scholarly journals Explorative Study of Tourist Behavior in Seeking Information to Travel Planning

2021 ◽  
Vol 16 (8) ◽  
pp. 1583-1589
Author(s):  
Diena M. Lemy ◽  
Amelda Pramezwary ◽  
Juliana ◽  
Rudy Pramono ◽  
Lauditta Nabila Qurotadini

This study aims to explore the behavior of domestic tourists in seeking information to travel during the COVID-19 pandemic and whether there are significant differences with tourist behavior before the pandemic and what are the best strategies so that they can be helpful in tourism actors in creating and developing digital marketing strategies based on the latest information technology phenomena. This study uses a qualitative paradigm. Data collection techniques used in the study were observation, in-depth interviews, literature study, and documentation. The results of this exploratory research can then be used as a basis for the following research stage, namely descriptive analysis. Online focus group discussions and surveys were conducted to achieve the objectives of this research. Tourist behavior during the COVID-19 pandemic has changed, that tourists will always look for travel information using window shopping or online search through social media and ask personal questions (individuals) in travelling to a tourist destination. The right strategy for tourism actors in developing sustainable digital marketing includes building personal trust to tourists, implementing innovation strategies that involve guests, and mutual integration and collaboration, which are the main keys to the success of tourism actors in creating or developing sustainable digital marketing. The COVID-19 pandemic is an unprecedented and ongoing crisis for the global tourism industry. The key to the recovery of the worldwide tourism industry will be to encourage tourism activities both domestically and internationally.

2020 ◽  
pp. 146735842096603
Author(s):  
Afamefuna Eyisi ◽  
Diane Lee ◽  
Kathryn Trees

Collaboration and community participation are crucial for securing sustainable tourism and highlight the need to listen and respond to the broad range of stakeholders’ voices, opinions, and concerns. These concepts dominated the discourse of sustainable-responsible tourism and gave rise to collaboration theory as well as various types of community participation. Many scholars in both Western and emerging economies have employed these concepts; however, there is limited research on how they apply in the Nigerian tourism industry. Therefore, this exploratory research discusses collaboration and community participation in tourism development in Nigeria, using the Southeastern region as a case study. In this area, tourism is in the early phase of growth. The paper reports on interviews and focus group discussions used to interact with tourism stakeholders in the region (traditional rulers, men, women, and youth representatives, chief priests, security agents, and tourism officials). Results showed that while the stakeholders are willing to collaborate, challenges affecting their efforts include autocratic governance structures leading to mistrust, clash of responsibilities, inadequate funding for security, lack of tourism awareness and little respect for local culture. The paper concludes that to develop a resident-friendly tourism destination and sustain collaboration and community participation, stakeholders require education about tourism and opportunities to participate in planning.


2021 ◽  
Vol 3 (1) ◽  
pp. 72-83
Author(s):  
Pivit Septiary Chandra ◽  
Sonia Sischa Eka Putri

As a form of Child Friendly City policy, the Child Friendly Playroom (RBRA) program is realized. Pekanbaru's achievement as a city that provides certified child-friendly play spaces is a manifestation of its initial commitment to building and giving children the right to develop and develop children in its playground located at RTH Kacang Mayang, Pekanbaru City. This study aims to see the implementation of child-friendly city policies in the Kacang Mayang Green Open Space, Pekanbaru City. This type of research is qualitative with descriptive analysis. Qualitative research is a research procedure that produces descriptive data in the form of written or spoken words from people and observed behavior from the phenomena that occur. This study examines the facts of the implementation of the Child Friendly Playroom Program in Pekanbaru City. The data collection technique in this research uses literature study by collecting data and documents from various references that will be used as references. The results of this study are that the implementation of child-friendly city policies (a case study of the implementation of the Child Friendly Playroom Program in the Kacang Mayang Green Open Space in Pekanbaru City) has gone well. This is shown by the availability of adequate facilities, infrastructure and facilities to become child-friendly green open spaces. Received a good assessment and determined that Pekanbaru's Kacang Mayang Green Open Space was suitable for children, proving the government's commitment to realizing a child-friendly city through the provision of child-friendly green open spaces. In implementing child-friendly city policies, there are several factors that influence, namely: completeness of the facilities; Accessibility; Safety and comfort; Government commitment.


