Strategic Logistics on Halal Products

2021 ◽  
Vol 18 (2) ◽  
pp. 128-135
Author(s):  
Siti Maemunah ◽  
Baehaqi Syakbani
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Muslim Country ◽  
System Quality ◽  
Logistics Strategy ◽  
Islamic Companies

This study introduces a new conceptual framework related to the logistics strategy of halal products on customer loyalty. The provision of halal products must be carried out in a Muslim country, namely Indonesia. Products that provide halal certification for these products are LPPOM MUI Indonesia Halal Products, LPPOM MUI, 2020. This methodological study was built and developed from several previous studies. This research is quantitative research with SEM. This finding is the importance of halal product logistics strategy and product quality will influence consumer behavior. Consumer behavior is related to customer satisfaction and customer loyalty. The logistics strategy of halal products, namely products such as food, beverages, medicines, and cosmetic ingredients, requires a good management system, quality will get consumer satisfaction and loyalty in consuming halal products. The implication of this research is the logistics strategy of halal products is not only from product quality to make consumers satisfied. Consumers will be satisfied in terms of distribution, storage, marketing, and overall sales. Halal product logistics strategy meets consumer and market desires. Strategies to create customer loyalty. The originality of the research is a logistics strategy for halal products that gives birth to customer satisfaction and loyalty. This study provides an important reference for Islamic companies, branding, and marketing.

scholarly journals Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Marina Malian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Trust ◽  
Independent Variables ◽  
On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

scholarly journals The Effect of Product Quality on Customer Satisfaction Implications on Customer Loyalty in the Era Covid-19

2021 ◽  
Vol 2 (1) ◽  
pp. 71-83
Author(s):  
Afriapoll Syafarudin
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Service ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Research Survey ◽  
The Stability ◽  
High Level ◽  
Regional Banks

Customer satisfaction is the level of customer satisfaction after comparing the services or products received under what is expected. consumer satisfaction is the feeling of disappointment or pleasure for each individual after comparing the performance of the product that is thought of according to the expected product performance. Customer satisfaction is the goal of every company for the survival of every company. Paying attention to and increasing the level of customer satisfaction is very useful in the world of business competition. Companies with a high level of customer satisfaction tend to be superior to other competitors. Not only improving, but the company must also be able to maintain the stability of customer satisfaction levels to remain high. The function of customer satisfaction is very important in running a service and product business. By paying attention to customer satisfaction, entrepreneurs and business owners can find out about complaints and feedback from customers who receive services or products. From complaints and suggestions, the company can improve and improve the quality of customer service and products offered to compete and outperform competitors. A good company provides a means by which consumers can submit input and complaints so that consumers feel their voice heard. The research survey was conducted on 150 functional units at regional banks in Indonesia. The results showed that product quality affected customer quality and customer quality affected customer loyalty.

scholarly journals THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT ROYA CAFÉ MANTINGAN

2021 ◽  
Vol 9 (1) ◽  
pp. 69
Author(s):  
Hamidah Tussifah ◽  
Nadila Putri Navitsha
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Linear Regressions

<p><em>Quality assurance becomes the main priority for the company. The quality of the product is closely related to the ability of the product to carry out its functions, with the good quality of the product will make the consumers satisfied and trust. Customer satisfaction is something that needs to be considered by the company. Another factor that can affect customer satisfaction is the quality of service as an effort to fulfill the needs and desires of consumers and the provision of delivery in keeping up with consumer expectations.  This study aims to determine the influence of product quality and service quality partially and simultaneously on customer satisfaction at Roya Café. The research method uses a type of quantitative research. Data collection techniques are carried out by observation. The research instrument uses questionnaires distributed to Roya Café consumers. The sample was taken by 226 respondents, using Non-Probability Sampling technique with Incidental Sampling approach. The analysis techniques in this study used multiple linear regressions. The results showed that partially the quality of the product had a positive and significant effect on customer satisfaction and the quality of service partially influenced positively and significantly to customer satisfaction at Roya Café. </em><em></em></p><p><strong><em><br /></em></strong><strong><em></em></strong></p>

scholarly journals Effect of house prices, product quality on customer loyalty through customer satisfaction in housing Permata Royal Garden Malang

2019 ◽  
Vol 3 (2) ◽  
pp. 142
Author(s):  
Hadi Setiawan ◽  
Achmad Firdiansjah ◽  
Junianto Tjahjo Darsono
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
House Prices ◽  
Sampling Technique ◽  
Good Product ◽  
Competitive Prices ◽  
Quality Of Products

