scholarly journals WHAT IS “STRATEGIC COMMUNICATIONS”?

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Marina Gordeladze
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Theoretical Framework ◽  
Educational Institutions ◽  
Strategic Communications ◽  
The West ◽  
Sharp Separation ◽  
Deputy Minister ◽  
The Public ◽  
Or Groups

Strategic Communications, (contracted to “StratCom”) as a separate field/profession, is still in the process of formation and, consequently, is not fully studied yet, especially in Georgia. Moreover, even the individuals working in this field find it difficult to properly understand the importance and functions of “StratCom” and, in general, to distinguish it from communication and information disciplines such as “public relations”. Despite the importance and urgency of the issue (especially in today’s information-laden environment), this topic has not been studied in depth. The present paper directly and clearly confirms that the current definitions of “Strategic Communications” and the authors’ reasoning do not form the basis for creating an independent theoretical framework for the profession, which in turn, would end any professional misunderstandings and also no longer mislead individuals or educational institutions. Some experts in this field have been trying for years to create a theoretical framework for “Strategic Communications”, which, as a rule, should be a sharp separation of “StratCom” from other related disciplines and set a different scope, goals or objectives for this new discipline. Nevertheless, the above-mentioned attempts fail to lead us to the desired result. The use of “Strategic Communications” as an information discipline in professional, educational institutions or government agencies is done by “individual” interpretation of certain persons and/or groups. A good and clear example of this issue is the statement made by the Deputy Minister of Defense of the Czech Republic, Jan Havranek, noting that strategic communication is often confused with “public relations” or even political technologies. Compared to the complicated situation in the “West”, the case is even worse on its periphery, for example in Georgia, where the import of knowledge and experience on the “StratCom” started from the “West”. The purpose of this paper is to provide the public with a critical understanding of the existing definitions of “strategic communications” and, secondly, to share with them a discussion of the relevance regarding our vision of strategic communications. The paper uses all the basic literature that would more or less enable us to discuss the existing terms, show us the essence of the problem and help us to achieve the purpose of the publication: to explain the “Strategic Communications”, to establish/understand the relevance of the vision.

scholarly journals On Communications War: Public Interest Communications and Classical Military Strategy

2018 ◽  
Vol 2 (1) ◽  
pp. 156
Author(s):  
Jasper Fessmann
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Strategic Communication ◽  
Strategic Thinking ◽  
Military Strategy ◽  
Fake News ◽  
Strategic Communications ◽  
The Public ◽  
Vested Interests ◽  
The Military

Strategic communication disciplines routinely use terms such as strategy, tactics, and objectives that originated in strategic military science. I argue here that a better understanding of classical military strategic thinking is relevant to public interest communications (PIC). Case studies of unscrupulous public relations (PR) campaigns on behalf of vested interests that apply deception, misdirection, and fake news in a war fighting mentality are examined. I argue that such practices need to be understood in the military sense to be detected early and effectively countered in legitimate and honorable ways by organizations fighting for the public interest. The article proposes that a key function of a PIC professional in an organization is to become a PIC Communications Strategos—strategic communications war leader. 

The Public Image of Eastern Orthodoxy

2020 ◽  
Author(s):  
Heather L. Bailey
Keyword(s):  
Public Relations ◽  
Public Image ◽  
Russian Orthodox ◽  
Crimean War ◽  
The West ◽  
Eastern Orthodoxy ◽  
Russian Orthodox Church ◽  
The Public ◽  
Vatican Council ◽  
Public Relations Campaign

Focusing on the period between the revolutions of 1848 to 1849 and the First Vatican Council (1869–1870), this book explores the circumstances under which westerners, concerned about the fate of the papacy, the Ottoman Empire, Poland, and Russian imperial power, began to conflate the Russian Orthodox Church with the state and to portray the Church as the political tool of despotic tsars. As the book demonstrates, in response to this reductionist view, Russian Orthodox publicists launched a public relations campaign in the West, especially in France, in the 1850s and 1860s. The linchpin of their campaign was the building of the impressive Saint Alexander Nevsky Church in Paris, consecrated in 1861. The book posits that, as the embodiment of the belief that Russia had a great historical purpose inextricably tied to Orthodoxy, the Paris church both reflected and contributed to the rise of religious nationalism in Russia that followed the Crimean War. At the same time, the confrontation with westerners' negative ideas about the Eastern Church fueled a reformist spirit in Russia while contributing to a better understanding of Eastern Orthodoxy in the West.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

scholarly journals PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA

2019 ◽  
Vol 4 (1) ◽  
pp. 80
Author(s):  
Mukaromah Mukaromah ◽  
Amida Yusriana
Keyword(s):  
Public Relations ◽  
Educational Institutions ◽  
Youth Voice ◽  
The Public ◽  
Csr Reporting ◽  
Central Java ◽  
The Media ◽  
The Masses ◽  
Alternative Reading