Author(s):  
M. Syamsul Hidayat ◽  

The purpose of this study was to analyze the Defensive Marketing Strategy carried out by the MSME Warkop Angkringan "Giras" in Mojokerto Regency, in order to be able to compete and keep its business sustainable in the COVID-19 pandemic conditions and obtain optimal profits. This research is an exploratory research where the approach used is a qualitative approach. Qualitative researchers seek to understand life experiences in context and the meanings associated with those experiences by using Focus Group Discussions. The sample amounted to 20 people, who were taken based on certain criteria. Data collection techniques by conducting open ended interviews in the hope of obtaining more complete information from the respondent. Data analysis used descriptive analysis method. The results showed that the Defensive Marketing Strategy in the MSME of warkop angkringan "Giras" Free wifi with a Mental Model is a Competitor Orientation strategy which includes symbols, prices, product differentiation and value promotion,, Customer Orientation Strategy includes superior customer service, innovative product features, and focus in a narrow market segment and a Market Drive Orientation Strategy consisting of Digital Marketing, Healthcare Procedures, crowding services, and Hours of Operation..


2018 ◽  
Vol 1 (1) ◽  
pp. 156
Author(s):  
Wisber Wiryanto

The development of the tourism sector ought to be supported by the competent Human Resources (SDM). Human resources of tourism that include human resources apparatus, industrial human resources, and the tourism community until now still facing difficulties of competency gaps and capability certification. Concerning this issue, there will be conducted a research of human resource competency development policy in tourism sector of bureaucratic reformation era. The goal of this research is to explain the development of human resource competencies in the tourism sector of bureaucratic reformation era. This research utilizes literature study method, and secondary data acquisition techniques and qualitative descriptive analysis techniques, conducted in 2017. The results showed that the development of human resource competence apparatus realized by assembling information positions and competence standards positions are still largely in the stage of the process. In the meantime, the development of industrial and community competence of human resources is carried out with capability certification in quest of obtaining optimal target achievement. Human resource personnel in both the ministry of tourism, and the provincial as well as regency/municipal tourism agencies have the right to develop managerial, technical, and social cultural competencies through education and training, seminars, courses and upgrading of at least 20 hours of lessons per year to develop competencies in order to improve performance of human resources of tourism.


Author(s):  
T. Vasilyeva ◽  
Ya. Us ◽  
A. Lyulyov ◽  
T. Pimonenko

This article devoted to analyzing the impact of business processes digitalization on the transformation in marketing. Systematization of the scientific background indicates that digitalisation's snowballing growth has a strong influence on changes in business processes. Therefore, the authors noted that it is important to use the right digital marketing tools according to the enterprise's goals under the rapid digitalisation of business processes. This paper analyzes the main digital marketing tools and their advantages for improving business indicators. The main goal is to systematize scientific research on the relationship between business processes, digitalization, and marketing transformations. To achieve this goal, the study was conducted in several stages. The first stage affords a search for the most relevant publications in the Scopus database. The study sample consists of 1220 publications indexed by the keywords "business process", "digital", and "marketing" in the titles, keywords and abstracts of publications. The keywords include the logical operators "and" and "or" and symbol "*" to cover different keywords termination forms and enhance the search results of relevant publications. The research period is 2000-2020. The obtained search results were limited to the subject areas such as Business, Management and Accounting; Social Sciences; and Economics, Econometrics and Finance. The second stage presents a descriptive analysis of the most cited publications. The method of visualization of similarities by VOSviewer software was applied in the third stage to visualize the thematic orientation of scientific developments. The obtained results showed 8 clusters of thematic directions in studied publications. At the fourth stage of the research, the paper visualizes the authors' collaboration network according to their affiliation to a certain country. The results analysis allowed determining the countries' contribution to the investigation of study issues. The study results could be the basis for further research on the development of a digital marketing strategy.


