Voetbalfans als verbeelde gemeenschap?

KWALON ◽  
2015 ◽  
Vol 20 (3) ◽  
Author(s):  
Wiebke Lansing
Keyword(s):  
Significant Others ◽  
Imagined Communities ◽  
Imagined Community ◽  
Partial Identity ◽  
Anthropological Fieldwork ◽  
Soccer Fans

Soccer fans as imagined community? Soccer fans as imagined community? Football fandom in Germany is said to unite people who, outside of football, do not have much contact: it creates imagined communities. To study how that works, I carried out anthropological fieldwork among fans of Borussia Dortmund. While interviews and observations initially confirmed the presence of an imagined bond among the fans, later on I observed many cleavages between the fans, based on socio-economic and ideological factors. Other than celebratory high points of football matches, it appears that the imagined community does not transcend such cleavages. It shows that fanhood is a partial identity marker, which is ultimately weaker than identification with the direct community of family and other significant others.

How brand visual aesthetics foster a transnational imagined community

2019 ◽  
Vol 53 (11) ◽  
pp. 2268-2292 ◽  
Author(s):  
Mark Buschgens ◽  
Bernardo Figueiredo ◽  
Kaleel Rahman
Keyword(s):  
Visual Analysis ◽  
Middle Eastern ◽  
Imagined Communities ◽  
Imagined Community ◽  
Content Type ◽  
Visual Aesthetics ◽  
Brand Building ◽  
Transnational Communities ◽  
Middle Eastern Art ◽  
Critical Visual Analysis

Purpose The purpose of this paper is to investigate how visual aesthetic referents used in branding can help foster a transnational imagined community (TIC). The authors use brands embedded with Middle Eastern visual aesthetics as a research context. As such, the study aims to examine how Middle Eastern non-figurative art is used by non-Middle Eastern brands to foster an imagined Middle Easternness. Design/methodology/approach Through a critical visual analysis, the authors apply a visual social semiotic approach to Middle Eastern art canons to better understand the dimensions of transnational imagined communities. Findings The study finds and discusses six sub-dimensions of Middle Easternness, which compose two overarching dimensions of TIC, namely, temporal and spatial. These sub-dimensions provide brand managers and designers with six different ways to foster transnational imagined communities through the use of visual aesthetic referents in branding. Research limitations/implications This research identifies the specific visual sub-dimensions of brands that enable transnational communities to be imagined. Practical implications Understanding the visual aesthetic sub-dimensions in this study provides brand managers with practical tools that can help develop referents that foster transnational imagined communities in brand building to achieve competitive advantage and reach a transnational segment. Originality/value Prior studies have primarily focussed on how visual aesthetics help in understanding issues related to national identity. In contrast, this paper examines the use of visual aesthetics in branding from a transnational perspective.

scholarly journals Madureira, capital dos subúrbios (1940-1960): carnaval e comércio na produção de uma comunidade imaginada

ILUMINURAS ◽  
2015 ◽  
Vol 16 (37) ◽  
Author(s):  
Annelise Caetano Fraga Fernandez ◽  
Miriam De Oliveira Santos
Keyword(s):  
Literature Search ◽  
Social Groups ◽  
Imagined Communities ◽  
Imagined Community ◽  
Portuguese Immigrants

Assim como os países, as cidades e bairros também formam comunidades imaginadas, que são afetadas pelo contexto de uma época, pelos grupos sociais e suas representações. O propósito deste artigo é entender a inserção de imigrantes portugueses no bairro de Madureira e sua participação nessa comunidade imaginada, especialmente através do comércio e do carnaval, como critérios de identidade e pertencimento ao bairro, aos subúrbios e ao Brasil. A metodologia utilizada é a pesquisa bibliográfica, o registro de depoimentos e a imprensa de bairro suburbana como importante fonte documental.Palavras-chave: Imigração portuguesa. Comunidade imaginada. Comércio. Carnaval. Subúrbio.Madureira, capital of the suburbs (1940-1960): carnival and trade in the production of a community imaginedAbstractJust as countries, cities and neighborhoods also form imagined communities that are affected by the context of an epoch, by social groups and their representations. The purpose of this article is to understand the integration of Portuguese immigrants in the neighborhood of Madureira and their participation in this imagined community, particularly through trade and carnival, as criteria of identity and belonging to the neighborhood to the suburbs and Brazil.  The methodology used is a literature search, the record of testimony and press suburban neighborhood as important documentary source.Key Words: Portuguese immigration. Imagined community. Market. Carnival. Suburb. 

