Effect of Rational Advertisement Appeal on Online Branding in Pakistan

The purpose of this study is to identify the effect of rational advertisement appeal on online branding within the context of Pakistan. Customer attitude is the moderator. The relationship between attitude of customers and online branding is also taken into consideration. Personal items and gadgets are two types of products considered in order to determine differences in purchases while being online. A quantitative survey based research design is used in this study. Nonprobability sampling technique of convenience sampling is used. Data were collected through an online questionnaire. 244 usable responses were obtained. Data was analyzed using SPSS 22. Factor analysis was performed followed by regression analysis and T-test. Results of data analysis revealed that a rational advertisement appeal is a significant predictor of online branding. Customer attitude did not moderate the relationship between rational advertisement appeal and online branding. However, customer attitude had a positive influence on online branding. There were some differences between the product types when consumers purchased online for personal items and gadgets. This study made an important contribution in the literature by investigation the effect of rational advertisement appeal on online branding.

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THE EFFECT OF MANAGEMENT MORALITY ON ACCOUNTING FRAUD WITH INTERNAL CONTROL AS A MODERATING VARIABLE (STUDY IN PEMALANG REGENCY)

Riset Akuntansi dan Keuangan Indonesia ◽

10.23917/reaksi.v4i2.8552 ◽

2019 ◽

Vol 4 (2) ◽

pp. 177-185

Author(s):

Pratomo Cahyo Kurniawan ◽

Fika Azmi

Keyword(s):

Internal Control ◽

Sampling Technique ◽

Positive Influence ◽

Test Results ◽

Accounting Fraud ◽

District Office ◽

Analysis Technique ◽

Negative Effect ◽

The Relationship ◽

Interaction Test

This study aims to examine the effect of management morality on the tendency of accounting fraud with internal control as a moderating variable. The research was conducted at the District Office of Pemalang. A common problem in this research is the occurrence of corruption cases that occurred with the amount of loss and the large number of personnel involved in the corruption case.The sampling technique used is total sampling by using all members of the population as a sample of 70 samples. Data collection techniques using questionnaires distributed to the finance and accounting department at the District Office Pemalang. The analysis technique used is multiple linear regression analysis.The results of the analysis show that management morality has a negative effect on the tendency of accounting fraud. Interaction test results show that there is a significant positive influence of internal control in the relationship between management morality and the tendency of accounting fraud, so that internal control is a moderating variable.

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PENGARUH KOMPETENSI PEDAGOGIK GURU DAN SERTIFIKASI GURU TERHADAP KINERJA GURU SD/MI DI KECAMATAN PETARUKAN KABUPATEN PEMALANG

Jurnal Manajemen Pendidikan (JMP) ◽

10.26877/jmp.v5i2.1928 ◽

2017 ◽

Vol 5 (2) ◽

Author(s):

Akhmad Zaeni ◽

Ghufron Abdullah ◽

Ngasbun Egar

Keyword(s):

Regression Analysis ◽

Teacher Certification ◽

Hypothesis Test ◽

Teacher Performance ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Positive Influence ◽

T Test ◽

Test Results ◽

Pedagogical Competence

The purpose of this study are: (1) to determine the significance of the influence of pedagogical competence of teachers on the performance of teachers of SD/MI in the UPP District of Petarukan Pemalang, (2) to determine whether there is influence of teacher certification on teacher performance SD/MI in the region UPP District of Petarukan Pemalang, (3) to determine whether there is the influence of pedagogical competence of teachers and certified teachers on teacher performance SD/MI in the territory of the District UPP Petarukan Pemalang.The population in this study were all teachers SD/MI in District Petarukan Pemalang already qualified certification as 313 people. After the calculated obtained sample of 175 people by using proportional random sampling technique. Data collection methods used were questionnaires / questionnaire. Analysis of the data used is descriptive analysis, test requirements and test hypotheses include simple linear regression analysis and multiple regression analysis and test of determination (R2).Hypothesis test results show that: 1) there is a significant and positive influence Pedagogic Competence (X1) on the Performance of Teachers (Y) SD/ MI in the territory of the District UPP Petarukan Pemalang. This is evident from the test results of t test partial values obtained tcount amounted to 4.635 greater than ttable 1.974 (4.635 > 1.974), 2) there is a positive influence and significant Teacher Certification (X2) on Teacher Performance SD/MI in the UPP District of Petarukan Pemalang. This is evident from the test results of t test partial obtained tcount amounted to 4.617 greater than ttable 1.974 (4.617> 1.974), and 3) there is a positive influence and significant Competence Pedagogy (X1) and the Teacher Certification (X2) the performance of teachers (Y) SD / MI in the territory of the District UPP Petarukan Pemalang. This is evident from the results of hypothesis testing simultaneous F test values obtained Fhitung 10.720 3.0485 greater than F table (10.720> 3.0485).

