scholarly journals Moderating effect of the extension fit and involvement in the relationship between the parent heritage brand attitude and extension loyalty. Application to the monumental complex of the Alhambra and the Generalife

2021 ◽  
Vol 2021-02-25 (OLF) ◽  
Author(s):  
M.ª Belén Prados Peña ◽  
Keyword(s):  
Experimental Study ◽  
Cultural Heritage ◽  
Regression Model ◽  
Direct Effect ◽  
Product Category ◽  
Brand Extension ◽  
Mediating Effect ◽  
Moderating Effects ◽  
Parent Brand ◽  
The Relationship

Objective: This work proposes a model of formation of brand extension loyalty of a heritage brand parent based on the attitude towards the heritage brand parent, taking into account the mediating effect of the brand parent image and the moderating effects of the fit between the heritage parent brand and the brand extension as well as the involvement towards the product category. Methodology: An experimental study has been carried out with 328 tourists visiting the heritage destination and manipulating two levels of adjustment. A moderate mediation regression model was established using the PROCESS 3.4 software. Conclusions: The effect of the attitude towards the heritage brand on the loyalty towards the extension occurs through the image of the heritage brand. This effect is enhanced in low setting and high involvement conditions. The involvement moderates the direct effect regardless of the degree of brand extension fit. Implications: Implications are provided for the management of companies that use a heritage brand to compete in the market as well as for managers of cultural heritage.

scholarly journals Impact of Communication on Capital Project Performance: A Mediated Moderation Model

2021 ◽  
Vol 13 (20) ◽  
pp. 11301
Author(s):  
Hong-Long Chen
Keyword(s):  
Direct Effect ◽  
Repeated Measures ◽  
Structural Equation ◽  
Project Performance ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Technical Competence ◽  
Innovative Behavior ◽  
Capital Projects ◽  
The Relationship

Many studies demonstrate the importance of communication in project performance. However, little is known about how project communication exerts its effects on the outcomes of capital projects that have a large impact on environmental and economic sustainability. Using a longitudinal survey and bootstrap-based structural-equation modeling, this study uncovers how project competencies and team innovative behavior affect the relationship between project communication and capital project performance. This study collects repeated measures from project managers at two time points: immediately after the initiation and planning stages end and immediately after project completion. Excluding responses with missing data, this study’s sample includes 108 capital projects. This study finds that project technical and managerial competencies completely mediate the relationship between project communication and project performance. This study also finds that team innovative behavior affects project performance through the mediating effect of project technical competence. Team innovative behavior also moderates the relationship between project technical competence and project performance. Project communication has the largest effect on project performance despite having the smallest direct effect; project managerial competence possesses the next-largest effect on project performance despite having the largest direct effect. This study discusses the managerial and research implications.

Contract complexity and trust in construction project subcontracting

2020 ◽  
Vol 27 (9) ◽  
pp. 2477-2500 ◽  
Author(s):  
Shui Bo Zhang ◽  
Junying Chen ◽  
Yafan Fu
Keyword(s):  
Regression Model ◽  
Construction Industry ◽  
Performance Outcomes ◽  
Black Box ◽  
Mediating Effect ◽  
Content Type ◽  
Specific Investment ◽  
Specific Investments ◽  
Bilateral Transaction ◽  
The Relationship

PurposeThe purpose of this paper is to unpack the “black box” of the relationship between contract and inter-organizational trust, both theoretically and empirically. Two mediators, namely perceived safeguard and restriction, are identified to build up two seemingly contrary possible paths between contract and trust from current literature. Both paths are tested in the context of Chinese construction industry due to our access to sample.Design/methodology/approachA survey of 295 contractor-subcontractor relationships from Chinese construction industry was conducted. A three-step multiple regression model was employed to test the mediating effect of perceived safeguard and restriction. Then, a hierarchical regression model was used to test the possible moderating effect of bilateral transaction-specific investment.FindingsThe empirical results support the mediating effect of perceived safeguard between contract and trust in the construction subcontracting industry. Bilateral transaction-specific investments enhance the positive effect of contract on safeguard perception.Originality/valueTheoretically, this study contributes to governance literature by opening up the “black box” of the relationship between contract and trust. It provides a better understanding of how and when contract complexity impacts trust, instead of simply focusing on whether contract and trust act as complements or substitutes. Practically, this study provides guidelines for construction firms to decide the degree of contract complexity under various degrees of bilateral transaction-specific investments to enhance the other party’s trust, so as to improve performance outcomes.

