scholarly journals The role of Affiliate Marketing in Digital Space: A Conceptual Approach

2020 ◽  
Vol 6 (5) ◽  
pp. 53-59
Author(s):  
Pritam Chattopadhyay
Keyword(s):  
Positive Impact ◽  
Sales Promotion ◽  
Online Marketing ◽  
Generation Model ◽  
Conceptual Approach ◽  
Business World ◽  
Revenue Generation ◽  
Whole Process ◽  
Tracking Model

Modern day marketing had gone through lots of changes and disruptions. Some of the changes are created lots of positive impact on conventional business model. The usual revenue generation model has been gone through lots of forward and backward integration. Marketers started adapting those changes positively and they are trying their best to respond to those changes. Change has become the only constant of the marketplace. In business world, it has observed that most of the advertisers are trying to employ affiliate network to track their various affiliate campaign. Measurement of affiliate campaign is important to strengthen the revenue generation model and would help to monitor other business related activities. Monitoring of E-commerce platform will become practically impossible without the inclusion of affiliate network. At the same time digital marketers cannot ignore the role of advertisers to track various affiliate campaign as well. The role of network is to offer specific tracing link to various affiliates so that they can link the text with affiliate’s website which could be effectively beneficial for the customer at the same time. Since the time of consumer 2.0, the roles of affiliates are redefined and they are helping customers’ click on the websites. It depends on the number of times customers’ click on cookie when its dropped on their computer and it is registered by the affiliate network. So, whenever the whole process would be completed from customer end, a confirmation reached at advertiser’s page and the tracking of affiliate’s network can be completed. Affiliate network plays a crucial role to find the sales recorded in their platform. Affiliate’s network is responsible for recording and publishing such data. With the help of a common platform advertiser and affiliates both able to find the sales process and tracking could be done effectively. At the same time, commission will also be tracked during the procedure. Commission structure can be traced well. The performance of the campaign can be evaluated with the help of Price tag, order ID, information about sales, promotion code and product stock keeping units (SKUs). Despite of lots of measures taken in advance still there are different types of complications and various options to improve the overall tracking model. The research paper is basically focusing on the online or e-marketing and the role of Affiliate marketing. As affiliates play a major role in online marketing platform, it is explained in different contexts as well. One thing is quite evident by analyzing the modern marketing platform that the e-channel would be the next trendsetting thing in the field of marketing.

scholarly journals The Impact of Social Media on Sales Promotion in Entertainment Companies

2021 ◽  
Vol 24 (2) ◽  
pp. 189-206
Author(s):  
Dalia Štreimikienė ◽  
Asta Mikalauskienė ◽  
Urtė Sturienė ◽  
Grigorios L. Kyriakopoulos
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Positive Impact ◽  
Current Trend ◽  
Sales Promotion ◽  
Online Marketing ◽  
Communication Model ◽  
Social Commerce ◽  
User Friendliness ◽  
The Impact

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.

scholarly journals PENGEMBANGAN SUMBER DAYA MANUSIA BERBASIS KOMPETENSI SEBAGAI UPAYA MENINGKATKAN KINERJA ORGANISASI DI PT.PERTAMINA LUBRICANT JAKARTA

2020 ◽  
Vol 5 (2) ◽  
pp. 211
Author(s):  
Ilma Ghozali ◽  
Sri Iswati ◽  
Subagyo Adam
Keyword(s):  
Human Resources ◽  
Organizational Performance ◽  
Professional Competence ◽  
Positive Impact ◽  
Word Class ◽  
Business World ◽  
International Scope ◽  
Competency Based ◽  
Personal Success

