scholarly journals Relationship between Social Media Promotion and Consumer Behaviors for CASIO Wristwatches in Japan, the USA, and the UK

2021 ◽  
Vol 7 (1) ◽  
pp. 16
Author(s):  
Hideki Takei

CASIO standard wristwatches (C-CASIOs) have been popular topics for social media, especially in Japan, the USA, and the UK. Most of the media have shown reviews, durable tests, cerebritis who wear C-CASIOs, fashions with it, and unique stories. While C-CASIOs have been popular with such enthusiasm on the media, CASIO decided not to promote it. CASIO may not see the necessity of sales promotion because CASIO has sold it very well worldwide without the promotion. However, CASIO may not need promotion if social media in the three countries have promoted C-CASIOs. Therefore, in this paper, we will find if social media have promoted C-CASIOs for such a successful sales record.

Author(s):  
Martin Fredriksson Almqvist

Since the 1990s, the understanding of how and where politics is made has changed radically. Scholars such as Ulrich Beck and Maria Bakardjieva have discussed how political agency is enacted outside of conventional party organizations, and political struggles increasingly focus on single issues. Over the past two decades, this transformation of politics has become common knowledge, not only in academic research but also in the general political discourse. Recently, the proliferation of digital activism and the political use of social media is often understood to enforce these tendencies. This article analyzes the Pirate Party in relation to these theories, relying on almost 30 interviews with active Pirate Party members in Sweden, the UK, Germany, the USA, and Australia. The Pirate Party was initially formed in 2006, focusing on copyright, piracy, and digital privacy. Over the years, it has developed into a more general democracy movement, with an interest in a wider range of issues. This article analyses how the party’s initial focus on information politics and social media connects to a wider range of political issues and to other social movements, such as Arab Spring protests and Occupy Wall Street. Finally, it discusses how this challenges the understanding of information politics as a single issue agenda.


Author(s):  
Blooma John ◽  
Bob Baulch ◽  
Nilmini Wickramasinghe

The negative and unbalanced nature of media and social media coverage has amplified anxieties and fears about the Ebola outbreak. The authors analyse news articles on the Ebola outbreak from two leading news outlets, together with comments on the articles from a well-known social media platform, from March 2014 to July 2015. The volume of news articles was greatest between August 2014 and January 2015, with a spike in October 2014, and was driven by the few cases of transmission in Europe and the USA. Sentiment analysis reveals coverage and commentary on the small number of Ebola cases in Europe and the USA were much more extensive than coverage and commentary on the outbreak in West Africa. Articles expressing negative sentiments were more common in the USA and also received more comments than those expressing positive sentiments. The negative sentiments expressed in the media and social media amplified fears about an Ebola outbreak outside West Africa, which increased pressure for unwarranted and wasteful precautionary measures.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed A.K. Basuony ◽  
Ehab K.A. Mohamed ◽  
Ahmed Elragal ◽  
Khaled Hussainey

Purpose This study aims to investigate the extent and characteristics of corporate internet disclosure via companies’ websites as well via social media and networks sites in the four leading English-speaking stock markets, namely, Australia, Canada, the UK and the USA. Design/methodology/approach A disclosure index comprising a set of items that encompasses two facets of online disclosure, namely, company websites and social media sites, is used. This paper adopts a data science approach to investigate corporate internet disclosure practices among top listed firms in Australia, Canada, the UK and the USA. Findings The results reveal the underlying relations between the determining factors of corporate disclosure, i.e. profitability, leverage, liquidity and firm size. Profitability in its own has no great effect on the degree of corporate internet disclosure whether via company websites or social media sites. Liquidity has an impact on the degree of disclosure. Firm size and leverage appear to be the most important factors driving better disclosure via social media. American companies tend to be on the cutting edge of technology when it comes to corporate disclosure. Practical implications This paper provides new insights into corporate internet disclosure that will benefit all stakeholders with an interest in corporate reporting. Social media is an influential means of communication that can enable corporate office to get instant feedback enhancing their decision-making process. Originality/value To the best of the authors’ knowledge, this study is amongst few studies of corporate disclosure via social media platforms. This study has adopted disclosure index incorporating social media as well as applying data science approach in disclosure in an attempt to unfold how accounting could benefit from data science techniques.


