scholarly journals Social Media Analytics: Impact & Implications in Healthcare

Author(s):  
Sushant Kumar Vishnoi ◽  
Ayushi Saini ◽  
Dr. Teena Bagga

Sharing of ideas, opinions or any information with the help of the medium of virtual networks, online communities and computer-based innovations is known as social media. Blogs, social networking sites like Facebook, WhatsApp, YouTube etc, Microblogging mediums, Photos etc. that run with the help of internet, provides the end-users with swift communication and aids in providing awareness, by influencing large audiences contributes to social media. Healthcare sector is rapidly adapting social media by providing a medium to the patients, physicans and HCP’s to discuss and communicate medical information and knowledge outside the vicinity of a hospital or clinic. These days, patients, their relatives, friends or family use the social media to provide knowledge to the world and educate them incase they have similar ailments. There are several blogs and forums related to medical knowledge where users tend to ask their problems to the physicians and get a reply back to their problems.Medical specialists join such online medical forums that helps them to research in a better manner, refer colleagues, increase their network and read health related articles and updates. With every good thing, comes an attached risk which is related to the use of social mediums, where the image of a Healthcare professional could be at stake due to the unprofessional content against them. There are various limitations to the HCP’s in case they seek to share patient stories online as it could be a case of breach & privacy. Nevertheless, this research study highlights the role played by social media in digitally redefining and empowering healthcare sector from the perspective of clinical and patient centric health literacy and health guides.

2022 ◽  
Vol 1 (3) ◽  
pp. 1-4
Author(s):  
Farha Yashmin Rohman ◽  

Pandemic like COVID-19 has triggered disruptions in personal and collective lives globally. It is not only a pandemic, but also an Infodemic of misinformation about the virus which raises demand for reliable and trustworthy information. With the advent of social media creation and consumption of news have been changing among the young generation. Student leaders have taken on additional work and assumed new responsibilities by volunteering in their communities and creating awareness among the public about the accuracy of information and measures to be taken against the deadly virus. This study explores the use of Facebook handles by the student leaders of two universities in Guwahati in creating awareness about the health-related messages regarding Covid-19 and its vaccination. The researcher will use critical discourse analysis to evaluate the use of social networking sites by the students’ leaders. To understand the usage by the leaders, Facebook pages of the leaders would be followed and studied backed with unstructured interviews with the leaders to understand the purpose of and pattern of using the social media handles.


2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.


Author(s):  
Putu Laksmita Dewi Rahmanyanti ◽  
Ni Nyoman Kerti Yasa

Social Networking Sites (SNS) or commonly called social media is an online service that aims to build social relationships with users who share their interests and activities. Percentage of Facebook users decreased during 2018 from January 2018 which was initially 75.5% to 66.3% in December 2018. Users complain about the excessive influence of SNS on their lives and react in various forms of behavior to stop using services. Non-continuous use as a user behavior towards stress due to SNS fatigue and social overload. The sample used is 60 respondents which are determined using the purposive sampling method. The data collection technique utilized is by questionnaires with the Likert scale measurement method, while the data are analyzed using the path analysis technique. The research results show that the social overload on SNS exhaustion and SNS exhaustion variable on discontinuous usage intention have a positive and significant influence but social overload on discontinuous usage intention have a positive but non significant effect. Likewise, SNS exhaustion is able to mediate the influence of social overload on discontinuous usage intention. Users can actively control their behavior to avoid potential negative results caused by social overload. Social media providers must effectively prevent the emergence of negative emotions from users by providing a system that gives users to manage whatever information they can receive and share only with a few people so that users do not receive information about their friends on Facebook excessively.


2020 ◽  
Vol V (III) ◽  
pp. 32-43
Author(s):  
Ashraf Iqbal ◽  
Kishwer Perveen ◽  
Saima Waheed

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.


