scholarly journals Translation of Trendy Expressions as Extralinguistic Culture-bound References: the Case Study of If You Are The One

2020 ◽  
Vol 1 (3) ◽  
pp. 94-103
Author(s):  
Ying Xie

Since it was introduced into Australia from China in 2013, the Chinese-to-English subtitled dating game-show If You Are The One (Fei Cheng Wu Rao / 《非诚勿扰》) has been maintaining its super high ratings on the Australian national TV station SBS for all these years. The frequently appeared trendy expressions in IYATO, as the concentrated embodiment of Chinese popular culture, are the significant and inevitable difficulties to the interlingual subtitling of the show. On the premise that the trendy expressions in the text are regarded as Extralinguistic Culture-bound References (ECRs) (Pedersen, 2005, 2011), by employing the systematic translation strategy and influencing parameter proposed by Jan Pedersen (2005, 2011) for rendering and analyzing ECRs in audiovisual works, this paper aims to investigate the specific solution adopted by the subtitler in the translation of typical trendy expression cases in the latest season of the show, so as to bring inspiration and reference to the Chinese-to-English interlingual subtitling of the language-intensive shows in the future.

Author(s):  
Jade Broughton Adams

This chapter shows how Fitzgerald drew upon musical comedies of the stage and screen to inform his characterisation, plotting, and integration of song with dramatic action. Using his ‘playlet’, ‘Porcelain and Pink’, as a case study, this chapter shows how Fitzgerald’s use of song underscores themes of concealed identity and satirises the consumption and advertising practices of his era. This chapter argues that the intersection of morality and entertainment, depicted in the iconic flapper figure, characterises much of Fitzgerald’s presentation of popular culture. Though he did not continue his undergraduate occupation of writing libretti for Princeton’s Triangle Club, Fitzgerald continued to allude to songs from musicals throughout his career. This chapter explores how Fitzgerald’s use of the disguise motif, amongst other literary techniques, has analogues in musical comedies, and argues for certain of his stories, like ‘The Captured Shadow’, to be read in the context of the stage and film musicals Fitzgerald enjoyed, such as those featuring Irving Berlin’s work. It is argued that it is Fitzgerald’s fascination with the theatre that fuels his lifelong interest in participative, even immersive, media. This chapter analyses the influence of film musicals on Fitzgerald’s aesthetics, particularly in terms of their lavish visual spectacle.


2017 ◽  
Vol 7 (7) ◽  
pp. 552
Author(s):  
Sadaf Khosroshahi ◽  
Ahmad Sedighi

Translation of mystic terms or metaphors is a very important portion of rendering a text from a source language to a target language, because some of mystic terms do not exist in the target language and this point makes the translation harder. This paper aimed at identifying the translation strategies and procedures used by Darbandi and Davis (1984) in The Conference of the Birds of Attar Neishabouri. To achieve the objectives, Attar’s Persian original work (Shafiei Kadkani, 2010) was read carefully to extract mystical terms.  Then, the translated text by Darbandi, and Davis (1984) was carefully read and the corresponding English translations of Persian mystical term were found.  The original mystical terms and their Persian translation were analyzed based on Van Doorslaer’s (2007) map to find out translation strategies and procedures used by the translators on the one hand and indicate the dominant strategy and procedure in the whole work of translation on the other. The result showed that literal translation strategy (72.41%) was the most frequently used strategy and direct transfer procedure (68.96%) was the most frequently used procedure.  This paper may have some implications in literary translation and help translation instructors and translation trainees as well in translation classes.


2021 ◽  
Author(s):  
Nebojša Pavlović ◽  

The aim of this paper is to consider the impact of the crisis caused by Covid-19 on tourism and on women's entrepreneurship in tourism in Serbia. The paper will use the methods of analysis and synthesis, induction and deduction, abstraction, specification and generalization, observation, testing, content analysis, and case study. Based on the available data, it can be concluded that the crisis caused by Covid-19 on the one hand led to (1) the closure of a large number of entrepreneurial companies in the field of tourism, as a result of which a large number of women entrepreneurs lost their jobs; (2) the increased importance of domestic tourism due to the increase in the participation of domestic tourists in total tourist trends. In the future, more attention should be paid to the possibility of training women entrepreneurs in the field of tourism.


Author(s):  
Jannick Schou ◽  
Johan Farkas ◽  
Morten Hjelholt

The emergence of social network sites as a part of everyday life has given rise to a number of debates on the demo- cratic potential afforded by these technologies. This paper addresses political participation facilitated through Facebook from a practice-oriented perspective and presents a case study of the political grassroots organisation, Fight For The Future. Initially, the paper provides a basic theoretical framework that seeks to map the relation between civic practices, materiality, and discursive features. Using this framework, the article analyses Fight For The Future’s use of Facebook to facilitate political participation. The study finds that user participation on the Facebook page is ‘double conditioned’ by the material structure of the social network site on the one hand and by the discourses articulated by the organisation and users on the other. Finally, the paper discusses the findings and raises a number of problems and obstacles facing participatory grassroots organisations, such as Fight For The Future, when using Facebook.


Author(s):  
Susan Helft

Scholarship on the ancient Near East has not yet considered how the formation of a discrete set of objects and monuments has shaped our understanding of Anatolian civilizations. This chapter explores this issue by “testing” the canon of ancient Anatolian art and archaeology, with a focus on art. What is the canon, how was it formed, and does it meet the needs of today’s art historians and archaeologists? This exercise makes clear that the lists of Anatolian objects and sites chosen for modern consumption are the result of Mesopocentric viewpoints on the one hand, and of Turkish nationalist agendas on the other. For the canon of ancient Anatolia to more accurately represent the diversity of Anatolian cultures, the current canon needs to shed its Mesopotamian baggage and be more geographically and typologically inclusive. This chapter also advocates for a move away from comparisons between canons (which have contributed to a derivative view of ancient Anatolian art) and toward a thematic view. A case study on the topos of the hunt is meant to reset the relationship between the Anatolian and Mesopotamian canons and demonstrate the potential for more conceptual approaches to reinvigorate the canon for the future.