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Paradigm ◽  
2018 ◽  
Vol 22 (2) ◽  
pp. 125-142 ◽  
Author(s):  
Richa Joshi ◽  
Rajan Yadav
Keyword(s):  
Brand Equity ◽  
Brand Extension ◽  
Product Line ◽  
Mediating Effect ◽  
Mediating Role ◽  
Brand Reputation ◽  
Multiple Dimensions ◽  
Parent Brand ◽  
Relationship Of

Companies with product line consisting of multiple brands very well understand the weightage of parent brand reputation as a seal of approval to consumers. This understanding not only helps them bolstering the reputation of other products but also creates a powerful brand voice and resulting brand equity. Brand equity is understood with the help of multiple dimensions in the existing literature. In addition to this, many researches on brand extension have traced the pivotal change in brand equity owing to the variation in brand extension attitude of consumers. However, very little amount of significant contribution has been observed with respect to the mediating role of parent brand reputation. Specifically, the article proposes to test the role of parent brand reputation in mediating the relationship of brand extension with brand equity.

The trouble with secrets: pay secrecy, satisfaction and climate

2020 ◽  
Vol 23 (4) ◽  
pp. 337-357
Author(s):  
Nathan Robert Neale
Keyword(s):  
Direct Effect ◽  
Ethical Climate ◽  
Pay Satisfaction ◽  
Moderating Effects ◽  
Content Type ◽  
Ethical Climates ◽  
Pay Secrecy ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

PurposeResearch addressing the impact of tacit and explicit pay secrecy policies on organizational climates is fairly limited. While researchers desire to explain the impact of such policies on individuals' pay satisfaction, a direct effect has not been supported. This study seeks to better explain how these policies are related to ethical climates and pay satisfaction.Design/methodology/approachThis study draws on ethical climate theory to show the influence of ethical climate types on job satisfaction and a moderating effect of explicit and tacit pay secrecy policies on this relationship. This is accomplished through designing this study by using existing scales from the literature in a survey methodology. A pilot study of 246 undergraduate students was used to validate the measures. Then, a sample of 217 adults was obtained to test the proposed relationships. Linear regression is employed to analyze the data and to test the existence of direct and moderating effects.FindingsThe five empirically tested ethical climates each have a direct effect on pay satisfaction. Explicit pay secrecy policies has a positive moderating effect on the relationship between rules, law and code ethical climates, and pay satisfaction. Tacit pay secrecy policies moderate the relationship between caring, rules, law and code, and independence ethical climates and pay satisfaction.Research limitations/implicationsThe findings strengthen the literature by demonstrating a stronger relationship between ethical climates and pay satisfaction. While some of the moderating effects were significant, others were not. This was surprising, but present avenues to further test ethical climate theory and the impact of pay secrecy policies.Practical implicationsThis study presents practical implications for managers. Understanding how these policies may be viewed differently, depending on the type of climate that is experienced within an organization may help managers evaluate using them. Trying to protect employees or the organization itself by enacting these polices may backfire and create additional problems. Managers may want to evaluate the manner that they communicate these polices through formal or informal means, depending on the type of climate experienced within the workplace.Originality/valueThis study is the first to examine the influence of explicit and tacit pay secrecy policies on the relationship between ethical climates and employees' satisfaction with pay. It leads to a number of directions for further research that may continue to build upon this study in order to further advance scholarly understanding of the importance of ethical climates and pay secrecy policies.