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Kecerdasan Emosional, Kecerdasan Intelektual dan Kecerdasan Spiritual Terhadap Pemahaman Akuntansi Dasar Dengan Motivasi Sebagai Variabel Moderating

Journal of Accounting Science ◽

10.21070/jas.v1i2.892 ◽

2017 ◽

Vol 1 (2) ◽

pp. 93

Author(s):

Fitri Nuraini

Keyword(s):

Emotional Intelligence ◽

Regression Analysis ◽

Sampling Technique ◽

Spiritual Intelligence ◽

Analysis Tool ◽

Study Program ◽

Moderating Variables ◽

New Students ◽

Convenience Sampling ◽

The Relationship

Basic accounting is very important as the beginning to understand the concept of accounting, if on the basis of it can not fully understand then for the next is also difficult. The concept of introduction accounting is very important, especially for new students, like a building or a house then introduction accounting is the foundation. This study examines the effect of emotional intelligence, intellectual intelligence and spiritual intelligence on basic accounting comprehension with motivation as a moderating variable. In relation to moderating variables, researchers in this case choose motivation as a moderator of the relationship between emotional intelligence, intellectual intelligence and spiritual intelligence with basic accounting comprehension. The population used in this study was 104 students of Accounting Study Program in Semester 1 and 3 of Muhammadiyah University of Surabaya. The sampling technique uses convenience sampling with sampling of 77. The study used Moderated Regression Analysis (MRA) analysis tool. The result of research shows that (1) emotional intelligence and spiritual intelligence have an insignificant effect on basic accounting comprehension, (2) intellectual intelligence has significant effect on basic accounting comprehension, (3) motivation does not moderate the influence of emotional intelligence, intellectual intelligence and spiritual intelligence toward understanding of accounting basic.

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FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN LION GROUP PERWAKILAN KALIMANTAN

Al-KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN ◽

10.31602/al-kalam.v5i1.1333 ◽

2018 ◽

Vol 5 (1) ◽

pp. 44

Author(s):

Dinan Dinan

Keyword(s):

Factor Analysis ◽

Regression Analysis ◽

Linear Regression ◽

Leadership Style ◽

Employee Performance ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Positive Influence ◽

Reliability Test ◽

Test Technique

The research aims to examine and analyze the influence of leadership style, motivation and work discipline toward performance of employee in Lion Group Distric Kalimantan. Data collected through distribution of questionnaires and it is implemented to Lion Group Distric Kalimantan 112 employee. Analysis of data in this research using the help of SPSS version 27. A sampling technique uses a census method and data test technique is used within the research includes validity test by factor analysis, reliability test with cronbach. Classic assumption test and double linear regression analysis, to verify and to prove the research hypothesis.Analysis result demonstrates that leadership style have a positive influence toward employee performance. Motivation have a positive influence toward employee performance and work discipline have a positive influence toward employee performance.

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HUBUNGAN ANTARA PENERIMAAN DIRI DENGAN TINGKAT DEPRESI PADA PASIEN PENDERITA PENYAKIT JANTUNG KORONER (PJK) DI POLIKLINIK JANTUNG RSUD Dr. ACHMAD MOCHTAR BUKITTINGGI

10.31227/osf.io/usgxa ◽

2018 ◽

Author(s):

Firman - Firman

Keyword(s):

Negative Relationship ◽

Sampling Technique ◽

Test Results ◽

Significant Negative Relationship ◽

Scale Levels ◽

Convenience Sampling ◽

Low Levels ◽

Self Acceptance ◽

Acceptance Levels ◽

The Relationship

This study originated from the fact CHD be the cause of death in the world. CHD negatively impact the physical and psychological condition of patients, such as depression. One of the factors that affect the condition of depression is the ability to self-acceptance. Some research indicates that the ability of self-acceptance is good to help individuals avoided from depression. This makes researchers interested in examining it and see whether it is true there is a relationship self-acceptance and depression. The hypothesis of this research is to have a significant relationship between self-acceptance with the level of depression in patients with CHD. The purpose of this study was to describe self-acceptance, levels of depression, and relationships both in patients with CHD in the Heart Clinic Dr. Achmad Mochtar Bukittinggi. This research uses a correlation approach to the relationship self-acceptance and depression in patients with CHD. The population in this study all patients with CHD who had experienced a heart attack at the hospital, amounting to +345 persons. This study used convenience sampling technique or accidental sampling. The number of subjects of this study numbered 40 people. Methods of data collection using a scale of self-acceptance which is based on the theory of Sheerer and scale levels of depression have been prepared based on the theory of Beck. Analysis using the Pearson product moment correlation. Results of data analysis found that overall CHD patients in the Cardiac Clinic Dr. Achmad Mochtar Bukittinggi have low levels of depression and self-acceptance scores were. Based on the correlation test results obtained correlation value (r) -.839, p =.000 (p <.01) means there is a very significant negative relationship between self-acceptance with depression. This means that the higher the self acceptance of patients, the lower level of depression.

