scholarly journals Relations between terms: a cognitive approach. The interaction between Terminology, Lexicology, Translation Studies and translation practice

2021 ◽  
Vol 1 ◽  
Author(s):  
Marcel Thelen
Keyword(s):  
Translation Studies ◽  
Actual Practice ◽  
The Other ◽  
Cycle Model ◽  
Cognitive Approach ◽  
Translation Practice ◽  
Associative Relation ◽  
The One

This paper discusses two problem areas of Terminology: the word-term dis-tinction and a particular type of terminological relation, viz. the complex or associative relation. Both areas will be discussed in the light of the actual practice of translating and the translator. It will be argued that for the trans-lator to deal with these areas successfully there should be a contribution from basic translation practices and Translation Studies, on the one hand, and from Lexicology, notably TCM (“Two-Cycle Model of Grammar”), on the other.

The metalanguage of localization

Target ◽  
2007 ◽  
Vol 19 (2) ◽  
pp. 337-357 ◽  
Author(s):  
Iwona Mazur
Keyword(s):  
Translation Studies ◽  
The Other ◽  
Present Discussion ◽  
Translation Practice ◽  
The Future ◽  
Basic Concepts ◽  
The One

In recent years localization has become a popular concept in both translation practice and theory. It has developed a language of its own, which, however, still seems to be little known among translation scholars. What is more, being primarily an industry-based discourse, the terms related to localization are very fluid, which makes theorizing about it difficult. Therefore, the aim of this article is, first of all, to explain the basic terms of the metalanguage of localization, as they are used by both localization practitioners and scholars, and, secondly, to make this metalanguage more consistent by proposing some general definitions that cover the basic concepts in localization. This, in turn, should, on the one hand, facilitate scholar-to-practitioner communication and vice versa and, on the other, should result in concept standardization for training purposes. In the conclusions I link the present discussion of the metalanguage of localization to a more general debate on metalanguage(s) in Translation Studies and propose that in the future we might witness the emergence of a new discipline called Localization Studies.

Una aproximación empírica a la ­clasificación y traducción de las figuras retóricas en la publicidad

Babel ◽  
2011 ◽  
Vol 57 (1) ◽  
pp. 32-57 ◽  
Author(s):  
Maria Calzada Perez
Keyword(s):  
Empirical Investigation ◽  
Great Majority ◽  
Translation Studies ◽  
The Other ◽  
Translation Process ◽  
New Rhetoric ◽  
Rhetorical Figures ◽  
Ancient Times ◽  
The One

Since ancient times the suasive value of rhetorical figures has been vastly studied. In fact, Aristotle himself argued that the aim of rhetoric was not just to persuade but to find the best methods of persuasion (Aristotle, Retorica, ed. 1990). These methods have been frequently used in advertising, where they are employed to capture the consumer’s attention and, consequently, to sell the advertised product. However (despite the frequent appearance of rhetorical figures in advertising), there is a scarcity of studies on the role of these persuasive mechanisms in the translation of publicity. Bearing upon the “new rhetoric”, the present paper has a twofold purpose. On the one hand, it aims to import a clear taxonomy of rhetorical figures from advertising into translation studies and subsequently to illustrate the transfer of these figures. On the other hand, it analyses the behaviour of rhetorical figures in the translation process by means of an empirical investigation whose goal it is to further categorise them in a systematic and rational way. Drawing upon the seminal work of McQuarrie and his collaborators, the paper performs a quantitative analysis of a corpus of 120 matching pairs consisting of English advertisements and their existing Spanish counterparts. Results evidence that a great majority of rhetorical figures are “translated”, thus confirming the globalising tendencies of advertising.

scholarly journals From Translation Studies and audiovisual translation to media accessibility

Target ◽  
2016 ◽  
Vol 28 (2) ◽  
pp. 248-260 ◽  
Author(s):  
Aline Remael ◽  
Nina Reviers ◽  
Reinhild Vandekerckhove
Keyword(s):  
Speech Recognition ◽  
Basic Research ◽  
Translation Studies ◽  
Hybrid Form ◽  
Audio Description ◽  
Translation Practice ◽  
Recent Developments ◽  
Key Issues ◽  
The One

Abstract Recent developments in Translation Studies and translation practice have not only led to a profusion of approaches, but also to the development of new text forms and translation modes. Media Accessibility, particularly audio description (AD) and subtitling for the deaf and hard-of-hearing (SDH), is an example of such a ‘new’ mode. SDH has been evolving quickly in recent decades and new developments such as interlingual SDH and live subtitling with speech recognition bring it closer to established forms of translation and interpreting. On the one hand, interlingual SDH reintroduces Jakobson’s (1959) ‘translation proper’ while the use of speech recognition has led to the creation of a hybrid form that has affinities with both subtitling and interpreting. Audio description, for its part, cannot even be fitted into Jakobson’s ‘intersemiotic translation’ model since it involves translation from images into words. Research into AD is especially interesting since it rallies methods from adjacent disciplines, much in the same way that Holmes ([1972] 1988) described TS when it was a fledgling discipline. In 2008, Braun set out a research agenda for AD and the wealth of topics and research approaches dealt with in her article illustrate the immense complexity of this field and the work still to be done. Although AD and SDH research have developed at different paces and are concerned with different topics, converging trends do appear. Particularly the role of technology and the concept of multimodality seem to be key issues. This article aims to give an overview of current research trends in both these areas. It illustrates the possibilities of technology-driven research – particularly popular in SDH and live-subtitling research – while at the same time underlining the value of individual, human-driven approaches, which are still the main ‘modus operandi’ in the younger discipline of AD where much basic research is still required.

