scholarly journals OBSERVASI KEPUTUSAN BERKUNJUNG WISATAWAN PADA KAWASAN TAMAN WISATA ALAM GUNUNG TUNAK BERDASARKAN PENGARUH CITRA DESTINASI, PRODUK WISATA, DAN EWOM

2021 ◽  
Vol 10 (1A) ◽  
pp. 33
Author(s):  
Rionaldi Gigih Imam Pratama ◽  
Handry Sudiartha Athar ◽  
Lalu Muhammad Furkan
Keyword(s):  
Sampling Method ◽  
Word Of Mouth ◽  
Quantitative Approach ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Tourism Product ◽  
Nature Park ◽  
Positive Effect

Taman Wisata Alam Gunung Tunak is located in Mertak Village, Pujut, Central Lombok, West Nusa Tenggara. Taman Wisata Alam Gunung Tunak has various potential tourist objects. This study aims to explain the influence of tourism products and electronic word of mouth on the decision to visit with destination images as a mediating variable in Gunung Tunak Nature Park. This research is a causal and associative research through a quantitative approach. The population in this study are visitors who visit the Taman Wisata Alam Gunung Tunak. The sample used in this study were 109 respondents with accidental sampling method. Based on the results of the analysis of the influence of tourism products and e-WOM on visiting decisions, it is concluded that the variables of tourism products and e-WOM have a significant positive effect on the variable of tourist decisions to visit in Taman Wisata Alam Gunung Tunak. Then the tourism product variables and e-WOM have a positive effect on the image of the destination, and the variable of destination image has a positive effect on the decision to visit. In addition, the variable of destination ctra also partially mediates the effect of wsata and e-WOM products on the decision to visit tourists.Keywords:Tourism Product, Electronic Word of Mouth, Destination Image, and Visit Decision

scholarly journals Pengaruh Citra Destinasi dan Electronic Word of Mouth Terhadap Minat Berkunjung Pada Wisata Pantai Tambakrejo Blitar

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Umma Latifa Nur Aziza ◽  
Sugeng Purwanto
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Beach Tourism ◽  
Positive Effect

Purpose of this research was to determine the effect of Destination Image and Electronic Word of Mouth on Tourist Visiting Interests on Tambakrejo Beach tourism in Blitar. This research used a quantitative approach. Nonprobability sampling method with purposive sampling technique was used for sampling with research samples obtained as many as 90 respondents. Types primary data is used in this research. Data processing is done by using Partial Least Square (PLS) analysis technique. Results of research showed that: 1) Destination Image had a significant positive effect on Tourist Visiting Interests at Tambakrejo Beach Blitar. 2) Electronik Word of Mouth has a significant positive effect on Turist Visiting Interests at Tambakrejo Beach Blitar.

scholarly journals Evaluation on Role of Electronic Word of Mouth (EWOM) Ads in Customers’ Emotions and Choices in E-Shops

2021 ◽  
Vol 6 (1) ◽  
pp. 56
Author(s):  
Alireza Miremadi ◽  
Javad Kenarroudi ◽  
Omidreza Ghanadiof
Keyword(s):  
Positive Emotions ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Statistical Population ◽  
Analysis Technique ◽  
The Subject ◽  
And Behavior ◽  
Positive Effect

The subject titled evaluation on role of Electronic Word of Mouth (EWOM) in feelings and behavior of customers in E-shops was expressed in Digi-Kala Company. Then, research hypotheses and objectives were proposed and methodology, statistical population and needed sample of analysis technique were introduced to achieve goals and results of hypotheses. The findings suggest significant positive effect of (EWOM) on attitude of consumers and their positive emotions. Similarly, social positive and normal emotions may also have significant impact on attitude of consumers. At the same time, negative emotions of consumers have positively affected consumers’ attitudes as well. Finally social norms and attitudes of consumer may have significant positive effect on behavior of consumers.

scholarly journals PENGARUH ATRIBUT PRODUK WISATA, ELECTRONIC WORD OF MOUTH DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG KE OBYEK WISATA BRUJUL ADVENTURE PARK KEBUMEN

2019 ◽  
Vol 6 (1) ◽  
pp. 32-38
Author(s):  
Siti Nur Azizah
Keyword(s):  
Research Method ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Tourist Attraction ◽  
Electronic Word Of Mouth ◽  
Independent Variables ◽  
Tourism Product

