scholarly journals Pengaruh Digital Marketing dan Brand Awareness terhadap Penjualan Produk KartuAS Telkomsel Cabang Palembang

2021 ◽  
Vol 2 (3) ◽  
pp. 160-171
Author(s):  
Rofik Satria ◽  
Hasmawaty A.R.
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Analysis Model ◽  
Product Sales

Abstract The purpose of this research was to determine the effect of digital marketing on the sales product of KartuAS by PT. Telkomsel Branch Palembang, to determine the effect of brand awareness on the sales product of KartuAS  by PT. Telkomsel Branch Palembang, to determine the effect of digital marketing and brand awareness on KartuAS sales in Palembang City. The population of this research is the population of the millennial generation in Sukarami Village, Sukarami District, Palembang City for use the KartuAS by PT. Telkomsel as many as 1274 people and the sample as many as 200 people. Samples were taken by random sampling with an error rate of 5%. Primary data was taken using digital marketing questionnaires, brand awareness questionnaires and product sales questionnaires. Data were analyzed by simple linear regression analysis model and multiple linear regression analysis model. The results show that there is an influence of digital marketing on product sales, there is an influence of brand awareness on product sales, and there is a joint influence of digital marketing and brand awareness on product sales. Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh digital marketing terhadap penjualan produk KartuAS PT. Telkomsel Branch Palembang, untuk mengetahui pengaruuh brand awareness terhadap penjualan  produk KartuAS PT Telokmsel Branch Palembang, dan untuk mengetahui pengaruh digital marketing dan brand awareness terhadap penjualan KartuAS di Kota Palembang. Pupulasi penelitian ini adalah penduduk generasi milenial di Kelurahan Sukarami Kecamatan Sukarami Kota Palembang yang memakai produk kartu AS dari PT. Telkomsel sebanyak 1274 orang dan yang dijadikan sampel sebanyak 200 orang. Sampel diambil secara random sampling dengan taraf kesalahan 5%. Data primer diambil dengan menggunakan kuisioner digital marketing, kuisioner brand awareness dan kuisioner penjualan produk. Data dianalisis dengan model analisis regresi linier sedarhana dan model analisis regresi linier berganda. Hasil penelitian menunjukan bahwa ada pengaruh digital marketing terhadap penjualan produk, ada pengaruh brand awareness terhadap penjualan produk, dan ada pengaruh bersama-sama digital marketing dan brand awareness terhadap penjualan produk.

Pengaruh Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan: Studi Kasus PT Sucofindo Palembang Indonesia

MBIA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 76-84
Author(s):  
Muhammad Idris ◽  
Dian Novita Sari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Collection Method ◽  
Analysis Techniques ◽  
Analysis Technique

The problem in this study is whether there is an influence of leadership and work discipline on the employees’ performance of PT.Sucofindo Palembang City. This research includes associative research. The sample in this study were 88 respondents, with propotionate random sampling analysis technique. The data used were primary data and secondary data. Data collection method through questionnare. Analysis techniques using multiple linear regression analysis, F test (Simultaneoys) and t test (partial) and determination coeffiecient. The results show that there is influence of leadership and work discipline on the performance of PT.Sucofindo Palembang City.

Pengaruh Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan: Studi Kayus PT Sucofindo Palembang Indonesia

MBIA ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 76-84
Author(s):  
Muhammad Idris ◽  
Dian Novita Sari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Collection Method ◽  
Analysis Techniques ◽  
Analysis Technique

The problem in this study is whether there is an influence of leadership and work discipline on the employees’ performance of PT.Sucofindo Palembang City. This research includes associative research. The sample in this study were 88 respondents, with propotionate random sampling analysis technique. The data used were primary data and secondary data. Data collection method through questionnare. Analysis techniques using multiple linear regression analysis, F test (Simultaneoys) and t test (partial) and determination coeffiecient. The results show that there is influence of leadership and work discipline on the performance of PT.Sucofindo Palembang City.

scholarly journals PENGARUH PENGALAMAN AUDIT, PENGETAHUAN MENDETEKSI KEKELIRUAN, INDEPENDENSI DAN AUDIT TENURE PADA AUDIT JUDGMENT

