scholarly journals Instruções visuais em embalagens de alimentos: abordagem analítica sob o viés do design da informação | Visual instructions of food packaging: an analytical approach under information design bias

2019 ◽  
Vol 16 (3) ◽  
pp. 434-445
Author(s):  
Geovana Helena Amaral ◽  
Guilherme Strey ◽  
Michelle Pereira de Aguiar
Keyword(s):  
Fast Food ◽  
Visual Information ◽  
Food Packaging ◽  
Analytical Approach ◽  
Information Design ◽  
Packaging Design ◽  
Design Bias ◽  
Selection Of ◽  
Do So ◽  
Visual Instructions

O design de embalagens envolve muitas variáveis que vão desde sua conformação para acomodar produtos até as informações visuais diagramadas em sua estrutura. Dessas configurações, nota-se a importância em reconhecer aspectos informacionais impressos nessas embalagens e a maneira como são percebidos pelos usuários, tanto em relação à percepção como em relação à compreensão frente ao seu manuseio. É neste sentido que se destaca a necessidade de compreender a affordance visual das instruções visuais contidas em embalagens, tendo como amostras embalagens de alimentos de preparo rápido. Com isso, este artigo relata os resultados de um projeto de iniciação científica que analisou aspectos de sintaxe, ergonomia e affordance visual em um grupo de oito amostras, tendo o design da informação como base analítica principal. Para tanto, os resultados do levantamento de dados discutidos em revisão de literatura configuraram critérios para a seleção dessas amostras e, principalmente, diretrizes para sua análise. Por fim, o artigo demonstra a análise resultante e discute os resultados obtidos. Ao final do artigo são apresentadas as considerações finais sobre o projeto e indicados procedimentos futuros.*****Packaging design involves many variables ranging from its conformation to accommodate products to the visual information diagrammed in its structure. From these configurations, it is important to recognize the informational aspects printed on these packages and the way they are perceived by users, both in relation to perception and in relation to the understanding of their handling. It is in this sense that the need to understand the visual affordance of the visual instructions contained in packages is highlighted, taking samples of fast food products as samples. Thus, this paper reports the results of a scientific initiation project that analyzed aspects of syntax, ergonomics and visual affordance in a group of eight samples, with the information design as the main analytical basis. In order to do so, the results of the data collection discussed in literature review set criteria for the selection of these samples and, mainly, guidelines for their analysis. Finally, the article demonstrates the resulting analysis and discusses the results obtained. At the end of the article are presented the final considerations about the project and indicated future procedures.

scholarly journals Use of Hot Stamping Technology in Packaging for the Blind and Visually Impaired

2020 ◽  
Vol 9 (5) ◽  
pp. 2061-2063
Keyword(s):  
Visual Information ◽  
Visually Impaired ◽  
Hot Stamping ◽  
Design Element ◽  
Blind People ◽  
Packaging Design ◽  
Blind And Visually Impaired ◽  
Visually Impaired People ◽  
Different Types ◽  
Do So

Nowadays the principles of universal design are used practically in every sphere of design, but there is one particular direction of packaging design where those principles and rules are much needed. Typically, packaging includes different types of visual information, both graphic and text, such as list of ingredients, contained portions and illustrations. But this information is not available to all categories of the population, especially those who are blind and visually impaired. While Braille is only used on packaging of important drugs and drugs used by blind and visually impaired people it can and should be used to label food and other categories of goods. Conducted by a informational portal survey concluded that without help or escort visually impaired and blind people are not always able to navigate stores and understand what they are buying, especially when a lot of food of the same category use same shaped packaging. While it is possible to label packaging in Braille not every manufacturer decides to do so, partly to avoid designing and redesigning problems. Different design works show that it is possible to find a compromise, using blocks of tactile text, but also using various embossed symbols, drawings and ornaments to help blind people. It shows that it is possible to incorporate symbols in packaging design, using auxiliary elements as decoration, or tactile text itself as a design element. Braille font can perform as not only main informational function, but also artistic, as it is used as an element of decoration.

