scholarly journals Organizing Events as a Tool to Develop Marketing Skills – the atUAliza.te Event Case Study

2021 ◽  
Author(s):  
Ana Estima ◽  
Joaquim Marques
Keyword(s):  
Time Management ◽  
Public Speaking ◽  
Added Value ◽  
Education Students ◽  
Planning Team ◽  
Education Literature ◽  
Marketing Education ◽  
Hard Skills ◽  
Management Leadership

Marketing education literature is prolific in research dedicated to the best methodologies to provide higher education students with the knowledge as well as the soft and hard skills needed for their future careers as marketing experts. This article presents an experiment developed in a marketing degree, that took place outside the classroom over the last twelve years. The experiment consists on the organization of an annual marketing conference organized by a team of students that are supervised by a marketing teacher. It is a two-day event that brings together the best speakers from the market and academia and is targeted for both marketing students and professionals. The participation of students as part of the organizing team is voluntary and no assessment is performed by any course of the degree. These students refer the development of skills such as improving negotiation skills, networking, public speaking skills, organization, planning, team management, conflict management, leadership, time management, among others, as an added value for there careers.

scholarly journals Examining the Significance of General Indian English and Soft Skills: An Employability Perspective

2021 ◽  
Vol 3 (3) ◽  
pp. 10-18
Author(s):  
Usman Khan ◽  
Syed Abid Zaki ◽  
Abu Rehan ◽  
Mirza Adam ◽  
Shaweez Ahmad
Keyword(s):  
Undergraduate Students ◽  
Time Management ◽  
Soft Skills ◽  
Team Work ◽  
Indian English ◽  
Spoken English ◽  
Hard Skills ◽  
Short Course ◽  
Management Leadership ◽  
Students Attitudes

The Corporate sector has witnessed a drastic change in the last few decades around the world and India is no exception to it. Ever since the proliferation of globalization, inter-state business has grown up like never before. Consequently, multinational companies are gradually taking over the local businesses, which created a paradigm shift in the recruitment processes of companies to meet the demands of the job market. Earlier, people used to get recruited merely on the basis of their job-specific skills called Hard Skills. Today, employers need candidates who can communicate well in English as this language serves as the lingua franca, i.e. a common language of communication among employees of different regional and linguistic backgrounds. Moreover, particular preference is given to the candidates who possess certain necessary skills in addition to hard skills such as communication skill, time management, leadership, adaptability, team work and so on. These skills are known as soft skills. Thus, young job aspirants who can speak fluently and intelligibly in English and possess soft skills get an edge not only during the recruitment process but also during the job. In the above-discussed context, this paper attempts to carry out a critical analysis of teaching General Indian English and soft skills for generating employability among Indian job. To test the same an activity-based study was conducted with a group of 20 undergraduate students which consisted of pre-training and a post-training test. The analysis of the results showed positive changes in students’ attitudes and confidence after they undergo soft skills activities as well as spoken English lessons in General Indian English. Thus, this study suggests the integration of a paper on GIE and soft skills across all disciplines at undergraduate level or a short course on the same.

Perceptual Conscience in Vocationalism and the Emotional State of Vocational Education Students: A Case Study of Conflict in Bangkok

2016 ◽  
Author(s):  
WANDEE SUTTHINARAKORN ◽  
◽  
CHINTANA KANJANAWISU ◽  
SUTITEP SIRIPIPATTANAKUL ◽  
WINAI KANCHAN ◽  
...  
Keyword(s):  
Vocational Education ◽  
Emotional State ◽  
Education Students

Implementation of Competence Framework to Evaluate Middle Managers: DOJI Gemstone Jewelry Group Case Study

2019 ◽  
Vol 35 (3) ◽  
Author(s):  
Do Vu Phuong Anh
Keyword(s):  
Time Management ◽  
Personal Development ◽  
Professional Competence ◽  
Middle Management ◽  
Management Training ◽  
Executive Management ◽  
Management Level ◽  
Leadership Competence ◽  
Competence Framework

This research presents the results of applying the theory of competence framework to evaluate the current competence of middle management in enterprises, in the case study of DOJI Gemstone Jewelry Group (DOJI Group). By using in-depth interviews and survey through questionnaires, the research results show that the middle management level at DOJI Group has satisfied relatively well the most competencies of the professional competence group, executive management competence as well as personal development competence. However, some of the competencies that need to be further improved include time management, training and leadership competence, innovation and learning competence. The solutions given are for reference by DOJI Group and other private enterprises in Vietnam in the assessment and development of middle management level.