The European Union and translation studies

2013 ◽  
Vol 2 ◽  
pp. 63-80
Author(s):  
Alice Leal
Keyword(s):  
European Union ◽  
Sense Of Self ◽  
Translation Studies ◽  
The Other ◽  
The European Union ◽  
Lingua Franca ◽  
Crucial Element ◽  
The One ◽  
Similar Dynamic ◽  
The Eu

The tension between unity versus multiplicity seems to be at the heart of the European Union (EU) and of translation studies (TS). Indeed, a significant parallel between the two is the use of English as a lingua franca (ELF). The EU appears to be torn between a notion of language as a crucial element of one’s identity on the one hand, and a predominantly instrumental, Lockean view of language, on the other. A similar dynamic appears to take place in TS, an area that is par excellence heterogeneous and in which the notion of difference plays a paramount role. Indeed, at times TS appears to be afflicted by a sense of self-consciousness regarding its lack of unity and homogeneity. According to some, the solution is to foster the standardisation of its methods and terminology. But would proposing standardised terminology in a standardised language for the area not inevitably entail repressing different approaches in different languages? The paper explores this question in the context of the use of English as a lingua franca, and proposes various ways out of the dilemma both for the EU and TS.

scholarly journals Translation and the Application of Linguistics

2002 ◽  
Vol 39 (2) ◽  
pp. 374-386
Author(s):  
Probal Dasgupta
Keyword(s):  
Applied Linguistics ◽  
Scientific Progress ◽  
Translation Studies ◽  
The Other ◽  
Literary Studies ◽  
General Level ◽  
Avant Garde ◽  
Linguistic Research ◽  
Theory Of Language ◽  
The One

Abstract This article explores some topics at the boundary between linguistics theory and the applied linguistic foundations of the practice of translation. Section 1, The irrelevance of the avant-garde , considers the relation between such academic adventures as semiotics and poststructuralism on the one hand and the theory of language and the practice of translation on the other, and argues that radical antiscientism does not bear on the foundations of translation. Section 2, The irrelevance of the technical , looks at formal syntax and semantics in relation to the concepts of applied linguistics and shows that careful contemporary linguistics cannot underpin an applied enterprise that includes translation studies. Section 3, The substantive hase of translation , indicates (in some detail for translation and at a general level for other applied linguistic activities) the direction that the contemporary integration of various lines of linguistic research is taking vis-à-vis the needs of such applied enterprises as translation, literary studies, language planning, lexicography, and language teaching. Section 3 invokes a concept of substance as opposed to form and thus sets the scene for the concluding section 4, Pragmatics, applied studies, and scientific progress , which argues that it is necessary to take help from linguistics in order to construct the field of translation studies in such a way that practitioners can truly benefit freely from all relevant branches of knowledge, in view of the fact that chaos is an obstacle to genuine freedom.

Crypto-Back-Translation in Van Rooten's Homophonic Nursery Rhymes

2020 ◽  
Vol 29 (3) ◽  
pp. 427-447
Author(s):  
Alexandra Lukes
Keyword(s):  
Language Acquisition ◽  
The Other ◽  
Reading Process ◽  
Translation Practice ◽  
Back Translation ◽  
Physical Effects ◽  
The One ◽  
Translation Methodology

This article explores the covert practice of literary back-translation, here called ‘crypto-back-translation’, through an analysis of Luis D'Antin van Rooten's Mots d'Heures: Gousses, Rames. The book contains homophonic translations of Mother Goose's Rhymes, but is presented as a collection of original French poems, edited by van Rooten with explanatory notes and translations. The article argues that crypto-back-translation takes two forms: on the one hand, it constitutes a hermeneutic strategy used by van Rooten to amuse and confound his readers, by producing new versions of known English nursery rhymes under the guise of erudite notes; on the other, it forms part of the reading process, by evoking preverbal memories of sound association, connected to language acquisition in the context of the nursery. More generally, the article discusses the role of humour and deception in translation practice, translation methodology, and the emotional, psychological, and physical effects of literary back-translation.

scholarly journals Translation as translating as culture

2002 ◽  
Vol 30 (2) ◽  
pp. 593-605
Author(s):  
Peeter Torop
Keyword(s):  
Translation Studies ◽  
The Other ◽  
General Notion ◽  
Valuable Contribution ◽  
Other Hand ◽  
The One

