scholarly journals NATOV KONCEPT STRATEŠKIH KOMUNIKACIJ V REPUBLIKI SLOVENIJI S POUDARKOM NA SLOVENSKI VOJSKI

2016 ◽  
pp. 67-89 ◽  
Author(s):  
NINA RADUHA
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Armed Forces ◽  
Strategic Communication ◽  
Comprehensive Approach ◽  
Strategic Communications ◽  
Security Environment ◽  
Strategic Public Relations ◽  
Planning Processes ◽  
Modern Information

Natov koncept strateških komunikacij, ki je osrednja tema prispevka, je v Sloveniji in Slovenski vojski premalo poznan in uporabljen pojem, še manj je znana njegova vsebina. Pogosto je napačno razumljen in enačen s strateškimi odnosi z javnostmi. Ni direktivno sprejet in uveden v procese odločanja in načrtovanja, vendar v ospredje vedno bolj prihaja zavedanje, da je nujen, in sicer z vsemi svojimi zmogljivostmi in na vseh ravneh delovanja, kot eden ključnih načinov celovitega pristopa k učinkovitemu reševanju kriz v svetu in vedno bolj tudi v domačem okolju. Cilj pisanja je na diplomatski in vojaški ter taktični in strateški ravni spodbuditi zavedanje o nujnosti, pomembnosti in uporabnosti koncepta strateških komunikacij v sodobnem informacijskem času. S predstavitvijo teoretičnega okvira, vsebine in resničnih implikacij koncepta strateških komunikacij v praksi drugih držav, zavezniških in nasprotnikovih sil želimo s prispevkom poiskati zanimanje in pot do stvarne uvedbe in uporabe koncepta v slovenskem okolju. Analitični pregled stanja v Slovenski vojski in širše pokaže, da se sistem še ne zaveda nujnosti uvajanja koncepta v uporabo, čeprav bi se moral. V sklepu so zato zapisani izhodišča in podlaga za gradnjo obravnavanega koncepta v našem okolju, ki bodo predvsem v SV in na Ministrstvu za obrambo, pa tudi širše v slovenskem okolju, temelj za razpravo o oblikovanju nujnih odgovorov na izzive sodobnega varnostnega okolja. In Slovenia and the Slovenian Armed Forces, NATO's Strategic Communication's Concept, which is the main topic of this article, is a little known and used term, while its contents is even less known. It is often misunderstood and compared to strategic public relations. It has not been regulated and incorporated into the decision-making and planning processes. However, the awareness of its paramount importance is coming more and more to the fore. It is needed with all its capabilities and at all levels of operation as one of the key ways of adopting a comprehensive approach to an effective resolution of crisis worldwide and, more and more, in Slovenia. The aim of this article is to encourage the awareness on the urgency, importance and usefulness of the concept of strategic communication in the modern information era. By presenting the theoretical framework, contents and actual implications of the strategic communications concept in the practice of other nations, allied and adversary forces, we aim at ascertaining interest and way to actually implement and apply the concept in Slovenia. According to the analytical overview of the situation in the Slovenian Armed Forces and beyond, the system is not yet aware of the urgency of implementing the concept, although it should be. The conclusion thus includes the platform and foundation for the formulation of the discussed concept in Slovenian environment, which will serve as the basis for the Slovenian Armed Forces, the Ministry of Defence and other institutions to discuss the formulation of urgent responses to the challenges posed by the modern security environment

INTRODUCTION STRATEGIC COMMUNICATIONS AND THE ARMED FORCES

2019 ◽  
pp. 11-14
Keyword(s):  
Public Relations ◽  
Public Diplomacy ◽  
Armed Forces ◽  
Strategic Communication ◽  
Strategic Communications ◽  
The Future ◽  
Fast Development ◽  
The Difference ◽  
The Republic ◽  
Psychological Operations

