scholarly journals CHALLENGES FOR IMPROVING MARKETING ON LATVIAN FARMS

2018 ◽  
Vol 6 ◽  
pp. 97
Author(s):  
Ieva Brence ◽  
Linda Upeniece
Keyword(s):  
Information Transfer ◽  
Statistical Data ◽  
Data Gathering ◽  
Agricultural Products ◽  
Primary Data ◽  
Cultivated Land ◽  
Goods And Services ◽  
Provision Of Services ◽  
Marketing Activities ◽  
Transfer Channels

Marketing plays an important role in realizing goods and services, yet consumers’ opinions and suggestions for improving cooperation are not usually searched on agricultural farms. The problem is also observed on the farm Birzes, located in Kurzeme region and dealing with the production of agricultural products and the provision of services. Despite the fact it is one of the leading farms by the area of cultivated land and turnover in the district, until now Birzes has not had a detailed study of marketing opportunities for production and sales promoting for recognizing the farm. Taking into account the afore-mentioned, the aim of the research is to investigate the specifics of marketing activities of farms and evaluate the current situation on the farm Birzes. Analysis of literature, statistical data and internal documents are combined with the primary data gathering method – interviews with suppliers of clients of Birzes and content analysis. The research results show that personal contacts pay a very important role in rural farms’ marketing, at the same time customers propose to start using different information transfer channels, especially the communication possibilities offered by the Internet.  

CHALLENGES FOR IMPROVING MARKETING ON LATVIAN FARMS

2018 ◽  
Vol 1 ◽  
Author(s):  
Ieva Brence ◽  
Linda Upeniece
Keyword(s):  
Information Transfer ◽  
Statistical Data ◽  
Data Gathering ◽  
Agricultural Products ◽  
Primary Data ◽  
Cultivated Land ◽  
Goods And Services ◽  
Provision Of Services ◽  
Marketing Activities ◽  
Transfer Channels

Marketing plays an important role in realizing goods and services, yet consumers’ opinions and suggestions for improving cooperation are not usually searched on agricultural farms. The problem is also observed on the farm Birzes, located in Kurzeme region and dealing with the production of agricultural products and the provision of services. Despite the fact it is one of the leading farms by the area of ​​cultivated land and turnover in the district, until now Birzes has not had a detailed study of marketing opportunities for production and sales promoting for recognizing the farm. Taking into account the afore-mentioned, the aim of the research is to investigate the specifics of marketing activities of farms and evaluate the current situation on the farm Birzes. Analysis of literature, statistical data and internal documents are combined with the primary data gathering method – interviews with suppliers of clients of Birzes and content analysis. The research results show that personal contacts pay a very important role in rural farms’ marketing, at the same time customers propose to start using different information transfer channels, especially the communication possibilities offered by the Internet.   

scholarly journals Methodological approaches to assessing the level of vulnerability of settlements in Kazakhstan

2021 ◽  
Vol 291 ◽  
pp. 03004
Author(s):  
Anel A. Kireyeva ◽  
Nailya K. Nurlanova ◽  
Aisulu Moldabekova ◽  
Marat Urdabayev ◽  
Dinara Mussayeva
Keyword(s):  
Data Analysis ◽  
Statistical Data ◽  
Methodological Approach ◽  
Agricultural Products ◽  
Primary Data ◽  
Rural Settlements ◽  
Nominal Income ◽  
Per Capita ◽  
Methodological Approaches ◽  
Selection Of

The aim of the research is to study the factors of development and depression of the territory, the development of a methodological approach to assessing cities and rural settlements of Kazakhstan. The main indicators of selection of localities include population density, industrial production per capita, gross output of agricultural products (services rendered) per capita, retail turnover per capita, nominal income per capita, migration balance, distance up to 50 km from the state border of Kazakhstan. The sample will be formed based on the selected criteria from 88 cities and 6322 rural settlements of Kazakhstan. The developed approach can be applied in further data analysis based on secondary statistical data and conducting an empirical study to collect primary data.

scholarly journals An Appraisal of Trade Marketing as a Tool in Managing Distribution Channels in MTN Nigeria

2019 ◽  
Vol 2 (1) ◽  
pp. p33
Author(s):  
Isaac Tayo Osungbadegun
Keyword(s):  
Distribution Channel ◽  
Least Square ◽  
Primary Data ◽  
Revenue Generation ◽  
Ordinary Least Square ◽  
Goods And Services ◽  
Information And Communication ◽  
Marketing Activities ◽  
Multiple Variables