2018 ◽  
pp. 2175
Author(s):  
Made Ayu Oktaviana ◽  
Maria Mediatrix Ratna Sari
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Collection Method ◽  
Audit Judgment ◽  
Analysis Technique ◽  
Public Accountant

The purpose of this research was to obtain empirical evidence on the influence of audit experience, knowledge of detecting errors, independence and audit tenure on audit judgment. This research was conducted at Public Accountant Office in Bali area and registered in IAPI year 2017 with primary data collection method that is questioner. The number of samples analyzed by 44 respondents, and using purposive sampling method. The analysis technique used is Multiple Linear Regression Analysis. The final result of the research states that the higher the audit experience the more accurate audit judgment. Increasing the knowledge detecting errors an auditer so audit judgment is more accurate. The higher the independence of an auditor the audit judgment is more accurate. The more audit tenure an auditer the audit judgment more accurate.

scholarly journals MASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?

2020 ◽  
Vol 7 (1) ◽  
pp. 24-32
Author(s):  
Iman Sidik Nusannas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Store Image ◽  
Sampling Techniques ◽  
Analysis Model ◽  
Descriptive Method

The study was to determine the effect of Store Image and Service Quality on Consumer Buying Interest at a famous bakery at Purwakarta. The datas taken from respondents that was questionnaired to 96 respondents with Non Probability Sampling techniques. The research method used is descriptive method which is a method that is done by collecting, presenting and analyzing data so as to provide a clear enough picture of the object under study. This study uses a multiple linear regression analysis model with the help of IBM SPSS 21 program. The results of this study indicate that the variables of Store Image and Service Quality have a positive and significant effect on Consumer Interest in a famous bakery at  Purwakarta.

scholarly journals THE EFFECT OF SERVICE QUALITY OF ELECTRONIC TAXING SYSTEM AND TAX EMPLOYEE COMPETENCE ON TAXPAYER SATISFACTION

2019 ◽  
Vol 7 (2) ◽  
pp. 87-100
Author(s):  
Tri Wulanjayanti ◽  
Darman Usman
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Positive Effect

This study aims to test the effect of service quality of electronic taxing system and tax employee competence on taxpayer satisfaction. The variables on this study was measured by using questionnaire. The sample of this study is personal Taxpayer who is running business activities and is registered at the Primary Tax Office of Bengkulu. The data used in this study is primary data. The hypothesis of the study is tested by using Multiple Linear Regression Analysis with the assistance of SPSS. The result of this study revealed that the service quality of electronic taxing system and tax employee competence had positive effect on the taxpayer satisfaction.Key Words: Service Quality of Electronic Taxing System, Tax Employee Competence, and Taxpayer Satisfaction.

scholarly journals Factors Determining Adoption of Outsourcing Logistics Functions: A Study of Manufacturing and Trading Sectors in Sri Lanka

2020 ◽  
Vol 9 (2) ◽  
pp. 36-44
Author(s):  
C. Liyanagamage ◽  
R. Ranasinghe
Keyword(s):  
Regression Analysis ◽  
Cost Effectiveness ◽  
Sri Lanka ◽  
Linear Regression ◽  
Perceived Risk ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Outsourcing Logistics ◽  
Outsourcing Decision

This study aims at identifying the determinants of adoption of outsourcing logistic functions in Manufacturing and Trading companies in Sri Lanka. After careful review of the existing literature perceived cost effectiveness, quality concerns of logistics outsourcing, perceived risk and perceived professionalism of logistics service provider were identified for the study as their high theoretical and empirical importance in determining outsourcing decision. Primary data was collected by means of semi structured questionnaire from 60 organizations that carry out manufacturing and trading businesses in Sri Lanka. The collected data was analyzed using descriptive statistics and simple and multiple linear regression analysis. Initial simple linear regression analysis proved the statistically significant impact that each of the identified variables have on the adoption of outsourcing. However the multiple regression estimated in this study to analyze the collective effect of the suggested model concludes that the decision makers perception about the cost effectiveness of outsourcing and their perception of risk of outsourcing better explain the adoption of outsourcing in Manufacturing and trading sector in Sri Lanka. Hence, the outsource decision depends on the careful assessment of the decision-making company on its cost effectiveness and possible risk. Therefore, the findings of the present study suggest that outsourcing partners should be carefully selected in order to get the benefit of outsourcing.

