scholarly journals The Impact of Social Media on Academic Performance of Selected College Students

2018 ◽  
Vol 8 (4/5) ◽  
pp. 27-35 ◽  
Author(s):  
Gilbert M. Talaue ◽  
Ali AlSaad ◽  
Naif AlRushaidan ◽  
Alwaleed AlHugail ◽  
Saad AlFahhad
Keyword(s):  
College Students ◽  
Social Media ◽  
Academic Performance ◽  
The Impact

scholarly journals Evaluating Students Attitude and their Academic Performance on Social Media: A Cross-Sectional Study

2020 ◽  
pp. 101-109
Author(s):  
R. Jayaseelan ◽  
C. Pichandy ◽  
N. Boobalakrishnan
Keyword(s):  
College Students ◽  
Social Media ◽  
Academic Performance ◽  
Sampling Technique ◽  
Cross Sectional Study ◽  
Vital Role ◽  
Virtual Space ◽  
Cross Sectional ◽  
Teaching Aids ◽  
The Impact

Information and Communication technology has played a vital role in various aspects of our life. In our present study, we focus on the impact of ICT in communication, education and learning. ICT ushers with both negative and positive impacts on the life of humans. It influences students’ knowledge, attitude and skill. ICT promotes a learning environment, among teachers and students, by providing virtual space and experience, mediated through technology. Smart classroom induces interest, elicits students’ attention, elevates their understanding capacity, grasping skills and memory, with the help of multimedia teaching aids. It brings focus to the topic. In this fast-moving technology mediated world, usage of mobile phones and social media has become inexorable. The global phenomenon—anytime, anywhere learning—is made possible because of the ubiquity of smartphones. With traditional classroom learning on one side, social media platforms, on the other side, are providing virtual spaces for unconventional and collaborative learning. Students choose such technologies as supportive alternatives for their academic-intended communication with teachers and peers. Through this study, the researchers aim to measure the attitude of college students towards social media and the related influence on their academic performance, with reference to Coimbatore region. A survey was conducted among 507 college students from Coimbatore, chosen through a multistage stratified random sampling technique. The demographic variables—including age, gender and educational qualification and the dependent variables—included Academic performance, Time spent on social media per day, Time spent on social media during weekdays, Time spent on social media during weekends. Further result states that there is sizeable relationship between the employed social media attitude variables and the academic performance of the students, and no relationship with the time spent on social media. However, it was found that among social media attitudes, addictiveness and communication are the best predictors of academic performance.

Impact of social media on the academic performance of college students in Kashmir

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ishfaq Ahmad Palla ◽  
Arslan Sheikh
Keyword(s):  
College Students ◽  
Social Media ◽  
Academic Performance ◽  
Undergraduate Students ◽  
Age Groups ◽  
Content Type ◽  
Social Media Networks ◽  
Academic Grades ◽  
Use Of Social Media ◽  
The Impact

Purpose The use of social media is prevalent and having the largest number of members than any other online platform available on the internet. Members of all age groups use social media websites according to their needs. This study aims to investigate the impact of social media usage on the academic performance of college students in Kashmir. Design/methodology/approach A structured questionnaire was formulated and a survey was carried out to collect data from the undergraduate students of different government colleges in Kashmir. The questionnaires were distributed randomly among both, male and female of the first, second and third year students of different undergraduate programs. Findings The findings show a majority of the students use social media networking sites to fulfill their educational needs. YouTube is the most largely used social media network among undergraduate students. A majority of the students feel that social media networks are easy to use and they have been using these sites for the past three years. The use of social media greatly helps the students to share knowledge and information with others, to improve their academic grades and to improve their reading and writing skills. A majority of the students spend an hour in using social media networks. Students use their laptops, mobile phones and personal computers to access social media websites. Social implications This study will help to highlight the important role of social media networks in the pedagogical activities of students. Originality/value This study affirms that students do use social media networking sites for academic purposes, which is a good factor to improve their academic skills and grades. Teachers must encourage their students to make the best use of social media networking sites for recreational and academic purposes.

Media Literacy Among College Students

2020 ◽  
pp. 169-187
Author(s):  
P. Punniyadeepa ◽  
S. Muthuvennila
Keyword(s):  
College Students ◽  
Decision Making ◽  
Social Media ◽  
Academic Performance ◽  
Media Literacy ◽  
Male Age ◽  
The Social ◽  
The Impact

The chapter discusses the impact of some of the selected the literacy of media literacy. It supports the students in developing the attitudes, values, and skills to solve the problems, decision making, and building their knowledge. The objective of the present study is to understand the practices on media literacy in college students in Sivagangai District. The chapter shows the respondent frequency of using the social media sites among the college students. Out the 112 respondents, 66 (58.93%) were female and 46 (41.07%) were male. Age wise distribution of respondents the table indicate 51.79% of respondents using social media of 17-20 category, 34.82% of respondents using social media of 21-25, 11.61% of the respondents in 26-30, 1.79% of respondents in above 31. As to the effects of using social media, location-wise distribution of the majority of respondents among 33 respondents, 35% village, 27.12% town, and 23.08% taluk are effects of waste of time. Among 32 respondents, 25% village, 32.20% town, and 23.08% taluk are effects of affecting academic performance.