The role of humans in organizations is very important. the demands of technology and competition in the business world, therefore the competence of human resources in the organization must be optimized through competency-based training and employee development. This has a positive impact when competent human resources are able to bring personal success to improve organizational performance. Human Development in the organization provides quality and workability that will have an impact on improving organizational performance. PT. Pertamina Lubricant in welcoming the Word Class Company - 2020 prepares everything, especially the readiness of Human Resources to achieve this. Currently, training on human resources to improve competence both internally and externally in the national and international scope has begun. In addition, competency certification for PT. Pertamina Lubricant personnel by competent institutions for certain jobs in order to get recognition both nationally and internationally is also followed. In essence, this study aims to improve the professional competence of the workforce and or maintain the professional competence of the workforce to improve performance in a company that is undergoing a change in production technology from manual to modern with the same workforce, whose training is carried out internally, integrated and coordinatively. . These conditions are all still in process, but signs of improvement are being felt. This process is our current study.Peranan manusia dalam organisasi sangat penting. tuntutan teknologi dan persaingan dunia  usaha,maka  kompetensi  sumber  daya  manusia  dalam   organisasi   harus   dapat   dioptimalkan   melalui pelatihan dan pengembangan karyawan yang berbasis kompetensi. Hal ini memberikan dampak yang positif  ketika  SDM  yang  kompeten  mampu  membawa  keberhasilan pribadinya pada peningkatan kinerja organisasi. Pengembangan manusia dalam organisasi memberikan  kualitas dan kemampuan kerja  yang akan berdampak pada peningkatan kinerja organisasi.  PT. Pertamina  Lubricant  dalam rangka  menyongsong  Word  Class  Company - 2020  mempersiapkan  segala  sesuatunya khususnya kesiapan Sumber Daya Manusia guna mancapai hal tersebut.  Saat ini training Sumber daya manusia untuk  meningkatkan  kompetensi  baik  secara  internal  maupun  eksternal  dalam  lingkup nasional maupun  internasional  sudah  mulai  dilaksanakan.   Disamping  itu sertifikasi kompetensi bagi para  personil  PT.Pertamina Lubricant  oleh Lembaga yang berkompeten untuk untuk pekerjaan-pekejaan tertentu  guna  mendapatkan  pengakuan  baik  secara  nasional  maupun  internasinal  juga   diikuti.  Intinya  penelitian  ini bertujuan untuk   meningkatkan  kompetensi  profesi  Tenaga  kerja  dan  atau  mempertahankan   kompetensi   profesi  Tenaga  kerja   untuk   meningkatkan   kinerja   dalam   suatu perusahaan  yang  sedang  mengalami   perubahan  teknologi produksi dari yang bersifat manual ke modern dengan Tenaga kerja yang sama, yang pelatihannya dilaksanakan  secara internal, integrated dan coordinative. Kondisi  ini  semua  masih  dalam   proses   namun  tanda-tanda  kearah perbaikan dirasakan semakin tampak. Proses inilah yang menjadi kajian kita saat ini.

scholarly journals The Influence of Compensation Management Strategy on Talent Retention: Exploring the Mediating Role of Structural Capital

2019 ◽  
Vol 12 (3) ◽  
pp. 165
Author(s):  
Azzam A. Abou-Moghli
Keyword(s):  
Banking Sector ◽  
Positive Impact ◽  
Management Strategies ◽  
Business World ◽  
Compensation Management ◽  
Mediating Role ◽  
Structural Capital ◽  
Talent Retention ◽  
Quantitative Design

Background: Retention of the employees is recognized as one of the significant problems of the present business world. The retention phenomena are observed to be impacted by the compensation practices employed by the firm. Objective: Based on this, the study aims to assess the compensation management strategies among Jordan commercial banks using structural capital approach. Methods: The study employed a quantitative design for assessing the employee retention. For this, data collection has been done using a survey based on a questionnaire. Results: The study has found a significant and positive impact of work life balance, satisfaction, and benefits on structural capital and talent retention. Moreover, the study failed to report a significant impact of salary on opportunity and job nature. Conclusion: The structure of the compensation management in the banking sector must encourage a new design for improving its impact intensity.

Potential effect of pharmaceutical care to improve outcomes in patients with chronic kidney disease-mineral bone disorder in Sulaimani dialysis centers

2020 ◽  
pp. 82-94
Keyword(s):  
Chronic Kidney Disease ◽  
Kidney Disease ◽  
Pharmaceutical Care ◽  
Biochemical Parameters ◽  
Positive Impact ◽  
Potential Effect ◽  
Care Group ◽  
Mineral Bone Disorder ◽  
Bone Disorder

Objective: the present study was aimed to evaluate the role of pharmaceutical services in improving the outcome of mineral bone disorder in patients with advanced chronic kidney disease. Methodology: One hundred and twenty patients with chronic kidney disease-mineral bone disorder (CKD-MBD) screened for eligibility, seventy-six patients enrolled in the study and randomly allocated into two groups: pharmaceutical care and usual care, both groups interviewed by the pharmacist using specific questionnaire for assessing the quality of life (QoL). All the drug related problems (DRPs) including drug-drug interactions (DDIs) were recorded by the pharmacist. Blood samples were collected and utilized for analyzing the levels of vitamin D, phosphorous, calcium, albumin and parathyroid hormone at baseline and three months after. The pharmaceutical care group received all the educations about their medications and how to minimize DRPs; improve the QoL. Additionally, the pharmaceutical intervention included correcting the biochemical parameters. Results: Pharmaceutical care significantly improved patients QoL and minimized DRPs and DDIs. It was also effective in improving the biochemical parameters. Conclusion: Pharmaceutical care has a positive impact on improving the outcome of patients with CKD-MBD through attenuating DRPs, improving the biochemical parameters and the QoL.