2020 ◽  
pp. 161-178
Author(s):  
Arabella Currie

This chapter complements the volume’s focus on Celtic–Classical interactions within the notion of Britishness by examining the role of such a dialogue in Ireland’s attempts to extricate itself from the British Empire, and by emphasizing the part that Irish scholars and poets have played in shaping Celtic, Roman, and British identities. It focuses on the Revivalist translator and neurologist, George Sigerson (1836–1925), whose comparative reading of ‘Celtic’ and Latin poetry set out to prove an Irish influence on Latin verse, on the one hand by arguing that Cicero was directly influenced in his poetry by a Celtic druid, and on the other by proving that the author of the first Latin biblical epic of Late Antiquity was Irish. The chapter examines these arguments for the forgotten Celticization of Rome in the light of colonial mimicry, before asking how Sigerson put his theories of the postcolonial power of cross-linguistic influence into practice in his own translation strategy. It concludes by highlighting the lasting implications of Sigerson’s call for a new way of reading texts across languages, attuned to verbal and stylistic echoes and so able to dismantle any strict divide between the Celtic and the Classical.


Popular Music ◽  
1992 ◽  
Vol 11 (2) ◽  
pp. 213-227 ◽  
Author(s):  
Martin Stokes

The relationship between ideology and popular culture has largely been discussed in the context of developed industrial societies, in which the ideologies that might be considered to have most bearing on society in general and popular culture in particular are capitalism and socialism in the context of specific nationalisms. On the Muslim peripheries of Europe, however, the situation may be different. The appearance of ‘Islamic’ motifs in Turkish popular music and the ambiguous but conspicuous attempts by a populist government in Turkey to control and co-opt this music over the last eight years suggests that Islam has also played a powerful role in shaping the experience of popular music in Turkey. The extent to which Islam constitutes an ideology distinct and separable from capitalism and socialism has been debated at length within and outside the Muslim world. It is clear that Islam has proved less of an obstacle to the development of capitalist economies than that of socialist economies (Rodinson 1977; Gellner 1981). It is also true that the collapse of world markets in the 1970s resulted in crises which reverberated throughout the Muslim world, in which a pristine and ‘traditional’ Islam has become a focus, in various ways, for resentment at the cultural and economic dependency of the Muslim upon the non-Muslim world. Islam projects itself now as a rival and ultimately superior alternative to the nationalist ideologies within which capitalist or socialist formations have been articulated. In Turkey, the dominant and competing discourses of nationalist Turkism on the one hand and Islam on the other have framed the terms in which Turkish social and political history has been seen in and outside Turkey. The popular music known as arabesk apparently defies both of these ideologies and provides a useful case-study of the way in which they operate ‘on the ground’, shaping the identities and strategies around which people organise their social existence.


2021 ◽  
pp. 39-56
Author(s):  
Korinna Schönhärl

It is often noted that people remember the past to better manage the present. One major driving force of economic behaviour is expectations of the future or ‘imagined futures’, as the sociologist Jens Beckert calls them. But whereas these expectations are oriented towards the future, the frames in which they arise are strongly influenced by the past. During economically difficult situations, economic crises of the past were especially intensively remembered and discussed. The thesis of this chapter is that actors in the public sphere remember crises in alarming situations to orient themselves, construct fictional expectations of the future, and legitimize decisions that have to be taken in the present. The Greek debt crisis from 2009 onwards is used as a case study. The past crisis most recalled in collective memory in this period is the one that followed the Greek bankruptcy of 1893.


2020 ◽  
Vol 32 (8) ◽  
pp. 641-651
Author(s):  
Anna Sigridur Islind ◽  
Livia Norström

Purpose This paper aims to explore the future of work by investigating how work can be practiced to meet global sustainability goals. The authors draw from empirical findings from a case of critical design session with university students. The aim of the design session was, on the one hand, to embed sustainability into education and, on the other hand, to prepare students with necessary conceptual tools to be prepared for future work. The research questions explored are: What do students learn through engagement in critical design, and how can that foster sustainable work? Design/methodology/approach The research approach is a case study, drawing on critical design activities with 45 students at a university course. The data consists of students’ reflections on their design efforts and one researcher’s field notes from the design session. Findings The findings show that the students engaged in critical design learn different aspects of sustainable work: how to be solution oriented, how to use technology to do good in the world and outside-the-box thinking skills. Originality/value The authors contribute extended insight into what it means to work for sustainable development, hence doing sustainable work, and how sustainable work can be conducted in practice. The authors discuss three dimensions of sustainable work that we argue are essential to understand how professionals can work towards increased sustainability. The three dimensions are: participation-based work, practice-based work and context-based work.


Prospects ◽  
1982 ◽  
Vol 7 ◽  
pp. 199-206
Author(s):  
Werner Sollors

The preceding essays by David Stineback, David Nye, and V. P. Bynack argue that there is a crisis in our discipline and proceed to make, or at least imply, suggestions for the future of American Studies.1. We have failed to do justice to authors like Willa Cather; we have, in fact, not even approached the achievement of popular newspaper reviewers.2. We have indulged in the old “pretense of biography” and overlooked the most significant sources while looking for such dubious entities as the one called, for example, “Thomas Edison.”3. We are incurable nineteenth-century organicists and don't even know that we should know that we don't know what we are talking about.


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