This research aims to test the effect of tourism product attributs, electronic word of mouth and promotion of tourist decision to visiting tourist attraction Brujul Adventure Park Kebumen. This research is motivated by a  in the increasing number of tourists who visited that attraction Brujul Adventure Park (BAP) Kebumen.The collection of data by using a questionnaires with a number of samples 100 respondents who visited attraction Brujul Adventure Park (BAP) and find out Brujul Adventure Park (BAP) information via internet. This research method, using the technique of non-probability sampling with purposive sampling method. Data obtained from questionnaires, then processed and analyzed using multiple linear regression analysis through the SPSS 23 software.The result of this research shows that independent variables the tourism product attributs, and electronic word of mouth has a positive and significant effect on the dependent variable that is the decision to visit by using t test. While the attributes of tourism products have no significant effect on the decision of visiting by using t test. Then through f test shows that the three independent variables are proper to examine the dependent variable. Adjusted R Square of 0,683 shows that the independent variables can explain 68,3% the dependent variable that is decision to visit, while the remaining 31,7% is explained by other variables outside of variable that used in this research.

scholarly journals ANALISIS DIMENSI ELECTRONIC WORD OF MOUTH (EWOM) DAN PENGARUHNYA TERHADAP MINAT KUNJUNGAN PADA OBYEK WISATA DI MALANG RAYA

2019 ◽  
Vol 12 (2) ◽  
pp. 127
Author(s):  
Diana Eka Poernamawati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression ◽  
Word Of Mouth ◽  
Analytical Tool ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Variable Valence ◽  
A Value ◽  
Content Variable ◽  
Positive Effect

This study analyzes the influence of the Electronic Word Of Mouth (Ewom) variable on interest in visits to tourism objects in Malang. The analytical tool used in this study is the analysis of multiple regression. The results showed that the intensity variables and content variables did not significantly influence, with the results of the calculation of t-hitung smaller than t-table. While the Valence of Opinion variable has a significant positive effect with the results of t-hitung 4.205 greater than t-table 1.993. Multiple regression analysis produces Fhitung has a value of 19.408 greater than F-table, which is 2.73. Thus, it can be said that the intensity variable, valence of opinion variable and content variable simultaneously influence the interest of the visit.

scholarly journals PENGARUH e-WOM DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI KE PANTAI SENGGIGI DI TENGAH WABAH COVID-19

2020 ◽  
Vol 9 (2) ◽  
pp. 212
Author(s):  
Lalu Adi Permadi ◽  
Layla Vidatul Ula ◽  
Dwi Putra Buana Sakti
Keyword(s):  
Word Of Mouth ◽  
Total Sample ◽  
Quantitative Approach ◽  
Destination Image ◽  
Electronic Word Of Mouth

This study aims to determine the effect of the Electronic Word of Mouth variable and destination image on the interest of tourists visiting Senggigi beach. This type of research is an associative research with a quantitative approach. The population in this study is archipelago tourists who have visited Senggigi beach with a total sample of 100 respondents. The analysis showed that the Electronic Word of Mouth variable (EWOM) influenced the interest of tourists visiting Senggigi Beach and the destination image variable influenced the interest of tourists visiting Senggigi Beach.Keywords:Electronic Word of Mouth (EWOM), Destination Image, Revisiting Interest.

scholarly journals THE IINFLUENCE OF ELECTRONIC WORD-OF-MOUTH, SERVICE QUALITY, DESTINATION IMAGE AND SATISFACTION TOWARD REVISIT INTENTION (STUDY ON BUKITTINGGI CITY, WEST SUMATERA)

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 92
Author(s):  
Ahmad Istiqlal Ahlunnazak ◽  
Abror Abror
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Total Sample ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Revisit Intention ◽  
Positive Effect ◽  
Research Show