Using watermark visibility measurements to select an optimized pair of spot colors for use in a binary watermark

2020 ◽  
Vol 2020 (15) ◽  
pp. 197-1-197-7
Author(s):  
Alastair Reed ◽  
Vlado Kitanovski ◽  
Kristyn Falkenstern ◽  
Marius Pedersen
Keyword(s):  
Food Packaging ◽  
Red Light ◽  
Human Observer ◽  
Viewing Distance ◽  
Point Of Sale ◽  
Complementary Color ◽  
Low Visibility ◽  
Packaging Industry ◽  
Spot Color ◽  
Selection Of

Spot colors are widely used in the food packaging industry. We wish to add a watermark signal within a spot color that is readable by a Point Of Sale (POS) barcode scanner which typically has red illumination. Some spot colors such as blue, black and green reflect very little red light and are difficult to modulate with a watermark at low visibility to a human observer. The visibility measurements that have been made with the Digimarc watermark enables the selection of a complementary color to the base color which can be detected by a POS barcode scanner but is imperceptible at normal viewing distance.

scholarly journals Presence of Perfluoroalkyl and Polyfluoroalkyl Substances (PFAS) In Food Contact Materials (FCM) and Its Migration to Food

Foods ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 1443
Author(s):  
Arabela Ramírez Carnero ◽  
Antía Lestido-Cardama ◽  
Patricia Vazquez Loureiro ◽  
Letricia Barbosa-Pereira ◽  
Ana Rodríguez Bernaldo de Quirós ◽  
...  
Keyword(s):  
Fast Food ◽  
Food Packaging ◽  
Health Concern ◽  
Contact Materials ◽  
Food Contact Materials ◽  
Food Contact ◽  
Contaminated Food ◽  
Polyfluoroalkyl Substances ◽  
And Storage ◽  
Perfluoroalkyl And Polyfluoroalkyl Substances

Perfluoroalkyl and polyfluoroalkyl substances (PFAS) are synthetic chemical compounds widely used in different industry fields including food contact materials (FCM), providing resistance to fat and humidity, and non-stick properties. PFAS enter into the food chain directly from the intake of contaminated food or indirectly from the migration of the FCM into the food. This exposure published in different research highlights a public health concern. Therefore, it is necessary to perform analysis of the content of different FCM and evaluate the migration from the FCM under normal conditions of use and storage. This bibliographical review proves that different perfluoroalkyl and polyfluoroalkyl compounds are detected in fast food packaging, microwave popcorn bags, and frying pans, among others. Furthermore, it shows the conditions or factors that favor the migration of the PFAS from the FCM into the food.

Catalog Design: Design Using Available Assets

1992 ◽  
Author(s):  
S. Vadde ◽  
J. K. Allen ◽  
F. Mistree
Keyword(s):  
Deterministic Model ◽  
Limited Resources ◽  
Complex Task ◽  
Cooling Fluid ◽  
Selection Problems ◽  
Catalog Design ◽  
Standard Framework ◽  
Selection Of ◽  
Do So

Abstract Catalog design is a procedure in which a system is assembled by selecting standard components from catalogs of available components. Selection in design involves making a choice among a number of alternatives taking into account several attributes. The information available to a designer to do so during the early stages of project initiation may be uncertain. The uncertainty in information may be imprecise or stochastic. Under these circumstances, a designer has to balance limited resources against the quality of solution obtained or decisions made by accounting for uncertainty in information available. This complex task becomes formidable when dealing with coupled selection problems, that is problems that should be solved simultaneously. Coupled selection problems share a number of coupling attributes among them. In an earlier paper we have shown how selection problems, both coupled and uncoupled can be reformulated as a single compromise Decision Support Problem (DSP) using a deterministic model. In this paper, we show how the traditional compromise DSP can be extended to represent a nondeterministic case. We use fuzzy set theory to model imprecision and Bayesian statistics to model stochastic information. Formulations that can be solved with the same solution scheme are presented to handle both fuzzy and stochastic information in the standard framework of a compromise DSP. The approaches are illustrated by an example involving the coupled selection of a heat exchanger concept and a cooling fluid for a specific application. The emphasis in this paper is placed on explaining the methods.