Author(s):  
Ni’matun Nasim ◽  
A.A. Putu Agung Suryawan Wiranatha ◽  
I Gusti Ayu Oka Suryawardani

Free Independent Traveler (FIT) is the majority market of Labuan Bajo, including Chinese FIT. The main characteristic of this market is their dependency on the internet, therefore build up the destination image through digital marketing is very essential. The objective of this study were to identify the potential of Labuan Bajo as Indonesia super priority destination, to analyze main atraction of Labuan Bajo for Chinese FIT market, and to develop Labuan Bajo digital branding stategy for Chinese FIT. This research used qualitative descriptive by implementing data through literature review, observation, interview, and social listening. Data was analyzed by using qualitative descriptive analysis and SWOT analysis. The result showed that Pink Beach, Padar Island, komodo, and live on board could be used as the brand icon of Labuan Bajo in Chinese FIT marketing digital system. Therefore, Labuan Bajo should choose the right digital platform, start using Mandarin language, and build up partnership with Chinese key opinion leader (KOL) in each content to ensure Labuan Bajo promises well receipt by Chinese FIT online community. Keywords: digital marketing; Labuan Bajo; FIT; China


Jurnal Akta ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 391
Author(s):  
Binta Istiqlaly ◽  
Umar Ma’ruf

The purpose of this study was to: 1) Knowing and analyzing on the Implementation of the Right Dissenters in the Making Notary Deed. 2) To determine and analyze about the obstacle Notaries in Implementing Dissenters rights. The method used in this research is the empirical jurisdiction. Adopting legislation, learning materials primary and secondary law. The technique of collecting data using interviews and literature study and data analysis techniques qualitative analysis using descriptive analysis decomposition.After doing research Juridical Review of Implementation of the Right Dissenters In the Manufacture Notary Deed to a conclusion that is Implementation of the Dissenters rights in the Making Notary Deed is basically the right to withdraw from testifying upfront Court in Civil and Criminal problem. Implementation of the right of refusal notaries in practice, if it turns out the notary as a witness or a suspect, defendant, or in the examination by the Board of Trustees Notary divulge and provide information/statements should shall be kept confidential, while legislation is not ordered, then the complaint filed by parties who feel aggrieved can sue the notary.As well as Obstacles Notaries in options or Use Dissenters rights in the Making Deed is faced by a notary public in using the right of refusal which are the Assembly, Regional Supervisor (MPD) approved the request of the police in the inspection of a notary public, a notary unable to escape to does not provide information because the police already have the recommendation of the Supervisory Council of Regions (MPD). Another constraint is that if the investigating authorities in this case the police use forceful measures with the reason for the interest of the investigation, the notary can not usually be avoided by reason of use right of refusal because the police could have used the excuse that the notary was not cooperative in providing information regarding the deed he made , so that the police do a forced effort.Keywords: Dissenters Rights, Notary and Deed.


Nadwa ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 123
Author(s):  
Adun Priyanto