Promoting Autonomous Learning through Self-, Peer-, and Co-assessment to Ensure High Quality in Georgian Higher Education (a case study of International Black Sea University, Georgia)

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Irma MESIRIDZE ◽  
Nino TVALTCHRELIDZE
Keyword(s):  
Higher Education ◽  
Black Sea ◽  
Communication Technology ◽  
Bologna Process ◽  
Education Quality ◽  
Education Students ◽  
Higher Education Quality ◽  
Information And Communication ◽  
The Bologna Process

The Bologna Process, Information and Communication Technology, and market forces have brought manyinnovations and great changes to higher education systems throughout Europe. Reforms in higher educationhave taken a new direction, towards making higher education students more autonomous. However, manycountries have not really adopted this innovative way of teaching and still maintain an old ‘transmission’ stylewhich often entails teachers trying to pour knowledge into the minds of their students. Promoting autonomouslearning (the ability of students to manage their own learning) in higher education is crucial both for theindividual and society, as the idea of an academic student comprises critical reflective thinking and theimportance of becoming an independent learner. This article will discuss the importance of promotingautonomous learning throughout self, peer and co-assessment for higher education quality enhancement. Thepaper will examine the case of International Black Sea University’s MA students enrolled in the Higher EducationManagement program. The analyses of a survey will be used to discuss the significance of autonomous learningfor students and their readiness for self, peer and co-assessment.

scholarly journals Exploring the Use of Ecosystem Services Conceptual Models to Account for the Benefits of Public Lands: An Example from National Forest Planning in the United States

Forests ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 267
Author(s):  
Lydia Olander ◽  
Katie Warnell ◽  
Travis Warziniack ◽  
Zoe Ghali ◽  
Chris Miller ◽  
...  
Keyword(s):  
Ecosystem Services ◽  
Ecosystem Service ◽  
Management Strategies ◽  
Public Lands ◽  
The United States ◽  
Forest Planning ◽  
National Forest ◽  
Planning Team ◽  
National Forest Planning

A shared understanding of the benefits and tradeoffs to people from alternative land management strategies is critical to successful decision-making for managing public lands and fostering shared stewardship. This study describes an approach for identifying and monitoring the types of resource benefits and tradeoffs considered in National Forest planning in the United States under the 2012 Planning Rule and demonstrates the use of tools for conceptualizing the production of ecosystem services and benefits from alternative land management strategies. Efforts to apply these tools through workshops and engagement exercises provide opportunities to explore and highlight measures, indicators, and data sources for characterizing benefits and tradeoffs in collaborative environments involving interdisciplinary planning teams. Conceptual modeling tools are applied to a case study examining the social and economic benefits of recreation on the Ashley National Forest. The case study illustrates how these types of tools facilitate dialog for planning teams to discuss alternatives and key ecosystem service outcomes, create easy to interpret visuals that map details in plans, and provide a basis for selecting ecosystem service (socio-economic) metrics. These metrics can be used to enhance environmental impact analysis, and help satisfy the goals of the National Environmental Policy Act (NEPA), the 2012 Planning Rule, and shared stewardship initiatives. The systematic consideration of ecosystem services outcomes and metrics supported by this approach enhanced dialog between members of the Forest planning team, allowed for a more transparent process in identification of key linkages and outcomes, and identified impacts and outcomes that may not have been apparent to the sociologist who is lacking the resource specific expertise of these participants. As a result, the use of the Ecosystem Service Conceptual Model (ESCM) process may result in reduced time for internal reviews and greater comprehension of anticipated outcomes and impacts of proposed management in the plan revision Environmental Impact Statement amongst the planning team.

scholarly journals Architectural and Urban Attractiveness of Small Towns: A Case Study of Polish Coastal Cittaslow Towns on the Pomeranian Way of St. James

Land ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 724
Author(s):  
Alicja K. Zawadzka
Keyword(s):  
Small Towns ◽  
Urban Life ◽  
Added Value ◽  
Development Policies ◽  
Quality Of Urban Life ◽  
Size Criterion ◽  
The Town ◽  
Modern Technologies

