scholarly journals PERAN DIPLOMASI PUBLIK DALAM MEMPERKUAT HUBUNGAN BILATERAL INDONESIA - AMERIKA SERIKAT PADA MASA PEMERINTAHAN SUSILO BAMBANG YUDHOYONO (2004 – 2014)

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Dina Puspita Plehanku
Keyword(s):  
Social Media ◽  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Main Principle ◽  
Positive Image ◽  
Bilateral Relations ◽  
American Society

Abstract Public Diplomacy as a part of soft power has been the main principle of Indonesia’s diplomacy under President Yudhoyono. Due to the ineffectiveness of Track 1 Diplomacy, Government-to-Government (G2G) relations, in promoting the positive image of Indonesia, the role of public diplomacy becomes important. Thus, public diplomacy practice which involves all aspects of society; Government to Government (G2G), Government to People Contact (G2P), and People to People Contact (P2P), is relevant in order to promote Indonesia to American society and strengthening its bilateral relations as well. This research, therefore, is trying to discuss the role of public diplomacy in strengthening the RI-US bilateral relations and its benefits to Indonesia’s foreign policy. The findings show that public diplomacy contributes in strengthening RI-US bilateral relations by the use of public diplomacy instruments such as cultural and educational exchanges, official visits and social media. Keywords: Soft Power, Public Diplomacy, RI-US Bilateral Relations.

Twiplomacy: the meaning of social media to public diplomacy and foreign policy of Lithuania

2016 ◽  
Vol 35 (1) ◽  
pp. 92-118
Author(s):  
Aušra Dumčiuvienė
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Foreign Policy ◽  
Policy Implementation ◽  
Public Diplomacy ◽  
Communication Technologies ◽  
Positive Image ◽  
Policy Goals ◽  
Governmental Institutions

Abstract Importance of public diplomacy for states foreign policy implementation and image formation continued to grow over past few decades. New communication technologies provided new means for more successful public diplomacy implementation. The aim of this article is to examine the role of twiplomacy in states foreign policy implementation. Twiplomacy is quite new phenomenon, but its significance is undeniable. A lot of states leaders, governmental institutions, diplomatic missions and diplomats have accounts in Twitter and use it for promoting foreign policy goals and developing positive image of state. Social networks are used to implement states’ public diplomacy, because they provide opportunity to reach mainstream audiences, to develop dialogue amongst politicians and wider audiences and influence people opinion on important issues.

8. The twenty-first century and smart power

2018 ◽  
Author(s):  
Joseph S. Nye
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Information Age ◽  
Us Foreign Policy ◽  
First Century ◽  
Global Information ◽  
Smart Power ◽  
Twenty First Century

This chapter examines US foreign policy as ‘smart power’, a combnation of hard and soft power, in the twenty-first century. The beginning of the twenty-first century saw George W. Bush place a strong emphasis on hard power, as exemplifed by the invasion and occupation of Iraq. This was evident after 9/11. While the war in Iraq showcased America’s hard military power that removed a tyrant, it failed to resolve US vulnerability to terrorism; on the contrary, it may have increased it. The chapter first considers the Obama administration’s reference to its foreign policy as ‘smart power’ before discussing Donald Trump’s ‘America First’ policy, the role of power in a global information age, soft power in US foreign policy, and how public diplomacy has been incorporated into US foreign policy.

scholarly journals India's New Public Diplomacy

Asian Survey ◽  
2012 ◽  
Vol 52 (6) ◽  
pp. 1089-1110 ◽  
Author(s):  
Ian Hall
Keyword(s):  
Social Media ◽  
Foreign Policy ◽  
Public Opinion ◽  
Soft Power ◽  
Policy Making ◽  
Public Diplomacy ◽  
The Past ◽  
New Approaches ◽  
New Public

Abstract Over the past decade, India has invested significant resources in public diplomacy, using traditional and new approaches to build and leverage its soft power. This article examines the reasons for this investment, the various forms of public diplomacy India employs, and the effectiveness of its efforts to shape public opinion. It finds that Indian investment in public diplomacy is partly a response to concerns about the perceived growth of Chinese soft power and partly a function of changed beliefs in the foreign policy-making elite about the uses of new social media. It also finds that India's new public diplomacy seems to have met with some––albeit patchy––success in augmenting its soft power.

