scholarly journals Pengaruh Electronic Word of Mouth dan Potongan Harga terhadap Pembelian Impulsif Suatu Produk Skincare

2021 ◽  
Vol 9 (3) ◽  
pp. 844-851
Author(s):  
Triana Ariska Wulandari ◽  
Muhamad Ikhsanul Insan ◽  
Ajat Sudrajat
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Price Discounts ◽  
Analysis Process ◽  
Impulsive Buying ◽  
The City ◽  
Potential Customers

One of the business fields in the field of secondary/tertiary needs that is growing quite rapidly in Indonesia and the city of Karawang, to be precise, is the business in cosmetics. One of the cosmetic fields that are experiencing improvement is skincare. One of the marketing techniques that companies use to attract consumers is Electronic Word Of Mouth or eWOM. In addition, the factor of price discounts can also greatly influence the purchase decision of a product by potential customers and correlates with eWOM, as in e-commerce in Indonesia which always provides discount programs on specific dates. The purpose of this research is to determine whether there is a positive effect of eWOM and Discount on impulsive purchase of skincare products. The method used in this research is the quantitative research method. The data analysis process used the IBM SPSS 21 Software, which processed the data using primary data sources and a questionnaire as the instrument. The interpretation is that there is a positive influence given by two variables independent, namely Electronic Word of Mouth and Discount, on the impulsive buying process of mediheal skincare sheet masks partially and simultaneously.

scholarly journals Pengaruh E-Wom Terhadap Customer Engagement Pelanggan Osbond Gym Bekasi Dalam Penerapan Protokol Kesehatan Covid-19

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 405
Author(s):  
Vendy Octavian ◽  
Wulan Purnama Sari
Keyword(s):  
Social Sciences ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Customer Engagement ◽  
Primary Data ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
Internet Media ◽  
The Social ◽  
Active Consumer

Electronic word of mouth is a message or information that comes from personal experience or consumer opinion on a product or service and is spread by word of mouth via the internet media. High electronic word of mouth can create customer engagement. Customer engagement is an attitude towards a brand or company, which involves active consumer commitment through online media in the form of word-of-mouth activities, providing reviews, recommendations, and blogging that is driven by motivation. This study aims to measure the effect of electronic word of mouth on customer engagement at Osbond Gym Bekasi. This research uses quantitative techniques with a survey method. Primary data were collected through distributing questionnaires to 85 respondents who are customers of Osbond Gym Bekasi. Data analysis used the Statistical Package for the Social Sciences with the SPSS for Windows 25 application. Based on the research results, it is known that there is a positive influence between electronic word of mouth on customer engagement. Electronic word of mouth has an effect of 69.7% on customer engagement, while 30.3% is another factorElectronic word of mouth adalah suatu pesan atau informasi yang berasal dari pengalaman pribadi atau opini konsumen akan suatu produk atau jasa dan disebarkan dari mulut ke mulut melalui media internet. Electronic word of mouth yang tinggi dapat menciptakan customer engagement. Customer engagement merupakan suatu sikap terhadap merek atau perusahaan, yang melibatkan komitmen konsumen secara aktif melalui media online yang berupa aktivitas word-of-mouth, memberikan review, rekomendasi, dan blogging yang didorong oleh suatu motivasi. Penelitian ini bertujuan untuk mengukur pengaruh electronic word of mouth terhadap customer engagement di Osbond Gym Bekasi. Penelitian ini menggunakan teknik kuantitatif dengan metode survei. Data primer dikumpulkan melalui penyebaran kuesioner kepada 85 responden yang merupakan pelanggan dari Osbond Gym Bekasi. Analisis data menggunakan Statistical Package for the Social Sciences dengan aplikasi SPSS 

scholarly journals ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND

2019 ◽  
Vol 3 (02) ◽  
pp. 58
Author(s):  
Eska Prima Monique Damarsiwi ◽  
Wagini Wagini
Keyword(s):  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Cross Sectional ◽  
The Government ◽  
The City ◽  
Positive Effect ◽  
Significant Positive Influence

