scholarly journals ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND

2018 ◽  
Vol 3 (2) ◽  
pp. 58
Author(s):  
Eska Prima Monique Damarsiwi ◽  
Wagini Wagini
Keyword(s):  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Cross Sectional ◽  
The Government ◽  
The City ◽  
Positive Effect ◽  
Significant Positive Influence

<p><em>Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island Bengkulu</em></p><p><strong><em>Keywords</em></strong><em>: Consumer Satisfaction, Destination Image</em><em>, </em><em>Electronic Word </em><em>o</em><em>f Mouth, Visiting Decision</em><em></em></p>

scholarly journals ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND

2019 ◽  
Vol 3 (02) ◽  
pp. 58
Author(s):  
Eska Prima Monique Damarsiwi ◽  
Wagini Wagini
Keyword(s):  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Cross Sectional ◽  
The Government ◽  
The City ◽  
Positive Effect ◽  
Significant Positive Influence

<p><em>Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island Bengkulu</em></p><p><strong><em>Keywords</em></strong><em>: Consumer Satisfaction, Destination Image</em><em>, </em><em>Electronic Word </em><em>o</em><em>f Mouth, Visiting Decision</em><em></em></p>

scholarly journals The Effect of Brand Equity and Electronic Word of Mouth (E - WOM) on Customer Satisfaction and Loyalty in E-commerce Marketplace

2021 ◽  
Vol 8 (4) ◽  
pp. 308-315
Author(s):  
Adhy Arya Hendrata ◽  
Netti Tinaprilla ◽  
Arief Safari
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Total Sample ◽  
Positive Influence ◽  
Electronic Word Of Mouth ◽  
Positive Effect

E-commerce in Indonesia is currently developing rapidly in line with the era of globalization. Brand equity and electronic word of mouth is one aspect that e-commerce really cares about. Tokopedia, Shopee, Lazada and Bukalapak are competing fiercely to maintain their competitive advantage by creating good brand equity. Therefore, it is interesting to learn about brand equity in building customer satisfaction and customer loyalty. The aim of this study is (1) Analyzing brand equity in the e-commerce marketplace, (2) Calculating the level of overall consumer satisfaction and loyalty to the four e-commerce marketplaces,(3) Identifying the elements of brand equity and electronic word of mouth that affect brand satisfaction and loyalty to the four e-commerce marketplace companies. The sampling technique in research uses non-probability sampling method with convenience sampling technique. This study used a total sample of 100 people service users of the e-commerce marketplace companies Tokopedia, Shopee, Lazada, and Bukalapak. Processed using SEM-PLS. Based on the research results, the elements of brand equity and electronic word of mouth have a positive influence on consumer satisfaction. In the Tokopedia and Shopee brands, there is one element of brand equity that has no effect, namely brand association and brand awareness. Lazada, one element that affects satisfaction, Bukalapak has a positive effect on satisfaction, namely electronic word of mouth. Consumer satisfaction has a significant positive effect on consumer loyalty. Keywords: E-Wom, Brand Equity, Customer Loyalty, Customer Satisfaction, SEM-PLS.

scholarly journals Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Umma Latifa Nur Aziza ◽  
Sugeng Purwanto
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Beach Tourism ◽  
Positive Effect

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.

scholarly journals Pengaruh Electronic Word of Mouth dan Potongan Harga terhadap Pembelian Impulsif Suatu Produk Skincare

2021 ◽  
Vol 9 (3) ◽  
pp. 844-851
Author(s):  
Triana Ariska Wulandari ◽  
Muhamad Ikhsanul Insan ◽  
Ajat Sudrajat
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Price Discounts ◽  
Analysis Process ◽  
Impulsive Buying ◽  
The City ◽  
Potential Customers

One of the business fields in the field of secondary/tertiary needs that is growing quite rapidly in Indonesia and the city of Karawang, to be precise, is the business in cosmetics. One of the cosmetic fields that are experiencing improvement is skincare. One of the marketing techniques that companies use to attract consumers is Electronic Word Of Mouth or eWOM. In addition, the factor of price discounts can also greatly influence the purchase decision of a product by potential customers and correlates with eWOM, as in e-commerce in Indonesia which always provides discount programs on specific dates. The purpose of this research is to determine whether there is a positive effect of eWOM and Discount on impulsive purchase of skincare products. The method used in this research is the quantitative research method. The data analysis process used the IBM SPSS 21 Software, which processed the data using primary data sources and a questionnaire as the instrument. The interpretation is that there is a positive influence given by two variables independent, namely Electronic Word of Mouth and Discount, on the impulsive buying process of mediheal skincare sheet masks partially and simultaneously.