scholarly journals A STUDY ON THE COMPANY VALUE OF PUBLIC BANKS LISTED IN THE INDONESIAN STOCK EXCHANGE BETWEEN 2010 – 2015

2018 ◽  
Vol 26 (1) ◽  
pp. 13
Author(s):  
Atok Muhajir ◽  
Miyasto Miyasto ◽  
Wisnu Mawardi
Keyword(s):  
Regression Model ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Mediating Effect ◽  
Statistical Testing ◽  
Income Diversification ◽  
Company Value ◽  
Study Population ◽  
Public Banks ◽  
The Relationship

Company value that tends to decline is a problem that must be addressed. This is in line with the theory of company which mentions that the goal of a company is to maximize it value. This study is aimed at analyzing the effects of Loan to Deposit Ratio (LDR), Non-Performing Loan (NPL), Income Diversification and Operational Cost and Return (BOPO) on company value, with Price Book Value (PBV) and Return on Asset (ROA) as intervening variables. The study population consists of companies listed on the Indonesian Stock Exchange between 2010 and 2015. The sampling technique employed was purposive sampling and 26 companies were sampled according to the pre-determined criteria. Analyzes were carried out using the SPSS program, with the data undergoing a statistical testing beforehand. Results from the first regression model show that LDR has positive and significant effect on ROA, BOPO has negative and significant effect on ROA, while NPL and Income Diversification does not have any effect on ROA. On the other hand, results from the second regression model show that LDR has negative and significant effect on PBV; Income Diversification has positive and significant effect on PBV, whereas NPL and BOPO do not have any effect on PBV. Statistically, this study also shows that ROA has a mediating effect on the relationship between Income Diversification and BOPO against PBV.

Analyzing the relationship between institutional framework and financial inclusion in rural Uganda

2018 ◽  
Vol 13 (4) ◽  
pp. 606-630 ◽  
Author(s):  
George Okello Candiya Bongomin ◽  
John C. Munene ◽  
Joseph Mpeera Ntayi ◽  
Charles Akol Malinga
Keyword(s):  
Social Network ◽  
Direct Effect ◽  
Critical Role ◽  
Financial Inclusion ◽  
Mediating Effect ◽  
Institutional Framework ◽  
Main Stream ◽  
Cross Sectional ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to report the findings on the mediating effect of social network in the relationship between institutional framework and financial inclusion in rural Uganda. Design/methodology/approach The study employs a cross-sectional research design to collect data used to test for mediation under this study. Structural equation model (SEM) through use of bootstrap in the Analysis of Moment Structures (AMOS) was adopted to establish the existence and type of mediation by social network in the relationship between institutional framework and financial inclusion. Findings Social network had a partial mediating effect in the relationship between institutional framework and financial inclusion. In addition, institutional framework through its regulative, normative and cultural-cognitive pillars also exhibited a significant direct effect on financial inclusion. Besides, social network had a positive and significant effect on financial inclusion. This suggest that there exist both a direct effect of institutional framework on financial inclusion and an indirect effect of institutional framework through social network on financial inclusion. Research limitations/implications While the sample for this study was big enough, it limited itself to only poor households in rural Uganda. Besides, the current study adopted cross-sectional design, thus, leaving out longitudinal design to investigate the characteristics in the sample over time. Practical implications The study makes significant empirical contribution and implications to financial inclusion policy makers on evidence of the critical role played by social network in indirectly enhancing the relationship between institutional framework and financial inclusion of the poor who are vulnerable to exclusion by main stream financial services’ providers. Originality/value The study recommends that social network, which acts as a conduit through which useful information flow and can be shared, plays a critical role in mediating the relationship between institutional framework and financial inclusion in rural Uganda. Therefore, the study contributes to existing body of literature by highlighting the mediating influence of social network in the relationship between institutional framework and financial inclusion, especially in rural Uganda.

