Marketing muzeal în folosul comunității clujene

2020 ◽  
Vol 34 ◽  
pp. 243-258
Author(s):  
Teodora Maria Sas
Keyword(s):  
Cultural Landscape ◽  
Life Quality ◽  
Social Needs ◽  
Cultural Life ◽  
Museum Marketing ◽  
Marketing Activities ◽  
Cultural Marketing ◽  
International Visitors

"Museum Marketing in the Service of the Cluj Community This paper aims to analyze the role of cultural marketing activities within the Transylvanian Museum of Ethnography and their contribution to increasing the quality of the cultural life of the Cluj community. The analysis begins with a review of the general museum offer (basic/permanent, educational, complementary and supplementary) which introduces the reader in the field of cultural marketing. It continues with the presentation of the cultural offer of the Transylvanian Museum of Ethnography (MET) during 2019-2020. Thus, the most important temporary exhibitions and cultural events organized and hosted by MET during this period are listed and described, along with the museum research, innovation and entrepreneurial projects/programmes within the national and international cooperations with museum institutions and universities. It also highlights the importance of museum marketing communication on social media during the Covid-19 pandemic. By its entire cultural offer, the Transylvanian Museum of Ethnography not only demonstrates its relevance within the cultural landscape of Cluj, but also its special contribution to enhancing the cultural life quality of the Cluj community, and also of its national and international visitors. This paper concludes with suggestions to innovate and diversify the supplementary offer, with the aim to serve the cultural and social needs of the Cluj community and of the museum’s national and international visitors as well, and also to intensify their desire to always return to this cultural institution, unique in the Cluj county. Keywords: cultural marketing, museum offer, museum research, innovation and entrepreneurial projects, Cluj community, museum mascot "

The mediating role of organizational embeddedness on the relationship between quality of work life and turnover

2017 ◽  
Vol 38 (5) ◽  
pp. 696-711 ◽  
Author(s):  
Decha Dechawatanapaisal
Keyword(s):  
Life Quality ◽  
Work Life ◽  
Quality Of Work Life ◽  
Content Type ◽  
Mediating Role ◽  
Career Opportunities ◽  
Organizational Embeddedness ◽  
The Relationship

Purpose The purpose of this paper is to investigate the mediating effect of organizational embeddedness in the relationship between quality of work life (QWL) and turnover under a foundation of conservation of resources theory. Design/methodology/approach Data were collected from 422 healthcare professionals through a questionnaire survey, and analyzed by means of a confirmatory factor analysis and structural equation modeling. Findings The results indicate that organizational embeddedness has a negative impact on employees’ intention to leave, and on actual turnover. For QWL perception, career opportunities, work life balance, and job characteristics are positive and significant predictors of organizational embeddedness. In addition, organizational embeddedness plays an intermediary role that mediates the relationship between the three components of QWL mentioned earlier and turnover intention, and also between the factor of career opportunities and actual turnover. Research limitations/implications The current research took place within two healthcare organizations. Replicating the study in a variety of business sectors or professions with a larger sample of subjects would be useful for the generalizability of the findings. Practical implications Organizations may improve their retention of employees by offering intrinsic resources that can be obtained from the social contexts of the individual through human resource management system, e.g., growth opportunities, a healthy and caring work life quality. Such motivational resources then develop a sense of obligation toward their places of employment, which influences their intention to stay or leave. Originality/value This study examines the mediating role of organizational embeddedness between employees’ perception of their work life quality and their desire and behavior to withdraw, which is an area of inquiry that has not been fully investigated in the literature.

scholarly journals Percutaneous Interventional Management of Spinal Metastasis

2019 ◽  
Vol 36 (03) ◽  
pp. 249-254 ◽  
Author(s):  
Seon-Kyu Lee ◽  
Brandon Weiss ◽  
Vijay Yanamadala ◽  
Allan Brook
Keyword(s):  
Quality Of Life ◽  
Spinal Metastasis ◽  
Life Quality ◽  
Pain Reduction ◽  
Tumor Burden ◽  
Technological Advancement ◽  
Related Risk ◽  
Diagnostic Role

AbstractSpinal metastasis is usually associated with debilitating pain and results in deteriorating life quality. The role of percutaneous management of spinal metastasis has evolved from a diagnostic role to a significant part of therapeutic options in conjunction with conventional management techniques, including radiotherapy and open surgical options. Percutaneous vertebral augmentation (PVA) showed substantial pain reduction, vertebral stabilization, and improvement of quality of life. Minimally invasive local ablative procedures (MILAPs) demonstrated significant pain reduction, local tumor burden control, and improvement of quality of life. Though combined PVA and MILAP's synergistic role in pain reduction may need additional investigation, considering different actions on spine metastasis patients, combining both techniques might beneficial to selected patients. The role of percutaneous management will likely expand since its role in improving patient's quality of life with very minimal procedure-related risk and in conjunction with future technological advancement.

