scholarly journals Specific Features of Luxury Products Branding

2021 ◽  
Vol 15 (3-4) ◽  
pp. 29-38
Author(s):  
Aleksandra Krajnović ◽  
Jurica Bosna ◽  
Sara Grubišić
Keyword(s):  
Competitive Advantage ◽  
Rapid Change ◽  
Modern World ◽  
Key Factors ◽  
Market Strategy ◽  
Luxury Goods ◽  
Optimal Balance ◽  
Luxury Products

In this modern world characterized by rapid change, the role of marketing is increasingly important. Developing a brand is one way in which a competitive advantage can be achieved. The work defines the concept of luxury through the prism of marketing, shows the specifics of marketing in the luxury products market and the key factors that influence the demand for luxury products. The paper found that the key to success is to effectively create a market strategy whose main goal is to create a strong and emotional long-term relationship between the brand and the consumer. Also, the new trend of "abundant rarity" has led companies in the luxury goods sector to strive to strike an optimal balance between exclusivity and affordability.

Secular stagnation in the modern world

2018 ◽  
pp. 125-141 ◽  
Author(s):  
S. M. Drobyshevsky ◽  
P. V. Trunin ◽  
A. V. Bozhechkova
Keyword(s):  
Public Debt ◽  
Capital Accumulation ◽  
Technological Development ◽  
Japanese Economy ◽  
Modern World ◽  
Key Factors ◽  
Destruction Process ◽  
Secular Stagnation ◽  
The Impact

The paper studies the factors of secular stagnation. Key factors of long-term slowdown in economic growth include the slowdown of technological development, aging population, human capital accumulation limits, high public debt, creative destruction process violation etc. The authors analyze key theoretical aspects of long-term stagnation and study the impact of these factors on Japanies economy. The authors conclude that most of the factors have significant influence on the Japanese economy for recent decades, but they cannot explain all dynamics. For Russia, on the contrary, we do not see any grounds for considering the decline in the economy since 2013 as an episode of secular stagnation.

scholarly journals The Major Determinants of Innovative Environment Formation in Georgia

2020 ◽  
pp. 243-249
Keyword(s):  
Economic Development ◽  
Innovation Policy ◽  
Developed Countries ◽  
Modern World ◽  
Global Innovation ◽  
Innovative Environment ◽  
Job Growth ◽  
Innovative Economy

In parallel to the globalization of the modern world economy, the development of innovative policies for economic development is considered as a topical problem in a number of countries around the world. For developed countries, innovative economies have become one of the key preconditions for the country’s economic success. In Georgia, despite recent economic reforms, the country has not achieved tangible results in terms of innovation development. Hence the development of the economy needs to facilitate the formation of an innovative economy. Experience in developed countries shows that in a transformative economy the crucial role lies in the development of innovations and technological novelties. Accordingly, the article examines the contribution of innovation to the economic development of transformational countries. Priorities of innovation policy in Georgia have been identified, and the role of innovation in creating a competitive environment, increasing productivity and raising living standards has been assessed. The article uses the Global Innovation Index (GII) to assess the level of innovation in a country. There are discussed mechanisms that can help achieve long-term economic growth, productivity and job growth as well.

scholarly journals QUANTUM COMPUTING AND COMMUNICATIONS

2021 ◽  
Vol 4 (1) ◽  
pp. 53-59
Author(s):  
Antonio Manzalini ◽  
Keyword(s):  
Scientific Progress ◽  
Communication Technologies ◽  
Modern World ◽  
Information Communication Technologies ◽  
Information Communication ◽  
5G Network ◽  
Challenges And Opportunities ◽  
Second Wave

Today, like never before, we are witnessing a pervasive diffusion of ultra-broadband fixed-mobile connectivity, the deployment of Cloud-native 5G network and service platforms, and the wide adoption of Artificial Intelligence. It has the so-called Digital Transformation of our Society: as a matter of fact, the transformative role of Telecommunications and Information Communication Technologies (ICT) has long been witnessed as a precursor of scientific progress and economic growth in the modern world. Nevertheless, this transformation is still laying its foundations on Electronics and the impending end of Moore’s Law: therefore, a rethinking of the long-term ways of doing computation and communications has been already started. Among these different ways, quantum technologies might trigger the next innovation breakthrough in the medium long-term. In this direction, the paper provides an overview of the state of the art, challenges, and opportunities posed by an expected second wave of quantum technologies and services.

