Pengaruh Citra Merek Dan Electronic Word Of Mouth Terhadap Minat Beli Produk Kecantikan Wardah

This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respondents amounting to 135. Data were analyzed using path analysis with SPSS version 26. The result of the relationship between brand image and electronic word of mouth has a correlation coefficient of 0.498 and has a medium and direct relationship level due to positive values, the partial effect of brand image on buying interest is 24.7%, indicating that brand image has a positive influence with buying interest, the partial effect of electronic word of mouth on buying interest is 18.2%. It shows that electronic word of mouth on buying interest has a positive effect, the simultaneous effect of brand image and electronic word of mouth on buying interest amounted to 43.1%. This shows that the variable brand image and electronic word of mouth have a strong enough influence on buying interest Wardah beauty products. But there are still other variable factors not examined around 56.9% Keywords : Brand Image, Electronic Word of Mouth, Buying Interest.

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The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

JOURNAL OF RESEARCH IN MANAGEMENT ◽

10.32424/jorim.v1i1.14 ◽

2018 ◽

Vol 1 (1) ◽

Author(s):

ANINDYA PRAMESTIARA ◽

RAHAB RAHAB

Keyword(s):

Social Media ◽

Research Method ◽

Word Of Mouth ◽

Brand Image ◽

Purchase Decision ◽

Sampling Techniques ◽

Purchase Decisions ◽

Electronic Word Of Mouth ◽

Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

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The Influence of Fintech User’s Attitudes on Selection Through Fintech Users Interest in Millenial Generation of the City of Makassar

HASANUDDIN JOURNAL OF BUSINESS STRATEGY ◽

10.26487/hjbs.v2i4.372 ◽

2020 ◽

Vol 2 (4) ◽

pp. 117-124

Author(s):

Agatha Cristy Situru ◽

Syamsu Alam ◽

Andi Reni

Keyword(s):

Path Analysis ◽

Hypothesis Test ◽

Positive Influence ◽

Peer To Peer ◽

Investment Management ◽

Simultaneous Test ◽

Type Selection ◽

Peer Lending ◽

The Relationship ◽

Positive Effect

The research aimed to analyze the influences of the peer to peer lending, risk and investment management, and payment, the users' interests on the fintech type selection. Data were collected through the questionnaire which was processed using the path analysis. The hypothesis test used the simultaneous test (f), partial test (t), and the Sobel test. The result of the analysis indicates that the peer-to-peer lending and payment variables have a significant influence, whereas the risk and investment management variables do not have a significant effect. The path analysis result of the first equation namely the peer-to-peer lending variables has a positive effect, the risk and investment management variable has a positive influence, and the payment variable has a positive effect. The T result in the second equation namely the peer-to-peer lending variable has a positive influence, the risk and investment management variable has a positive effect, the payment variable has a positive influence, and the user’s interests have a positive effect. Sobel’s test result indicates that the users’ interest can mediate the relationship between the peer to peer lending and Fintech type selection, the users’ interests cannot mediate the relationship between the risk and investment management, and Fintech type selection and users’ interests cannot mediate the relationship between the payment and Fintech type selection

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Demam Korea: Minat Beli Terhadap Produk Kecantikan Korea (K-Beauty)

Jurnal Ilmu Manajemen ◽

10.26740/jim.v9n4.p1516-1528 ◽

2021 ◽

Vol 9 (4) ◽

pp. 1516-1528

Author(s):

Jenia Hanindita Rahmawati ◽

Muhamad Ahsan

Keyword(s):

Structural Equation ◽

Word Of Mouth ◽

Brand Image ◽

Country Of Origin ◽

Equation Modeling ◽

Index Number ◽

Electronic Word Of Mouth ◽

Insignificant Effect ◽

Celebrity Endorser ◽

Beauty Products

This research aims to examine the effect of brand image, celebrity endorser, country of origin and electronic word of mouth on buying interest in Korean beauty products (K-Beauty). The method used is quantitative associative. The sampling technique used is accidental sampling as many as 108 respondents. Data was collected by distributing online questionnaires via google form. The collected data was analyzed using Structural Equation Modeling (SEM) which consists of two stages, namely the measurement model and the structural model with IBM SPSS AMOS software version 20 and index number analysis as descriptive analysis. The results of the analysis show that brand image has a positive and significant effect on buying interest in Korean beauty products (K-Beauty), celebrity endorser has a positive and insignificant effect on buying interest in Korean beauty products (K-Beauty), while country of origin and electronic word of mouth have a negative and insignificant effect on buying interest in Korean beauty products (K-Beauty).