Consumer based brand equity in the 21st century: an examination of the role of social media marketing

2016 ◽  
Vol 17 (3) ◽  
pp. 243-255 ◽  
Author(s):  
Atefeh Yazdanparast ◽  
Mathew Joseph ◽  
Fernanda Muniz
Keyword(s):  
College Students ◽  
Social Media ◽  
Undergraduate Students ◽  
Brand Equity ◽  
Social Media Marketing ◽  
Content Type ◽  
Research Population ◽  
The Cost ◽  
The Impact

Purpose The present research investigates the influence of brand-based social media marketing (SMM) activities on metrics of consumer-based brand equity (CBBE). Specifically, the study examines the role of consumer-brand social media experiences on attitude toward SMM activities of brands and its consequent impact on brand perceptions. Design/methodology/approach Paper-and-pencil surveys were administered to undergraduate students in a Southwestern university in exchange for extra credit. Survey questions were adapted from previously validated scales, and measurement adaptations were minimal and only related to the context of questions to assure their relevance with the context of this study. Bi-variate correlation, bootstrapping technique, Sobel test, ANOVA and linear regression were used to test the hypotheses. Findings The results indicate that brand-based SMM is essential in impacting consumers’ attitudes toward brands and consequently, CBBE reflected via perceived value for the cost, perceived uniqueness and the willingness to pay a price premium for a brand. Additionally, the main reason for individuals to use social media impacts their attitudes toward and receptiveness of SMM activities of brands. Research limitations/implications This study used a sample of college students to address the research questions. Considering the higher adoption rate and interest in social media among younger consumer groups, the results may not be representative of the entire population. Much of the existing research on social media, however, has focused on undergraduate college students and is primarily based on studies utilizing the similar research population. Originality/value The present research is one of the few studies that empirically examine the impact of consumer-brand interactions/experiences on consumers’ attitudes toward SMM activities of brands, as well as brand-related knowledge and perceptions as reflected by CBBE. The results indicate that the CBBE model of the twenty-first century should incorporate the role of brand-based SMM activities as facilitators of brand knowledge (i.e. brand awareness and brand image) by reinforcing or even shaping important brand-based associations.

scholarly journals THE IMPACT OF SOCIAL MEDIA USAGE TO ACADEMIC PERFORMANCE

2019 ◽  
Vol 8 (2) ◽  
pp. 68
Author(s):  
Suita Allemina Gloria ◽  
Surya Akbar
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Learning Process ◽  
Cross Sectional ◽  
Grade Point ◽  
Learning Group ◽  
Coefficient Corrélation ◽  
Cross Sectional Design ◽  
Use Of Social Media ◽  
The Impact

Background: Social media is basically a tool for someone to interact with other people with use of internet. In futher, social media is not only used as a tool for interact with others, but it can be used on learning process. This study aims to analyse correlation betwen duration of using a social media with academic performance.Method: This study used a cross sectional design. Respondents on this study are 126 undergraduates students on fourth years in Faculty of Medicine, Universitas Islam Sumatera Utara. Using of a social media are measured by how long a student use of a social media based on their purpose (learning or entertainment). Results from the measurement will grouping into two different group, that is using of a social media for learning group and for entertainment group. The academic performance was measured by calculating a Grade Point Average (GPA) of each student. The collected data were analyzed by using Spearman Correlation method.Results: There was a significant correlation betwen duration of using a social media for learning process with academic performance (r = 0,554, p = 0,0001). Similarly, there are a significant correlation betwen duration of using a social media for entertainment with academic performance (r = -0,568, p = 0,0001), but the coefficient correlation have a negative value.Conclusion: The social media have an impact to academic performance, where the students who used more social media as a learning process have a good GPA and the students who used more social media as a entertainment have a bad GPA. Sugesstions that can be given based on this study are the use of social media can be considered as a tool for helping students enhancing learning process.  

scholarly journals The Impact of Social Media on Navodit College Students

2020 ◽  
Vol 3 (2) ◽  
pp. 97-108
Author(s):  
Anup Adhikari
Keyword(s):  
College Students ◽  
Social Media ◽  
New World ◽  
Negative Impact ◽  
Multinational Company ◽  
Physical Aspect ◽  
Qualitative And Quantitative ◽  
The World ◽  
The Impact ◽  
Academic Year

Today social media has been commonly used by everyone especially the young people and the institutions too are getting in to this modern medium of communication rapidly. It has created a new world of collaborations and communication. And it has also facilitated an easy and economical way of communication between friends and families across the world. On the other side, social media has dragged the youngsters and students into it and to the extent that it fritters away their valuable time, energy and money. Many students spent most of the time in those sites which ultimately does not contribute to their lives as well as in their academic life.Now-a-days, many social media have been invented from local and multinational company in national and international level. The purpose of this research paper is to assess the impact of social media on Navodit College students. The researcher tries to examine and identify the impact of social media in the research. The objective of this study was to explore and investigate the factors compelling the college students to using social media. Qualitative and Quantitative, both research methods were used while conducting the research and this research is done in Navodit College (Tribhuvan University, Nepal). 109 Bachelors level students was involved to fill up the questionnaire of the academic year of 2019/2020. Research upon social media is more important because it has both positive and negative impact upon the students in their psychological and physical aspect.  

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