The Benefits of Social Networking Sites in Building Reputation for Enterprises

2019 ◽  
pp. 65-85
Author(s):  
María Victoria Carrillo-Durán ◽  
Juan Luis Tato-Jiménez
Keyword(s):  
Literature Review ◽  
Social Networking ◽  
Competitive Advantage ◽  
Social Networking Sites ◽  
Point Of View ◽  
Digital Environment ◽  
Short Term

This chapter aims to clarify the role of social networking sites (SNSs) such as Facebook, Twitter, and LinkedIn in building the reputation of enterprises. SNSs have a vast potential in the digital environment to build reputation and thus a long-term competitive advantage for companies. The chapter opts for a literature review with which to discuss the difficulties and possibilities companies have in building reputation through SNSs. The SNSs used in companies are marketing-centered. Engagement is promoted only with customers, and is short-term and centered on results instead of being long-term and centered on competitive advantage and promoting engagement with different stakeholders. This issue is not dependent on the size of the company. Instead, it is dependent on understanding the concept of reputation from a strategic point of view, with companies adapting their management to their own particularities and to the different possibilities offered by SNSs.

scholarly journals The Competitive Advantage of Nations: origins and journey

2015 ◽  
Vol 25 (5) ◽  
pp. 458-470 ◽  
Author(s):  
Robert Huggins ◽  
Hiro Izushi
Keyword(s):  
Economic Development ◽  
Competitive Advantage ◽  
Design Methodology ◽  
Cluster Theory ◽  
Unit Of Analysis ◽  
Content Type

Purpose – The purpose of this paper is to provide an understanding of the origins and journey of the fundamental ideas underpinning Michael Porter’s The Competitive Advantage of Nations as a means of assessing its influence. Design/methodology/approach – Drawing on a reflection of the book’s text and associated works by Porter, the paper shows how Porter’s thinking evolved from his earlier writings, as well as how his ideas went through further periods of development following the publication of The Competitive Advantage of Nations. Findings – The paper focuses on the emergence of Porter’s cluster theory and his growing acknowledgement of the role of innovation within processes of economic development. It shows how these concepts have provided a foundation for contemporary economic development practices. Also, the paper highlights how the fundamental concepts of Porter’s text have shifted from a unit of analysis focused on nations to one where subnational regions are the primary analytical unit. Originality/value – The paper concludes by suggesting that the nature of Porter’s conceptual insights is likely to ensure the long-term endurance of the fundamental lessons contained within The Competitive Advantage of Nations.

Strategies of Mobile Carriers for the Evolution of Mobile Networks in Korea

2012 ◽  
Vol 263-266 ◽  
pp. 1208-1213
Author(s):  
Junseok Oh ◽  
Taisiya Kim ◽  
Soo Kyung Park ◽  
Bong Gyou Lee
Keyword(s):  
Mobile Device ◽  
Mobile Networks ◽  
Rapid Change ◽  
Mobile Network ◽  
Network Evolution ◽  
Network Development ◽  
Key Factors ◽  
2Nd Generation ◽  
Depth Interview

The mobile network has been developed from 2nd Generation (2G) to Long Term Evolution (LTE) network in Korea. The purpose of this paper is to examine the key factors which affect network development, and to recognize how the mobile carriers and users perceive the rapid change of mobile technology. This study focuses on a pretest to confirm the important factors from the Focus Group Interview (FGI) to Korean Telco representatives and mobile device users. The results show that mobile device users consider devices and contents as more important factors while Korean Telco representatives pursue various strategies and priorities for network evolution. The study will contribute to recognize the differences between providers and users for introducing the new mobile network. Since this paper only describes the pretest results, further research will be conducted with in-depth interview data and statistical approaches.

The role of the flow pattern in wastewater aeration tanks

2010 ◽  
Vol 61 (2) ◽  
pp. 407-414 ◽  
Author(s):  
M. Gresch ◽  
D. Braun ◽  
W. Gujer
Keyword(s):  
Flow Field ◽  
Flow Pattern ◽  
Compartment Model ◽  
Plant Performance ◽  
Aeration Tank ◽  
Key Factors ◽  
Direct Observations ◽  
Conservative Tracer

Reactor hydraulics is one of the key factors for plant performance and plant control. The residence time distribution is a good but limited indicator of reactor hydraulics. A more detailed view is obtained by direct observations within the reactor. Two different techniques (conservative tracer, reactive tracer) are discussed to detect major anomalies in the flow field of a wastewater aeration tank. Experiments with conservative tracers give valuable information over a very limited period of time making the analysis of the flow field difficult. On the other hand, reactive tracers can be monitored long term which helps identifying the flow pattern provided that a high spatial and temporal resolution of the measurements is applied. Experimental data is used to determine the structure and the parameters of a compartment model that corresponds well with the measurements.

scholarly journals Dichotomous approach towards poverty and education as sources of terrorism in the XXI century

2020 ◽  
pp. 1-16
Author(s):  
Mikhail Zelenkov ◽  
Nikita Andreevich Chemezov
Keyword(s):  
Modern World ◽  
Key Factors ◽  
Terrorist Organizations ◽  
Terrorist Activity ◽  
Quantitative And Qualitative Research ◽  
Education Levels ◽  
The Subject ◽  
Terrorist Acts ◽  
The Impact

