Innovative marketing in the performing arts

2021 ◽  
Vol 13 (62) (SI) ◽  
pp. 123-130
Author(s):  
Traian ICHIM
Keyword(s):  
Performing Arts ◽  
Decision Makers ◽  
Marketing Environment ◽  
Cultural Field ◽  
Market Requirements ◽  
Marketing Activities ◽  
Cultural Sphere ◽  
Special Approach ◽  
Cultural Marketing

Marketing in the cultural sphere has its own characteristics due to certain market requirements in this field of activity. It is distinguished by a special approach to traditional categories of marketing activities, thus defining the content of its functions. The key point of the management process in the cultural field is the study and evaluation of the marketing environment of a cultural institution. The marketing environment consists of macro and micro factors, which influence the activities of the institution. Research in the field of cultural marketing will be the concrete and realistic basis of future cultural projects. At the same time, the results of research will account for several political decision-makers. The use by cultural institutions of the whole complex of marketing technologies will not only improve the quality of services provided by a given institution in a certain market segment, but will also give the opportunity to move to a new stage of evolution of the whole market of sociocultural services, which corresponds to the requirements (needs) of consumers to a greater extent.

scholarly journals Conducting marketing research of new products of the company

2020 ◽  
Vol 159 ◽  
pp. 03001
Author(s):  
Aigul Baimbetova ◽  
Madina Duisemaliyeva ◽  
Ainash Kurbanbayeva ◽  
Raigyl Esenzhigitova
Keyword(s):  
Information Needs ◽  
Marketing Research ◽  
Competitive Advantages ◽  
Product Price ◽  
Marketing Environment ◽  
Goods And Services ◽  
Economic Entity ◽  
Marketing Activities ◽  
Real State

The main principle of marketing is the slogan “production of the product being sold, not sale of the product being produced”. Therefore, planning and evaluating the effectiveness of marketing activities should be carried out as a result of marketing research in order to determine the degree of customer satisfaction with the quality of goods and services. .Marketing research is a systematic and objective process of identification, collection, analysis and dissemination of information aimed at increasing efficiency in identifying and solving a marketing problem. The main goal is to create an information and analytical base for reducing the level of uncertainty and making marketing decisions [1]. The task of marketing research is to provide objective, reliable, justified, timely information and assessment of the information needs of the business entity, reflecting the real state of the business entity [5]. Such research includes marketing activities in the market, as well as market processes that have any links to it. The object of the study is the economic entity itself, the marketing environment of its sphere of activity, the market that represents competitive advantages, as well as marketing advantages in the areas of product, price, communication and sales activities [2].

Marketing muzeal în folosul comunității clujene

2020 ◽  
Vol 34 ◽  
pp. 243-258
Author(s):  
Teodora Maria Sas
Keyword(s):  
Cultural Landscape ◽  
Life Quality ◽  
Social Needs ◽  
Cultural Life ◽  
Museum Marketing ◽  
Marketing Activities ◽  
Cultural Marketing ◽  
International Visitors

"Museum Marketing in the Service of the Cluj Community This paper aims to analyze the role of cultural marketing activities within the Transylvanian Museum of Ethnography and their contribution to increasing the quality of the cultural life of the Cluj community. The analysis begins with a review of the general museum offer (basic/permanent, educational, complementary and supplementary) which introduces the reader in the field of cultural marketing. It continues with the presentation of the cultural offer of the Transylvanian Museum of Ethnography (MET) during 2019-2020. Thus, the most important temporary exhibitions and cultural events organized and hosted by MET during this period are listed and described, along with the museum research, innovation and entrepreneurial projects/programmes within the national and international cooperations with museum institutions and universities. It also highlights the importance of museum marketing communication on social media during the Covid-19 pandemic. By its entire cultural offer, the Transylvanian Museum of Ethnography not only demonstrates its relevance within the cultural landscape of Cluj, but also its special contribution to enhancing the cultural life quality of the Cluj community, and also of its national and international visitors. This paper concludes with suggestions to innovate and diversify the supplementary offer, with the aim to serve the cultural and social needs of the Cluj community and of the museum’s national and international visitors as well, and also to intensify their desire to always return to this cultural institution, unique in the Cluj county. Keywords: cultural marketing, museum offer, museum research, innovation and entrepreneurial projects, Cluj community, museum mascot "

scholarly journals Meaningful, but effective? A critical evaluation of Ireland’s citizens’ dialogues on the future of Europe