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The Effect of Brand Equity and Electronic Word of Mouth (E - WOM) on Customer Satisfaction and Loyalty in E-commerce Marketplace

International Journal of Research and Review ◽

10.52403/ijrr.20210437 ◽

2021 ◽

Vol 8 (4) ◽

pp. 308-315

Author(s):

Adhy Arya Hendrata ◽

Netti Tinaprilla ◽

Arief Safari

Keyword(s):

Customer Satisfaction ◽

Brand Equity ◽

Customer Loyalty ◽

Consumer Satisfaction ◽

Word Of Mouth ◽

Sampling Technique ◽

Total Sample ◽

Positive Influence ◽

Electronic Word Of Mouth ◽

Positive Effect

E-commerce in Indonesia is currently developing rapidly in line with the era of globalization. Brand equity and electronic word of mouth is one aspect that e-commerce really cares about. Tokopedia, Shopee, Lazada and Bukalapak are competing fiercely to maintain their competitive advantage by creating good brand equity. Therefore, it is interesting to learn about brand equity in building customer satisfaction and customer loyalty. The aim of this study is (1) Analyzing brand equity in the e-commerce marketplace, (2) Calculating the level of overall consumer satisfaction and loyalty to the four e-commerce marketplaces,(3) Identifying the elements of brand equity and electronic word of mouth that affect brand satisfaction and loyalty to the four e-commerce marketplace companies. The sampling technique in research uses non-probability sampling method with convenience sampling technique. This study used a total sample of 100 people service users of the e-commerce marketplace companies Tokopedia, Shopee, Lazada, and Bukalapak. Processed using SEM-PLS. Based on the research results, the elements of brand equity and electronic word of mouth have a positive influence on consumer satisfaction. In the Tokopedia and Shopee brands, there is one element of brand equity that has no effect, namely brand association and brand awareness. Lazada, one element that affects satisfaction, Bukalapak has a positive effect on satisfaction, namely electronic word of mouth. Consumer satisfaction has a significant positive effect on consumer loyalty. Keywords: E-Wom, Brand Equity, Customer Loyalty, Customer Satisfaction, SEM-PLS.

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The Relationship between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce

ETIKONOMI ◽

10.15408/etk.v20i2.20677 ◽

2021 ◽

Vol 20 (2) ◽

pp. 319-338

Author(s):

Sana Baqai ◽

Jawaid Ahmed Qureshi ◽

Ejindu Iwelu MacDonald Morah

Keyword(s):

Purchase Intention ◽

Word Of Mouth ◽

Service Providers ◽

Brand Image ◽

Equation Modeling ◽

Electronic Word Of Mouth ◽

Global Marketplace ◽

System Availability ◽

Online Purchase ◽

The Relationship

The electronic service quality (ES-QUAL) of the e-commerce service providers plays a central role. The primary purpose of this paper is to investigate the effect of the ES-QUAL model's four dimensions (efficiency, fulfillment, privacy, and system availability) on purchase intention and examine ES-QUAL's relationship with electronic word-of-mouth (EWOM), brand image, and purchase intention. This research uses Structural Equation Modeling (SEM) for empirical analysis. Results show ES-QUAL model positively and significantly impacts purchase intention, and the effect of the ES-QUAL model relatively increases when mediated by electronic word of mouth (EWOM) and brand image. This research provides insights to E-marketers, entrepreneurs, and e-commerce players to improve online consumers' purchase intention, sales, and services. Practitioners can gain customers' attention by enhancing the quality of their websites and by assuring efficiency, privacy, system availability, and fulfilling their promise about delivering products. They also need to consider EWOM and brand image, as both positively impact online purchase intention, which can lead to the overall sustainable development of an organization.JEL Classification: M31, L81How to Cite:Baqai, S., Qureshi, J. A., & Morah, E. I. M. (2021). The Relationship Between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce. Etikonomi, 20(2), xx– xx. https://doi.org/10.15408/etk.v20i2.20677.

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Pengaruh Kualitas Produk, Iklan, Elektronic Word Of Mouth Dan Citra Merek Terhadap Minat Beli Smartphone Oppo (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Papua)

JFRES Journal of Fiscal Regional And Economy Studies ◽

10.36883/jfres.v4i1.42 ◽

2021 ◽

Vol 4 (1) ◽

pp. 32-36

Author(s):

Karina Monica Ersada Siagian ◽

Louis S. Bopeng ◽

Makarius Bajari

Keyword(s):

