scholarly journals Adolescents Voice Preference in Auditory Advertisements

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Sydney Lynch

This study aimed to gauge if adolescents' bias or prejudice towards a particular gender could be observed through narrator preference in auditory advertisements to ascertain if the perception of gender and its stereotypes has changed among younger generations. Prior research shows that when adult subjects are presented with multiple advertisements that they demonstrate a preference towards male narrated advertisements; however, these previous studies were performed on adults; therefore, narrator preference remains unknown for most teenagers. For this study, research data were collected through a mixed media survey in which a descriptive research process was completed. Participants in this study included 135 high school juniors and seniors both male and female. Initial results showed that statistically there was no preference for either male or female narration. From this data, one can conclude that today's teenagers do not show an overt bias for a narrator of a specific gender. Therefore, the conclusion can be drawn that the perception of gender and gender stereotypes have changed towards more egalitarian views in today's younger generations. However, this study was limited to high school-aged teenagers and did not encompass youth of all age groups. Future research should compare perceived gender stereotypes among various age groups to identify a more precise pattern of generational change of gender perception.

2020 ◽  
Author(s):  
Gianluca Lo Coco ◽  
Ambra Gentile ◽  
Ksenija Bosnar ◽  
Ivana Milovanovic ◽  
Antonino Bianco ◽  
...  

AbstractObjectivesTo examine gender, age and cross-country differences in fear of COVID-19 and sense of loneliness during the lockdown, by comparing people from countries with a high rate of infections and deaths (i.e. Spain and Italy) and from countries with a mild spread of infection (i.e. Croatia, Serbia, Slovakia, Slovenia, Bosnia and Herzegovina).MethodsA total of 3876 participants (63% female) completed an online survey on “Everyday life practices in COVID-19 time” in April 2020, including measures of fear of COVID-19 and loneliness.ResultsMales and females of all age groups in countries suffering from a strong impact of the COVID-19 pandemic reported higher fear of COVID-19 and sense of loneliness. In less endangered countries females and elder stated more symptoms than males and younger; in Spanish and Italian sample the pattern of differences is considerably more complex.ConclusionFuture research should thoroughly examine different age and gender groups. The analysis of emotional well-being in groups at risk of mental health issues can help to lessen the long term social and economic costs due to the COVID-19 outbreak.


2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Jolie Haertter

Abnormalities with processing social concepts as children may display with Autism Spectrum Disorder (ASD) and Nonverbal learning disorder (NSLD). The purpose of the study was to observe how children with disabilities and nondisabled children viewed gender stereotypes. Images of gender-advertised toys and clothing items were utilized to determine gender-biases held by preschoolers (ages 3-6), upper-elementary level students (ages 10-12), and high school level students (ages 15-18). This project raises awareness of cultural stereotypes in society and their impact on childhood perception development. 177 students were shown images of gender-advertised clothing and entertainment items and asked to categorize each object as a boy, girl, or both. Students with disabilities had less gender bias compared to their nondisabled counterparts. The children in all groups had increased stereotyped responses to clothing items as opposed to toys. The preschoolers displayed the most stereotypical responses, the upper-elementary schoolers responded with the least biased responses as they had gained more exposure to toy and clothing options, and the highschoolers solidified their opinions with moderate stereotypes, notably in clothing items. Presenting increased non-stereotypical opinions, there was a significant difference in gender perception in students with disabilities. The difference in responses to gender perception between students with and without disabilities assimilated in all categories by high school age, meaning there was no significant difference in gender perception by this stage.


2021 ◽  
Vol 12 (4) ◽  
pp. 107-138
Author(s):  
Inna M. Leonova ◽  
Olha B. Kiz ◽  
Nataliia A. Dobrovolska ◽  
Kateryna O. Chyzhyk ◽  
Tamara V. Hovorun

The problem of loneliness is caused by a disunity and alienation of modern society, dissatisfaction with the basic social needs for acceptance and support. The fact that the subjective feeling of loneliness does not coincide with the real degree of social isolation determines the need to study the cognitive aspects. The aim of this study is to show the role of cognitive structures in loneliness in women. A survey of 144 women aged 26-55 years was conducted. Using the UCLA Loneliness Scale and the Differential Loneliness Experience Questionnaire, loneliness was measured as a global experience, positive and negative attitudes towards it. Cognitive models were studied using the Dysfunctional Attitude Scale, Young Schema Questionnaire, the author’s questionnaire that reveals cultural myths and gender stereotypes about loneliness. A comparative analysis of the groups showed no differences in the perception of loneliness among women with different family situations; it also does not depend on having children and their number. Age was found to be a significant determinant of perceptions of loneliness and family circumstances. Cognitive models influence women’s loneliness to a greater extent than family situation. The publication describes correlations between perceived loneliness and individual dysfunctional attitudes, and builds regression models of predictors of loneliness in different age groups. The study shows the prevalence of cultural stereotypes about the need for marriage and motherhood, and a special female vulnerability in relationships. The construct “tolerance to loneliness” is proposed and described, which reveals the positive potential of this experience for self-knowledge and self-development.


Author(s):  
Tsz Lun (Alan) Chu ◽  
Bailey Sommerfeld ◽  
Tao Zhang

Building on recent research examining athlete burnout trajectories, this study implemented the developmental model of sport participation to compare emotional and physical exhaustion, reduced sense of accomplishment, and sport devaluation between age groups (specializing [aged 13–15 years] vs. investment [aged 16–18 years]) and gender (boys vs. girls) among U.S. high school athletes. Participants were 367 high school athletes (M = 15.53; 212 males; 186 specializing) across various individual and team sports who completed a survey assessing their demographic information, sport backgrounds, and burnout perceptions. A 2 × 2 multivariate analysis of covariance, controlling for training hours, showed greater emotional and physical exhaustion and sport devaluation in the investment than the specializing group, but no developmental differences in reduced sense of accomplishment. Contrary to our hypothesis, no gender or interaction effects were found. Findings inform interventions and future research that address the role of developmental stages and gender in athlete burnout.


