scholarly journals Language Play and Linguistic Hybridity as Current Trends in Hungarian Word-Formation

2016 ◽  
Vol 8 ◽  
pp. 1-11
Author(s):  
Réka Benczes ◽  
Erzsébet Tóth-Czifra
Keyword(s):  
Economic Performance ◽  
Word Formation ◽  
Language Play ◽  
Current Trends ◽  
Asian Tiger ◽  
Global Spread ◽  
Language Boundaries ◽  
The One ◽  
Morphological Research

Hungarian literature on word-formation typically focuses on rule-governed descriptions of regular and typologically relevant patterns. However, there are plenty of other word-formation trends that usually go unnoticed in mainstream morphological research. The present paper will focus on two such trends: 1) rhyming and alliterating compounds such as pannon puma ‘Pannonian puma’ (a euphemism for Hungary’s economic performance, on the analogy of Asian tiger); and 2) creative prefixations such as meggugliz (‘to google’) and felhájpol (‘to hype’). Although these are seemingly two quite different patterns, in fact they share two significant traits. On the one hand, they are demonstrations of the fact that language users make full use of the creative possibilities in language and routinely play with sounds and meanings. On the other hand, they are also indications of the influential role of English in present-day Hungarian word-formation. It seems that language users are not only aware of the possibilities that this interference can result in but are also able to exploit these consciously. This crossing of language boundaries is becoming increasingly inevitable with the global spread of English.

scholarly journals The Role of Crisis Prevention from the Perspective of the Biggest Polish Companies and Public Relations Agencies on the Basis of Expert Research

2019 ◽  
Vol 31 (1) ◽  
pp. 109-130
Author(s):  
Dariusz Tworzydło ◽  
Przemysław Szuba
Keyword(s):  
Public Relations ◽  
Two Dimensions ◽  
Prevention Measures ◽  
Point Model ◽  
Communication Management ◽  
Crisis Prevention ◽  
Current Trends ◽  
Business Survey ◽  
The One

Summary The article constitutes a presentation of the results of research devoted to the current trends in crisis PR. The authors of the work made an attempt to diagnose crisis prevention in a cross-section of two dimensions. On the one hand the perspective of business (survey of companies) was presented and on the other hand experts’ opinions (survey of the leaders of public relations agencies) were shown. As a result of analyses a point model of an immune system, which takes into consideration the key instruments of crisis methodology (developed procedures in form of communication management book, dedicated anti-crisis structures in an organization, crisis team with a fixed membership and a system of communication trainings) was designed. Diagnosis of prevention measures of the leaders of Polish business — based on the years 2007–2017 showed major deficiencies in the degree of companies’ preparation for the risk of crisis.

scholarly journals Socio-spatial polarisation and policy response: Perspectives for regional development in the Baltic States

2021 ◽  
pp. 096977642110235
Author(s):  
Thilo Lang ◽  
Donatas Burneika ◽  
Rivo Noorkõiv ◽  
Bianka Plüschke-Altof ◽  
Gintarė Pociūtė-Sereikienė ◽  
...  
Keyword(s):  
Regional Policy ◽  
Local Development ◽  
Comparative Perspective ◽  
Negative Consequences ◽  
Baltic Countries ◽  
Political Debates ◽  
Current Trends ◽  
The One ◽  
The Baltic

Based on a relational understanding of socio-spatial polarisation as a nested, multidimensional and multi-scalar process, the paper applies a comparative perspective on current trends of socio-spatial development in Estonia, Latvia and Lithuania. Comparing current scholarship and data on demographic and economic processes of centralisation and peripheralisation, we also examine political debates around issues of polarisation in different scholarly national perspectives. Despite variations in national discourses, our comparative perspective conveys strong similarities between the three Baltic countries in terms of socio-economic and demographic concentration in the capital regions to the disadvantage of the rest of the country. The analysis of regional policies further points to tensions between a concern for territorial cohesion on the one hand, and an adherence to the neo-liberal logic of growth and competitiveness against the backdrop of post-socialist transition on the other hand. An overview of case studies in the three countries shows a common reliance on endogenous resources to foster local development, conforming to the neo-liberal logics of regional policy. However, these strategies remain niche models with different levels of success for the respective regions and also among the populations in the region. As a result, we argue for a stronger role of regional policy in the Baltic countries that goes beyond the capital regions by better addressing the negative consequences of uneven development.

scholarly journals Potential Units of Verb Synthesis: Properties and Possibilities (on the Material of the Russian Verbs of Sound)

2021 ◽  
pp. 11-19
Author(s):  
Irina Valentinovna Ivlieva
Keyword(s):  
Word Formation ◽  
The Other ◽  
Semantic Group ◽  
Lexical Semantic ◽  
Synthesis Properties ◽  
Special Project ◽  
The One ◽  
First Time ◽  
National Corpus

The study identifies features of potential modifications and lacuna-forming modifiers involved in word-formation synthesis in the process of generating new verbs. The scientific novelty of this study is in the differentiated representation of lexical-semantic and morphological means (verbal modifiers) that are capable, on the one hand, of synthesizing a desired meaning (verbal modification) and, on the other hand, of producing lexical gaps (lacunae). As a result of analyzing the specific modifiers and modifications with respect to the lexical-semantic group of verbs of sound, the new products of synthesis (potential modifications) have been identified. The conditions for the appearance of lacunae and the role of the lacunae-forming modifiers are demonstrated. Through a special project at the Missouri S&T (USA) using the data from the Russian National Corpus, for the first time in lexicographic practice, novel modifications, previously considered non-existent, are introduced.