Product Quality ◽

Quantitative Research ◽

Word Of Mouth ◽

Brand Image ◽

Sampling Technique ◽

Survey Method ◽

Reliability Test ◽

Electronic Word Of Mouth ◽

Analysis Technique ◽

Positive Effect

This study aims to determine the influence of product quality, advertisements, electronic words of mouth, and brand image on Oppo smartphone buying interests. This is a quantitative research with survey method. The population in this study are students of the Faculty of Economics and Business, Universitas Papua, with sample of 105 respondents, determined by the non-probability sampling technique. The analytical method used is the validity test and the reliability test using Cronbach's Alpha. The analysis technique used is the hypothesis and the multiple linear regression. The results of this study partially indicate that (1) a product quality has no effect on Oppo smartphone buying interest, as evidenced by the t-value of -0.662 and the significant value of 0.536 > 0.05, (2) advertisements have no effect on Oppo smartphone buying interest, as evidenced by the t-value of 1.067 and the significant value of 0.289 > 0.05, (3) electronic word of mouth has a positive effect on Oppo smartphone buying interest, as evidenced by the t-value of 4.999 and the significant value of 0.000 < 0.05, (4) and brand image has a positive effect on the Oppo smartphone buying interest, as evidenced by the t-value of 4.934 and the significant value of 0.000 < 0.05. The results of this study simultaneously indicate that product quality, electronic word of mouth and brand image have a positive effect on the buying interest of Oppo smartphone with a significant value of 0,000 < 0.005

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Trust and reciprocity effect on electronic word-of-mouth in online review communities

Journal of Enterprise Information Management ◽

10.1108/jeim-03-2019-0079 ◽

2019 ◽

Vol 33 (1) ◽

pp. 120-138

Author(s):

Rebwar Kamal Gharib ◽

Alexeis Garcia-Perez ◽

Sally Dibb ◽

Zilia Iskoujina

Keyword(s):

Online Survey ◽

Word Of Mouth ◽

Sampling Technique ◽

Electronic Word Of Mouth ◽

Content Type ◽

Trust And Reciprocity ◽

Opinion Seeking ◽

Passing Ability ◽

The Relationship ◽

Positive Effect

Purpose Social media developments in the last decade have led to the emergence of a new form of word of mouth (WOM) in the digital environment. Electronic word-of-mouth (eWOM) is considered by many scholars and practitioners to be the most influential informal communication mechanism between businesses and potential and actual consumers. The purpose of this paper is to extend knowledge about WOM in this new context by proposing a conceptual framework that enables a better understanding of how trust and reciprocity influence eWOM participation in ORCs. Design/methodology/approach This study applies non-probability convenience sampling technique to conduct a quantitative study of data from an online survey of 189 members of ORCs. Partial least squares (PLS) is used to analyse the correlations between individuals’ intention to seek opinion, to give their own opinion and to pass on the opinion of another within ORCs. Findings The data analysis reveals that opinion seeking within ORCs had a direct effect on opinion giving and opinion passing. Ability trust and integrity trust had a positive effect on opinion seeking, while benevolence trust had a direct positive effect on opinion passing. Reciprocity had a direct impact on opinion passing. While reciprocity did not affect opinion giving, the relationship between these two concepts was mediated by integrity trust. Research limitations/implications By studying the complexities that characterise the relationships between reciprocity, trust and eWOM, the study extends understanding of eWOM in ORCs. Originality/value To the best of the authors’ knowledge, this is one of only a few papers that have examined the complex interrelationships between reciprocity, trust and eWOM in the context of ORCs.

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PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP NIAT BELI

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2019.v08.i11.p13 ◽

2019 ◽

Vol 8 (11) ◽

pp. 6638

Author(s):

Bernartdictus Fandinata Candra ◽

Gede Suparna

Keyword(s):

Path Analysis ◽

Word Of Mouth ◽

Brand Image ◽

Electronic Word Of Mouth ◽

Purposive Sampling

Transportasi telah menjadi bagian penting bagi kehidupan masyarakat saat ini. Salah satu produsen sepeda motor yang memiliki brand image yang kuat adalah Yamaha. Yamaha Lexi merupakan produk baru yang sering mendapat review dari masyarakat baik di media sosial maupun internet, review tersebut tentunya dapat mempengaruhi niat beli konsumen yang akan membeli sepeda motor Yamaha Lexi. Tujuan dari penelitian ini adalah untuk menjelaskan hubungan electronic word of mouth dengan brand image, electronic word of mouth dengan niat beli, brand image dengan niat beli, serta peran brand image dalam memediasi hubungan electronic word of mouth dengan niat beli. Ukuran sampel yang diambil sebanyak 108 responden dengan metode purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuisioner. Teknik analisis data yang digunakan adalah analisis jalur (path analysis) serta uji sobel. Hasil penelitian menemukan bahwa electronic word of mouth berpengaruh positif dan signifikan terhadap brand image. Penelitian ini juga menemukan bahwa variabel electronic word of mouth danbrand image berpengaruh positif dan signifikan terhadap niat beli, selain itu brand image secara signifikan memediasi hubungan electronic word of mouth dengan niat beli. Kata Kunci : electronic word of mouth; brand image; niat beli