Strategic Role of Zakat in Multidimensional Quality of Life in Sijunjung, Indonesia

2018 ◽  
Vol 15 (1) ◽  
pp. 55-72
Author(s):  
Herlin Hamimi ◽  
Abdul Ghafar Ismail ◽  
Muhammad Hasbi Zaenal
Keyword(s):  
Quality Of Life ◽  
Positive Impact ◽  
Wealth Distribution ◽  
Absolute Poverty ◽  
Before And After ◽  
The Status ◽  
Being There ◽  
The Impact

Zakat is one of the five pillars of Islam which has a function of faith, social and economic functions. Muslims who can pay zakat are required to give at least 2.5 per cent of their wealth. The problem of poverty prevalent in disadvantaged regions because of the difficulty of access to information and communication led to a gap that is so high in wealth and resources. The instrument of zakat provides a paradigm in the achievement of equitable wealth distribution and healthy circulation. Zakat potentially offers a better life and improves the quality of human being. There is a human quality improvement not only in economic terms but also in spiritual terms such as improving religiousity. This study aims to examine the role of zakat to alleviate humanitarian issues in disadvantaged regions such as Sijunjung, one of zakat beneficiaries and impoverished areas in Indonesia. The researcher attempted a Cibest method to capture the impact of zakat beneficiaries before and after becoming a member of Zakat Community Development (ZCD) Program in material and spiritual value. The overall analysis shows that zakat has a positive impact on disadvantaged regions development and enhance the quality of life of the community. There is an improvement in the average of mustahik household incomes after becoming a member of ZCD Program. Cibest model demonstrates that material, spiritual, and absolute poverty index decreased by 10, 5, and 6 per cent. Meanwhile, the welfare index is increased by 21 per cent. These findings have significant implications for developing the quality of life in disadvantaged regions in Sijunjung. Therefore, zakat is one of the instruments to change the status of disadvantaged areas to be equivalent to other areas.

Employees’ Motivation for Creating International Business Venture: The Role of Perceived Competence and Job Satisfaction

2020 ◽  
Vol 25 (2) ◽  
Author(s):  
Anh D. Pham ◽  
Men T. Bui ◽  
Dung P. Hoang
Keyword(s):  
Job Satisfaction ◽  
International Business ◽  
Structural Equation ◽  
Positive Impact ◽  
Entrepreneurial Intention ◽  
Perceived Competence ◽  
Equation Model ◽  
Network Building ◽  
Perceived Desirability

This research investigates the determinants of entrepreneurial intention among Vietnamese employees, a crucial segment of potential entrepreneurs yet mostly neglected in previous studies. Given the focus on intention to create an international business venture and the working segment, we expand the entrepreneurial event theory by supplementing perceived competence and job satisfaction as determinants of entrepreneurial intention while testing the mediation of perceived feasibility and perceived desirability in such relationships correspondingly. Three focus groups on 27 Vietnamese employees were conducted to explore the specific relevant competences and develop the conceptual model. Afterwards, data from an empirical survey on 567 Vietnamese employees was analysed using a partial least squares structural equation model to test the hypothesised relationships. The empirical results indicate that perceived competences, viz. administrative competence, communication skills, network building competence, and international business expertise have a positive impact on entrepreneurial intention. The relationships between either administrative competence, network building capacity or international business expertise, and entrepreneurial intention are totally mediated by perceived feasibility. The study also reveals a noteworthy finding about the negative direct effect of overall job satisfaction on entrepreneurial intention and the partial mediating role of perceived desirability in this relationship.

Conditioning and Sensitisation in the Longitudinal Course of Affective Illness

1986 ◽  
Vol 149 (2) ◽  
pp. 191-201 ◽  
Author(s):  
Robert M. Post ◽  
David R. Rubinow ◽  
James C. Ballenger
Keyword(s):  
Depressive Illness ◽  
Manic Depressive Illness ◽  
Conceptual Approach ◽  
Longitudinal Course ◽  
Behavioural Sensitisation ◽  
Affective Illness ◽  
Biological Variables ◽  
Manic Depressive ◽  
Progressive Course