2017 ◽  
Vol 65 (3) ◽  
pp. 375-387 ◽  
Author(s):  
YASUKO MORINAGA ◽  
KIRIKO SAKATA ◽  
YOSHIYA FURUKAWA ◽  
KODAI FUKUDOME

2002 ◽  
Vol 17 (1) ◽  
pp. 57-72 ◽  
Author(s):  
Teresa Scherzer ◽  
Howard L. Pinderhughes

This article reports on the survey component of a study examining urban high school students’ experiences with violence. The survey’s purpose was to collect information on students’ experiences with violence, explore gender differences, and identify which factors are associated with the self-reported use of violence. Two prominent risk factors for the self-reported use of violence were found: having a close friend or family member injured by violence, and gun possession. Young men and women did not differ significantly in overall exposure, victimization, and perpetration. However, gender clearly informed the types of violence reported. The findings offer practical strategies for addressing adolescent violence, such as reducing gun availability and community-level violence, but future research must further examine the role of gender in order to structure more effective prevention and intervention approaches that target different kinds of violence.


2020 ◽  
Vol 18 ◽  
pp. 59-81
Author(s):  
Carolina Fernández Rodríguez

The goal of this paper is to study several YA novels by Chicana writer Gloria Velásquez, the Roosevelt High School series (1994-2018), as an educating tool within the framework of multicultural education. The analysis takes into account Velásquez’s choice of problematic situations (related to racism, sexism, or homophobic harassment, among others) and the solutions her novels propose, which include both individual responses and community-organized measures. Special attention is given to the criticism according to which Velásquez’s Latinx and multi-ethnic characters are steeped in stereotypes, which would cancel the books’ potential capacity to inspire social change. In contrast with this negative vision, this paper proves that Velásquez’s series offers empowering role models for teen Latinxs of various ethnic backgrounds and effectively calls for the neutralization of race, class and gender stereotypes, thus contributing to the implementation of Jesse Jackson’s 1984 proposal that ethnic minorities should form a “rainbow coalition”.


2014 ◽  
Vol 20 (2) ◽  
pp. 108-127 ◽  
Author(s):  
Attila Bruni ◽  
Manuela Perrotta

Purpose – Among the various “critical” voices which have contributed to problematizing the discourse on entrepreneurship, that of gender studies is indubitably one of the most significant and fruitful. Applying a gender perspective to the study of entrepreneurship has led to the uncovering of the (male) gender assumptions embodied in the dictates of entrepreneurship and to distinguish between study of women entrepreneurs and study of the relationship between gender and entrepreneurship. One aspect little explored within this diversified array of studies concerns “mixed” situations in which a firm's management is shared between a woman and a man. Such situations are interesting in that: first, they make it possible to problematize the economic rhetoric which promulgates entrepreneurship as an individual and isolated, activity; second, the simultaneous presence of a man and a woman allows observation of whether and how gender stereotypes and practices are at work in the process of positioning Him and Her within the firm. In order to investigate both these aspects, the paper considers 18 verbal histories of women and men entrepreneurs, showing how entrepreneurship can be conceived as a distributed activity, as well as a playground for gender dynamics. The paper aims to discuss these issues. Design/methodology/approach – Narrative analysis of 18 “two-voice” interviews (for a total of 36 individual interviews) collected in artisanal activities characterized by the concomitant presence of a Him and a Her within the firm. Findings – First, interweaving between doing gender and doing business; second, entrepreneurship as a distributed activity; third, entrepreneurial environment sets out opportunities and contingent factors which can be used as resources for the positioning of Him and Her in the story and the construction of different narratives. This confirms the multi-dimensionality of entrepreneurial experience and suggests that future research should pay closer attention to the aspects of business activity sharing and reciprocity in the construction and positioning of gender. Research limitations/implications – Main implication for future research is to pay closer attention to aspects of reciprocity sharing and gender positioning in entrepreneurship. Originality/value – “Mixed” entrepreneurial experiences (firm's management is shared between a woman and a man) are little explored and it is still uncommon to frame entrepreneurship as a distributed activity.


Author(s):  
Claudia Geitner ◽  
Stewart Birrell ◽  
Claudia Krehl ◽  
Paul Jennings

Objective: This study investigates the influence of shoe type (sneakers and safety boots), age, and gender on the perception of haptic pulse feedback provided by a prototype accelerator pedal in a running stationary vehicle. Background: Haptic feedback can be a less distracting alternative to traditionally visual and auditory in-vehicle feedback. However, to be effective, the device delivering the haptic feedback needs to be in contact with the person. Factors such as shoe type vary naturally over the season and could render feedback that is perceived well in one situation, unnoticeable in another. In this study, we evaluate factors that can influence the subjective perception of haptic feedback in a stationary but running car: shoe type, age, and gender. Method: Thirty-six drivers within three age groups (≤39, 40–59, and ≥60) took part. For each haptic feedback, participants rated intensity, urgency, and comfort via a questionnaire. Results: The perception of the haptic feedback is significantly influenced by the interaction between the pulse’s duration and force amplitude and the participant’s age and gender but not shoe type. Conclusion: The results indicate that it is important to consider different age groups and gender in the evaluation of haptic feedback. Future research might also look into approaches to adapt haptic feedback to the individual driver’s preferences. Application: Findings from this study can be applied to the design of an accelerator pedal in a car, for example, for a nonvisual in-vehicle warning, but also to plan user studies with a haptic pedal in general.


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