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Pengaruh Antara Electronic Word of Mouth, Citra Objek Wisata, dan Wisata Halal terhadap Travel Intention melalui Attitude toward Destination (Studi Kasus pada Pengambil Keputusan untuk Wisata Jadetabek)

Jurnal Al Azhar Indonesia Seri Ilmu Sosial ◽

10.36722/jaiss.v1i1.455 ◽

2020 ◽

Vol 1 (1) ◽

pp. 1

Author(s):

Fadlan Fadlullah ◽

Hanny Nurlatifah

Keyword(s):

Path Analysis ◽

Sampling Method ◽

Word Of Mouth ◽

Descriptive Analysis ◽

Decision Makers ◽

Destination Image ◽

Electronic Word Of Mouth ◽

Real Relationship ◽

The Past ◽

The Relationship

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh antara Electronic Word of Mouth, Destination Image, dan Halal Islamic Tourism terhadap Travel Intention melalui Attitude Toward Destination. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (Path Analysis). Populasi dalam penelitian ini adalah pengambil keputusan memilih paket wisata destinasi halal. Sampel dari penelitian ini adalah pengambil keputusan yang berniat melakukan perjalanan dalam kurun waktu 1 tahun terakhir untuk wilayah Jadetabek, sebanyak 103 responden dengan menggunakan metode purposive sampling. Hubungan antara variabel Electronic Word of Mouth, Destination Image, dan Halal Islamic Tourism pada Halal Destination yang memiliki hubungan nyata terhadap variabel Attitude Toward Destination adalah variabel Destination Image. Hubungan antara variabel Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, dan Attitude Toward Destination terhadap variabel Travel Intention pada Halal Destination yang memiliki hubungan nyata terhadap variabel Travel Intentio adalah variabel Destination Image.Kata Kunci : Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, Attitude Toward Destination, Travel IntentionAbstract: The purpose of this study was to determine the effect of Electronic Word of Mouth, Destination Image, and Halal Islamic Tourism on Travel Intention through the Attitude Toward Destination. Data analysis methods used are descriptive analysis and path analysis. The population in this study is the decision maker to choose halal destination tourism packages. The sample of this research is the decision makers who intend to travel within the past 1 year for the Jadetabek region, as many as 103 respondents using purposive sampling method. The relationship between Electronic Word of Mouth, Destination Image, and Halal Islamic Tourism variables in Halal Destination that have a real relationship with the Attitude Toward Destination variable is the Destination Image variable. The relationship between Electronic Word of Mouth variables, Destination Image, Halal Islamic Tourism, and Attitude Toward Destination to the Travel Intention variable at Halal Destination that has a real relationship to the Travel Intentio variable is the Destination Image variable.Keywords: Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, Attitude Toward Destination, Travel Intention

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ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE ADVAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING DI WILAYAH YOGYAKARTA

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen ◽

10.32477/jrm.v7i1.188 ◽

2020 ◽

Vol 7 (1) ◽

pp. 58-74

Author(s):

Mbajeng Prastiyani ◽

Suhartono Suhartono

Keyword(s):

Regression Analysis ◽

Path Analysis ◽

Product Quality ◽

Brand Image ◽

Positive Influence ◽

Research Data ◽

Purposive Sampling ◽

Analysis Technique ◽

Positive Effect

This study aims to determine (1) the effect of price and product quality on Advan smartphone brand image, (2) the effect of price and product quality on Advan smartphone buying interest, (3) the effect of brand image on buying interest, (4) influence of price and quality products for the interest in buying Advan smartphone through brand image as an intervening variable in the region of Yogyakarta. The population of this study is consumers or who have used or learned about Advan smartphones. Sampling is done using purposive sampling. The research data was obtained by collecting questionnaires about price, product quality, brand image and buying interest for 200 respondents. The analysis technique used for this research is Intervening Variable Regression Analysis with Path Analysis using IBM SPSS Statistics 20. These results indicate that (1) prices do not have a significant effect on brand image, (2) product quality has a significant and positive effect on brand image, (3) price is not significantly related to buying interest, (4) product quality has a significant and positive influence on interest buy, (5) brand image significant and positive influence on buying interest, (6) brand image does not intervene in the interest of prices against buying interest, (7) brand image is interfered with the influence of product quality on buying interest.

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