<p>Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.<br />This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution.<br /> <br />The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For the<br />theme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting related<br />to the activities of communicating the activities of the institution.</p><p> </p>

scholarly journals NATOV KONCEPT STRATEŠKIH KOMUNIKACIJ V REPUBLIKI SLOVENIJI S POUDARKOM NA SLOVENSKI VOJSKI

2016 ◽  
pp. 67-89 ◽  
Author(s):  
NINA RADUHA
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Armed Forces ◽  
Strategic Communication ◽  
Comprehensive Approach ◽  
Strategic Communications ◽  
Security Environment ◽  
Strategic Public Relations ◽  
Planning Processes ◽  
Modern Information

Natov koncept strateških komunikacij, ki je osrednja tema prispevka, je v Sloveniji in Slovenski vojski premalo poznan in uporabljen pojem, še manj je znana njegova vsebina. Pogosto je napačno razumljen in enačen s strateškimi odnosi z javnostmi. Ni direktivno sprejet in uveden v procese odločanja in načrtovanja, vendar v ospredje vedno bolj prihaja zavedanje, da je nujen, in sicer z vsemi svojimi zmogljivostmi in na vseh ravneh delovanja, kot eden ključnih načinov celovitega pristopa k učinkovitemu reševanju kriz v svetu in vedno bolj tudi v domačem okolju. Cilj pisanja je na diplomatski in vojaški ter taktični in strateški ravni spodbuditi zavedanje o nujnosti, pomembnosti in uporabnosti koncepta strateških komunikacij v sodobnem informacijskem času. S predstavitvijo teoretičnega okvira, vsebine in resničnih implikacij koncepta strateških komunikacij v praksi drugih držav, zavezniških in nasprotnikovih sil želimo s prispevkom poiskati zanimanje in pot do stvarne uvedbe in uporabe koncepta v slovenskem okolju. Analitični pregled stanja v Slovenski vojski in širše pokaže, da se sistem še ne zaveda nujnosti uvajanja koncepta v uporabo, čeprav bi se moral. V sklepu so zato zapisani izhodišča in podlaga za gradnjo obravnavanega koncepta v našem okolju, ki bodo predvsem v SV in na Ministrstvu za obrambo, pa tudi širše v slovenskem okolju, temelj za razpravo o oblikovanju nujnih odgovorov na izzive sodobnega varnostnega okolja. In Slovenia and the Slovenian Armed Forces, NATO's Strategic Communication's Concept, which is the main topic of this article, is a little known and used term, while its contents is even less known. It is often misunderstood and compared to strategic public relations. It has not been regulated and incorporated into the decision-making and planning processes. However, the awareness of its paramount importance is coming more and more to the fore. It is needed with all its capabilities and at all levels of operation as one of the key ways of adopting a comprehensive approach to an effective resolution of crisis worldwide and, more and more, in Slovenia. The aim of this article is to encourage the awareness on the urgency, importance and usefulness of the concept of strategic communication in the modern information era. By presenting the theoretical framework, contents and actual implications of the strategic communications concept in the practice of other nations, allied and adversary forces, we aim at ascertaining interest and way to actually implement and apply the concept in Slovenia. According to the analytical overview of the situation in the Slovenian Armed Forces and beyond, the system is not yet aware of the urgency of implementing the concept, although it should be. The conclusion thus includes the platform and foundation for the formulation of the discussed concept in Slovenian environment, which will serve as the basis for the Slovenian Armed Forces, the Ministry of Defence and other institutions to discuss the formulation of urgent responses to the challenges posed by the modern security environment

scholarly journals Strategic Communication in Public Participation

2018 ◽  
Vol 3 (10) ◽  
pp. 162-169
Author(s):  
Saidathul Nizah Mat Tazin ◽  
Shira Haniza Yaakop
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Public Participation ◽  
Publishing House ◽  
Strategic Communication ◽  
The Public ◽  
Organisational Effectiveness ◽  
Situational Theory Of Publics ◽  
International Publishing ◽  
Open Access Article