<p><em>Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island Bengkulu</em></p><p><strong><em>Keywords</em></strong><em>: Consumer Satisfaction, Destination Image</em><em>, </em><em>Electronic Word </em><em>o</em><em>f Mouth, Visiting Decision</em><em></em></p>

scholarly journals ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND

2018 ◽  
Vol 3 (2) ◽  
pp. 58
Author(s):  
Eska Prima Monique Damarsiwi ◽  
Wagini Wagini
Keyword(s):  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Cross Sectional ◽  
The Government ◽  
The City ◽  
Positive Effect ◽  
Significant Positive Influence

<p><em>Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island Bengkulu</em></p><p><strong><em>Keywords</em></strong><em>: Consumer Satisfaction, Destination Image</em><em>, </em><em>Electronic Word </em><em>o</em><em>f Mouth, Visiting Decision</em><em></em></p>

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

scholarly journals Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Umma Latifa Nur Aziza ◽  
Sugeng Purwanto
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Beach Tourism ◽  
Positive Effect

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.

Service failures as triggers of superior brand evaluations

2019 ◽  
Author(s):  
Clemens Hutzinger ◽  
Wolfgang Weitzl
Keyword(s):  
Word Of Mouth ◽  
Service Failure ◽  
Recovery Process ◽  
Electronic Word Of Mouth ◽  
Source Information ◽  
Brand Evaluations ◽  
Service Failures ◽  
Complaint Handling ◽  
The Right ◽  
Potential Customers

In pursuit of better purchasing decisions (e.g., choosing the right restaurant or hotel), prospective customers increasingly turn to social media, such as Facebook, to source information about new products, services and brands. On Facebook, a brand’s former, current and potential customers are not only exposed to marketer-created brand postings, but also to other customers’ subjective evaluations, personal thoughts and feelings regarding their consumption experiences (Hennig-Thurau et al., 2010). Research has shown that consumers strive for multifaceted goals when sharing consumption-related postings online. For instance, some satisfied customers want to help the company by posting favorable statements about a positive brand experiences, known as positive electronic word of mouth or PeWOM (Hennig-Thurau et al., 2004), while others want to help their fellow shoppers by giving a neutral description of a regular brand experience (ReWOM). However, many dissatisfied customers also use Facebook brand-pages as a public platform to express their unfavorable thoughts and negative emotions (e.g., anger) after a service failure by means of an online complaint or negative electronic word of mouth (NeWOM; Ward & Ostrom, 2006; Weitzl et al., 2018). Consumers that are directly affected by the service failure and involved in the recovery process are referred to as complainants. The reasons why customers spread NeWOM are diverse. They range from venting (i.e., lessening his/her frustration and reduce anger), via revenge (i.e., intentionally sabotaging and harming the company; Grégoire et al., 2009), warning others (Willemsen et al., 2011), to advice seeking (to acquire new skills/information to better use and/or repair the product; Willemsen et al, 2013). Earlier research demonstrates that online complaints can have strong and diverse detrimental effects, particularly on a brand’s potential customers (so-called online complaint bystanders), including unfavorable attitudes and an increased willingness to criticize the involved brand to others (e.g., Chevalier & Mayzlin, 2006; Sen & Lerman, 2007). However, evidence also exists that ‘webcare’, which is company’s online complaint handling response to a public complaint can repair negative reactions of these bystanders to some extent (e.g., Weitzl & Hutzinger, 2017). It remains, nevertheless, unclear how far such positive reactions can be stimulated with webcare among NeWOM bystanders.

E-WOM Issues and Challenges

2017 ◽  
pp. 1664-1682
Author(s):  
Dhiraj Jain ◽  
Yuvraj Sharma
Keyword(s):  
Business Strategy ◽  
Positive Attitude ◽  
Business Processes ◽  
Word Of Mouth ◽  
Descriptive Statistics ◽  
Primary Data ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
F Test ◽  
Global Era

In the global era, Electronic Word of Mouth (E-WOM) has become an important emerging business strategy in the marketing and consumer environment. Along with the growth of digital connectivity and E-WOM, new ongoing challenges have also emerged for online users, businesses, and services. The chapter mainly aims to look closer upon how Electronic Word of Mouth faced challenges related to social, personal, psychological and human appeal in FMCG sector which influence customers as well as firms. The study used survey method to approach the respondents. The primary data was collected from 250 respondents and descriptive statistics and F-test ANOVA were used to test the significant of the association / non-association between variables. It was found that mostly customers have positive attitude towards E-WOM phenomenon. The study could help the FMCG Company in taking such steps that could make improvements in their business processes and expand their business without spending lot of money.