Production is not completed until goods and services get to the final consumer, in getting this goods and services across to the consumers, firms employ many channels of distribution. Hence, the traditional channel that involves the distributors and retailers require careful management by manufacturers and suppliers such that their goals and objectives will be aligned and this helps the manufacturer achieve their major objective of getting their goods across to the consumers through the channel. In the management of the channel – trade marketing is employed, that is why this study seeks to appraise the effectiveness of trade marketing in the management of distribution channel and how well this results into increased revenue generation using MTN Nigeria as a case study. The study uses primary data collected through the use of questionnaire which was analysed with simple percentage and ordinary least square with multiple variables. The study finds out that trade marketing activities contributes to increased revenue generation and also discovered that the use or non-use of retailers does not affect the survival of telecom firms due to the development and growth in information and communication technology which helps firm to reach out to their customers via other means different from retailers. The study concludes that telecom firms should balance budget allocation into trade marketing activities as well as other advertisement as a way of resonating their brand in consumer’s hearts.

scholarly journals Urban- Rural Marketing Linkage Practices and Challenges Evidences from Ambo Town West Shoa Zone, Orimia Regional State, Ethiopia

2020 ◽  
Vol 4 (2) ◽  
pp. 9-22
Author(s):  
Negash Geleta
Keyword(s):  
Sample Size ◽  
Crop Production ◽  
Agricultural Products ◽  
Sample Size Determination ◽  
Primary Data ◽  
Research Subjects ◽  
Goods And Services ◽  
Descriptive Research ◽  
Urban Rural ◽  
The Town

The objective of study was to assess the practices and challenges of rural-urban marketing linkages in Ambo Town. The study may be used to show the gaps between urban and rural on the marketing of agricultural products.  The study was used descriptive research design. The populations of the study were some selected retailers and farmers those participate on the marketing of agricultural products. For sample size determination Yemane Taro formula was used and accordingly 187 sample size was employed. To identify this sample random sampling was used to select the research subjects from the population. As the source of information primary data was employed using structured questionnaire. For data analysis descriptive statistics was employed. Based on the data collected the findings of the study show that the production linkages were very weak which was reflected mainly in case of poor connection in the between urban and rural. However, a strong consumption linkage was observed as farmers tend to purchase goods and services from the Town. The insufficient crop production had made the existing marketing linkage to be expressed only in the form of exchange of products. Financial linkage was further strengthened even through all are not connected with rural farmers. Finally, the research recommended that urban and rural oriented linkage must be practiced which need further strengthen for the existing financial linkages and production linkage as it provides opportunity for existing traders in the Town.

scholarly journals Features of Marketing Activities of Companies in the Condition of the Coronavirus Pandemic

2020 ◽  
pp. 109-116
Author(s):  
Natalia BABKO ◽  
Tetiana KVIATKO ◽  
Viktoriia DUZKRIATCHENKO ◽  
Akradii MYKYTAS
Keyword(s):  
Consumer Behavior ◽  
Information Transfer ◽  
Business Processes ◽  
Sales Promotion ◽  
Online Marketing ◽  
Negative Consequences ◽  
Goods And Services ◽  
Market Participants ◽  
Strategic Approach ◽  
Marketing Activities

The article identifies the features of marketing in a coronavirus pandemic. The negative consequences of the coronary crisis for enterprises of different spheres of activity have been studied. The main indicators of the efficiency of companies, which showed their growth in the COVID-19 pandemic, as well as changes in marketing activities, which they had to make in order to adapt to the conditions of quarantine, were analyzed. Examples of practical marketing activities of the world's leading companies are given. The main results of activities in terms of sales of goods and services are presented. The tendencies of development of the leading companies for the period of pandemic are defined, the basic factors of influence on demand and adjustment of the offer in the corresponding markets are formed. Features and practical mechanisms of transition to online business are given, the basic components of tools of transition to online marketing are grouped. The influence of crisis phenomena on market activity of consumers is proved. Marketing tools and methods of influencing consumer behavior, which has undergone significant changes in quarantine are identified. Theoretical features of formation of marketing activity in the conditions of pandemic and directions of marketing transformations in business are worked out. Comparison of the existing theoretical principles and practices of leading companies, resulting in the need to move away from the classical theory of marketing to the introduction of a strategic approach, taking into account the conditions of uncertainty is conducted. The necessity of finding new systems and means of communication and sales promotion through changing the model of consumer behavior and customer demand, in general, is proved. It is determined that under the conditions of the pandemic, e-commerce received a significant development and increase in demand, which also affected the marketing model in terms of business processes between individual market participants. The directions of development of the marketing component in the field of media are outlined, the means of information transfer more popular in the conditions of a pandemic are presented. Examples of leading companies on the reorganization of their marketing activities with emphasis on certain streaming tools, which during this period were in greater demand among consumers are given. The structure of consumption in the field of media is analyzed and the results in the field of marketing policy of communications and advertising are formalized. Recommendations for marketing activities of companies in the conditions of forced transformation of their activities with a focus on total digital are developed.