This paper emphasises significantly on public relations strategic planning in public participation to gain organisational effectiveness.  Grunig (1992) describes organisation’s decision affects public and in turn the public affect the organisation’s decision.  This paper discusses the Situational theory of publics (Grunig, 1992) and highlights communication programmes for public participation in the development of slope area in Bukit Antarabangsa, Selangor. This paper suggests a framework of public relations strategic planning for public participation in MPAJ based on findings obtained from multiple methods of data collection.  Keywords: public relations, strategic planning, communication, public participation. eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI:https://doi.org/10.21834/jabs.v3i10.315

PUBLIC RELATION DAN PEMBANGUNAN CITRA AGAMIS (Studi Implementasi Manajemen Hubungan Masyarakat Sebagai Upaya Membangun Citra Religius di SMPN 1 Pamekasan)

2019 ◽  
Vol 1 (2) ◽  
pp. 35-43
Author(s):  
Mohammad Thoha ◽  
Ika Nurul Jannah
Keyword(s):  
Public Relations ◽  
Educational Institution ◽  
Phenomenological Approach ◽  
Community Relations ◽  
Educational Institutions ◽  
The Public ◽  
Community Needs ◽  
Effective Community ◽  
Religious Image

Education is the most valuable investment to improve the quality of human resources in building a nation. The greatness of a nation is measured by the extent to which its people are educated. Educational institutions and society are two different but inseparable environments that even need each other in their growth and development. The community needs information about what educational institutions are doing. here the role of public relations is absolutely needed. The image of the educational institution depends on the success of the public relations actor. This role was well played by SMPN 1 Pamekasan public relations. Religious values agreed upon as a school culture are communicated to all stakeholders through the implementation of effective community relations management, thus giving birth to a religious image. This article will portray the implementation of public relations management in fostering a religious image in SMPN 1 Pamekasan. With a phenomenological approach, the qualitative data in this article will be described descriptively to be dialogue with previous public relations management theories.

scholarly journals Strategi Humas dalam Membangun Citra Madrasah Menjadi Mdarasah Unggulan di Kota Malang

FONDATIA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 234-244
Author(s):  
Abie Maulana Al Givari
Keyword(s):  
Public Relations ◽  
School Principals ◽  
Educational Institutions ◽  
Online Media ◽  
Government Agencies ◽  
High Quality ◽  
The Public ◽  
Teachers And Students ◽  
Qualitative Descriptive ◽  
Descriptive Approach

This study aims to describe the public relations strategy in building the image of madrasas to become superior madrasahs in Malang City. This research was conducted in MAN 1 Malang City. This research was conducted using a qualitative descriptive approach, and in data collection researchers used interview techniques, observation and documentation study. The main subjects in this study are public relations, school principals, teachers and students. The results of this research are: 1) Public Relations publishes activities to be carried out by MAN 1 Malang City and the achievements achieved by MAN 1 Malang City to the community through online media 2) Public Relations collaborates with government agencies, education and non-educational institutions 3) Public Relations prepare high quality graduates in accordance with the vision of MAN 1 Malang City, namely "The Realization of High Quality People in Science and Technology who are Humanist and Religious.

Using Public Relations Process in Setting up Websites

2013 ◽  
pp. 204-218 ◽  
Author(s):  
Berrin Özkanal
Keyword(s):  
Distance Education ◽  
Public Relations ◽  
Information And Communication Technologies ◽  
Support Services ◽  
Teaching And Learning ◽  
Student Support Services ◽  
Communication Technologies ◽  
Educational Institutions ◽  
The Public ◽  
Information And Communication

Information and communication technologies play a key role in public relations applications in creating an effective communication between institutions and target audiences and student support services of distance education institutions. The necessity of making use of new communication technologies by educational institutions is because they obtain and spread information. While distance education provides students an opportunity of independent and individual study, it also should make teaching and learning process easier and more interesting for students. The aim of this study is to propose a model for open and distance education universities in using public relations process in setting up websites. It can be put forward if the public relations process is applied in public relations applications carried out on the Web.

Sign in / Sign up

Export Citation Format

Share Document