Politics ◽  
2021 ◽  
pp. 026339572199148
Author(s):  
Anthony Costello
Keyword(s):  
European Union ◽  
Public Relations ◽  
Public Discourse ◽  
Critical Evaluation ◽  
Participatory Approach ◽  
Decision Makers ◽  
Deliberative Process ◽  
Political Will ◽  
The Future

On the 25 March 2017, leaders of the EU27 and European Union (EU) institutions ratified the Rome Declaration. They committed to invite citizens to discuss Europe’s future and to provide recommendations that would facilitate their decision-makers in shaping their national positions on Europe. In response, citizens’ dialogues on the future of Europe were instituted across the Union to facilitate public participation in shaping Europe. This paper explores Ireland’s set of dialogues which took place during 2018. Although event organisers in Ireland applied a relatively atypical and more systematic and participatory approach to their dialogues, evidence suggests that Irelands’ dialogues were reminiscent of a public relations exercise which showcased the country’s commitment to incorporating citizens into the debate on Europe while avoiding a deliberative design which could have strengthened the quality of public discourse and the quality of public recommendations. Due to an absence of elite political will for a deliberative process, as well as structural weaknesses in design, participants’ recommendations lacked any clear and prescriptive direction which could shape Ireland’s national position on the future of Europe in any constructive or meaningful way.

scholarly journals A New Approach to Assess the Quality of Small High-Speed Centrifugal Fans Using Noise Measurement

1999 ◽  
Vol 5 (2) ◽  
pp. 147-153 ◽  
Author(s):  
Dingjun Cui ◽  
Ian A. Craighead
Keyword(s):  
Signal Processing ◽  
Quality Assessment ◽  
Condition Monitoring ◽  
High Speed ◽  
Noise Levels ◽  
New Approach ◽  
Commercial Market ◽  
Centrifugal Fans ◽  
Special Approach

The requirements for a special approach for the quality assessment of small high-speed centrifugal fans are outlined and a new parameter designating the noise levels from the product in comprehensive form will be discussed and described as a criterion for such quality assessment.By applying techniques of signal processing and condition monitoring, the sources of the vibration and noise in different sections of the product can be identified, then the noise from each source from different components can be determined. Using this criterion, more aspects of the quality of the products can be assessed and suggestions to improve the quality of the products can be made. Finally, the assessment of a number ofvacuum cleaner motor/fan units available in the commercial market will be presented and compared with conventional specifications. It will be shown that the new parameter provides a more useful indication of appliance quality.

Quality of learning experience, student satisfaction and perceived overall experience in the COVID-19 context

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Venugopal Prabhakar Gantasala ◽  
Swapna Bhargavi Gantasala ◽  
Tareq Na'el Al Tawil ◽  
Prerana Prasad
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Online Courses ◽  
Learning Experience ◽  
Decision Makers ◽  
Undergraduate Level ◽  
Content Type ◽  
The Relationship ◽  
Medical Programs

PurposeThe intention for this study was to explore any relationship that might exist between quality of learning experience (QLE), the second construct student satisfaction (SS) and the third construct perceived overall experience (POE) among undergraduate students within the higher education context. This study also attempts to explain the path direction between QLE, SS and POE.Design/methodology/approachThe researchers utilized structural equation modeling to analyze the variables considered for this study – QLE, SS and POE and for hypotheses testing. Respondents for this study were medical students' coordinators of the undergraduate level of medical colleges in the 28 states of India. Data collected for the study were possible by utilizing a questionnaire that was emailed to these student coordinators. The emailing effort returned 198 (n) filled questionnaires (complete) representing 198 institutions offering undergraduate-level medical programs out of a total of 542 institutions that offer undergraduate medical programs.FindingsFindings from this study confirm the relationship between QLE with SS, and PLE. Interestingly, the findings established a significant relationship between SS and POE.Practical implicationsDecision-makers and administrators of higher education institutions (HEIs) can utilize the findings from this study to focus on strengthening important elements of QLE in ways that positively impact SS and POE of students taking online courses and program offerings. The study reiterates the importance of course content, course structure, lecture-delivery quality, instructor mentoring and student-instructor interactions on SS and POE. The role of SS in reinforcing confirmation, perceived usefulness, perceived openness of the online courses and the perceived reputation was established. This relationship is key to administrators while they focus on improving SS and building on the institutions' reputation in addition to their efforts to support marketing and enrollments during the pandemic.Originality/valueResearchers in the past have examined the relationships between QLE and another construct of this study – SS. Past research has also examined the relationship between QLE and POE. However, there is not enough research exploring the relationship between SS and POE. This study establishes the relationship between SS and POE that benefits decision-makers in higher education.