This second edition in the 21st year of the publication of ‘Contemporary Military Challenges’ is dedicated to strategic communications and their influence, connections and interactions connected to the armed forces. Maybe you have already noticed that we use the term communications, and not communication? At first glance, many would think that the difference between these words and phrases is minor and irrelevant, because strategic communication and strategic communications cannot be that different in meaning; while others may be of the opinion that one form or the other is incorrect. Terminological consensus has not yet been reached in Slovene or in English. Based on the opinion of the Fran Ramovš Institute of the Slovenian Language1, the term ‘strategic communications’ is used in Slovene in this edition in the context of the NATO concept. We would like to emphasize that we are not trying to codify the use with our choice of the term, but rather seeking to achieve consistency and encourage debate. The articles in this edition show that a lot of effort needs to be put into terminology. Some believe that it is not important to focus on small terminological differences, claiming that it is the content and its associated development that really matters. But is that really the case? While preparing this themed edition, we encountered numerous challenges, beginning with the planning phase itself. The basic idea was to devote some attention to the communications and communication of armed forces with different target audiences (internal or external), in different forms, such as classic media, social media, various public events and the use of force, among others. For the armed forces, the relationships within the forces, that is, between their personnel, and the relationships with other audiences, who may decide on the functioning and future of the armed forces, are of the utmost importance. In order to achieve the best possible result, we contacted Professor Marjan Malešič, PhD, from the Faculty of Social Sciences, a long-standing coordinator of the Public Opinion, Mass Media and the Military Working Group at the European Association of Military Sociologists, Ergomas. This edition includes some content from the special edition of the international publication on Strategic Communication, entitled ‘Guidelines for the Future of Strategic Communication’, published by Routledge Publications in November 2018. We have addressed not only the issue of terminology, but also the concept. This topic often appears in writing and has a rich history in terms of its content. The terms used most frequently in its history are: propaganda (the oldest), public relations, information influencing, communication, strategic communication, corporate communication, and strategic communications, among others. As concepts, they are listed in the NATO Military Concept for Strategic Communications, and described as the coordinated and dedicated use of NATO’s information-communication capabilities and activities. These include activities in public diplomacy, public relations, information and psychological operations, serving as an appropriate support of the politics, operations and activities of the Alliance for the implementation of NATO goals. The Republic of Slovenia has been a member of the Alliance for 15 years. The Slovenian Armed Forces have been fully engaged in various NATO activities and committed to NATO’s Strategic Communications Concept. So, the title of this themed edition is ‘Strategic Communications and the Armed Forces’. The conceptual and terminological aspects are only two of the many aspects of exploring this interdisciplinary and highly relevant topic. With its fast development, it offers many opportunities, but also questions. In the future, there will be even more opportunities for research, debate and various solutions.

Public relations as a complex decision-based practice

2019 ◽  
Vol 8 (3) ◽  
pp. 265-279
Author(s):  
Anke Osswald
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Public Perception ◽  
Environmental Complexity ◽  
Strategic Intent ◽  
Strategic Public Relations ◽  
Strategy As Practice ◽  
Complex Decision ◽  
Communicative Constitution ◽  
Tools And Techniques

This article considers public relations through the prism of decision-making. Decisions can be regarded as a way of dealing with complexity. In the following, two approaches to decisions and complexity are discussed. The first is an actor-based prescriptive approach, which focuses on decision-making as a means of managing environmental complexity. There are different tools and techniques that support public relations managers in finding adequate responses. The second is a descriptive approach, which is more interested in the ways in which such tools and techniques contribute to the complex decision process itself. In accordance with Niklas Luhmann’s systems theory, public relations decisions are regarded as a specific form of communication that (a) emphasizes the selectivity of the process by specifying particular public relations options or choices, (b) attributes this selection to a ‘decision-maker’ (e.g. a public relations manager) while simultaneously presuming strategic intent with respect to public perception, and (c) engages the past and future in a specific way. A decision-based approach that builds on communication may thus contribute to a more detailed understanding of public relations practice. Such an approach raises, among others, questions concerning strategic public relations options or the participation of digital entities as ‘decision-makers’. With its focus on decisions as communications, it furthermore links the field of public relations research to schools of thought such as CCO (communicative constitution of organizations) and strategy as practice.

Assessing the Value of Executive Leadership Coaches for Cybersecurity Project Managers

2019 ◽  
Vol 10 (2) ◽  
pp. 20-32
Author(s):  
Darrell Norman Burrell
Keyword(s):  
Decision Making ◽  
Leadership Development ◽  
Executive Leadership ◽  
Strategic Communication ◽  
Project Managers ◽  
Strategic Decision ◽  
Complex Nature ◽  
Strategic Communications ◽  
Managerial Decisions ◽  
Development Tool

With the complex nature of impacts of cybersecurity breaches, it is critical that organizational have cybersecurity project managers that can make sound managerial and leadership decisions. Often cybersecurity project managers act quickly with managerial decisions at work. When time is of the essence, strategic thinking, strategic communication, and strategic decision making are critical to organizational effectiveness and productivity. Decision making and strategic communications are just a few skills that executive leadership coaches can teach. This article explores the values and potential benefits of executive coaching as a leadership development tool for information technology and cybersecurity project managers.