The subject of this research is the dichotomous approach towards assessment of the impact of poverty and education level of the society upon the growth in the number of terrorist acts in modern world. The author sets a goal based on the results of study of two counterpoising views on the role of the poverty and education levels in the efficiency casting future recruits of terrorist organizations, determine and substantiate the key factors that produce destructive consequence for members of society, including possibility of involvement into terrorist activity. The theoretical base consists of accumulation of scientific works on analysis of the interconnection between the socioeconomic trends and terrorist activity, as well as result of social polling and statistical data. Methodological frameworks Is based on a complex of method, heuristically and gnoseologically justified by the goal and tasks of this work. The article primarily employs comparative and systemic methods, which allowed discovering and comparing the dichotomy of modern scientific studies on this topic. The gnoseological potential of statistical and sociological methods of quantitative and qualitative research allowed to adequately interpret the multi-vector results of scientific research on the same subject of analysis. The results acquired in this research lead to the conclusion that the socioeconomic roots of future terrorists of XXI century play a substantial role in the activity of recruiters of modern terrorist organizations. Poverty, absence of education and subsequent alienation from the society represent the basic catalysts of terrorism, and provide endless supply of young people for modern terrorist organizations.

scholarly journals Turbulence of the Modern World through the Prism of the Coronavirus Pandemic

2020 ◽  
Vol 13 (5) ◽  
pp. 253-272
Author(s):  
K. S. Gadzhiev
Keyword(s):  
Comparative Analysis ◽  
Scientific Literature ◽  
World System ◽  
World Order ◽  
Modern World ◽  
Key Factors ◽  
Positive Role ◽  
National State ◽  
New Type

The article analyzes some, in the opinion of the author, key factors that determine the nature and consequences of the coronavirus pandemic, which has a more or less significant effect on the turbulent state of the modern world, giving it special specificity, additional significance and irreversible character. Having analyzed a number of pandemic assessments and ideas popular in the scientific literature for the state and prospects of the modern world, it is concluded that with all the possible reservations in this matter, the coronavirus pandemic can be considered as one of the most important factors enhancing the significance of those tectonic shifts in the basic infrastructures of the modern world, which serve as the basis for a change in the liberal/ unipolar world order by a new type of world system. It is shown that the pandemic exposed those pain points that, by definition, are characteristic of transition periods or the so-called axial times. It is accompanied by an exacerbation of contradictions and conflicts between nations, hostility and demonization of the enemy and, accordingly, various forms of racism, xenophobia. Having critically analyzed the ideas about the revival of the positive role of the national state, the supposed end of globalization, the “post-coronavirus world”, the so-called “new normality”, etc., their author’s interpretation is given. Of course, a significant place is given to a comparative analysis of the issues concerning the forms and ways of solving the problems caused by the coronavirus pandemic by different countries.

How religiosity influences the consumption of luxury goods: exploration of the moral halo effect

2019 ◽  
Vol 53 (12) ◽  
pp. 2530-2555 ◽  
Author(s):  
Stephanie Geiger-Oneto ◽  
Elizabeth A. Minton
Keyword(s):  
Belief Systems ◽  
Experimental Studies ◽  
Moral Emotions ◽  
Future Research ◽  
Luxury Consumption ◽  
Luxury Goods ◽  
Content Type ◽  
Moral Licensing ◽  
Luxury Products

Purpose The purpose of this paper is to explore the role of religion, morality and mindset in influencing perceptions of luxury products. Design/methodology/approach The study uses three experimental studies to investigate this relationship. Findings Study 1 shows that religiosity influences negative moral emotions (but not positive moral emotions), which then negatively influence luxury consumption and morality evaluations. Study 2 replicates the effects of Study 1 and shows that priming a moral (marketplace) mindset decreases negative moral emotions and increases luxury consumption evaluations for highly (less) religious consumers. Study 3 explains the effects found in Studies 1 and 2 as driven by moral licensing, such that priming a moral (marketplace) mindset decreases (increases) the negative moral emotions experienced by those primed (not primed) with religiosity. Study 3 also improves the external validity of findings by including a social media sample of regular luxury purchases. Implications for theory and marketing practice are discussed. Research limitations/implications The present research is limited by samples conducted in Western culture with a predominantly Western, Christian religious audience. Future research should examine how moral vs marketplace mindsets differentially influence the consumption of luxury products for Eastern religious consumers (e.g. Hindus, Buddhists and Confucianists). Additionally, this research was conducted using Allport and Ross’ (1967) religiosity measure. Some could argue that the measure is not the most representative for atheists or agnostics or is outdated, so further research would benefit from replicating and extending the findings in this paper with other, newer religiosity measures better adapted to measure all belief systems. Practical implications Marketers of luxury products should realize the potential of a new target audience – religious consumers. While religiosity is positively correlated with negative moral emotions toward luxury products in Study 1, Studies 2 and 3 reveal that priming a moral mindset can reduce negative affect and increase evaluations of luxury products. Thus, marketers could seek out ways to emphasize morality in messaging. For example, a marketer may incorporate words such as virtues, ethics and/or noble, when describing attributes of their brand in advertising, thereby resulting in a moral licensing effect. Research suggests advertising content has the potential to influence consumers’ perceived moral obligation, inclusive of the moral or immoral nature of the consumption of luxury brands. Originality/value While the link between religion and luxury goods is evident in popular culture, previous research has yet to empirically explore this relationship. This study fills this gap by investigating the role of religiosity on the perceived morality and ultimately the purchase of luxury branded goods.

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