Trends and forecasts of the global availability of food

2020 ◽  
Vol 16 (7) ◽  
pp. 1297-1316
Author(s):  
O.N. Terent'eva
Keyword(s):  
High Risk ◽  
Growth Rates ◽  
Statistical Data ◽  
Economic Security ◽  
Agricultural Products ◽  
Mortality And Morbidity ◽  
National Economic ◽  
Production Growth ◽  
Country Analysis ◽  
Cross Country

Subject. The stable supply of food to people is a cornerstone for the national economic security, while a lack of food or its expensiveness may undermine the economy, principles of power, and cause panics and wars. Malnutrition and hunger are critical indicators of the insufficient foods supply. Objectives. The article indicates which countries have high risk of hunger, and predicts its further movement. I also evaluate factual trends in the availability of food across countries. Methods. The study refers to statistical data in public domain, including the FAOSTAT. I apply methods of ranking, abstraction, prediction. Results. I performed the cross-country analysis and discovered that 117 countries demonstrated signs of malnutrition. The article sets forth a technique for splitting countries into five groups by level of hunger risk. The article compares data on hunger in the countries and consequences of mortality and morbidity. I ranked countries by key types of agricultural products and explained their production growth rates for a span of 18 years. I predicted how countries would be ranked in terms of hunger from 2030 to 2050, and found the extent to which the hunger risk will escalate in more flourishing countries. Conclusions and Relevance. Hunger and shortage of food seem invincible in the countries where people are hungry or very hungry. Sometimes it appears almost impossible for respective governments to solve the issue. Triggering the systemic hunger, such factors and premises are beyond control of starving countries. Hence, the international community should provide their support and aid to them.

BUSINESS ENVIRONMENT EFFICIENCY AND COMPETTIIVENESS OF LOCALLY MANUFACTURED GOODS BY AUTOSTERILE EAST AFRICA, KENYA

2021 ◽  
pp. 12-21
Author(s):  
Margaret Kamau ◽  
Isabella Sile
Keyword(s):  
East Africa ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Political Stability ◽  
Business Environment ◽  
Middle Level ◽  
Primary Data ◽  
Goods And Services ◽  
Manufactured Goods

Absrtact This study investigated the influence of business environment efficiency on competitiveness of locally manufactured goods by Autosterile East Africa, Kenya. This study used case study design. This study sampled 69 respondents, including 8 top level employees, 22 middle level employees and 39 lower level employees in Autosterile East Africa. Census sampling was used to select the respondents. Secondary data was obtained from the Autosterile East Africa publications that touches on determinants of competitiveness. Questionnaires used in the survey formed the primary data and was analyzed by use of Statistical Packages for Social Science version 23. Linear regression analysis was done to test the relationship between the independent and dependent variables. The study findings led to the conclusion that business environment efficiency have a positive relationship with competitiveness of locally manufactured goods. The findings revealed that business environment efficiency is significant determinant of competitiveness of locally manufactured goods. It was found out that the demand for goods and services and political stability influences competition of goods and services. The regulations dictate the competition among companies and supply of goods and services controls a firm's competitive advantage. Keywords: Business environment efficiency, competitiveness, Locally manufactured goods, Autosterile East Africa.

scholarly journals Tourist enterprise marketing complex: international and national aspect

2021 ◽  
pp. 124-127
Author(s):  
О.В. Птащенко ◽  
В.А. Вовк
Keyword(s):  
Development Strategy ◽  
Modern Technology ◽  
Machine Building ◽  
Enterprise Management ◽  
Goods And Services ◽  
Marketing Activities ◽  
Marketing Variables ◽  
Business Entities ◽  
The Right