‘One bourbon, one scotch, one beer’: alcohol sponsorship at Glasgow Jazz Festival, 1987–2001

Popular Music ◽  
2016 ◽  
Vol 35 (2) ◽  
pp. 231-244
Author(s):  
Alison C. Eales
Keyword(s):  
Cultural Landscape ◽  
Early Years ◽  
Social Changes ◽  
Landscape Changes ◽  
Music Festival ◽  
Cultural Life ◽  
Wide Range ◽  
Alcoholic Drinks ◽  
The Relationship

AbstractThis article examines the relationship between music and sponsorship by drinks companies. Glasgow Jazz Festival has taken place annually since 1987 and is the city's longest running music festival. In its early years, the Festival enjoyed both cash and in-kind sponsorship from a wide range of organisations, including breweries and distilleries along with companies specialising in non-alcoholic drinks. In 2015 sponsorship was more difficult to secure, with cash sponsorship proving to be particularly elusive. The article focuses on cash sponsorship from drinks companies from 1987 to 2001, arguing that the decline in this form of sponsorship is a result of a shifting commercial and cultural landscape. Changes in Glasgow's festival calendar have resulted in a crowded marketplace which not only makes it harder for arts organisations to secure funds, but also makes relationships with sponsors more challenging to manage. Meanwhile, legislative and social changes have meant that the role of alcohol in the city's cultural life has been subject to adjustment throughout the Festival's history.

scholarly journals Elderly Women’s Experience of the Role of Hydrotherapy in Health: Content Analysis

2017 ◽  
Author(s):  
Parand Pourghane
Keyword(s):  
Content Analysis ◽  
Elderly Women ◽  
Life Quality ◽  
Sampling Strategy ◽  
Physical Activities ◽  
Structured Interviews ◽  
Purposeful Sampling ◽  
Women's Experience

Living to an old age is considered by many elderly women to bring about a decreased quality of life. Hydrotherapy allows individuals to engage in certain physical activities that cannot be done outside the water. The purpose of this study was to explore elderly women’s experience of the role of hydrotherapy in their health and was conducted in selected pools of Guilan province in Iran in 2015-2016. Twenty-three elderly women were selected using a purposeful sampling strategy. The data was gathered through semi-structured interviews; Researchers used a qualitative design, based on a content analysis approach. Analysis results were identified as 3 main themes and 12 subthemes. Improved physical health: reduced consumption of painkillers, improved balance, pleasant breathing, easy menopause; Moving toward ability: increased independence, role fulfillment, application of efficient strategies, will to health; Psychological and social relief: sense of liveliness, reduced stress, peaceful sleep and re-emergence in society. “Competence development” was identified as the central code. Results indicate that participation in hydrotherapy by elderly women supported the benefit of advising them to participate in hydrotherapy sessions, as well as government’s cooperation with regard to creating proper conditions for improving the health and life quality of this valuable population.

Zijn Er Vaste Trekken In Het Maatschappelijk Denken Over Vertalen?

1985 ◽  
Vol 21 ◽  
pp. 22-31
Author(s):  
A.J. Peters
Keyword(s):  
Cultural Landscape ◽  
Academic Discipline ◽  
Western Society ◽  
Western World ◽  
Small Scale ◽  
Deep Roots ◽  
High Knowledge ◽  
Language Universals

The article deals with the reception side of translation in an industrial context. It is only natural for an industrial linguist to look upon his job as a linguist. Most of his work, however, will be conceived and received by 'people'. This need not necessarily be a source of conflict, but where it is, the linguist tends to rely on the quality of his argument, which just as often does not decide the case. What is overlooked is that much of the disparity is engendered by a different bias as to what a language really is. For such bias, Western culture seems to have three basic options available, each overstressing one of the semiotic dimensions: the semantic, syntactic and pragmatic, as can be seen from linguistic models past and present. Recent work by Roy Harris has shown these options - termed by him the surrogationalist, contractualist and instrumentalist view, respectively - to have very deep roots in the development of Western society. The article argues that, what with the institutional character of a language and the important role of translation in shaping the cultural landscape of the Western world, popular (and much expert) opinion on translation - as a job or a product - might well be classable under three similar headings. An attempt is made at a trichotomy of 'positions' implicit in current reactions on translation concerning such criteria as language universals, translatability, equivalence, translation unit, etc. The resultant typology is believed to reveal constant traits in popular thought on translation. If a typology is the output of lumpers and the input to hair splitters, a lot of 'hairsplitting' in the light of Harris' analysis, or similar historical work, may be called for to improve its reality content. The article opens with an outline of the translator's position in large industries as characterized by three paradoxes: a small-scale profession within a big organization, a high-knowledge job yet lacking back-up from a prestigious academic discipline, a recent career and a very old art. This makes motivation and legitimation of the profession not an easy task. It might be easier if more were known of the sociolinguistics of translation.