2021 ◽  
Vol 9 (1) ◽  
pp. 56-58
Author(s):  
Shehrbano Ali ◽  
Muhammad Murad Murtaza

Misinformation or "fake news" has existed in society for quite a while, with healthcare related misinformation being especially problematic, particularly during the COVID-19 pandemic. Due to the false news circulating on the social media, many misconceptions exist about the disease and the pandemic, leading to people reacting in extreme and unrecommended ways that cause more harm than benefit. In order to combat this, the CMH Arts and Design Society took an initiative and formed a facebook page named "Pakistan Corona Virus Research Outlook" that aimed to present well researched facts regarding COVID-19 in the form of video or poster presentations, so that they could be understood easily by the general public. We also drafted an online handbook that addressed the basic concerns regarding the signs and symptoms of the disease, and the basic principles of management, so as to equip the people without medical knowledge with sufficient information for them to be able to manage mild symptoms themselves, without burdening the healthcare system. We also formed a facebook group by the name "Corona Virus (COVID-19) Free Counselling" that aimed to provide a platform to the public to ask their queries regarding COVID-19 which were then addressed by medical professionals. A post-COVID syndrome series was also initiated on these platforms that addressed the post-COVID symptoms individually and provided a follow up plan for each, based on expert guidelines.


2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.


Author(s):  
Carson K.-S. Leung ◽  
Irish J. M. Medina ◽  
Syed K. Tanbeer

The emergence of Web-based communities and social networking sites has led to a vast volume of social media data, embedded in which are rich sets of meaningful knowledge about the social networks. Social media mining and social network analysis help to find a systematic method or process for examining social networks and for identifying, extracting, representing, and exploiting meaningful knowledge—such as interdependency relationships among social entities in the networks—from the social media. This chapter presents a system for analyzing the social networks to mine important groups of friends in the networks. Such a system uses a tree-based mining approach to discover important friend groups of each social entity and to discover friend groups that are important to social entities in the entire social network.


2014 ◽  
pp. 1717-1730
Author(s):  
Joanne Kuzma

The growth of Online Social Networking sites has brought new services and communication methods to consumers. However, along with benefits, serious problems such as online cyber harassment have recently come to the forefront of the electronic media. This behavior can have significant negative effect on individuals, businesses and the social networks. Some sites have begun to provide some levels of protection and create specific anti-harassment policies in their terms of service along with implementing protection technologies. However, these protective measures are not consistent among social media, leaving some consumers at greater risk. This study analyzed 60 worldwide social sites and determined the level of cyber-harassment protection. It reviewed statistical differences among geographical-based social networks. The results showed significant gaps among various social networks, but suggests methods for improving consumer safeguards to provide consistent levels of protection.


Author(s):  
Annisa Lee ◽  
Stephan Hyeonjun Stiller

An estimated 2.62 billion people use social networking sites worldwide. Only recently have studies been carried out to explore the impact of social media in terms of creating new conditions such as cyberbullying, Internet addictions, and suicide contagion, among many other forms of mental health concerns. However, social media can play a role in education and public mental health interventions. Different types of social media include computerized self-help strategies, online psychotherapy and support groups, websites with medical information, forums, blogs, web applications, mobile apps, games, and networking platforms like Facebook, Instagram, Google+, Snapchat, Twitter, Flickr, YouTube, Pinterest, and Reddit. There are generational differences in the degree of familiarity and use of social media for gathering information and seeking education. The challenge for clinicians and public health educators is to try and use social media for betterment of society.


2018 ◽  
Vol 7 (4.36) ◽  
pp. 463
Author(s):  
Shahid Shayaa ◽  
Ainin Sulaiman ◽  
Arsalan Zahid Piprani ◽  
Mohammed Ali Al-Garadi ◽  
Muhammad Ashraf

The social media is rich in data and of late its data have been used for various types of analytics. This paper examines the purchasing behavior and sentiments of social media users from Jan - 2015 to Dec – 2016. The purchasing behaviour of the users is categorized into five: buy car, buy house, buy computer, buy hand phone and going for holiday. The paper will also demonstrate the trend of each individual category. The results of the analysis would provide businesses information on the social media users’ purchasing behavior, their sentiment thus allowing them to take more appropriate strategies to enhance their competitiveness.  


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