scholarly journals #NaturalDye

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Kelsie Doty ◽  
Denise Nicole Green ◽  
Dehanza Rogers
Keyword(s):  
Social Media ◽  
Documentary Film ◽  
Natural Dyes ◽  
Imagined Communities ◽  
Imagined Community ◽  
Social Media Platforms ◽  
Creative Space ◽  
Types Of Information

Natural dyes from plants, insects, and fungi can be used to color yarns and textiles by craftspeople. Craft communities interested in natural dyes are using social media platforms such as Instagram to connect and share knowledge and to generate commerce for their products. #Naturaldye is a documentary film that explores the use of Instagram as a pedagogical, social, commercial, and creative space where dyers foster community and support businesses. Participants in the film discuss what types of information they find essential to articulate while also describing themselves as part of a community of other makers and artists. Theoretically, #Naturaldye is situated at the intersection of the circuit of style-fashion-dress (Kaiser, 2012) and imagined communities (Anderson, 1983). Social media platforms like Instagram enable articulation between fashion, textiles, commerce, and craftspeople where knowledge of natural dyes, dyers, and their work is conveyed to a wider array of individuals that become part of an imagined community through craft.

scholarly journals RAP e Comunicação: comunidades imaginadas globais materializadas em práticas e processos comunicacionais locais

2021 ◽  
Vol 16 (27) ◽  
pp. 104
Author(s):  
João Vitor Pinto Ferreira ◽  
Carlos Eduardo Marquioni
Keyword(s):  
Hip Hop ◽  
Rap Music ◽  
Imagined Communities ◽  
Imagined Community ◽  
Hip Hop Culture ◽  
Musical Genre ◽  
Local Contexts ◽  
Historical Contextualization ◽  
Benedict Anderson ◽  
Raymond Williams

O RAP é uma base do movimento Hip-Hop; no artigo, o gênero musical é analisado culturalmente (Raymond Williams) considerando o compartilhamento de significados observado entre os indivíduos que estabelecem uma espécie de “comunidade imaginada” (Benedict Anderson) de abrangência global a partir da música, que conta com adaptações a contextos locais. A partir de contextualização histórica, são apresentados casos de ocorrência do RAP no Brasil que evidenciam – complementarmente às (ou para além das) críticas sociais do gênero (eventualmente confundidas pelo senso comum como apologia ao crime) – casos de manifestações de afeto que permitem estabelecer relações com as origens do gênero musical. RAP and Communication: global imagined communities materialized in local communicational practices and processesAbstractRAP music is one basis of Hip-Hop movement; in this paper, the musical genre is analyzed culturally (Raymond Williams), from the sharing of meanings observed between the individuals that pertain to a kind of global “imagined community” (Benedict Anderson) established from the musical genre that has adaptations to local contexts. Starting from a historical contextualization of RAP music, the paper presents cases of its occurrence in Brazil that materialize affect manifestations, enabling to relate contemporary occurrences of RAP with the origins of the musical genre – complementarily to (or even beyond) the usual RAP’s social critics (typically mistaken for apology for crime in commonsense). Keywords: RAP; hip-hop; culture; imagined communities; communication.

Is a Ta’ifa a Community?