European View ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 210-219
Author(s):  
Juha-Pekka Nurvala ◽  
Amelia Buckell

This article argues that media regulations on correcting incorrect articles are in dire need of reform due to technological and behavioural changes. By using case studies from the UK, the authors demonstrate the huge difference between the number of people who were reached by the original article before the Independent Press Standards Organisation (the regulator in the UK) ruled it incorrect and the number reached by the correction or corrected article. The authors argue that media regulations must be reformed to ensure that corrections reach the same people as the original incorrect article to avoid misinformation impacting peoples’ decision-making, and that reforms must include social media platforms and search engines.


2003 ◽  
Vol 27 (9) ◽  
pp. 331-333 ◽  
Author(s):  
Beatrice Huang ◽  
Stefan Priebe

Aims and MethodWe aimed to assess the contents and tone of articles on mental health care in the UK print media by comparing them with reporting in the USA and Australia. Two broadsheets from each country were analysed using the Internet for a random 4 months over a 1-year period. The number of articles, their content and the views expressed in them were identified and compared.ResultsA total of 118 articles on mental health care issues were found. The predominant tone of the articles in all three countries was negative, though there were slightly more positive articles in the USA and Australian media. Positive articles highlighted in the UK media covered mostly medical conferences and research findings.Clinical ImplicationsEfforts to achieve a more positive attitude towards people with mental illnesses in the public, such as anti-stigma campaigns, operate against a background of predominantly negative coverage of mental health care issues in broadsheets. The coverage in the UK may tend to be even less positive than in the USA and Australia. Medical conferences and research findings can, however, be used to promote positive views of mental health care in the media.


Author(s):  
Tore Bonsaksen ◽  
Mariyana Schoultz ◽  
Hilde Thygesen ◽  
Mary Ruffolo ◽  
Daicia Price ◽  
...  

COVID-19 has been a global healthcare concern impacting multiple aspects of individual and community wellness. As one moves forward with different methods to reduce the infection and mortality rates, it is critical to continue to study the impact that national and local “social distancing” policies have on the daily lives of individuals. The aim of this study was to examine loneliness in relation to risk assessment, measures taken against risks, concerns, and social media use, while adjusting for sociodemographic variables. The cross-sectional study collected data from 3474 individuals from the USA, the UK, Norway, and Australia. Loneliness was measured with the de Jong Gierveld Loneliness Scale. Multiple linear regression was used in the analysis of associations between variables. The results showed that concerns about finances were more strongly associated with social loneliness, while concerns about the future was more strongly associated with emotional loneliness. Longer daily time spent on social media was associated with higher emotional loneliness. In conclusion, pandemic-related concerns seem to affect perceptions of loneliness. While social media can be used productively to maintain relationships, and thereby prevent loneliness, excessive use may be counterproductive.


2017 ◽  
Vol 19 (3) ◽  
pp. 239-244 ◽  
Author(s):  
Philip Birch ◽  
Rebecca Ozanne ◽  
Jane Ireland

Purpose The role of the media in supporting an understanding of the social world is well documented. The representation of homosexuals in the media can therefore impact on homophobia within society. The purpose of this paper is to examine how homosexuals are portrayed in the media generally, before examining and comparing newspaper reports of homosexual aggression with heterosexual aggression. Design/methodology/approach Utilising a new and innovative research methodology, an integrated grounded behavioural linguistic inquiry (IGBLI) approach, four daily newspapers in circulation within the USA, Canada, the UK and Australia are examined. Findings While there are similarities in the way print media report on these aggressive incidents, the differences which emerge from the findings are of interest which require further, more in-depth study. Practical implications To extend the methodology of IGBLI to other forms of media content in order to further validate the approach. To reduce the differences between LGBTI news reports and heterosexual news reports. To hold the media to account for the ways in which they express their content. To encourage users of the media, in particular print media, to be critical of what they read. Originality/value Typically, analysis of media utilises the research method of content analysis. This paper adopts a new and innovative research method, an IGBLI approach, which incorporates a behavioural assessment in the form of a SORC.


