implied that rules, regulations and laws should be enacted and standardized for better regulation of co-operative societies.

scholarly journals Influence of E-Procurement on the Performance of State Corporations in Kenya

2021 ◽  
Vol 6 (6) ◽  
pp. 31-36
Author(s):  
Munaku D. Mwangi ◽  
Wycliffe N. Arani
Keyword(s):  
Regression Model ◽  
Sample Size ◽  
Content Validity ◽  
Response Rate ◽  
Primary Data ◽  
Validity And Reliability ◽  
Rural Roads ◽  
Descriptive Research ◽  
Simple Regression Model ◽  
Simple Regression

The purpose of study is to investigate the influence of e-procurement on the performance of state corporations in Kenya. Descriptive research design is adopted with the use of questionnaire as tool for primary data collected. The data yielded a response rate of 95.2 percent from a sample size of 62 used, which were drawn mainly from senior procurement managers of Kenya Rural Roads Authority (KeRRA). The data collected was statistically analysed to test content validity and reliability. In addition, a simple regression model was used conducted to test relationship between e-procurement and the performance of state corporations in Kenya. From the findings it was found out that e-procurement has transformed all routine purchasing transactions within KeRRA. However, it was established that e-procurement does not reduce the costs of acquiring materials and freeing up KeRRA resources. It was also noted that e-procurement positively increases the performance of state corporations.

scholarly journals The Determinant Factors of Food and Beverage Small and Medium Industries Competitive Advantage that Mediated by E-Commerce Adoption Level in Bogor

2021 ◽  
Vol 11 (8) ◽  
pp. 58-71
Author(s):  
Ayuningtyas Octora ◽  
◽  
Heri Kurniawan ◽  
Luqman Fadhil Gultom ◽  
Arta Moro Sundjaja
Keyword(s):  
Competitive Advantage ◽  
Sample Size ◽  
Cost Reduction ◽  
Structural Equation ◽  
Sampling Technique ◽  
Sample Size Determination ◽  
Primary Data ◽  
Determinant Factors ◽  
Food And Beverage ◽  
Adoption Level

The research aims to examine the determinant factors of culinary Small-and-Medium Industries (SMIs) competitive advantage that mediated by e-commerce adoption level in Bogor. This research uses a quantitative approach using Structural Equation Modelling. The primary data is collected using online questionnaires. The population size is 360 culinary SMIs that already used e-commerce. The sampling technique is using purposive sampling. The sample size determination method is using Slovin’s formula with 85% confidence level and the sample size in this study is 42 culinary founders. The data analyse using Smart PLS 3.0. Based on the data analysis, the top management is the only determine the SMIs to adopt e-commerce for each ecommerce adoption level. For adoption level 1, the ecommerce adoption affects growth and quality. For adoption level 2, the e-commerce adoption affects quality, growth, and differentiation. For adoption level 3, the e-commerce adoption affect growth. For adoption level 4, the e-commerce adoption affects growth, differentiation, quality, and cost reduction. the e-commerce adoption level, the cost reduction, company differentiation, sales growth, and quality. Keywords— Small-and-Medium Industry; culinary industry; e-commerce adoption level; TechnologyOrganization-Environment; competitive advantage

scholarly journals Job Security and Organizational Citizenship Behaviour in Telecommunication Companies in Port Harcourt

2021 ◽  
Vol 9 (11) ◽  
pp. 2585-2594
Author(s):  
Kingsley I. Amadi ◽  
Jonah Charles Tambari
Keyword(s):  
Sample Size ◽  
Organizational Citizenship ◽  
Rank Order ◽  
Job Security ◽  
Sample Size Determination ◽  
Quality Of Work Life ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
Port Harcourt ◽  
Telecommunication Companies

This study sought to examine the relationship between job security and organizational citizenship behaviour in telecommunication companies in Port Harcourt. The study adopted a cross-sectional survey research design in its investigation of the variables. Primary data was generated through structured questionnaire. The population of the study was 134 employees drawn from 4 telecommunication companies in Port Harcourt. The sample size was 100 determined through the Taro Yamen formula for sample size determination and the simple random technique was used. After data cleaning, only data of 91 respondents were finally used for data analysis. The reliability of the research instrument was achieved using the Cronbach’s Alpha Coefficient. Spearman Rank Order Correlation Coefficient was used to test the hypotheses with the aid of Statistical Package for the Social Sciences. The study findings revealed that there is a significant relationship between job security and organizational citizenship behaviour in telecommunication companies in Port Harcourt. Thus the study concludes that job security significantly relate with organizational citizenship behaviour in telecommunication companies in Port Harcourt. The study recommends that that employees who are hard working with the firms should be identified and rewarded for their hard work.  Components of job security should be factored into telecommunication companies’ job description as it will go a long way in sustaining confidence in the course of discharging their duties. However, this study was able to assess quality of work life and employee turnover and measures by which it can be minimized

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