2021 ◽  
pp. 83-104
Author(s):  
Azmi Bishara
Keyword(s):  
Sense Of Belonging ◽  
Common Property ◽  
Sociological Theory ◽  
The State ◽  
Imagined Communities ◽  
Community Living ◽  
Imagined Community ◽  
Modern Economy ◽  
The Common ◽  
Objective Basis

This chapter considers various models and definitions of ‘community’ in sociological theory addressing the question whether it is possible to characterize a ta’ifa as a community in this sense. The chapter argues that since individuals in modernity can develop a sense of belonging to these entities as imagined communities, this act of imagination is neither an intellectual nor theoretical process. The ‘objective basis’ of a community here is the subjective. When an imagined community is articulated, a new reality is created. The chapter also argues that in the age of modern economy and the state, religious bond retreated in favor of other bonds, but it did not disappear. Its function simply changed. The inherited affiliation with a particular creed replaced belief as the common property binding people. This chapter concludes that this bond does not constitute a community. Sectarianism thus does not mean individuals living in a community but rather a community living in individuals.

Banal nationalism and belonging within the echoed imagined community

2015 ◽  
Vol 14 (5) ◽  
pp. 627-644 ◽  
Author(s):  
Cynthia J. White
Keyword(s):  
New Zealand ◽  
Public Spaces ◽  
Imagined Communities ◽  
The Political ◽  
The Internet ◽  
Imagined Community ◽  
Content Type ◽  
Everyday Activities ◽  
User Comments ◽  
New Public

Contexts for the performance of banal nationalism and belonging have changed markedly with the emergence of the Internet as a significant constituent and mediator of everyday activities. National anthems, depicted as echoed realizations of the imagined community, now exist in cyberspace, offering new public spaces for observing, participating in and responding to anthem spectacles. Drawing on the notion of ‘networked narratives’ (Page, Harper and Frobenius 2013), and previous research on modes of belonging (Jones and Krzyzanowski 2008, Krzyzanowski and Wodak 2008) this paper analyses user comments posted on six YouTube sites featuring New Zealand anthems. The analysis reveals how the commenting affordances of YouTube act as sites of narrative production for both the assertion of belonging, the evaluation of others’ claims and also for the drawing of boundaries. Through this analysis of imagined communities in cyberspace, it is argued that web 2.0 spaces offer us a different way of accessing situated practices of banal nationalism and belonging, while highlighting the interface between the personal and the political in the complexities and contingencies of belonging.

The Enigma of Christmas: Symbolic Violence, Compliant Subjects and the Flow of English Kinship

1997 ◽  
Vol 44 (1_suppl) ◽  
pp. 135-162 ◽  
Author(s):  
Pnina Werbner
Keyword(s):  
Hierarchical Structures ◽  
Significant Others ◽  
Symbolic Violence ◽  
Imagined Community ◽  
Religious Minorities ◽  
Structural Position ◽  
Gift Economy ◽  
Personal Consumption ◽  
The Family

Adopting a structural position, this chapter argues against the view of Christmas as an orgy of self-indulgent, hedonistic personal consumption. Instead, drawing on the myths and traditions of Father Christmas, the Nativity and Christmas Pantomime enacted in England every Christmas, it elaborates the notion of a hierarchical gift economy in which the directionality of Christmas gifting coincides with the flows of obligation, nurture and sentiment animating English kinship. Such unilateral gifting—from old to young and from rich to poor—serves to legitimize hierarchical structures of power by converting them into ‘soft’ domination through symbolic violence, thus creating compliant subjects—individuals who, as members of families, corporate organizations and the ‘family’ of the nation, are dialogically made through the imaginings of significant others. The simultaneity of millions of acts of consumptive giving each Christmas reproduces the imagined community of the nation, while excluding ethnic and religious minorities who, in effect, redefine themselves as internal stranger-citizens by their non-participation in this annual sacrificial potlatch.

scholarly journals KAJIAN MUSAWARAH : CONTEMPORARY DA’WAH, PIOUS IDENTITY AND VIRTUAL UMMAH