scholarly journals Impact of Mui Halal Labels on Volume of Sales of Holland Bakery in Manado City

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Mawarni Safitri Henaulu
Keyword(s):  
Quantitative Research ◽  
Primary Data ◽  
Sales Volume ◽  
Summary Table ◽  
Correlation Test ◽  
Normality Test ◽  
Analysis Technique ◽  
Independent Variable ◽  
The Impact ◽  
The City

AbstractThis research examines the impact of MUI's halal label on the sales volume of Holland bakery in the city of Manado. The main problem in this study is how much influence the halal label has on sales volume. The objective achieved in this study was to find out the impact of MUI's halal label on Holland Bakery's sales volume in the city of Manado. And provide recommendations to other food companies so that they can increase sales volume. This type of research is quantitative research. Data used in the study are primary data or data directly from respondents through questionnaires that are distributed in Holland Bakery in the city of Manado. As a population and a sample of consumers are Holland Bakery in the city of Manado. The data analysis technique used in this study is the normality test, hypothesis testing using product moment correlation test and simple linear regression test. After going through quantitative procedures.This study found that the halal label has an effect on sales volume as evidenced by the product moment correlation test. It is known that the correlation value between variables X and Y is 0.562> 0. So Ho is rejected and Ha is accepted. from the Model Summary table is 0.315 or around 31.5%. This means that the effect of the independent variable (Halal Label) on the dependent variable (Sales Volume) is 31.5%. Meanwhile, the remaining 68.5% (100-31.5 = 68.5%) are explained by other variables not examined in this study. Keywords: Halal Label, Sales Volume, Holland Bakery

scholarly journals INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND CONSUMER ENGAGEMENT TO BRAND LOYALTY IN INDONESIA GRAB COMPANY

2021 ◽  
pp. 16-26
Author(s):  
Bismoaziiz Bismoaziiz ◽  
Usep Suhud ◽  
Saparuddin Saparuddin
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Social Media Marketing ◽  
Analysis Tool ◽  
Electronic Word Of Mouth ◽  
Exogenous Variables ◽  
Endogenous Variables

This study aims to analyze social media marketing, electronic word of mouth, and consumer attachment to brand loyalty in Grab Indonesia. The research design used is quantitative research with a causal approach that examines the effect of exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) on endogenous variables (brand loyalty). The population in this study were consumers of social media followers (Instagram) grab with an infinite number, therefore sampling was carried out using purposive sampling with the consideration of respondents as followers of Instagram grab with a minimum period of following is 6 months and has given "likes" to the grab Instagram posts. The sample used in this study were consumers of online transportation companies (grab) as many as 300 respondents. This research analysis tool uses a structural equation model (SEM). The results showed that the exogenous variables (social media marketing, electronic word of mouth, and consumer attachment) positively and significantly affect endogenous variables (brand loyalty). The variable that has the highest value in influencing brand loyalty is social media marketing. Meanwhile, the variable that directly influences brand loyalty with the lowest regression coefficient is electronic word of mouth.

scholarly journals Pengaruh Citra Destinasi dan E-WOM di Media Sosial Instagram serta Persepsi Konsumen Terhadap Keputusan Berkunjung ke Objek Wisata B29 di Kabupaten Lumajang

2019 ◽  
Vol 6 (2) ◽  
pp. 164
Author(s):  
Ainun Nur Illah ◽  
Raden Andi Sularso ◽  
Bambang Irawan
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Destination Image ◽  
Research Approach ◽  
Electronic Word Of Mouth ◽  
Analysis Method ◽  
Indicator Variables ◽  
Test Use

The research aims to analyze the effect of destination image and electronic word of mouth and consumer perceptions of visiting decisions probability to visit of object B29 in Lumajang The research approach used in this study is a quantitative research. The pulation in the research are all society from inside of Lumajang Regency and from outside of Lumajang Regency who have never visited B29 tourism object as many as 130 respondents. In this study the total number of indicator variables totaled 13. Data analysis method used in this research is logistic regression analysis. Hypotesis test use was showed that the destination image and electronic word of mouth and consumer perception have a significant influence on the decision to visit B29 tourism object in Lumajang Regency. Keywords: Destination Image, Electronic Word of Mouth, Consumer Perception, Visiting Decision.

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