The paper presents the results of a study on the attractiveness to tourists and natives of the cultural qualities of coastal towns on The Pomeranian Way of St. James that are members of the Cittaslow network. Attention to the quality of urban life is inscribed in the development policies of towns applying to join the Cittaslow movement. In order to join the network (apart from the size criterion), towns need to meet a minimum of 50% plus one of the 72 criteria grouped into seven categories. One of the category is Quality of Urban Life Policy, so the towns applying to join Cittaslow commit themselves to actions aimed at improving the quality of urban life. The study on the attractiveness of cultural qualities of towns to tourists and natives was conducted using the author’s BRB method, whose added value is its universality and the possibility to study small towns regardless of their membership in the Cittaslow network. BRB is an acronym that stands for BUILDINGS, RELATIONSHIPS, BALANCE, and comprises three scopes of activities: BUILDINGS (iconic building and important sites where the inhabitants and the tourists are present); RELATIONSHIPS (the visual effects of the relations between the inhabitants and the town) and BALANCE (solutions that implement modern technologies). This method enables identification of places that are important to the inhabitants, where urban life takes place and which are often created with the involvement of the inhabitants. These are often the same spaces as those that attract tourists and perhaps stimulate them the desire to visit the town again (BRB—be right back). The aim of the BRB method is shown the attractiveness of small towns. The study has shown that the characteristic feature of Polish Cittaslow towns is their diversity: the architectural attractiveness of three towns is high both to tourists and natives. On the other hand, the urban attractiveness of the examined towns is an insufficient.

Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

2018 ◽  
Vol 40 (2) ◽  
pp. 101-116 ◽  
Author(s):  
Andrew J. Dahl ◽  
James W. Peltier ◽  
John A. Schibrowsky
Keyword(s):  
Critical Thinking ◽  
Reflective Learning ◽  
Future Research ◽  
Research Needs ◽  
Order Problem ◽  
Problem Solving Skills ◽  
Education Literature ◽  
Marketing Education ◽  
Education Journal ◽  
Higher Order Problem

Marketing educators have long espoused the importance of critical thinking as a means of developing students’ higher-order problem-solving skills. In this article, we utilize an historical approach to investigate how educators have defined, operationalized, and empirically evaluated the critical thinking construct. To accomplish this, we review the critical thinking literature from three prominent marketing education journals and the leading management education journal. In doing so, we summarize extant critical thinking research across varied pedagogical topics, review empirical findings, and present a conceptual framework for motivating future research.

scholarly journals Investigating temperature breaks in the summer fruit export cold chain: A case study

2013 ◽  
Vol 7 (1) ◽  
Author(s):  
Heinri W. Freiboth ◽  
Leila Goedhals-Gerber ◽  
F. Esbeth Van Dyk ◽  
Malcolm C. Dodd
Keyword(s):  
Temperature Variation ◽  
South African ◽  
Temperature Data ◽  
Added Value ◽  
Cold Chain ◽  
The South ◽  
Export Supply ◽  
Cold Store ◽  
Summer Fruit

There is concern in the South African fruit industry that a large amount of fruit and money is lost every season due to breaks in the fruit export cold chain. The possibility of a large percentage of losses in a significant sector of the economy warranted further investigation. This article attempted to highlight some of the possible problem areas in the cold chain, from the cold store to the port, by analysing historic temperature data from different fruit export supply chains of apples, pears and grapes. In addition, a trial shipment of apples was used to investigate temperature variation between different pallets in the same container. This research has added value to the South African fruit industry by identifying the need to improve operational procedures in the cold chain.

Investigating preservice classroom teachers’ practices and views about teaching physical education lessons: An exploratory case study

2021 ◽  
pp. 1356336X2110509
Author(s):  
Niki Tsangaridou ◽  
Ermis Kyriakides ◽  
Charalambos Y. Charalambous
Keyword(s):  
Physical Education ◽  
Time Management ◽  
Teaching Quality ◽  
Classroom Teachers ◽  
Structured Interviews ◽  
Field Placement ◽  
Exploratory Case Study ◽  
National University ◽  
Student Practice

Focusing on preservice classroom teachers (PCTs) with a physical education (PE) specialization, this exploratory case study aimed at investigating the teaching quality in the lessons offered by these teachers during their field placement, as well as examining their views about teaching PE. Toward this end, seven volunteer female PCTs studying at a national university in Cyprus were recruited; all had attended three PE specialization courses before their field placement. Data were gathered through systematic observations, semi-structured interviews, and document analysis. The quantitative data were analysed using SPSS and the qualitative data using case and cross-case analysis. These analyses suggested that the PCTs could effectively employ classroom and time management as well as skill demonstration; they could also provide quality student practice. In contrast, task progression, accountability of student practice, and task explicitness appeared to be more challenging for them to successfully enact. Interestingly, their lesson plans foreshadowed how effectively most of the examined practices would be employed by the PCTs. This study contributes a new understanding of PCTs’ PE teaching during field placement and their views thereof. The implications of the findings for PCTs’ education are discussed.

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