scholarly journals The Role of Iran’s «Soft Power» in Confronting Iranophobia

2019 ◽  
Vol 12 (4) ◽  
pp. 216-238
Author(s):  
S. M. Mirmohammad Sadeghi ◽  
R. Hajimineh
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
New Technologies ◽  
American Foreign Policy ◽  
International System ◽  
Islamic Republic ◽  
Domestic Sphere ◽  
Islamic Republic Of Iran

«Soft power» is a set of activities designed by a government or regional and international actors aimed to influence external public opinion, promote external image or attract support for a particular policy, which is implemented through all the available tools and new technologies. The non-governmental actors also play an effective and important role in this diplomacy. Considering the public diplomacy and soft power of the Islamic Republic of Iran as a deliberate and conscious approach can be of great importance in the country's grand strategies that will strengthen national interests in the domestic sphere and influence them at regional and global levels. The article analyzes the role of Iran’s soft power in confronting Iranophobia. The study is aimed at presenting a theoretical definition of public diplomacy and soft power in foreign policy and international system, and then examines its role in the foreign policy of the Islamic Republic of Iran with an emphasis on confronting Iranophobia.The authors answer the research question: “What is the role of soft power in the foreign policy of the Islamic Republic of Iran in confronting Iranophobia?” The research method is descriptive-analytical based on historical evidence, documents, and analytical issues of theorists, authors, and media being expressed in the theoretical framework of soft power. The paper is based on a synthesis of Stephen Walt’s “balance of threat” theory with Alexander Wendt’s social constructivism to explain the Iranian “threat” in American foreign policy.The findings of this research show that without the use of force and disturbing the balance in the international relations, using a variety of tools and instruments the Iranian public diplomacy and soft power might be effective to reduce the global and regional atmosphere of Iranophobia and undermine anti-Iranian solidarity.

Understanding of India’s Soft Power Dynamics

2018 ◽  
Vol 7 (3) ◽  
pp. 123-131
Author(s):  
Nabin Kumar Khara
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Power Dynamics ◽  
Policy Goals ◽  
Policy Objectives ◽  
Recent Origin ◽  
And Behavior ◽  
Independent Country

The article aims to analyse the increasing importance of soft power in the context of globalization and the growing conflicts over the use of military power for achieving foreign policy objectives. This article specifically focuses on the role of soft power in the foreign policy of India and sources of India’s soft power. It also examines the factors that affect India’s soft power adversely and how to increase its soft power. In international relations, the role of public diplomacy, among other aspects, is to brand the country and the nation through its culture and art. This article also argues that the increasing acceptability of its culture and values opens up possibilities for India to realize its foreign policy goals. In recent years, India’s leaders have increasingly focused on its diaspora, multicultural ethos and its ancient practices like yoga, through official campaigns and foreign visits. The article traces the evolution of India as a soft power since its emergence as an independent country. It explores how this soft power has shaped India’s foreign policy and behavior. India’s soft power assets are not of recent origin, but there is an increasing activism to use those assets effectively.

Investigating the role of non-governmental organizations in new public diplomacy

2017 ◽  
Vol 27 (2) ◽  
pp. 196-212
Author(s):  
Jiyoon (Karen) Han ◽  
Sung-Un Yang
Keyword(s):  
Social Media ◽  
South Korea ◽  
Soft Power ◽  
Public Diplomacy ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
New Public ◽  
The Government ◽  
National Reputation

Abstract The purpose of this study is to examine the role of non-governmental organizations (NGOs) as a part of new public diplomacy. The study specifically investigates NGO’s use of soft power and social media and how they collaborate with the government. This study utilizes qualitative analysis to investigate how an NGO called the Voluntary Agency Network of Korea (VANK) influences the national reputation of South Korea. In-depth interviews were conducted with VANK employees and officers from Korean government agencies who have expertise in promoting Seoul, South Korea, and Korean culture and have previously collaborated with VANK. Findings show that VANK shares functional roles with the government to convey positive information about South Korea based on boundary-spanning theory. VANK specifically demonstrates expertise in correcting misconceptions about Korea online and implanting positive images of Korea to foreigners by actively employing its extensive networks, social media, and soft power.