<p>This study aims to analyze the influence of price and product quality to customer loyalty; analyze the influence of customer satisfaction on customer loyalty and analyze the influence of price, product quality to customer loyalty through customer satisfaction at Permata Housing Royal Garden Malang. This research is included in the explanatory research category, i.e to find out whether an associate variable or not with other variables, or whether a variabel is caused or influenced or not by other variables. The population in this study is all users of home buyers and who occupy the house in Permata Royal Garden Malang, amounting to 119 people. The sampling technique used is to use the census, which takes the entire data from users who buy and occupy the house in Permata Housing Royal Garden. After the research, the data collected were 87 respondents, because 32 home users are empty and not occupied. The analysis technique uses path analysis.</p><p>Price and quality of the product can increase customer satisfaction, it indicates that customer satisfaction will be created with reasonable price, affordable, isesuai with its quality, competing price, price discount and good quality of production. In this case if the price of a house in Permata Royal Garden is reasonable and affordable, in accordance with its quality, competitive prices, discounted price and good product qualityof home buyers satisfied The price and quality of products that match the expectations of consumers will give rise to satisfaction for consumers and build customer loyalty levels. The price of the house and the qualification of a good product of the Royal Garden Gem can provoke customer loyalty to say positive things to others. Consumer satisfaction can increase customer loyalty. Level consumers' feelings after comparison of what they accept and their expectations that customer satisfaction will lead to customer loyalty. Customer satisfaction is able to mediate price effects, product quality to customer loyalty, which means that the price, quality of home products in the Courtesy of Royal Garden well-matched and goodwill can increase customer loyalty, when the customer feels satisfied with the home purchased at Permata Royal Garden.</p>

scholarly journals Effect of Product Promotion, Quality Products, Consumer Satisfaction in Forming Consumer Loyality to Return Buying Safety Shoes Products CV. Berkah Karya Jaya

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Muhammad Noor Muhandisuddin
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Promotion Strategy ◽  
A Company ◽  
Product Promotion

CV. Berkah Karya Jaya is a company engaged in the production of safety shoes that have sold products in various provinces in Indonesia. In the last few months CV. Berkah Karya Jaya decreased sales turnover caused by marketing strategy factor, product quality and customer satisfaction factor. Customers in the purchase is influenced by several factors, among others, the cheap price, product quality and suitability between price and quality obtained which will affect the satisfaction of customers when using the product. Therefore the purpose of this research is the influence of promotion strategy, product quality and satisfaction to customer loyalty. The population in this study are all customers of safety shoes from CV. Berkah Karya Jaya. The sampling technique used is purposive sampling where the researcher determines the customer sample recorded in the CV. Berkah Karya Jaya based on the criteria that have been determined at least in the last year that is the number of 100 people. The result of the research found that marketing strategy, quality and product satisfaction have significant effect either partially or simultaneously to customer loyalty CV. Berkah Karya Jaya. Product  Promotion variables have a greater influence on customer loyalty than other variables that show regression coefficient value of 0.231 while the regression coefficient variable product quality and satisfaction each of 0.156 and 0.133. Keywords: product promotion, quality products, cunsomer satisfaction and cunsomer loyality

scholarly journals The Effect of Product Quality and Price Policy On Consumer Loyalty Through the Variables of Customer Satisfaction Ulamm Pt. Permodalan Nasional Madani (Persero) Bekasi Branch

2021 ◽  
pp. 34-39
Author(s):  
Aisya Cindyta Zahra ◽  
Suharto Suharto ◽  
Dr. Iwan Kurniawan Subagja
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Price Policy ◽  
Partial Least Square ◽  
Least Square ◽  
Consumer Loyalty ◽  
Satisfaction Analysis

This study aims to determine the effect of product quality on consumer loyalty, the effect of price policy on consumer loyalty, the influence of consumer satisfaction on consumer loyalty, the influence of product quality on customer satisfaction, the influence of price policy on consumer satisfaction, the influence of product quality on consumer loyalty through the variable customer satisfaction, and knowing the effect of price policy on consumer loyalty through customer satisfaction variables. This research was conducted at Pt. Permodalan Nasional Madani (Persero) Bekasi branch involving 98 consumers of the company. Data analysis used path analysis with partial least square (PLS) model with t-test. Based on data analysis, it is found that product quality has a significant effect on consumer loyalty. The analysis in this path is the effect of product quality on consumer loyalty. Price policy has a significant effect on consumer loyalty. Satisfaction has a significant effect on consumer loyalty. The analysis in this path is the effect of customer satisfaction on customer loyalty. Product quality has a significant effect on satisfaction. The analysis in this pathway is the effect of product quality on customer satisfaction. Price policy has a significant effect on satisfaction. Analysis in this pathway is the effect of price policy on customer satisfaction. The consumer satisfaction variable is not a moderating variable. The analysis on this path is the effect of product quality on consumer loyalty through customer satisfaction. The consumer satisfaction variable is not a moderating variable. The analysis in this path is the effect of price policy on consumer loyalty through customer satisfaction.