Transparent choices: communicating packaged food content to children

2017 ◽  
Vol 16 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Meaghan Brierley ◽  
Charlene Elliott
Keyword(s):  
Information Needs ◽  
Food Packaging ◽  
Food Choices ◽  
Thinking Skills ◽  
Critical Thinking Skills ◽  
Healthy Foods ◽  
Children’S Perspectives ◽  
Packaging Design ◽  
Food Content ◽  
Packaged Food

Focusing on how children make food choices, this article presents research to support efforts to meet children’s information needs when it comes to food packaging. Using focus groups, the authors examine children’s perspectives on ‘most healthy’ and ‘least healthy’ packaged food. Findings reveal that children understand whole foods as ‘healthy’ foods, use the Nutrition Facts label to guide their decisions, and interpret package visuals as literal descriptions of what a food contains. These findings provide evidence-based support to improve food packaging design regulations. Finally, the authors call for transparent visual communication strategies, which aim to improve the critical thinking skills of children, and provide a foundation for informed decision-making across a lifetime.

scholarly journals Selection of visual information for lightness judgements by eye movements

2013 ◽  
Vol 368 (1628) ◽  
pp. 20130056 ◽  
Author(s):  
Matteo Toscani ◽  
Matteo Valsecchi ◽  
Karl R. Gegenfurtner
Keyword(s):  
Eye Movements ◽  
Visual System ◽  
Visual Information ◽  
Selection Process ◽  
Sampling Strategy ◽  
Selection Strategy ◽  
Eye Fixations ◽  
Target Layer ◽  
Highly Correlated ◽  
Selection Of

When judging the lightness of objects, the visual system has to take into account many factors such as shading, scene geometry, occlusions or transparency. The problem then is to estimate global lightness based on a number of local samples that differ in luminance. Here, we show that eye fixations play a prominent role in this selection process. We explored a special case of transparency for which the visual system separates surface reflectance from interfering conditions to generate a layered image representation. Eye movements were recorded while the observers matched the lightness of the layered stimulus. We found that observers did focus their fixations on the target layer, and this sampling strategy affected their lightness perception. The effect of image segmentation on perceived lightness was highly correlated with the fixation strategy and was strongly affected when we manipulated it using a gaze-contingent display. Finally, we disrupted the segmentation process showing that it causally drives the selection strategy. Selection through eye fixations can so serve as a simple heuristic to estimate the target reflectance.

scholarly journals TALKING ABOUT RAPE – AND WHY IT MATTERS: Adjudicating rape in the Western Cape High Court

2016 ◽  
Author(s):  
Stacy Moreland
Keyword(s):  
Criminal Law ◽  
Institutional Factors ◽  
Western Cape ◽  
Sexual Offences ◽  
High Court ◽  
The Law ◽  
The Relationship ◽  
Selection Of ◽  
Do So

This article asks the question: how do judges know what rape is and what it is not? The statutory definition contained in the Criminal Law (Sexual Offences and Related Matters) Amendment Act1 (SORMA) guides courts in adjudicating rape cases, and as such the definition is theirs to interpret and implement. This article analyses a small selection of recent judgements of the Western Cape High Court2 (WCHC) for answers. The article begins by establishing why judgements are an important source for understanding what rape means in society at large; it then discusses the relationship between power, language, and the law. This is followed by specific analyses of cases that show how patriarchy still defines how judges express themselves about rape. It concludes by looking at the institutional factors that discourage judges from adopting new ways of talking about rape, and their constitutional mandate to do so.

scholarly journals EVALUASI EYE TRACKING TERHADAP PERSEPSI WARNA DAN GAMBAR PADA PRIMARY DISPLAY PANEL KEMASAN

2021 ◽  
Vol 20 (1) ◽  
pp. 91-103
Author(s):  
Wirania Swasty ◽  
Arry Mustikawan ◽  
Moh. Isa Pramana Koesoemadinata
Keyword(s):  
Eye Tracking ◽  
Food Packaging ◽  
Decision Making Process ◽  
Data Recording ◽  
Literature Study ◽  
Packaging Design ◽  
Recording Process ◽  
Teenagers And Young Adults ◽  
Primary Display ◽  
Snack Products

 Home industry food packaging displayed on shelves in stores will compete with products from other brands that areplaced close together. In order to attract consumers’ attention and assist them in the purchasing decision-making process, packaging that has a competitive advantage is needed. This research is limited to the Primary Display Panel (PDP) packaging of home industry banana chips. In previous studies, the research used was quantitative, but this does not reveal the whole story. The data recording process can support “what” the participant looks at but does not reveal “why” they look at it. For this reason, this research is aimed to establish a broader understanding of what participants perceive of the packaging design seen using eye tracking methods and why it happened. This study uses qualitative approach. Thestudy consists of three phases: literature study, eye tracking data recording, and data processing and interviews analyzedusing content analysis. The result is colors and images are perceived to be the same by teenagers and young adults. There is no connection between likes and dislikes for colors/images with colors preference in choosing snack products. The results can be used by producers and packaging designers to create packages that generate consumer purchase interest.

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