The purpose of this research are to analyze : (1) the effect of E-WOM on Destination Image of Bukittinggi City (2) the effect of E-WOM on Satisfaction of Bukittinggi City (3) the effect of Service Quality on Destination Image of Bukittinggi City (4) the effect of Service Quality on Satisfaction of Bukittinggi City (5) the effect of Destination Image on Revisit Intention of Bukittinggi City (6) the effect of Satisfaction on Revisit Intention of Bukittinggi city. The type of this research is causative research. The population of this research is the padang society who has visited Bukittinggi City. Total sample of this research was 208 people by using questionnaire. The results of this research show that (1) E-WOM has a significant & positive effect on Destination Image (2) E-WOM has a significant & positive effect on Satisfaction (3) Service Quality has a significant & positive effect on Destination Image (4) Service Quality has a significant & positive effect on Satisfaction (5) Destination Image has a significant & positive effect on Revisit Intention (6) Satisfaction has a significant & positive effect on Revisit Intention. Keyword: Electronic Word-Of-Mouth (e-WOM), Service Quality, Destination Image, Satisfaction,Revisit Intention 

scholarly journals Pengaruh Antara Electronic Word of Mouth, Citra Objek Wisata, dan Wisata Halal terhadap Travel Intention melalui Attitude toward Destination (Studi Kasus pada Pengambil Keputusan untuk Wisata Jadetabek)

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Fadlan Fadlullah ◽  
Hanny Nurlatifah
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Descriptive Analysis ◽  
Decision Makers ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Real Relationship ◽  
The Past ◽  
The Relationship

<p>Abstrak: <strong>Tujuan dari penelitian ini adalah untuk mengetahui </strong><strong>pengaruh antara <em>Electronic Word of Mouth</em>, <em>Destination Image</em>, dan <em>Halal Islamic Tourism </em>terhadap <em>Travel Intention</em> melalui <em>Attitude Toward Destination</em></strong><strong>. Metode analisis data yang digunakan adalah analisis deskriptif</strong><strong> </strong><strong>dan analisis jalur</strong><strong> (<em>Path Analysis</em>)</strong><strong>.</strong><strong> </strong><strong>Populasi dalam penelitian ini adalah </strong><strong>pengambil keputusan memilih paket wisata destinasi halal</strong><strong>.</strong><strong> </strong><strong>Sampel dari penelitian ini adalah  </strong><strong>pengambil keputusan yang berniat melakukan perjalanan dalam kurun waktu 1 tahun terakhir untuk wilayah Jadetabek</strong><strong>, sebanyak 10</strong><strong>3</strong><strong> responden dengan menggunakan metode <em>purposive</em> <em>sampling</em>.</strong><strong> </strong><strong>Hubungan antara variabel </strong><strong><em>Electronic Word of Mouth</em></strong><strong>, <em>Destination Image</em>, dan <em>Halal Islamic Tourism </em></strong><strong>pada </strong><strong><em>Halal Destination</em></strong><strong> yang memiliki hubungan nyata terhadap variabel </strong><strong><em>Attitude Toward Destination</em></strong><strong> adalah variabel </strong><strong><em>Destination Image</em></strong><strong>.</strong><strong> </strong><strong> </strong><strong>Hubungan antara variabel </strong><strong><em>Electronic Word Of Mouth</em></strong><strong><em>, </em></strong><strong><em>Destination Image</em></strong><strong>, <em>Halal Islamic Tourism,</em></strong><strong> dan </strong><strong><em>Attitude Toward Destination</em></strong><strong> terhadap variabel </strong><strong><em>Travel Intention</em></strong><strong> pada </strong><strong><em>Halal Destination</em></strong><strong><em> </em></strong><strong>yang memiliki hubungan nyata terhadap variabel </strong><strong><em>Travel Intentio</em></strong><strong> adalah variabel </strong><strong><em>Destination Image</em></strong><strong>.</strong></p><p>Kata Kunci : <em>Electronic Word Of Mouth</em><em>, </em><em>Destination Image</em>, <em>Halal Islamic Tourism</em>, <em>Attitude Toward Destination</em>, <em>Travel Intention</em></p><p><em>Abstract: </em><strong><em>The purpose of this study was to determine the effect of Electronic Word of Mouth, Destination Image, and Halal Islamic Tourism on Travel Intention through the Attitude Toward Destination. Data analysis methods used are descriptive analysis and path analysis.</em></strong><strong><em> </em></strong><strong><em>The population in this study is the decision maker to choose halal destination tourism packages. The sample of this research is the decision makers who intend to travel within the past 1 year for the Jadetabek region, as many as 103 respondents using purposive sampling method.</em></strong><strong><em> </em></strong><strong><em>The relationship between Electronic Word of Mouth, Destination Image, and Halal Islamic Tourism variables in Halal Destination that have a real relationship with the Attitude Toward Destination variable is the Destination Image variable.</em></strong><strong><em> </em></strong><strong><em>The relationship between Electronic Word of Mouth variables, Destination Image, Halal Islamic Tourism, and Attitude Toward Destination to the Travel Intention variable at Halal Destination that has a real relationship to the Travel Intentio variable is the Destination Image variable.</em></strong></p><em>Keywords: Electronic Word Of Mouth, Destination Image, Halal Islamic Tourism, Attitude Toward Destination, Travel Intention</em>