scholarly journals The impact of superior’s anger out on employees’ creative process engagement

2014 ◽  
Vol 27 (2) ◽  
pp. 339-366 ◽  
Author(s):  
SeulKi Lee ◽  
JaeYoon Chang
Keyword(s):  
Creative Process ◽  
Work Performance ◽  
Negative Emotion ◽  
Negative Mood ◽  
Personal Identification ◽  
Mediating Effect ◽  
Moderating Effects ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

This research aimed to investigate the impact of superior’s anger out on the employees’ creative process engagement, the mediating effect of negative mood, and the moderating effects of the personal identification with the leader. To examine these ideas, we conducted a survey and collected data from 211 employees of diverse organizations. Results result showed that superior’s anger out was positively related to the employees’ negative mood. The negative mood of the employees, however, had no significant effect on the creative process engagement and it did not mediate the relationship of the superior’s anger out with employees’ creative process engagement. Lastly, personal identification with the leader significantly moderated the relationship between the superior’s anger out and the employees’ negative emotion. That is, results revealed that those employees who had higher level of personal identification with the leader regarded his/her anger out as a signal of dissatisfaction toward their work performance, tended to exert more effort to resolve the problems creatively. Applied implications of the results are discussed.

scholarly journals CONSUMER PERCEIVED BRAND CONCEPT & CLOSE BRAND EXTENSION: A MULTI-MEDIATION MODEL ANALYSIS.

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Yasir Ali Soomro ◽  
Keyword(s):  
Real Life ◽  
Sampling Technique ◽  
Brand Extension ◽  
Simple Random Sampling ◽  
Parent Brand ◽  
Mediating Variables ◽  
Brand Concept ◽  
Brand Extension Evaluation ◽  
Extension Evaluation ◽  
The Relationship

Purpose: This paper investigates how brand extension strategy can be used successfully by the companies while launching close brand extensions in the market. What are the antecedents (Mediating variables) of successful brand extension? Methodology: One independent variable consumer perceived brand concept was used with the dependent variable “Successful brand extension evaluation” with two mediating variables. Real life close brand extension as stimuli was used in this study. Self developed questionnaire was filled by 462 respondents by simple random sampling technique. Findings: Three hypotheses were tested with multi-mediation test by Preacher and Hayes. All three were accepted with most significant being Parent Brand Conviction and Brand loyalty jointly mediate the relationship between Consumer Perceived Brand Concept and Successful Brand Extension Evaluation for close extension.

scholarly journals The effect of job autonomy on innovation behavior

2012 ◽  
Vol 25 (1) ◽  
pp. 215-238
Author(s):  
Deukyoung Ko ◽  
TaeYong Yoo
Keyword(s):  
Job Satisfaction ◽  
Proactive Personality ◽  
Openness To Experience ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Job Autonomy ◽  
Moderating Effects ◽  
The Relationship ◽  
Innovation Behavior

The first purpose of this study was to examine the mediating effect of job satisfaction on the relationship between job autonomy and innovation behavior. The second purpose was to examine the moderating effect of proactive personality and openness to experience on the relationship between job autonomy and job satisfaction, And the third purpose was to examine the moderating effects of climate for innovation on the relationship between job satisfaction and innovation behavior. Data were gathered from 338 employees who were working in various organizations in Korea. As results, job autonomy had positive relationship with job satisfaction and innovation behavior, and job satisfaction had mediation effect on the relationship between job autonomy and innovation behavior. Proactive personality and openness to experience had moderating effects on the relationship job autonomy and job satisfaction because the relationship was more positive when proactive personality and openness to experience was high than low. Also climate for innovation had moderating effect on the relationship job satisfaction and innovation behavior because the relationship was more positive when climate for innovation was high than low. The implications for research and practice, limitations, and future research tasks were discussed.

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