EVALUASI EYE TRACKING TERHADAP PERSEPSI WARNA DAN GAMBAR PADA PRIMARY DISPLAY PANEL KEMASAN

The intention of this paper is to learn more about why consumers choose whether or not to recycle, with special attention given to the functions of the packaging itself, in order to provide suggestions for improvements in packaging design, recycling systems and the environmental assessment of different packaging designs. The study focussed on ten households in Sweden that where motivated to participate in the study in order to gain an understanding of the complex matter of this decision-making process. The intention of implementing an interview-based qualitative study was to gain rich data and to reach beyond the respondents’ immediate verbal responses. The respondents were interviewed with open-ended questions, which were supported with pictures of packaging; additionally, their waste bins were examined. This explorative study suggests a set of obstacles that cause consumers to dispose of packaging relating to the functions of packaging. The different obstacles that determine whether or not packaging is recycled were organised according to three different themes: the attitude towards cleanliness, the effort required to clean and sort and uncertainties about the best environmental alternative. The different functions of packaging do in fact influence all of the identified themes and; therefore, influence the decisions consumers make with regards to the recycling of specific packaging. The identified packaging functions were easy to separate different materials, easy to separate different parts, easy to clean, easy to empty, easy to reseal, easy to compress and communication regarding recycling. Consumer behaviour with regards to specific packaging functions and recycling should be further investigated. It should also be considered for inclusion in design processes, to increase the chance of materials being recycled, and in food-packaging life-cycle assessments, to provide results that align more closely with reality.

Download Full-text

DELIVERY FOOD PACKAGING DESIGN BASED ON CONSUMER PERSPECTIVE

JOURNAL OF APPLIED BUSINESS ADMINISTRATION ◽

10.30871/jaba.v5i1.2590 ◽

2021 ◽

Vol 5 (1) ◽

pp. 95-104

Author(s):

Maya Setiawardani ◽

Harmon Harmon ◽

Mukaram Mukaram ◽

Ira Siti Sarah ◽

Ermina Tiorida ◽

...

Keyword(s):

Food Packaging ◽

Large Scale ◽

Swot Analysis ◽

Descriptive Analysis ◽

Material Design ◽

Food Delivery ◽

Main Concern ◽

Literature Study ◽

Market Strategy ◽

Packaging Design

In recent years, the market for delivery foods has grown rapidly. The large-scale social restrictions that were announced by Indonesian government as a response to Covid-19 pandemic has continued the increasing trend of online food delivery. Convenient and health factors are the main motivator of this trend. Therefore, there is a growing concern about the effective packaging design for takeout foods. However, only a few a study published on this specific topic. It is important to understand the main concern of customers on the takeout foods packaging design. The purpose of this study is to design suitable takeout foods packaging based on the customer perspective using a pull market strategy. This study used various data collection methods such as observation, interview, literature study, and survey. Data collected was analyzed with descriptive analysis and SWOT analysis. A packaging design is proposed considering customer inputs on packaging material, design, and information needed.

Download Full-text

Viewboard Effectiveness on Raharja Internet Cafe Website as Sales Information Submission Media

Aptisi Transactions On Technopreneurship (ATT) ◽

10.34306/att.v1i1.6 ◽

2019 ◽

Vol 1 (1) ◽

pp. 20-26

Author(s):

Tuti Nurhaeni ◽

Kawl W Karts ◽

Marviola Hardini

Keyword(s):

Data Collection ◽

Qualitative Approach ◽

Data Recording ◽

Literature Study ◽

Recording Process ◽

Sales Process ◽

Material Printing ◽

The University

Information is a key to success in communicating. Communication will not be possible without information. But if the information we convey is wrong it will cause a problem. At Raharja University there is a facility that provides needs services to students such as searching for material, printing, scans, and binding documents, there are also accessories and service places if there are students who have problems with the equipment given for study, Raharja Internet Cafe. Raharja Internet Cafe has a website to be used by students who want to order their needs. However, the admin who maintains Raharja Internet Cafe cannot monitor what products or goods are the best-selling or the most sold because they are not well monitored. With no monitoring of the admin sales process or the guard cannot report the goods to the University, or the conventional data recording process. These problems are certainly considered ineffective because Raharja University is engaged in technology in each of its lecture activities. Creating a viewboard on the Raharja Internet Cafe website as a medium for delivering sales information is the solution. The method that I use is a method of data collection namely observation and literature study and a qualitative approach. The results of this study are that the presence of a viewboard on the Raharja Internet Cafe website can facilitate the admin or guard of Raharja Internet Cafe to make a report to the Raharja University.

Download Full-text

Viewboard Effectiveness on Raharja Internet Cafe Website as Sales Information Submission Media

Aptisi Transactions On Technopreneurship (ATT) ◽

10.34306/att.v1i1.20 ◽

2019 ◽

Vol 1 (1) ◽

pp. 20-26

Author(s):

Tuti Nurhaeni ◽

Kawl W Karts ◽

Marviola Hardini

Keyword(s):

Data Collection ◽

Qualitative Approach ◽

Data Recording ◽

Literature Study ◽

Recording Process ◽

Sales Process ◽

Material Printing ◽

The University

Information is a key to success in communicating. Communication will not be possible without information. But if the information we convey is wrong it will cause a problem. At Raharja University there is a facility that provides needs services to students such as searching for material, printing, scans, and binding documents, there are also accessories and service places if there are students who have problems with the equipment given for study, Raharja Internet Cafe. Raharja Internet Cafe has a website to be used by students who want to order their needs. However, the admin who maintains Raharja Internet Cafe cannot monitor what products or goods are the best-selling or the most sold because they are not well monitored. With no monitoring of the admin sales process or the guard cannot report the goods to the University, or the conventional data recording process. These problems are certainly considered ineffective because Raharja University is engaged in technology in each of its lecture activities. Creating a viewboard on the Raharja Internet Cafe website as a medium for delivering sales information is the solution. The method that I use is a method of data collection namely observation and literature study and a qualitative approach. The results of this study are that the presence of a viewboard on the Raharja Internet Cafe website can facilitate the admin or guard of Raharja Internet Cafe to make a report to the Raharja University.