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Variables of Service Quality Facilitating Client Contentment in Indian Bike Industries

International Journal of Innovative Technology and Exploring Engineering - Special Issue ◽

10.35940/ijitee.e3149.049620 ◽

2020 ◽

Vol 9 (6) ◽

pp. 302-307

Keyword(s):

Factor Analysis ◽

Regression Analysis ◽

Service Quality ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Exploratory Factor Analysis ◽

Sampling Technique ◽

Service Industries ◽

Individual Consideration ◽

Convenience Sampling

Clients of automotive service industries are always anxious for after sales service. The objective of this research is to determine the association of variables of service quality and client contentment in bike industries. The information was gathered using convenience sampling technique from 150 users of bike industries in the form of questionnaire developed using SERVQUAL model. The important variables were extracted utilizing exploratory factor analysis. Hypothesis of the research was analyzed using multiple regression analysis and ANOVA. The results of the research revealed that the variables reliability, empathy, responsiveness, assurance, accessibility and convenience are found statistically significant to determine customer contentment whereas tangibility is not found significant to determine customer contentment and findings indicate that management have to focus on attributes like interest in solving clients’ problem, clients’ question to be answered timely by staff, trust in you to be inculcated by staff, individual consideration by staff and stopping region.

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The Analysis of Financial Literacy and Its Impact on Investment Decisions: A Study on Generation Z In Jakarta

Inovbiz: Jurnal Inovasi Bisnis ◽

10.35314/inovbiz.v9i1.1840 ◽

2021 ◽

Vol 9 (1) ◽

pp. 33

Author(s):

Novia Utami ◽

Marsiana Luciana Sitanggang ◽

Marsiana Luciana Sitanggang

Keyword(s):

Financial Literacy ◽

Structural Equation ◽

Investment Decisions ◽

Sampling Technique ◽

Equation Model ◽

Investment Behavior ◽

Online Questionnaire ◽

Generation Z ◽

Convenience Sampling ◽

The Relationship

The influence of digitalization has extended across industries including the financial sector. Numerous innovations for investment have been launched while financial information has now become easily accessible, raising potential for Generation Z (Gen Z) to make investment. This study aims to understand financial literacy and investment behavior of Gen Z in Jakarta, Indonesia. Data were collected using quantitative approach, particularly through adoption of online questionnaire and convenience sampling technique. The relationship between financial literacy and investment decisions was then analyzed using Structural Equation Model regression - Lisrel statistical software. Finally, it was found that financial literacy significantly influenced investment decisions of Gen Z in Jakarta.

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Mampukah Kecerdasan Spiritual Memoderasi Hubungan Faktor Demografi dalam Mengelola Keuangan Pribadi Mahasiswa?

Esensi Jurnal Bisnis dan Manajemen ◽

10.15408/ess.v9i2.13236 ◽

2019 ◽

Vol 9 (2) ◽

pp. 225-234

Author(s):

Nurul Humairo ◽

Indah Yuliana

Keyword(s):

Financial Management ◽

Random Sampling ◽

Demographic Factors ◽

Sampling Technique ◽

Positive Influence ◽

Spiritual Intelligence ◽

Test Results ◽

The Relationship ◽

Finance Education

This study examines the effect of demographic factors on personal financial management with spiritual intelligence as a moderating variable. The sampling technique is proportionate random sampling, the number of research samples 388 students of State Islamic University Maulana Malik Ibrahim Malang. The test results indicate an influence on personal financial management. The positive influence of demographic factors with age characteristics on personal financial management. As for the characteristics of the sex found no influence on personal financial management. Spiritual intelligence as a moderating variable is able to strengthen the relationship between demographic factors and personal financial management of State Islamic University Maulana Malik Ibrahim Malang students. Education providers to design finance education patterns can use the implications of this study for students.

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The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping

Journal of Economics Business and Accountancy Ventura ◽

10.14414/jebav.v23i1.2132 ◽

2020 ◽

Vol 23 (1) ◽

Author(s):

Sudirman Zaid

Keyword(s):

Regression Analysis ◽

Relationship Marketing ◽

Online Shopping ◽

Sampling Technique ◽

Repurchase Intention ◽

Repurchase Intentions ◽

Second Stage ◽

Convenience Sampling ◽

The Relationship

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider.

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