The most common difficulty in translation studies has traditionally been the dilemma between the historical and synchronic approaches in the analysis and description of the culture of translation. On the one hand the culture of translation might be presented as the sum of various kinds of translated texts (repertoire of culture), on the other hand it might be described as the hierarchy of the various types of translations themselves. The first approach assumes plenty of languages for such description, in the latter one suggests only one language for the same representation. A cultural critic faces the same problems. In these perspectives the translation reveals important mechanisms of the performance of culture. First of all it is the semiotic interpretation of the theory of translation, introduced by the number of scientists beginning with R. Jakobson and including U. Eco who put together interlinguistic, intra-linguistic, and inter-semiotic translations, so crucial for the further understanding of culture. As a result, the general notion of culture might be described as the process of total translation. And secondly, the other valuable contribution to the theory of translation has been made by both M. Bakhtin and J. Lotman in terms of the synthesis of two traditions in semiotics of culture resulted in juxtaposing such notions as dialogism and autonomy — creolization, polyphony, counterword, and translation.

Models of what processes?

2013 ◽  
Vol 8 (2) ◽  
pp. 155-168 ◽  
Author(s):  
Andrew Chesterman
Keyword(s):  
The Other ◽  
Translation Process ◽  
Translation Practice ◽  
The One

Toury (1995, 2012) distinguishes between cognitive translation acts on the one hand, and sociological translation events on the other; a translation act is embedded in a translation event, and both acts and events are seen as processes. He also explains three senses of ‘translation problem,’ which relate to different notions of the processes involved in the translation act. The present paper analyzes and develops these ideas. It distinguishes between what are here labeled virtual, reverse-engineered, and actual processes of translation acts or events, which correlate with Toury’s three senses of ‘translation problem.’ A few examples are given of models of each kind of process, both classical and more recent ones. Also discussed is the extent to which the various models are predictive and hence testable. To designate the translation process at the historical and cultural level, alongside the mental act and the situational event, the term ‘translation practice’ is suggested.

scholarly journals Shall We Teachs Shall: A Systematic Step-By-Step Approach

2018 ◽  
Vol 53 (1) ◽  
pp. 119-139
Author(s):  
Ondřej Klabal
Keyword(s):  
Actual Practice ◽  
The Other ◽  
Legal Translation ◽  
Other Hand ◽  
The Status ◽  
The One ◽  
Number Of Authors

Abstract The paper discusses the status of shall in today’s legal drafting and legal translation, and by presenting typologies by a number of authors briefly addresses the variety of meanings it is used to express, in both legislation and contracts. It introduces the “shall dilemma” faced by non-native legal translators working both from and into English. The dilemma consists in the discrepancy between the promiscuous and abundant use of shall in authentic as well as translated documents, on the one hand, and the recommendations found in various drafting manuals promoting either a shall-free policy or a disciplined use of shall, on the other hand. The research part presents the results of a survey carried out among a carefully chosen sample of professional legal translators to determine what their policy is on the use of shall. The results include both quantitative findings and additional comments made by the translators, and confirms the divide between actual practice and the recommendations. In the next section of the paper, the results are applied and a series of step-by-step exercises are introduced which should raise the awareness of legal translation trainees of the ambiguity of shall and teach them to use it in a reasoned and disciplined way.

scholarly journals Foreground and Background in a Narrative: Trends in Foreign Linguistic and Translation Studies

Slovene ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 494-526 ◽  
Author(s):  
Anastasia Urzha
Keyword(s):  
20Th Century ◽  
Scientific Research ◽  
Translation Studies ◽  
Russian Language ◽  
The Other ◽  
Free Indirect Discourse ◽  
Indirect Discourse ◽  
The One ◽  
Anaphoric Relations

The review accumulates the information on the Theory of Grounding and Saliency Hierarchy (based on publications that have not been translated into Russian) and describes the main modern trends in the study of grounding. The Theory of Grounding, designed in the last quarter of the 20th century, has since then been developing within linguistic, narratological, cognitive and translation studies, being applied to texts of various genres in many languages. Early works in this sphere elaborated the criteria characterizing the relative grounding of the clauses in the narrative (based on temporal sequentiality and transitivity), while later research, focusing on the wider range of texts including free indirect discourse and non-sequential prose, highlighted the subjectivity of grounding, including criteria of human importance and unpredictability into the analysis of the salient clauses. As a result the Theory of Grounding has contributed to various coexisting trends in the scientific research concerning subordination of clauses and anaphoric relations in texts on the one hand, and deixis, evaluation and perspective on the other. Touching upon these trends in the review, we pay special attention to the analysis of grounding within translation studies: the researchers focus on transitivity in translation, revealing and explaining the cases of non-intentional and purposeful changes in transitivity made by translators. The analysis of the deictic center shifts in original texts and their translations also contributes to our knowledge of grounding devices. Out of all publications, our special attention is drawn to the studies of grounding that employ Russian-language narrative materials.

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