Socio-Technical Modeling to Manage Power Distribution for Microgrid Systems with Limited Production Capacity

2021 ◽  
pp. 1-38
Author(s):  
Hailie Suk ◽  
Ayushi Sharma ◽  
Anand Balu Nellippallil ◽  
Ashok Das ◽  
John Hall
Keyword(s):  
Rural Communities ◽  
Power Distribution ◽  
Production Capacity ◽  
Solution Space ◽  
Decision Makers ◽  
Safety Education ◽  
Water Safety ◽  
Water Safety Education ◽  
Water Pumps

Abstract The quality of life (QOL) in rural communities is improved through electrification. Microgrids can provide electricity in areas where grid access to electricity is infeasible. Still, insufficient power capacity hinders the very progress that microgrids promote. Therefore, we propose a decision-making framework to manage power distribution based on its impact on the rural QOL. Parameters are examined in this paper to represent the QOL pertaining to water, safety, education, and leisure/social activities. Each parameter is evaluated based on condition, community importance, and energy dependence. A solution for power allocation is developed by executing the compromise decision support problem (cDSP) and exploring the solution space. Energy loads, such as those required for powering water pumps, streetlamps, and household devices are prioritized in the context of the QOL. The technique also allows decision-makers to update the power distribution scheme as the dynamics between energy production and demand change over time. In this paper, we propose a framework for connecting QOL and power management. The flexibility of the approach is demonstrated using a problem with varying scenarios that may be time-dependent. The work enables sustainable energy solutions that can evolve with community development.

Competitive Entry of Information Goods Under Quality Uncertainty

2021 ◽  
pp. 1-20
Author(s):  
Zan Zhang ◽  
Guofang Nan ◽  
Minqiang Li ◽  
Yong Tan
Keyword(s):  
Product Quality ◽  
New Product ◽  
High Price ◽  
Quality Uncertainty ◽  
Information Goods ◽  
Consumer Uncertainty ◽  
Willingness To Adopt ◽  
Marketing Activities ◽  
Very High

When confronted with a new product, consumers often find it difficult to predict how it will perform, and such uncertainty reduces consumers’ willingness to adopt the product. In this paper, we consider a market whereby consumers decide when and which product to buy, given that they know the product quality of the incumbent but are uncertain about that of the entrant. We investigate how consumer uncertainty about product quality affects firms’ behavior-based pricing and customer acquisition and retention dynamics. Using a two-period vertical model, we find that, under high-end encroachment, an increase in consumer uncertainty reduces the entrant’s profit and hurts the incumbent’s profit when the quality differential between the products is relatively small, whereas, under low-end encroachment, increasing uncertainty not only benefits the incumbent but also can favor the entrant. An important implication for entrants is that the marketing activities, which aim to reduce consumer uncertainty about product functionalities, may fail to improve profitability. We also find that the entrant lowers the price for uninformed customers and raises the price for repeat buyers under high-end encroachment but lowers the price for all customers under low-end encroachment. We further examine the subsidy strategy and show that, when the entrant’s product has a significant quality advantage and consumer uncertainty is high but not very high, the optimal strategy for the entrant is to acquire all consumers who do not buy from the incumbent by providing subsidies and to drop the low-valuation customers by means of a high price after their uncertainty is resolved.