2021 ◽  
Vol 21 (1) ◽  
pp. 117
Author(s):  
Fathayatul Husna Yusri
Keyword(s):  
New Media ◽  
Imagined Communities ◽  
Imagined Community ◽  
Islamic Movement ◽  
New Religion

This article analyzes the emergence of contemporary Islamic movement in Indonesia, especially in Kajian Musawarah community that massively do da’wah from hijrah celebrity group. Da’wah movement will be blossom through technology movement. This article examines how popularity as part to drive contemporary da’wah. This study important to see how celebrities position themselves as a new religion authority that evoke the spirit of contemporary da’wah, both online and offline. Besides, this article 5also to see how hijrah celebrity popularity appears as piety identity. This study also examines how new media unite all Muslim through imagined community. This article was made through observation on Instagram and youtube Kajian Musawarah and also supported with literature studies. The result of this study shows that hijrah celebrity popularity supports appearing da’wah movement in a celebrity group. Besides, Kajian Muswarah encourages the formation of virtual umma and imagined communities through new media.

scholarly journals The rainbow flag as friction: transnational imagined communities of belonging among Pakistani LGBTQ activists

2017 ◽  
Vol 8 (3) ◽  
pp. 218-239 ◽  
Author(s):  
Erika Alm ◽  
Lena Martinsson
Keyword(s):  
Middle Class ◽  
Community Building ◽  
The State ◽  
Imagined Communities ◽  
Imagined Community ◽  
Transnational Community ◽  
Transnational Space

This article analyzes the frictions the rainbow flag creates between transnational, national and translocal discourses and materialities. It focuses on the ambivalent role that the transnational ‘rainbow’ space plays for community building for LGBTQ activists in in Pakistan. The rainbow flag can function as a way to mobilize an imagined transnational community of belonging, enabling people to politicize their experiences of discrimination as a demand of recognition directed at the state. But it can also enable homonationalism and transnational middle class formations that exclude groups of people, for example illiterates and people perceived of as traditional, such as Khwaja Siras. The article is based on auto-ethnographic reflections on encounters with activists in Pakistan, and critically discusses the problem of feeling ‘too comfortable’, as white, Western, middle-class researchers, exploring ‘imperial narratives’ dominating the feminist and LGBTQ activist transnational imagined community of belonging. It argues for the importance of recognizing the transnational space as a space in its own right, with different positions, communities and conflicts stretching around the globe.

Sectarianism without Sects

2021 ◽  
Author(s):  
Azmi Bishara
Keyword(s):  
Arab Countries ◽  
Religious Communities ◽  
Imagined Communities ◽  
Fourth Power ◽  
Main Concern ◽  
Social Imaginary ◽  
Imagined Community ◽  
Group Solidarity ◽  
Relationship Of ◽  
The Relationship

This book develops a theory of sectarianism and its relationship with communities of shared religion and with the emergence of imagined communities of this kind. Distinguishing between social sectarianism and political sectarianism, it discusses the relationship of political sectarianism to communities of religion as pre-existing social-historical entities. The main concern of the study, however, is to investigate how modern sectarianism invents imagined religious communities, or ta’ifas in Arabic. It does this by exploring sectarianism in various Arab countries. The book puts forward five theses. First, political sectarianism is a modern phenomenon. Second, an ‘imagined community of religion’ is a modern social imaginary based on the sectarian conceptualization of a religious or confessional affiliation as an identity shared by people who have never formed a community in practice within a vast imagined community, built on a selective reading of history and legend. Third, religious communities do not produce sectarianism, but sectarianism reproduces these communities as imagined communities. Fourth, power in modern authoritarian regimes is not attained by sectarian (Khaldunian) ‘asabiyya (group solidarity), but rather an authoritarian regime might use primordial ties to ensure loyalty and thereby produce sectarianism. Fifth, unlike a traditional community, an imagined community is not an ethical community.

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