Modelling Microservices in Email-marketing - Concepts, Implementation and Experiences

2014 ◽  
Author(s):  
Martin E. Brüggemann ◽  
Raoul Vallon ◽  
Aykut Parlak ◽  
Thomas Grechenig
Keyword(s):  
Email Marketing

E-Mail Marketing

2021 ◽  
Vol 11 (4) ◽  
pp. 63-83
Author(s):  
Albérico Travassos Rosário
Keyword(s):  
Return On Investment ◽  
Response Rates ◽  
Research Paper ◽  
Business Environment ◽  
Marketing Channels ◽  
Cognitive Responses ◽  
Legal Requirements ◽  
Email Marketing ◽  
Effective Strategies ◽  
E Mail

Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This research paper aims to identify and synthesize literature on the effectiveness of email marketing and potential challenges affecting its proper implementation. The research establishes that businesses in the current business environment recognize email marketing's capacity to produce a higher return on investment and generate more sales than traditional marketing channels, such as television. The adoption of permission-based email marketing enables establishing strong relationships between companies and their target audiences, developing emotional, conative, and cognitive responses to the distributed messages. Therefore, salespersons should ensure compliance with legal requirements in email marketing and develop effective strategies of reducing spam emails to avoid negative impressions and increase response rates.

scholarly journals E-marketing Strategies and Performance of Small and Medium-sized Enterprises: A New-normal Agenda

2021 ◽  
Vol 3 (2) ◽  
pp. 162-172
Author(s):  
Edim Eka James ◽  
Etim, Glory Sunday ◽  
Arikpo Nneoyi Nnana ◽  
Okeowo, Victor Olusegun
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Primary Data ◽  
Cross Sectional Survey ◽  
New Normal ◽  
Email Marketing ◽  
Positive Effects ◽  
And Performance

This study examined E-marketing strategies and performance of small and medium-sized enterprises: A new-normal agenda. It aimed to explore the effects of social media marketing, online advertising, and email marketing on the performance of SMEs in the new-normal era. The study adopted a cross-sectional survey research design. It used a structured questionnaire to obtain primary data from 295 operators of SMEs. The hypotheses developed for the study were statistically tested using multiple linear regression with the aid of the Statistical Package for the Social Sciences (SPSS 23). The findings of the study revealed that social media marketing, online advertising, and email marketing had significant positive effects on the performance of SMEs in the new-normal era. Therefore, the study recommended that SMEs adopt social media platforms (such as Facebook, Instagram, and WhatsApp); online advertising tools (such as search engine, display, and website advertising); and email marketing tools (such as welcome email, email newsletters, and dedicated email promotions) to promote their products and services in order to enhance sales and marketing performance. Suggestions for further studies are also made as a guide for intending researchers.

scholarly journals Analysis of e-mail tools for educational purposes

2020 ◽  
Vol 8 (1) ◽  
pp. 50-61
Author(s):  
Stanislav Proichev ◽  
Hanna Chemerys
Keyword(s):  
Comparative Analysis ◽  
Effective Means ◽  
Effective Communication ◽  
Scientific Work ◽  
Educational Institutions ◽  
Educational Services ◽  
Email Marketing ◽  
Advantages And Disadvantages ◽  
E Mail

Based on the analysis of scientific work was to determine the popularity and development of email marketing as one of the effective means of communication. Here are the main benefits of email marketing. The study found that email marketing allows effective communication between educational institutions and future recipients of educational services. There is a need to identify appropriate and effective tools for Internet mailing. The work is devoted to analyzing and exploring the functionality of mailing tools and constructors for email creation. During the study, the concept of "letter constructor" was defined. A comparative analysis was performed describing the main features, advantages and disadvantages of Stripo, Tilda, Makemail, Beefree, and Mailchimp, Unisender, E-sputnik, SendPulse mail designers. The appropriate combination of tools for mailing for educational purposes is determined.

The Opportunities and Challenges of using Email for Political Communication in Authoritarian States

2015 ◽  
pp. 1488-1507 ◽  
Author(s):  
Sam Takavarasha, Jr. ◽  
Eldred V. Masunungure
Keyword(s):  
Political Communication ◽  
Information Age ◽  
Email Marketing ◽  
Big Brother ◽  
Challenges And Opportunities ◽  
State Surveillance ◽  
Media Monitoring ◽  
Communicative Space

This chapter uses Illich's (1973) concept of conviviality for analysing the challenges and opportunities of using email for political communication in authoritarian states. Based on evidence from a case study of Zimbabwe's Media Monitoring Project (MMPZ), it contends that while conviviality allows the use of ICTs for political mobilisation, it also enables a counterproductive “big brother” effect. In addition to constant censorship and overt operations, covert strategies are often used for disrupting communication platforms. This calls for a framework for harnessing ICTs for political mobilisation. This chapter is a case study on how perceived state surveillance disrupted a vibrant communicative space in Zimbabwe. Based on evidence from the volumes of email traffic transacted over two weeks of panic, anger, and heroism, the chapter discusses the challenges and opportunities of using email for political mobilisation and warns against uncritical celebration of the role of ICTs in political mobilisation. It concludes by suggesting how the adaption of e-strategies from email marketing to political communication is among the skills that could break the tie between political opponents armed with the same convivial tools for political communication in the information age.

Email marketing

2020 ◽  
pp. 69-73
Author(s):  
Alan Charlesworth
Keyword(s):  
Email Marketing

scholarly journals Strategi Usaha Menengah Kecil Dan Mikro Bertahan Di Era Pandemi-19

2021 ◽  
Vol 1 (1) ◽  
pp. 40-46
Author(s):  
Hadion Wijoyo ◽  
Irfan Rizka Akbar
Keyword(s):  
Small And Medium Enterprises ◽  
Large Population ◽  
Director General ◽  
Literature Study ◽  
Email Marketing ◽  
World Economic ◽  
Medium Enterprises ◽  
Potential Customers ◽  
Small And Medium Industry ◽  
World Economic Crisis

Small and Medium Enterprises (MSMEs) are one of the businesses that really support economic activity, especially in conditions of the world economic crisis due to the Covid-19 pandemic. The increase in MSMEs shows how this sector is still a mainstay for the people's economy. The economic turnover is clearly visible in this sector. This is in line with the information conveyed by the Director General of Small and Medium Industry of the Ministry of Industry Euis Saedah that the prospects for small business businesses are still very good, given the very large population in Indonesia, around 250 million people. This research uses the literature study method, where the librarian study is all the efforts made by the researcher to gather information that is relevant to the topic or problem to be or is being researched. Email marketing is the most effective way to build connections with potential customers and turn them into loyal customers. Email marketing is also a personal way to communicate with customers.

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