Heuristics as a new way of adjusting the end market value

2021 ◽  
Vol 27 (7) ◽  
pp. 1581-1599
Author(s):  
Semen Yu. BOGATYREV
Keyword(s):  
Behavioral Finance ◽  
Market Value ◽  
Measurement Methods ◽  
Decision Makers ◽  
Emotional Impact ◽  
Psychological Measurement ◽  
Survey Results ◽  
Financial Decision ◽  
The Cost

Subject. The study deals with heuristics as measures of the emotional impact of people who judge about the value and the final result of the valuation. I review ranges of the value variance when influenced by irrational factors. From psychological perspectives, some phenomena are explained with a set of heuristics that exist as part of behavioral finance. Objectives. Referring to the completed studies, I implement elements of behavioral finance, such as heuristics into the method for assessing how financial decision-makers and their emotions influence the value. Methods. The article is based on methods of induction and deduction to process survey results. Results. The article reveals the content of key methods for measuring emotions of financial decision-maker, which conclude on the value, being influenced by heuristics. I demonstrate tools for implementing psychological measurement methods as part of valuation. Conclusions and Relevance. Considering heuristics of value decision-makers, the appraiser and the cost analyst approximate the valuation result to the real conditions, when market actors are irrational. Doing so, they contribute to the quality of the result of appraisal. The findings are applicable to the practice of appraisers, cost analysts, fundamental analysts. Heuristics enrich and expands the classical apparatus of valuation and increases its quality.

Post–Intensive Care Syndrome in Family Decision Makers of Long-term Acute Care Hospital Patients

2017 ◽  
Vol 26 (5) ◽  
pp. 416-422 ◽  
Author(s):  
Amy Petrinec
Keyword(s):  
Quality Of Life ◽  
Intensive Care ◽  
Acute Care ◽  
Acute Care Hospitals ◽  
Summary Score ◽  
Decision Makers ◽  
Family Decision ◽  
Post Intensive Care Syndrome

Background Family members of critically ill patients experience indications of post–intensive care syndrome, including anxiety, depression, and posttraumatic stress disorder. Despite increased use of long-term acute care hospitals for critically ill patients, little is known about the impact of long-term hospitalization on patients’ family members. Objectives To examine indications of post–intensive care syndrome, coping strategies, and health-related quality of life among family decision makers during and after patients’ long-term hospitalization. Methods A single-center, prospective, longitudinal descriptive study was undertaken of family decision makers of adult patients admitted to long-term acute care hospitals. Indications of post–intensive care syndrome and coping strategies were measured on the day of hospital admission and 30 and 60 days later. Health-related quality of life was measured by using the Short Form-36, version 2, at admission and 60 days later. Results The sample consisted of 30 family decision makers. On admission, 27% reported moderate to severe anxiety, and 20% reported moderate to severe depression. Among the decision makers, 10% met criteria for a provisional diagnosis of posttraumatic stress disorder. At admission, the mean physical summary score for quality of life was 47.8 (SD, 9.91) and the mean mental summary score was 48.00 (SD, 10.28). No significant changes occurred during the study period. Problem-focused coping was the most frequently used coping strategy at all time points. Conclusion Family decision makers of patients in long-term acute care hospitals have a significant prevalence of indications of post–intensive care syndrome.

scholarly journals Urinary incontinence as the socioeconomic problem

2017 ◽  
Vol 16 (3) ◽  
pp. 62-66
Author(s):  
Krystyna Klimaszewska ◽  
Mariola Bartusek
Keyword(s):  
Urinary Incontinence ◽  
Epidemiological Data ◽  
Decision Makers ◽  
Health Needs ◽  
Public Funds ◽  
The Social ◽  
The Status ◽  
Costs Of Treatment ◽  
Social Discomfort

Abstract Introduction. Urinary incontinence, meaning irrespective of will leakage of urine, is a serious health problem, and has the status of social disease basing on the epidemiological data concerning number of affected populations suffering from it Taking into consideration the chronic character of the disease and increasing social discomfort including social exclusion, the costs of treatment and rehabilitation should be lower so patients could improve the quality of their lives in other aspects. That is why it is important to deeply analyze the costs of urinary incontinence in terms of diagnostics, treatment and rehabilitation. Aim. Costs analysis related to diagnostics and treatment of urinary incontinence incurred by patient, or co-financed/funded by the National Health Fund on the basis of the literature review. Summary. The few but regularly prepared reports show that there is a clear need for changes in the funding of services provided to patients with health needs. Both the social and economic aspects are important for each patient and should be deeply analysed by public funds decision makers. It would be much easier to take an action if the probability of complete cure was high.

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