9. Public diplomacy

2016 ◽  
Author(s):  
Caitlin Byrne
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Policy Instrument ◽  
Terrorist Attacks ◽  
The Public ◽  
Media Technologies ◽  
Contemporary World ◽  
Theoretical Foundations

This chapter examines public diplomacy as a foreign policy instrument for the contemporary world. Public diplomacy has enjoyed a revival over the past decade, beginning with the aftermath of the terrorist attacks of 11 September 2001. Within a few years public diplomacy had become the hottest topic on the diplomacy studies agenda, giving rise to robust new debate about the role and relevance of publics and public opinion in the conduct of foreign policy. The chapter first traces the origins and modern evolution of public diplomacy before discussing its theoretical foundations, with particular emphasis on its soft power underpinnings and constructivist tendencies. It also explores key approaches and instruments to illustrate the broad diversity of a project of public diplomacy. Finally, it assesses the role of new media technologies in extending the reach of public diplomacy and drawing foreign policy more than ever into the public domain.

scholarly journals Sports diplomacy of the Republic of Moldova: forms and specificity of manifestation

2021 ◽  
Author(s):  
Anton Popov ◽  
Keyword(s):  
Soft Power ◽  
High Performance ◽  
Negotiation Process ◽  
Republic Of Moldova ◽  
Sports Diplomacy ◽  
Positive Image ◽  
Bilateral Relations ◽  
The Republic

This article examines the effectiveness of high performance sports as a tool for establishing and strengthening cooperation between the Republic of Moldova and other states, by creating a positive image and forming relations that official diplomacy is not able to carry out. In this regard, the experience of using sports diplomacy in the establishment of bilateral relations, as well as the solution of interstate, interethnic conflicts in the post-Soviet space is analyzed. In particular, the role of "football diplomacy" in resuming the negotiation process between Chisinau and Tiraspol, creating conditions conducive to resolving the long-term conflict is considered. In addition, football competitions between the embassies accredited in the Republic of Moldova, as well as the participation of Moldovan diplomatic missions in similar competitions abroad, play an important role in shaping the positive image of our country in the international arena. An essential factor of "soft power" is sports dances and the success of Moldovan athletes at international venues.

scholarly journals Higher Education as a Bridge between China and Nepal: Mapping Education as Soft Power in Chinese Foreign Policy

Societies ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 81
Author(s):  
Priya Gauttam ◽  
Bawa Singh ◽  
Vijay Kumar Chattu
Keyword(s):  
Higher Education ◽  
Foreign Policy ◽  
International Education ◽  
Education System ◽  
Soft Power ◽  
Public Diplomacy ◽  
Chinese Foreign Policy ◽  
Chinese Investment ◽  
Educational Aid ◽  
Cultural Dialogue

In this globalized world, education has become an important medium to enhance people-to-people contact. The Delores report of the International Commission on Education for the 21st century highlights the enormous potential of higher education to use globalization as a resource for bridging the knowledge gap and enriching cross-cultural dialogue. As a major contributor to soft power and an important field of public diplomacy, international education can have a wealth of advantages, including the ability to generate commercial value, promote a country’s foreign policy goals and interests, and contribute to economic growth and investment. The People’s Republic of China, well-known for being the world’s most populous nation and the global economic powerhouse, prioritizes the internationalization of the country’s higher education system. China is looking to expand its higher education program and carry out its diplomatic project in South Asia. In this sense, the South Asian zone, especially Nepal, is significant for China, where its educational diplomacy is playing as a “bridge between Sino- Nepal relations.” In this review, we describe the place and priority of “Education” in China’s foreign policy; explore China’s mediums of investment in Nepal’s education sector; and highlight the importance of educational aid in Sino-Nepal relations. Chinese educational aid to Nepal takes many forms, where Nepali students and officials engage with Chinese investment to enhance their career prospects and the education system in Nepal.

Maximising Soft Power: the Role of Digital Diplomacy in Building Trust with Nation-Branding

2021 ◽  
Vol 1 (2) ◽  
pp. 1-19
Author(s):  
Jess Gosling
Keyword(s):  
Crucial Role ◽  
Soft Power ◽  
Driving Force ◽  
Public Diplomacy ◽  
Essential Role ◽  
Nation Branding ◽  
Building Trust ◽  
The Creation ◽  
Digital Diplomacy

Perceptions of attractiveness and trustworthiness impact the prosperity and influence of countries. A country's soft power is not guaranteed. Countries have their brands, an image shaped by the behaviour of governments, by what they do and say, whom they associate with, and how they conduct themselves on the global stage. Increasingly, digital diplomacy plays a crucial role in the creation and application of soft power. This paper argues that digital diplomacy is increasingly vital in the articulation of soft power. Digital diplomacy is a new way of conducting public diplomacy, offering new and unparalleled ways of building trust with previously disengaged audiences. Soft power is now the driving force behind reputation and influence on the global stage, where increasingly digital diplomacy plays an essential role.

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