<p class="KEYWORD">The research is to know the strengthening of Islamic educations in accordance with the need for the Industrial era 4.0 industrial era (turbulence era). Within those advancements, character education has become an oasis in the middle of morality decadences of millennial generation in the present society and a fort to prevent the destruction of a nation. The research method uses literature study by collecting data from documentation using the descriptive-analysis method. The results of the study concluded, Islamic education transformation is greatly required to gain solutions by strengthening Islamic educational management, Islamic educational leadership, and educational policy on character educations. Character education in Islamic Education does not only teach right or wrong but also teaches students to commit to doing the right thing. The character emphasizes practice in the students’ daily lives such as the implementation of, honest (Siddiq), trustworthy (Amanah), smart (fathonah) and conveys the truth (tabligh), in relationship, a good citizen attitude.<strong>   <br /></strong></p><p class="KEYWORD"><strong><br /></strong></p><p class="KEYWORD"><strong>Abstrak</strong></p><p>Masyarakat Islam harus melakukan modernisasi pendidikan Islam dalam segala aspek pendidikan, kurikulum, tata kelola institusi, model dan strategi pembelajaran sesuai dengan kebutuhan era industri 4.0 (era turbulensi). Dalam kemajuan tersebut, pendidikan karakter telah menjadi oase di tengah dekadensi moralitas generasi milenial di masyarakat saat ini dan benteng pencegah kehancuran suatu bangsa. Metode penelitian menggunakan studi pustaka dengan mengumpulkan data dari dokumentasi menggunakan metode analisis deskriptif. Hasil penelitian menyimpulkan, transformasi pendidikan Islam sangat diperlukan untuk mendapatkan solusi dengan memperkuat manajemen pendidikan Islam, kepemimpinan pendidikan Islam, dan kebijakan pendidikan pada pendidikan karakter. Pendidikan karakter dalam Pendidikan Islam tidak mengajarkan benar atau salah, tetapi juga mengajarkan siswa untuk berkomitmen melakukan hal yang benar. Karakter tersebut menekankan pada praktik dalam kehidupan sehari-hari siswa seperti pelaksanaan, jujur (siddiq), amanah (amanah), cerdas (fathonah) dan menyampaikan kebenaran (tabligh), dalam menjalin hubungan, sikap warga negara yang baik.</p><p class="KEYWORD"> </p><em></em>


2020 ◽  
Vol 4 (2) ◽  
pp. 54-60
Author(s):  
Audia Saraswati ◽  
Diana Prihadini

The intense competition in the Indonesian tourism industry and the number of business hotels in Jakarta that offer more modern services and facilities make customers disloyal. In this situation, companies need to make a special strategy to maintain and increase customer loyalty. Based on these problems, this research focuses on the Marketing Public Relations strategy in increasing customer loyalty. This research is qualitative research with a descriptive analysis method, data collection techniques in observation, interviews, documentation, and literature study. This research is the Public Relations of Sofyan Hotel Cut Meutia in carrying out the marketing public relations strategy activities using six of the seven marketing public relations instruments and using the pull, push, and pass strategy according to Kottler and Keller. These include publications in print and online media, identity media, events, news, sponsorship, and corporate social responsibility. The suggestions given in this study to Sofyan Hotel Cut Meutia are maximizing Marketing Public Relations activities by making innovations, improving hotel services and facilities to customers.


Author(s):  
Meltem Altinay Ozdemir

This paper purposes to investigate the economic, psychological and social effects of the Covid-19 crisis on tourism employees in Turkey. The exploratory research approach was adopted and an online interview, one of the qualitative research methods, was used for data collection. This paper presents valuable evidence to contribute to the literature by emphasizing the effects of the Covid-19 pandemic on tourism employees. Tourism employees, who are the core of tourism employment, have been severely affected economically, psychologically and socially during the pandemic process. They were economically subjected to “short-term working allowance” and “severe income loss” and faced the “fear” of losing their jobs and their loved ones psychologically. Furthermore, it has been stated that they have a really “boring” social life during the pandemic. These effects have been sought to strengthen with government incentives such as “unemployment benefit, short-term working allowance, unemployment benefit for suspended personnel, credit support, pandemic social support application, Covid-19 staff training, the supply of personal protective equipment and hygienic working environment”. The Covid-19 is an unprecedented and ongoing crisis for the global tourism industry. This paper serves as a prelude to a broader field of tourism employees during the pandemic and offers theoretical and practical insight for future crises and tourism employees.


Sign in / Sign up

Export Citation Format

Share Document