scholarly journals PENGARUH KESADARAN WAJIB PAJAK DAN PENGETAHUAN PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK DALAM MEMBAYAR PAJAK BUMI DAN BANGUNAN DI KABUPATEN BENGKALIS

2019 ◽  
Vol 7 (1) ◽  
pp. 42
Author(s):  
Suharyono Suharyono
Keyword(s):  
National Development ◽  
Positive Influence ◽  
Primary Data ◽  
Validity And Reliability ◽  
Sample Collection ◽  
The Public ◽  
Data Source ◽  
The Government ◽  
The City ◽  
Significant Positive Influence

Tax is one of the sources of financing for national development in order to improve society. Taxes have a very important role to play in state revenues in the present, This happens because taxes are a sure source of contribution to the country. In this regard, the importance of managing tax is a priority for the government. There are various types of taxes imposed on the public, one of which is the Land and Building Tax. This study aims to determine the effect of taxpayer awareness and tax knowledge on taxpayer compliance in paying land and building tax in the city of Bengkalis. The sample in this study were 347 taxpayers in the city of Bengkalis. The sample collection technique used in this study was using non probability sampling by convenience sampling method. The types of data used in this study are quantitative data in the form of values or scores on the answers given by respondents to the questions in the questionnaire. The data source used is primary data. Primary data obtained from direct observation, interviews, questionnaires and observations. The method of data analysis uses the test of validity and reliability test, classic assumption test, multiple regression analysis. Based on the results of the research that has been done, it can be concluded that there is a significant positive influence between the awareness of taxpayers and knowledge of taxation on taxpayer compliance in paying land and building tax.

scholarly journals Pengaruh Citra Merek Dan Electronic Word Of Mouth Terhadap Minat Beli Produk Kecantikan Wardah

2021 ◽  
Vol 4 (2) ◽  
pp. 690-697
Author(s):  
Novia Roudhlotul Janah ◽  
Edi Suswardji
Keyword(s):  
Path Analysis ◽  
Direct Relationship ◽  
Word Of Mouth ◽  
Brand Image ◽  
Positive Influence ◽  
Sampling Techniques ◽  
Electronic Word Of Mouth ◽  
The Relationship ◽  
Positive Effect ◽  
Beauty Products

This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respondents amounting to 135. Data were analyzed using path analysis with SPSS version 26. The result of the relationship between brand image and electronic word of mouth has a correlation coefficient of 0.498 and has a medium and direct relationship level due to positive values, the partial effect of brand image on buying interest is 24.7%, indicating that brand image has a positive influence with buying interest, the partial effect of electronic word of mouth on buying interest is 18.2%. It shows that electronic word of mouth on buying interest has a positive effect, the simultaneous effect of brand image and electronic word of mouth on buying interest amounted to 43.1%. This shows that the variable brand image and electronic word of mouth have a strong enough influence on buying interest Wardah beauty products. But there are still other variable factors not examined around 56.9% Keywords : Brand Image, Electronic Word of Mouth, Buying Interest.

scholarly journals THE IINFLUENCE OF ELECTRONIC WORD-OF-MOUTH, SERVICE QUALITY, DESTINATION IMAGE AND SATISFACTION TOWARD REVISIT INTENTION (STUDY ON BUKITTINGGI CITY, WEST SUMATERA)

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 92
Author(s):  
Ahmad Istiqlal Ahlunnazak ◽  
Abror Abror
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Total Sample ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Revisit Intention ◽  
Positive Effect ◽  
Research Show

The purpose of this research are to analyze : (1) the effect of E-WOM on Destination Image of Bukittinggi City (2) the effect of E-WOM on Satisfaction of Bukittinggi City (3) the effect of Service Quality on Destination Image of Bukittinggi City (4) the effect of Service Quality on Satisfaction of Bukittinggi City (5) the effect of Destination Image on Revisit Intention of Bukittinggi City (6) the effect of Satisfaction on Revisit Intention of Bukittinggi city. The type of this research is causative research. The population of this research is the padang society who has visited Bukittinggi City. Total sample of this research was 208 people by using questionnaire. The results of this research show that (1) E-WOM has a significant & positive effect on Destination Image (2) E-WOM has a significant & positive effect on Satisfaction (3) Service Quality has a significant & positive effect on Destination Image (4) Service Quality has a significant & positive effect on Satisfaction (5) Destination Image has a significant & positive effect on Revisit Intention (6) Satisfaction has a significant & positive effect on Revisit Intention. Keyword: Electronic Word-Of-Mouth (e-WOM), Service Quality, Destination Image, Satisfaction,Revisit Intention 

scholarly journals PENGARUH DAYA TARIK WISATA, FASILITAS DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI OBJEK WISATA PANTAI AIR MANIS KOTA PADANG