scholarly journals The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline

2021 ◽  
Vol 8 (9) ◽  
pp. 81-91
Author(s):  
Nasya Nirma Sari ◽  
Amrin Fauzi ◽  
Endang Sulistya Rini
Keyword(s):  
Brand Loyalty ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Brand Awareness ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
The Past ◽  
Positive Effect

Repurchase intention is a commitment of a customer formed as a consumer purchases a product or service. Many factors influencing repurchase intention, including the E-Word of Mouth (E_WOM), brand image and brand trust. E-WOM is an effective tool for building brand awareness, creating hype in the market, influencing purchasing decision and developing brand loyalty. Brand image is a description of association of consumer beliefs in a particular brand. Brand Trust is a customer's desire to rely on a brand at any cost. The present study is a survey using an associative quantitative approach aimed at determiniong the effect of E-WOM and brand image on repurchase intention moderated by brand trust. The population of the study included all customers of Garuda Indonesia airline who have used the airline in the past year, especially the Garuda Indonesia Medan, which amounted to 36,000 during 2019. The sampling method used a sample formula with certain criteria so that were 100 samples. The data collection method used a questionnaire. Data analysis used path analysis. The results of the the study showm that E-WOM has a significant effect on Brand Trust. Brand Image has a significant influence on Brand Trust. Brand Trust has a significant positive effect on the Repurchase Intention variable. E-WOM has a significant positive effect on variable Repurchase Intention. Brand Image has a significant effect on the Repurchase Intention variable through Brand Trust. E-WOM has a significant positive effect on variable Repurchase Intention through Brand Trust. Brand Image has a significant effect on the Repurchase Intention. In other words, Brand Trust is proven to moderate the influence of Brand Trust on Repurchase Intention. It is recommended that Garuda Indonesia Airlines provide consistent, fast and quality service so that it gets positive reviews from customers which will increase Repurchase Intention of Garuda Indonesia flight tickets. Keywords: E-WOM, Brand image, brand trust, repurchase intention.

scholarly journals Pernyataan Konsumen Lewat Internet (eWom), Harga, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian

2021 ◽  
Vol 17 (1) ◽  
pp. 72
Author(s):  
Redy Eko Hari Suprapto
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Design Research ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Significant Positive Effect ◽  
Validity And Reliability ◽  
Data Collection Technique ◽  
Positive Effect

This research aims to investigate (1) the effect of electronic word of mouth to Blibli.com E-commerce purchase decision, (2) the effect of price to Blibli.com E-commerce purchase decision, (3) the effect of service quality to Blibli.com E-commerce purchase decision. This research is quantitative research with causal associative design. Research population is all people have ever bought products or goods on E-commerce Blibli.com in Surabaya. Sample in this research amount to 100 people who ever bought products or goods on E-commerce Blibli.com in Surabaya. The data collection technique was used questionnaire that has been tested for validity and reliability. Data analysis technique in this research was used multiple regression. The result of this research showed that (1) electronic word of mouth has a significant positive effect to Blibli.com E-commerce purchase decision, (2) price has a significant positive effect to Blibli.com E-commerce purchase decision, (3) service quality has a significant positive effect to Blibli.com E-commerce purchase decision, and (4) electronic word of mouth, price, and service quality has a significant positive effect to Blibli.com E-commerce purchase decision.

scholarly journals ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND

2019 ◽  
Vol 3 (02) ◽  
pp. 58
Author(s):  
Eska Prima Monique Damarsiwi ◽  
Wagini Wagini
Keyword(s):  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Cross Sectional ◽  
The Government ◽  
The City ◽  
Positive Effect ◽  
Significant Positive Influence

<p><em>Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island Bengkulu</em></p><p><strong><em>Keywords</em></strong><em>: Consumer Satisfaction, Destination Image</em><em>, </em><em>Electronic Word </em><em>o</em><em>f Mouth, Visiting Decision</em><em></em></p>

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