Download Full-text

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Global Fashion Management Conference ◽

10.15444/gmc2020.08.04.04 ◽

2020 ◽

Vol 2020 ◽

pp. 1087-1088

Keyword(s):

Decision Making ◽

Empirical Study ◽

Eye Tracking ◽

Decision Making Process ◽

Attribution Of Responsibility

Download Full-text

Transparent choices: communicating packaged food content to children

Visual Communication ◽

10.1177/1470357216668693 ◽

2017 ◽

Vol 16 (1) ◽

pp. 57-74 ◽

Cited By ~ 2

Author(s):

Meaghan Brierley ◽

Charlene Elliott

Keyword(s):

Information Needs ◽

Food Packaging ◽

Food Choices ◽

Thinking Skills ◽

Critical Thinking Skills ◽

Healthy Foods ◽

Children’S Perspectives ◽

Packaging Design ◽

Food Content ◽

Packaged Food

Focusing on how children make food choices, this article presents research to support efforts to meet children’s information needs when it comes to food packaging. Using focus groups, the authors examine children’s perspectives on ‘most healthy’ and ‘least healthy’ packaged food. Findings reveal that children understand whole foods as ‘healthy’ foods, use the Nutrition Facts label to guide their decisions, and interpret package visuals as literal descriptions of what a food contains. These findings provide evidence-based support to improve food packaging design regulations. Finally, the authors call for transparent visual communication strategies, which aim to improve the critical thinking skills of children, and provide a foundation for informed decision-making across a lifetime.

Download Full-text

Application of Shannon’s entropy-analytic hierarchy process (AHP) for the selection of the most suitable starch as matrix in green biocomposites for takeout food packaging design

BioResources ◽

10.15376/biores.15.2.4065-4088 ◽

2020 ◽

Vol 15 (2) ◽

pp. 4065-4088

Author(s):

H. N. Salwa ◽

S. M. Sapuan ◽

M. T. Mastura ◽

M. Y. M. Zuhri

Keyword(s):

Analytic Hierarchy Process ◽

Food Packaging ◽

Shannon’S Entropy ◽

Rice Starch ◽

Sago Starch ◽

Analytic Hierarchy ◽

Design Elements ◽

Packaging Design ◽

Shannon's Entropy ◽

Hierarchy Process

Starch is a natural polymer and eligible for short-term, single-use food packaging applications. Nevertheless, different starches have different features and properties determined by their botanical plant origins. This paper presents an approach that combines Shannon’s entropy and the Analytic Hierarchy Process method to aid the selection process of starch as matrix in green biocomposites for takeout food packaging design. The proposed selection system ranks alternative starches in terms of the key design elements, i.e. strength, barrier property, weight, and cost. Shannon’s entropy established corresponding weight values for the indicators selected. Six starches: wheat, maize, potato, cassava, sago, and rice were appraised using gathered data from the literature to determine their suitability as a more sustainable option. This study found that sago starch obtained the highest priority score of 26.8%, followed by rice starch (20.2%). Sensitivity analysis was then carried out to further verify the results; sago starch was at the top rank for five of six different scenarios tested. The results showed that sago starch is the starch that can best satisfy the design requirements. Despite the results attained, the selection framework used could be enhanced with a more comprehensive attributes assessment and extensive dataset.

Download Full-text

Factor Analysis of Packaging Visual Design for Happiness on Organic Food—Middle-Aged and Elderly as an Example

Sustainability ◽

10.3390/su11123267 ◽

2019 ◽

Vol 11 (12) ◽

pp. 3267 ◽

Cited By ~ 2

Author(s):

Jui-Che Tu ◽

Hsing-Tzu Chang ◽

Shu-Bei Chen

Keyword(s):

Food Packaging ◽

Organic Food ◽

Differential Method ◽

Visual Design ◽

Survey Method ◽

Visual Images ◽

Middle Aged ◽

Environment Friendly ◽

Design Elements ◽

Packaging Design

This study explored the visual images that affect middle-aged and elderly consumer groups in organic food packaging design, and summarized the happiness of visual design elements for organic food as a reference for design. This study used expert interviews, the KJ method to collect image vocabulary and select representative samples, and the Semantic Differential method (SD method) to evaluate the happiness image of organic food. Then, the questionnaire survey method was used to investigate the subjects’ attention regarding happiness in the visual design elements of organic food. This study adopted one-way ANOVA to understand the differences of consumers’ visual images for different organic food packages. The results show that the living patterns of the consumer groups in organic food packaging design can be classified into four groups. The “Self-actualization Group” thinks that happiness organic food packaging is healthy, reassuring, environment-friendly, healing, comfortable, and novel. The “Caring for Health Group” believes that happiness organic food packaging is healthy, reassuring, and environmentally friendly. The “Lohas Food Safety Group” believes that happiness organic food is packaged in a healthy, simple, and environment-friendly way. The “Extroverted Loyalty Group” believes that happiness organic food packaging is healthy, comfortable, professional, simple, environment-friendly, and novel.

Download Full-text