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Mike Kusuma Dewi ◽  
Muhammad Rivandi ◽  
Elsa Meirina
Keyword(s):  
Simple Random Sampling ◽  
Positive Influence ◽  
Tourist Attraction ◽  
Process Data ◽  
Cross Sectional ◽  
Significance Level ◽  
Beach Tourism ◽  
Data Collection Technique ◽  
The City ◽  
Positive Effect

The purpose of this study was to examine the effect of tourist attraction, facilities and accessibility on the decision to visit the Air Manis Beach Tourism Object in Padang City. Sampling was done by simple random sampling method, the sample in this study were 99 visitors of the city of Padang sweet water beach. The type of data in this study is cross sectional. The data collection technique in this study is the technique of collecting questionnaire methods. The application used to process data in the study was SPSS version 25. The results showed that tourist attraction had a positive influence on visiting decisions, facilities had a positive effect on visiting decisions and accessibility had a positive effect on visiting decisions at Air Manis Beach Tourism Object in Padang. This is evidenced by the results of the t test with a significance level of less than 0,05. For further research, add the number of variables and the amount of data so that the data ismore accurate.

scholarly journals OBSERVASI KEPUTUSAN BERKUNJUNG WISATAWAN PADA KAWASAN TAMAN WISATA ALAM GUNUNG TUNAK BERDASARKAN PENGARUH CITRA DESTINASI, PRODUK WISATA, DAN EWOM

2021 ◽  
Vol 10 (1A) ◽  
pp. 33
Author(s):  
Rionaldi Gigih Imam Pratama ◽  
Handry Sudiartha Athar ◽  
Lalu Muhammad Furkan
Keyword(s):  
Sampling Method ◽  
Word Of Mouth ◽  
Quantitative Approach ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Tourism Product ◽  
Nature Park ◽  
Positive Effect

Taman Wisata Alam Gunung Tunak is located in Mertak Village, Pujut, Central Lombok, West Nusa Tenggara. Taman Wisata Alam Gunung Tunak has various potential tourist objects. This study aims to explain the influence of tourism products and electronic word of mouth on the decision to visit with destination images as a mediating variable in Gunung Tunak Nature Park. This research is a causal and associative research through a quantitative approach. The population in this study are visitors who visit the Taman Wisata Alam Gunung Tunak. The sample used in this study were 109 respondents with accidental sampling method. Based on the results of the analysis of the influence of tourism products and e-WOM on visiting decisions, it is concluded that the variables of tourism products and e-WOM have a significant positive effect on the variable of tourist decisions to visit in Taman Wisata Alam Gunung Tunak. Then the tourism product variables and e-WOM have a positive effect on the image of the destination, and the variable of destination image has a positive effect on the decision to visit. In addition, the variable of destination ctra also partially mediates the effect of wsata and e-WOM products on the decision to visit tourists.Keywords:Tourism Product, Electronic Word of Mouth, Destination Image, and Visit Decision

ANALISIS KEPUTUSAN PEMBELIAN MAKANAN KHAS DAERAH DITINJAU DARI PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN

2020 ◽  
Vol 5 (3) ◽  
pp. 273-284
Author(s):  
Supriadi Thalib ◽  
Setiarini Setiarini ◽  
Yuli Ardianto
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Quality Product ◽  
Positive Impression ◽  
The City ◽  
Positive Effect

Purpose- This study analyzes the effect of word of mouth, product quality on consumer purchasing decisions, and simultaneously analyzes purchasing decisions, word of mouth, and product quality on customer loyalty. Design/methodology/approach- Data were collected from 150 respondents from 3 (three) areas Jakarta, Depok, and Bogor. Data analysis techniques using Path Analysis. Findings- word of mouth and product quality have a positive effect on purchasing decisions, as well as simultaneous purchasing decisions, word of mouth affects customer loyalty but not product quality. Product quality does not affect loyalty consumption of local specialties in the city of Bogor-Depok Implications-Local culinary SMEs are advised to maintain consumer satisfaction by interacting with them to create a positive impression. Consumers who have a positive impression will provide the word of mouth so as to increase purchasing decisions and customer loyaltyKeywords: Word of Mouth, Quality Product, Purchasing Decision, Loyalty

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