scholarly journals Cyber security in the national security & defence sector of Ukraine: todayʼs challenges and ways to avoid possible threats

2020 ◽  
Vol 10 (1) ◽  
pp. 3-8
Author(s):  
Ihor Proshchyn ◽  
Volodymyr Shypovskyi
Keyword(s):  
Public Relations ◽  
Cyber Security ◽  
Public Diplomacy ◽  
Armed Forces ◽  
Strategic Communications ◽  
Cooperation Agreement ◽  
The North ◽  
Hybrid War ◽  
Psychological Operations ◽  
Heads Of State

Development of strategic communications is necessary for the effective preparation and use of the Armed Forces, for the coordination of actions of state bodies in defence matters, as well as for the purpose of forming and strengthening the confidence of Ukrainian society in the stateʼs military policy. The basic elements of strategic communications of the Ministry of Defence and the Armed Forces are public relations, public relations in the military sphere, public diplomacy, information and psychological operations. In turn, one of the components of the information operations system is cyberspace actions. The strategic importance of actions in cyberspace is due to the fact that cyber threats today, with devastating consequences, pose no less danger than direct military intervention. In 2016, during the Summit of Heads of State and Government of the North Atlantic Treaty Organization, the first ever EU-NATO security cooperation agreement was signed, in particular on hybrid wars and cyberattacks. Cyberspace, along with land, air, sea, and space, has been recognized as a new operational space, and cyber-operations (cyberattacks) are an integral part of the hybrid war. Also, cyber weapons in terms of scale of successors are compared with weapons of mass destruction. In this regard, cyber security is one of the top priorities for the state. The article is devoted to the research of actual problems of providing the cyber security of the Armed Forces units of Ukraine in the current conditions of development of the information society and during hybrid threats from the Russian Federation side. The authors explain the basic concepts and definitions of the scientific field and explain conceptual approaches to cybersecurity and propose some ways to improve the existing cybersecurity mechanism or how to enhance it.

Assessing the Value of Executive Leadership Coaches for Cybersecurity Project Managers

2022 ◽  
pp. 349-362
Author(s):  
Darrell Norman Burrell
Keyword(s):  
Decision Making ◽  
Leadership Development ◽  
Executive Leadership ◽  
Strategic Communication ◽  
Project Managers ◽  
Strategic Decision ◽  
Complex Nature ◽  
Strategic Communications ◽  
Managerial Decisions ◽  
Potential Benefits

With the complex nature of impacts of cybersecurity breaches, it is critical that organizational have cybersecurity project managers that can make sound managerial and leadership decisions. Often cybersecurity project managers act quickly with managerial decisions at work. When time is of the essence, strategic thinking, strategic communication, and strategic decision making are critical to organizational effectiveness and productivity. Decision making and strategic communications are just a few skills that executive leadership coaches can teach. This article explores the values and potential benefits of executive coaching as a leadership development tool for information technology and cybersecurity project managers.

STRATEŠKO KOMUNICIRANJE KOT ELEMENT MOČI DRŽAVE

2018 ◽  
pp. 85-103
Author(s):  
MARJAN SIRK
Keyword(s):  
Public Information ◽  
State Power ◽  
Armed Forces ◽  
Strategic Communication ◽  
Subject Area ◽  
Public Affairs ◽  
Communication Strategy ◽  
Strategic Communications ◽  
Information Campaigns ◽  
State Management