Innovative marketing in the performing arts

2021 ◽  
Vol 13 (62) (SI) ◽  
pp. 123-130
Author(s):  
Traian ICHIM
Keyword(s):  
Performing Arts ◽  
Decision Makers ◽  
Marketing Environment ◽  
Cultural Field ◽  
Market Requirements ◽  
Marketing Activities ◽  
Cultural Sphere ◽  
Special Approach ◽  
Cultural Marketing

Marketing in the cultural sphere has its own characteristics due to certain market requirements in this field of activity. It is distinguished by a special approach to traditional categories of marketing activities, thus defining the content of its functions. The key point of the management process in the cultural field is the study and evaluation of the marketing environment of a cultural institution. The marketing environment consists of macro and micro factors, which influence the activities of the institution. Research in the field of cultural marketing will be the concrete and realistic basis of future cultural projects. At the same time, the results of research will account for several political decision-makers. The use by cultural institutions of the whole complex of marketing technologies will not only improve the quality of services provided by a given institution in a certain market segment, but will also give the opportunity to move to a new stage of evolution of the whole market of sociocultural services, which corresponds to the requirements (needs) of consumers to a greater extent.

scholarly journals Age Differences in the Influence of Residential Environment and Behavior on the Life Quality of Older Adults: The Transfer from Physical-Environment to Social-Behavior

2021 ◽  
Vol 18 (3) ◽  
pp. 895
Author(s):  
Zhenhua Zheng ◽  
Hong Chen ◽  
Junling Gao
Keyword(s):  
Older Adults ◽  
Age Groups ◽  
Life Quality ◽  
Residential Environment ◽  
Mediating Role ◽  
Positive Effects ◽  
Residential Environments ◽  
Neighborhood Interaction

With the development of the concept of “ageing-friendly communities”, increasing attention has been paid to the effect of residential environments on the life quality of older adults. However, the logical relationship between residential environment, individual behavior and life quality of older adults has not been clearly revealed. Based on data in Shanghai, China, this study explored the relationships between residential environments and the life quality of older adults in different age groups, and analyzed the mediating role of individual behaviors (neighborhood interaction and outdoor exercise). The findings confirmed that residential environment, neighborhood interactions and outdoor exercise have significant positive effects on the life quality of older adults. Meanwhile, the impact of residential environment on the life quality of older adults is exclusively realized through the mediating role of individual behavior. However, there were significant differences in the model paths among various age groups. With ageing, the positive effects of residential environment on the quality of life gradually weakened, while that of neighborhood interaction gradually improved. The findings prove that the influencing factors on the quality of life of older adults tend to shift from residential environment to neighborhood interaction as the age of residents advances. This knowledge is crucial with regard to the differentiated and accurate design of older communities.

scholarly journals Perspectives

1984 ◽  
Vol 9 (1) ◽  
pp. 43-48
Keyword(s):  
Economic Life ◽  
Cultural Planning ◽  
Competition And Cooperation ◽  
Cultural Life ◽  
Basic Source ◽  
New Type ◽  
The Masses ◽  
The Third World

Perspectives presents abstracts of select articles by well-known practitioners and academicians. Readers are welcome to contribute their own thoughtprovoking pieces or those of others that they have come across. Please send three type-written copies of the article to Professor Ranjit Gupta. Where are the workers of yesteryear? The transformation of the role of the proletariat has been caused by several developments, chief among which are the increasing trend of automation in the production processes in the industrial world, and the emergence of a hybrid proletariat in the Third World. Judging by the growing trend in displacement of labour by machines, it seems that the future centre of growth of revolutionary consciousness will no longer be the shopfloor, but the streets. Approach to cultural planning: Planning for access to culture for the masses involves planning for their access to the fruits of material production. There is thus an indissoluble bond between economic planning and cultural planning. Further, the economic structure will also determine the scope and quality of culture. If this structure promotes a balance between competition and cooperation, and surplus accumulation without class exploitation in production process, only then will possibilities emerge for the growth of a cultural superstructure of a new type. Distortion of economic life or alienation in economic life is the basic source of disorientation in the cultural life of a country.

scholarly journals Harnessing Inflammation Resolution in Arthritis: Current Understanding of Specialized Pro-resolving Lipid Mediators’ Contribution to Arthritis Physiopathology and Future Perspectives

2021 ◽  
Vol 12 ◽  
Author(s):  
Tiago H. Zaninelli ◽  
Victor Fattori ◽  
Waldiceu A. Verri
Keyword(s):  
Life Quality ◽  
Lipid Mediators ◽  
Current Understanding ◽  
Active Process ◽  
Pathophysiological Role ◽  
Inflammation Resolution ◽  
And Control ◽  
Experienced Symptom

The concept behind the resolution of inflammation has changed in the past decades from a passive to an active process, which reflects in novel avenues to understand and control inflammation-driven diseases. The time-dependent and active process of resolution phase is orchestrated by the endogenous biosynthesis of specialized pro-resolving lipid mediators (SPMs). Inflammation and its resolution are two forces in rheumatic diseases that affect millions of people worldwide with pain as the most common experienced symptom. The pathophysiological role of SPMs in arthritis has been demonstrated in pre-clinical and clinical studies (no clinical trials yet), which highlight their active orchestration of disease control. The endogenous roles of SPMs also give rise to the opportunity of envisaging these molecules as novel candidates to improve the life quality of rhematic diseases patients. Herein, we discuss the current understanding of SPMs endogenous roles in arthritis as pro-resolutive, protective, and immunoresolvent lipids.

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