scholarly journals PENGARUH SOSIALISASI PERPAJAKAN DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN PELAPORAN SPT TAHUNAN WAJIB PAJAK ORANG PRIBADI

ProBank ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 28-34
Author(s):  
Tri Nurdyastuti ◽  
Adi Penawan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis

The puspose of this study to know effect of taxation socialization and tax sanctions on compliance reporting annual taxpayer personal taxpayer. Population in this research is all personal taxpayer registered at KPP Pratama Surakarta amounted 104,192 taxpayer. The sample was taken by using simple random sampling method as much as 100 respondents. The technique of analysis in this study using classical assumption test techniques and using multiple linear regression analysis test. The results of this study indicate that the socialization of taxation and taxation sanctions simultaneously affect taxpayer compliance. Partially taxation and taxation sanctions partially affect the taxpayer compliance of individuals registered at KPP Pratama Surakarta.Keywords: Socialization of taxation, Tax Sanctions, Taxpayer Compliance

scholarly journals ANALISIS PENGARUH PENGANGGURAN DAN INFLASI TERHADAP KEMISKINAN DI SUMATERA UTARA TAHUN 2009-2017

2020 ◽  
pp. 202-208
Author(s):  
Vania Grace Sianturi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique

This study aims to provide empirical evidence of the influence of unemployment and inflation for poverty. The type of data used in this study is primary data with quantitative research method using multiple linear regression analysis technique and test hypotheses processed with Eviews 10. The result of data analysis showed that unemployment and inflation has a significant impact on the poverty. Seen from coefficient of determination that unemployment and inflation for poverty affect 63.95%, while the remaining 36.05% influenced by the others thay not included in this research.

scholarly journals The Influence of Lifestyle, Destination and Ewom's Image on the Decision to Visit Instagram Followers Explore Indonesia 

Academia Open ◽  
2021 ◽  
Vol 4 ◽  
Author(s):  
Dian Bagus Mujisantoso ◽  
Lilik Indayani
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Multiple Correlation Coefficient ◽  
Analytical Tool ◽  
Destination Image ◽  
Primary Data ◽  
Multiple Correlation

This study aims to determine Lifestyle, Destination Image and Ewom on Decisions Against the Decision to Visit Instagram Explore Indonesian Users.This research includes quantitative research with hypothesis testing. The samples used in this study were 80 visitors on the Explore Indonesia Instagram account. The analytical tool used in this research is multiple linear regression analysis, determinant coefficient (R2), multiple correlation coefficient (R), f test, t test, and classic assumption test using SPSS version 18 for windows. Primary data in this study were obtained from questionnaires whose measurement used a Likert scale that was tested for validity and reliability.The results of the analysis prove that knowing Lifestyle, Destination Image and Ewom on Decisions on Visiting Decisions. Lifestyle influences visiting decisions, destination image affects visiting decisions, Ewom also affects visiting decisions.

scholarly journals ISLAM, SUMBER DAYA MANUSIA, DAN MOTIVASI KERJA: DINAMIKA KINERJA PERANGKAT DESA SE-KECAMATAN WONGSOREJO BANYUWANGI

Jurnal MD ◽  
2017 ◽  
Vol 3 (2) ◽  
pp. 199-211
Author(s):  
Andhika Wahyudiono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Human Resources ◽  
Random Sampling ◽  
Work Motivation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Government Officials ◽  
High Motivation ◽  
The Government

Humans descended as a khalifa on earth that one of its duties is to realize the prosperity of the ummah. In the context of Indonesia, one of the roles of khalifa is manifested in a governmental structure such as a village apparatus. Of course in carrying out the task a khalifa should have high motivation of work as a form of professionalism like the hadith narrated by Ahmad. This study aims to determine the relevance of human resource and work motivation in the performance dynamics of village office apparatus in Wongsorejo Subdistrict either partially or simultaneously. The population in this study is the government officials in the villages in entire Wongsorejo sub-district consists of 12 villages totaling 206 with a sample of 103 people selected by proportional random sampling. And then the data is analizing by using multiple linear regression analysis. The result of the research shows that the positive and significant influence of human resources and work motivation has significant effect to the performance dynamics either partially or simultaneously. The influence of human resources and work motivation to the dynamics of performance are by 42 percent.

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