The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most important marketing factors that can ensure the success of the company in the market. To a large extent, this success is due to choosing the right branding strategy. This choice, as well as the positioning and development strategy of the brand directly depend on the chosen variety. In addition, it should be noted that the purpose of marketing is not only to benefit companies, but also to build long-term relationships with consumers, meet their demands, improve the quality of goods and services, improve the conditions of their acquisition. It should also be noted that the formation of marketing activities at the enterprise today is impossible without a focus on modern technology. Such technologies include Internet marketing as a modern way of building a business. Principles of tourism marketing: constant search and maximum respect for the consumer, focus on his needs and requirements, which provide the market is not goods and services, and ways to solve consumer problems; flexibility in achieving the set goal by adapting to the requirements of the market with a simultaneous targeted impact on it; a comprehensive approach to the development of marketing plans, which involves the use not of individual marketing activities, and a set of marketing, a combination of individual elements which allows you to achieve a certain goal; focus on the long-term prospects of the enterprise. Thus, the main purpose of each enterprise is to achieve profitability and stability of services. Today it is possible to achieve only through the introduction of basic principles of marketing and the formation of a comprehensive mechanism of marketing activities. At the same time, the high cost of enterprises, for example, machine-building industry, agricultural machinery enterprises should be compensated by the introduction of modern advanced production technologies, rational use of fundamentally new materials, introduction of modern technological policy, including marketing and work aimed at improving skills. All this once again confirms the importance of marketing management today and as a consequence of the constant introduction of the latest marketing tools.

scholarly journals An Assessment of Students’ Ability in Disambiguating Grammatical Structures Using Systemic Functional Approach

2020 ◽  
Vol 1 (1) ◽  
pp. 72-84
Author(s):  
Jay Mark B. Santos ◽  
Albyra Bianca R. Sy Tamco
Keyword(s):  
Statistical Tests ◽  
Data Gathering ◽  
Functional Approach ◽  
Primary Data ◽  
Functional Categories ◽  
Communication Arts ◽  
Functional Aspects ◽  
Correlational Method ◽  
Communicative Teaching ◽  
Grammatical Structures

The main objective of this study is to assess the students’ ability in disambiguating grammatical structures using Systemic Functional Approach. This study made use of descriptive correlational method of research that utilized a standardized questionnaire as a primary data gathering tool. The respondents of the study were the Education and Communication Arts students from La Consolacion University Philippines. The results were analyzed and interpreted using statistical tests such as frequency, mean, and percentage computation in determining to assess the students’ ability in disambiguating grammatical structures using Systemic Functional Approach. lastly, it is suggested that the notional-functional aspects be incorporated in the language syllabus through the use of functional categories. There are clear benefits associated with the notional-functional syllabus coupled with a communicative teaching approach. A number of implications were drawn based on the findings of the study.  

scholarly journals Analysis of Financial Statement of NRC Agro with Special Reference to Goods and Service Tax

2019 ◽  
pp. 45-65
Author(s):  
Nalla Bala Kalyan ◽  
Toopalli Sirisha
Keyword(s):  
Service Provider ◽  
Central Government ◽  
Financial Analysis ◽  
Financial Statements ◽  
Financial Statement ◽  
Accounting Data ◽  
Goods And Services ◽  
The Past ◽  
Provision Of Services ◽  
The Impact

The analysis of financial statements is an important aid to financial analysis. They provide information on how the firm has performed in the past and what is its current financial position. Financial analysis is the process of identifying the financial strengths and weakness of the firm from the available accounting data and financial statements. The analysis is done by establishing relationship between the different items of financial statements. The target of this paper is to examine the major features of GST. GST also known as the Goods and Services Tax is defined as the giant indirect tax structure premeditated to maintain and enhances the economic enlargement of a country. Service tax was a tax levied by Central Government of India on services provided or agreed to be provided excluding services covered under negative list and considering the Place of Provision of Services Rules, 2012 and collected as per Point of Taxation Rules, 2011 from the person liable to pay service tax. Person liable to pay service tax is governed by Service Tax Rules, 1994 he may be service provider or service receiver or any other person made so liable. It is an indirect tax wherein the service provider collects the tax on services from service receiver and pays the same to government of India. This paper has also focused on the impact of GST (Goods and Services Tax) will be on Indian Tax Scenario.

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