The Effect of Product Quality, Price Perception and Promotion on Customer Satisfaction and its Impact on Customer Loyalty of PT Makmur Jaya Agro Pesticides

2021 ◽  
Vol 4 (1) ◽  
pp. 157-172
Author(s):  
Suharyono Suharyono ◽  
Mifta Elfahmi
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Indirect Effect ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Equation Model ◽  
Research Model ◽  
Price Perception

A B S T R A C TThis study aims to determine the direct effect of Product Quality, Price Perceptionand Promotion on Consumer Satisfaction of PT Makmur Jaya Agro's pesticides,as well as to determine the indirect effect of these variables on Customer Loyaltythrough Customer Satisfaction. As many as 160 respondents of PT Makmur JayaAgro's pesticide consumers who came from the Subang Regency area were theobjects of this study. The research model used the Structural Equation Model(SEM) with the help of analysis tools SPSS Version 26 and Lisrel Version 8.30.The results showed that Product Quality, Price Perception and Promotion had apositive and significant effect on Customer Satisfaction. Customer Satisfaction isan intervening variable dependent on customer loyalty where Product Quality,Price Perception and Promotion have a positive and significant effect on CustomerLoyalty through Customer Satisfaction. This research can be useful forcompanies to identify, plan and manage steps and policies to increase CustomerSatisfaction and Customer Loyalty..

scholarly journals PERILAKU DAN LOYALITAS KONSUMEN MADU DI KOTA BENGKULU

2017 ◽  
Vol 16 (1) ◽  
pp. 13-24
Author(s):  
Selmi Selmi ◽  
Putri Suci Asriani ◽  
Rustama Saepuddin
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Secondary Data ◽  
Purchase Decisions ◽  
Satisfaction Index ◽  
Calculation Results ◽  
The City ◽  
A Current

Indonesia with a current population of nearly 240 million people, is the 4th largest population in the world need quite a lot of honey. The research objective was to analyze customer characteristics honey based group of consumers, identify the attributes of honey products that affect on purchase decisions, analyze consumer behavior and customer loyalty to honey, analyze the marketing mix right is based on the analysis of consumer behavior and consumer perception of the local honey product, and formulate strategies marketing of honey in the city of Bengkulu. Determining the location of the research conducted on honey outlets in the city of Bengkulu, the selection was conducted intentionally (purposive).The location of this study were at 8 stores/outlets of honey and herbs as well as a fairly large supermarket, honey outlets which was set as the study site. Data collection was done during the months of June-August 2015. The number of respondents in this study was 96. The data collected in this research were primary and secondary data that being collected to obtain the study aims to analysis of consumer behavior is processed using Importance Performance Analysis (IPA), and analysis of loyalty consumer using the Customer Satisfaction Index (CSI). The method results Importance Performance Analysisis based on Cartesian diagram shows that there is one attribute that is considered important and is the main priority in determining customer satisfaction. The attribute was the special price for every purchase at a time/day/month special like, Ramadhan, Eid and other interest consumen calculation. Based Satisfaction Index, the level of consumer satisfaction reached 71.30% honey. The calculation results show that in general consumers of honey was categorized satisfied (0.61 <CSI ? 0.80).Keyword: Consumer behavior and loyality, Honey, Bengkulu.

scholarly journals PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TELKOM INDONESIA WIFI CORNER KOTABARU YOGYAKARTA

2019 ◽  
Vol 3 (1) ◽  
pp. 171
Author(s):  
Septian Dwi Ryan Purnama ◽  
Jajuk Herawati ◽  
Ignatius Soni Kurniawan
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Positive Influence ◽  
Price Perception ◽  
New City ◽  
Quality Of Products ◽  
Positive Effect

The aim of study is to find empirical proof for significant positive influence perception of price against customer loyalty through the customer satisfaction as an intervening variable Corner on Wifi new city of Yogyakarta and the positive significant influence quality of products against customer loyalty through the customer satisfaction as an intervening variable Corner on Wifi new city of Yogyakarta.Type of this research is quantitative research, the population in this study was 100 people customers wifi corner kotabaru. Samples used are as much as 100 people customers wifi corner kotabaru Yogyakarta motode retrieval the sample uses the accidental sampling with the formula arikunto. Data collection using the questionnaire. The method of analysis used multiple regression is supported by T-test.The results of the analysis show that significant positive effect price Perception towards customer satisfaction matters, product quality significantly positive effect against this thing, customer satisfaction, influence perception rates against customer loyalty is not a positive effect significantly to customer loyalty, The positive effect of product quality significantly to customer loyalty, the positive effect significantly to customer loyalty, perception of price has no effect significant positive toward customer loyalty through the customer satisfaction as an intervening variable, positive significant effect the quality of products against customer loyalty through customer satisfaction as an intervening variable.Key words : Price Perception, Quality Product, customer satisfaction and customer loyalty

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