F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 472
Author(s):  
James Lappeman ◽  
Keneilwe Munyai ◽  
Benjamin Mugo Kagina

Abstract  Introduction: The global spread of the COVID-19 pandemic was rapid and devastating to humanity. The public health response to the pandemic was rapid too. Completion of COVID-19 vaccine development was achieved in under a year. The USA and the UK were the first countries to rollout COVID-19 vaccines to contain the pandemic. Successful rollout of the vaccines hinges on many factors, among which is public trust.   Aim: To investigate the sentiments towards COVID-19 vaccines in the USA and UK prior to vaccination rollout.  Methods: Neuro-linguistic programming with human validation was used to analyse a sample of 243,883 COVID-19 vaccine related social media posts from the USA and the UK in the period 28 July to 28 August 2020. The sentiment analysis measured polarity (positive, neutral, negative), and the themes present in negative comments.   Results: In the sample of 243,883 social media posts, both the USA and the UK had a net sentiment profile of approximately 28% positive, 8% negative and 63% neutral sentiment. On further analysis, there were distinct differences between the two country’s social media sentiment towards COVID-19 vaccines. The differences were seen in the themes behind the negative sentiment. In the USA, the negative sentiments were mainly due to health and safety concerns, the fear of making a vaccine mandatory, and the role that pharmaceutical companies would play with the release of vaccines. In the UK the main driver of negative sentiment was the fear of making the vaccine mandatory (almost double the size of the sentiment in the USA).  Conclusions: Negative sentiments towards COVID-19 vaccines were prevalent in the third quarter of 2020 in the USA and the UK. Reasons behind the negative sentiments can be used by authorities in the two countries to design evidence-based interventions to address the refusal of vaccination against COVID-19.


2021 ◽  
Vol 26 (4) ◽  
pp. 373-386
Author(s):  
Julia Brailovskaia ◽  
Jürgen Margraf ◽  
Silvia Schneider

Abstract. This cross-national study investigated the extent of social media use (SMU) as a source of information about COVID-19, and its relationship with the experienced burden caused by the pandemic. Representative data from eight countries (France, Germany, Poland, Russia, Spain, Sweden, the UK, the USA) were collected online (end of May to the beginning of June 2020). Of the overall 8,302 participants, 48.1% frequently used social media (SM) as a COVID-19 information source (range: 31.8% in Germany, to 65.4% in Poland). In the overall samples and in all country-specific samples, regression analyses revealed the experienced burden caused by COVID-19 to be positively associated with SMU and stress symptoms. Furthermore, stress symptoms partly mediated the relationship between SMU and the burden. The results emphasize the significant association between the use of SM as a source of information, individual emotional state, and behavior during the pandemic, as well as the significance of conscious and accurate use of SM specifically during the COVID-19 outbreak.


2021 ◽  
pp. 175-204
Author(s):  
Paul Webb ◽  
Tim Bale

Parties in the UK know that party competition is about far more than strategic shifts in ideology calculated to maximize voter appeal. It is also about the day-to-day business of projecting and protecting their reputations in the country’s print, broadcast, and social media, all of which are increasingly interrelated, even inseparable. This chapter explores those images, looking at their potential impact on voters and at how party leaders, the media, and parties’ own marketing efforts help to create and maintain them. It concludes with further multivariate models which broadly confirm the significance for voting behaviour and party competition of the range of factors identified in the first six chapters of this book: ideology, social location, leaders, and the competence and cohesion of political parties all play a part.


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