Povzetek Zgodovina kaže, da so bili ljudje vedno, še pred izbruhom vojne, deležni vplivov v obliki pojasnil, razlag, informacijskih kampanj in podobnega, kar pa je bilo zelo odvisno od tega, kako so razmere videli ali jih želeli prikazati pomembni akterji, predvsem aktualna oblast. Vodstvo države torej komunicira tako z državljani svoje države kot z državami oziroma oblastjo in državljani drugih držav ter naddržavnimi in nedržavnimi subjekti. Namen tega komuniciranja je doseči ali podpirati dosego določenega strateškega cilja, h kateremu so usmerjeni vse dejavnosti in elementi moči države, tudi njenih oboroženih sil. Komunikacijska strategija in njeno ustrezno izvajanje lahko odločilno prispevata k uresničevanju nacionalnih ciljev, država pa lahko z učinkovitim strateškim komuniciranjem deluje tudi v podporo njenim oboroženim silam in odločilno prispeva k varnosti države. Zato je strateško komuniciranje element in orodje moči države, ki pa ga je treba ustrezno uporabiti. Strateško komuniciranje izvajajo tudi zavezništva, pa tudi naddržavni in nedržavni subjekti. Zveza Nato je razvila politiko in koncept strateških komunikacij, ki to zahtevno in široko področje natančno opredeljuje. Kljub temu marsikdaj in v številnih državah, tudi članicah zavezništva, pojem strateškega komuniciranja enačimo (le) z odnosi z javnostmi. Ključne besede: komuniciranje, strategija, strateško komuniciranje, oborožene sile, država, javnosti, informacijsko delovanje, psihološke operacije. Abstract History has shown that even before the outbreak of a war, people were influenced by different clarifications, explanations, information campaigns and the like. These instruments, however, were strongly conditioned by how the situation was perceived or wanted to be shown by important actors, especially the authorities in power. State management therefore uses this means to communicate with the citizens of its country as well as with the countries or authorities and citizens of other countries as well as with transnational and non-state entities. The purpose of this communication is to achieve or support the achievement of a specific strategic goal, which all activities and elements of state power, including its armed forces, aim for. The communication strategy and its proper implementation can make a decisive contribution to the achievement of national goals. The state, on the other hand, can use effective strategic communication to support its armed forces and decisively contribute to the country’s security. Strategic communications is therefore an element and tool of state power, which, however, needs to be used in a proper manner. Strategic communications is also carried out by alliances, as well as transnational and non-state actors. NATO has developed strategic communications concept and policy, which accurately defines this demanding and broad subject area. Nevertheless, in many countries, including members of the Alliance, the concept of strategic communication is many a time associated (only) with public affairs. Key words: Communication, strategy, strategic communications, armed forces, state, public, information operations, psychological operations

scholarly journals Use of process guides for comprehensive urban sanitation technology decision-making: practice versus theory

Water Policy ◽  
2017 ◽  
Vol 20 (1) ◽  
pp. 158-174 ◽  
Author(s):  
Ana Rita Ramôa ◽  
Jennifer McConville ◽  
Christoph Lüthi ◽  
José Saldanha Matos
Keyword(s):  
Decision Making ◽  
Developing Countries ◽  
Comprehensive Approach ◽  
Decision Makers ◽  
Urban Sanitation ◽  
Planning Processes ◽  
Legal Frameworks ◽  
Decision Elements ◽  
Interview Analysis ◽  
Selection Of

Abstract The need for taking a comprehensive perspective when selecting sanitation technologies in developing contexts has been increasingly discussed. Process guides, which are planning documents describing steps decision-makers need to take, represent one possible contribution to attain comprehensive decisions. An interview study with sanitation experts was carried out to understand the importance and real use of such planning documents for the selection of urban sanitation technologies in developing countries, as well as to understand the relevance and actual consideration of decision elements and to identify recommendations for taking them into account. Although process guides appear to be helpful to guide planning processes, their use does not seem to be common practice. It is actually doubtful that the sector is currently able to make better use of those documents in the form that they exist today. Furthermore, the importance of a comprehensive approach is generally recognised, but relevant decision elements were said to be often neglected. Finally, results from the interview analysis also emphasised the need for a conducive policy environment, namely by developing appropriate institutional and legal frameworks, and by incentivising planners and decision-makers to further adapt to comprehensive decision-making practices that effectively improve the sanitation situation in developing countries.

scholarly journals Peran Public Relations dalam Komunikasi Organisasi

2012 ◽  
Vol 1 (4) ◽  
pp. 373
Author(s):  
Aswad Ishak
Keyword(s):  
Public Relations ◽  
Strategic Communication ◽  
Decision Makers ◽  
Strategic Communications ◽  
Full Support ◽  
Important Decision

Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic communication can run well. Public relations must have the full support of management to be able to carry out the task.

scholarly journals On Communications War: Public Interest Communications and Classical Military Strategy

2018 ◽  
Vol 2 (1) ◽  
pp. 156
Author(s):  
Jasper Fessmann
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Strategic Communication ◽  
Strategic Thinking ◽  
Military Strategy ◽  
Fake News ◽  
Strategic Communications ◽  
The Public ◽  
Vested Interests ◽  
The Military

Strategic communication disciplines routinely use terms such as strategy, tactics, and objectives that originated in strategic military science. I argue here that a better understanding of classical military strategic thinking is relevant to public interest communications (PIC). Case studies of unscrupulous public relations (PR) campaigns on behalf of vested interests that apply deception, misdirection, and fake news in a war fighting mentality are examined. I argue that such practices need to be understood in the military sense to be detected early and effectively countered in legitimate and honorable ways by organizations fighting for the public interest. The article proposes that a key function of a PIC professional in an organization is to become a PIC Communications Strategos—strategic communications war leader. 

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