Few biological theories of manic-depressive illness have focused on the longitudinal course of affective dysfunction and the mechanisms underlying its often recurrent and progressive course. The authors discuss two models for the development of progressive behavioural dysfunction—behavioural sensitisation and electrophysiological kindling—as they provide clues to important clinical and biological variables relevant to sensitisation in affective illness. The role of environmental context and conditioning in mediating behavioural and biochemical aspects of this sensitisation is emphasised. The sensitisation models provide a conceptual approach to previously inexplicable clinical phenomena in the longitudinal course of affective illness and may provide a bridge between psychoanalytic/psychosocial and neurobiological formulations of manic-depressive illness.

scholarly journals Shopping Centres, Cycling Accessibility and Planning—The Case of Nova Lund in Sweden

Urban Science ◽  
2020 ◽  
Vol 4 (4) ◽  
pp. 70
Author(s):  
Till Koglin ◽  
Lucas Glasare
Keyword(s):  
Conflicts Of Interest ◽  
Current Situation ◽  
Decision Makers ◽  
Power Structures ◽  
Literature Study ◽  
Shopping Centre ◽  
The Past ◽  
Whole Process ◽  
The Subject

This paper evaluates the history and cycling accessibility of Nova, a shopping centre established in Lund, Sweden, in 2002. The current situation was also analysed through observation and a literature review. Moreover, the study conducted a closer analysis of the history and role of the municipality based on further literature study and interviews with officials. The conclusion of the analysis indicates poor and unsafe bikeways caused by conflicts of interest between politicians, officials, landowners and the general public. It also depicts a situation in which the municipality’s master plan has been ignored, and, in contrast to the local goals, cycling accessibility at Nova has seen no significant improvement since the shopping centre was first established. The reasons for this, arguably, are a relatively low budget for bikeway improvements in the municipality, as well as a situation in which decision-makers have stopped approaching the subject, as a result of the long and often boisterous conflicts it has created in the past. Lastly, it must be noted that it is easy to regard the whole process of Nova, from its establishment to the current situation, as being symptomatic of the power structures between drivers and cyclists that still affect decision-makers at all levels.

scholarly journals The Prognostic and Predictive Role of Somatic BRCA Mutations in Ovarian Cancer: Results from a Multicenter Cohort Study

Diagnostics ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 565
Author(s):  
Angela Toss ◽  
Claudia Piombino ◽  
Elena Tenedini ◽  
Alessandra Bologna ◽  
Elisa Gasparini ◽  
...  
Keyword(s):  
Ovarian Cancer ◽  
Positive Impact ◽  
Progression Free Survival ◽  
Molecular Testing ◽  
Wild Type ◽  
Brca Mutations ◽  
Multicenter Cohort Study ◽  
Advanced Stages ◽  
Predictive Role

Previous research involving epithelial ovarian cancer patients showed that, compared to germline BRCA (gBRCA) mutations, somatic BRCA (sBRCA) mutations present a similar positive impact with regard to overall survival (OS) and platinum and PARP (poly (ADP-ribose) polymerase) inhibitor sensitivity. Nevertheless, molecular testing in these studies did not include copy number variation (CNV) analyses of BRCA genes. The aim of this study was to explore the prognostic and predictive role of sBRCA mutations as compared to gBRCA mutations in patients who were also tested for CNVs. Among the 158 patients included in the study, 17.09% of patients carried a pathogenic or likely pathogenic gBRCA variant and 15.19% of patients presented pathogenetic or likely pathogenic sBRCA variants and/or CNVs. Overall, 81.6% of the patients included in this study were diagnosed with a serous histotype, and 77.2% were in advanced stages. Among women diagnosed in advanced stages, gBRCA patients showed better progression-free survival and OS as compared to sBRCA and wild-type patients, whereas sBRCA patients did not show any advantage in outcome as compared to wild-type patients. In this study, the introduction of CNV analyses increased the detection rate of sBRCA mutations, and the resulting classification among gBRCA, sBRCA and wild-type patients was able to properly stratify the prognosis of OC patients. Particularly, sBRCA mutation patients failed to show any outcome advantage as compared to wild-type patients.

scholarly journals Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

2021 ◽  
Vol 13 (3) ◽  
pp. 1369
Author(s):  
Tianning Lan ◽  
Zhiyue Zheng ◽  
Di Tian ◽  
Rui Zhang ◽  
Rob Law ◽  
...  
Keyword(s):  
Cultural Heritage ◽  
Positive Impact ◽  
Heritage Tourism ◽  
Tourism Development ◽  
Intangible Cultural Heritage ◽  
Mediating Role ◽  
Local Residents ◽  
Emotional Solidarity ◽  
Cultural Heritage Tourism

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

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