Conflicts Between Words, Images and Reality in Contemporary Advertising

2019 ◽  
pp. 106-125
Author(s):  
Dušan Kučera
Keyword(s):  
The Other ◽  
Media Communication ◽  
The Czech Republic ◽  
Current Trends ◽  
Original Meaning ◽  
The Media ◽  
Words And Images ◽  
The One ◽  
Changing Role

The aim of the chapter is to reflect on the contemporary trends in marketing and advertising. The discussion starts with the changes in media communication and concentrates on the changing role of marketing, its forms and especially its language, as reflected in advertising. The contribution describes the developments in marketing and advertisement in the last years, the current trends and the limits of text analysis in digital marketing communication today. The main aim is to show how far the words and images change the original meaning of words. Local examples from the Czech Republic show the shift in marketing approaches and their consequences. Selected literature sources have been consulted to deal with the abundance of information, on the one hand, and the loss of significance in the media communication, on the other hand.

scholarly journals Nominals with Zero Suffixation in Anna Akhmatova’s Early Poems

2020 ◽  
Vol 162 (5) ◽  
pp. 26-32
Author(s):  
T.A. Korneyeva ◽  
Keyword(s):  
Textual Analysis ◽  
Word Formation ◽  
The Other ◽  
Other Hand ◽  
Space Organization ◽  
Poetic Texts ◽  
The One ◽  
Derivatives Of

Zero suffixation in Anna Akhmatova’s poetic texts was studied. The textual analysis of A. Akhmatova’s early poems rich in nominals with various types of zero suffixation was performed. Comparison with her later poems was carried out. On the one hand, this approach shows A. Akhmatova’s desire to overcome the traditions of symbolism and her attempts to develop an original style. On the other hand, nominals with zero suffixation clearly prevailed in A. Akhmatova’s early poems as compared with the later works. Particular attention was paid to the role of nominals with zero suffixation in the poetic space organization of two poetry collections: “Evening” (‘Vecher’) and “Beads” (‘Chetki’). We considered lexical, word-building, syntagmatic, grammatical, stylistic, tropeic, and other features of derivatives of zero suffixes in these poetry collections. It was revealed that nominals with zero suffixation were mainly used as a means of concentration of meanings and embodiment of the special drama of the poet’s lyrical monologue. The results of the research are important for expanding the knowledge on the text-forming function of word formation and, in particular, nominals with zero suffixation.

You Are the One I Want to Communicate With!

2013 ◽  
Vol 44 (1) ◽  
pp. 16-25 ◽  
Author(s):  
Sabrina Pierucci ◽  
Olivier Klein ◽  
Andrea Carnaghi
Keyword(s):  
Memory Bias ◽  
Shared Reality ◽  
Communication Partner ◽  
Shared Reality Theory ◽  
The One ◽  
Study Participants

This article investigates the role of relational motives in the saying-is-believing effect ( Higgins & Rholes, 1978 ). Building on shared reality theory, we expected this effect to be most likely when communicators were motivated to “get along” with the audience. In the current study, participants were asked to describe an ambiguous target to an audience who either liked or disliked the target. The audience had been previously evaluated as a desirable vs. undesirable communication partner. Only participants who communicated with a desirable audience tuned their messages to suit their audience’s attitude toward the target. In line with predictions, they also displayed an audience-congruent memory bias in later recall.

The Formation of Intermediate Product I in a Purified System The Role of Factor IX or of its Precursor and of a Hageman Factor-PTA Fraction

1961 ◽  
Vol 6 (02) ◽  
pp. 224-234 ◽  
Author(s):  
E. T Yin ◽  
F Duckert
Keyword(s):  
Intermediate Product ◽  
Factor Ix ◽  
Assay Method ◽  
Lag Phase ◽  
Factor X ◽  
Haemophilia B ◽  
Hageman Factor ◽  
One Stage ◽  
The One

Summary1. The role of two clot promoting fractions isolated from either plasma or serum is studied in a purified system for the generation of intermediate product I in which the serum is replaced by factor X and the investigated fractions.2. Optimal generation of intermediate product I is possible in the purified system utilizing fractions devoid of factor IX one-stage activity. Prothrombin and thrombin are not necessary in this system.3. The fraction containing factor IX or its precursor, no measurable activity by the one-stage assay method, controls the yield of intermediate product I. No similar fraction can be isolated from haemophilia B plasma or serum.4. The Hageman factor — PTA fraction shortens the lag phase of intermediate product I formation and has no influence on the yield. This fraction can also be prepared from haemophilia B plasma or serum.

THE ROLE OF ANTHROPONYMS IN THE SEMANTIC FIELD OF ARTISTIC WORKS

2019 ◽  
Vol 2019 (29) ◽  
pp. 66-77
Author(s):  
Lidiya Derbenyova
Keyword(s):  
Literary Work ◽  
Main Theme ◽  
Semantic Field ◽  
New Meanings ◽  
Minor Part ◽  
The One ◽  
A Minor ◽  
And Storage ◽  
Horizon Of Expectations

The article explores the role of antropoetonyms in the reader’s “horizon of expectation” formation. As a kind of “text in the text”, antropoetonyms are concentrating a large amount of information on a minor part of the text, reflecting the main theme of the work. As a “text” this class of poetonyms performs a number of functions: transmission and storage of information, generation of new meanings, the function of “cultural memory”, which explains the readers’ “horizon of expectations”. In analyzing the context of the literary work we should consider the function of antropoetonyms in vertical context (the link between artistic and other texts, and the groundwork system of culture), as well as in the context of the horizontal one (times’ connection realized in the communication chain from the word to the text; the author’s intention). In this aspect, the role of antropoetonyms in the structure of the literary text is extremely significant because antropoetonyms convey an associative nature, generating a complex mechanism of allusions. It’s an open fact that they always transmit information about the preceding text and suggest a double decoding. On the one hand, the recipient decodes this information, on the other – accepts this as a sort of hidden, “secret” sense.

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