scholarly journals Strategi Meningkatkan Daya Saing dan Upaya Bertahan Saat Pandemi Covid 19 Pada Usaha Kecil dan Menengah PT Sasak Maiq Batu Layar Lombok Barat

2021 ◽  
Vol 18 (2) ◽  
pp. 148-155
Author(s):  
Ida Bagus Eka Artika ◽  
Irianto Irianto ◽  
Ida Ayu Ketut Marini ◽  
Baiq Ertin Helmida
Keyword(s):  
Environmental Analysis ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Study ◽  
Online Marketing ◽  
Price Strategy ◽  
Diversification Strategy ◽  
Analysis Technique ◽  
Strategic Study ◽  
Medium Enterprises

The sustainability of PT Sasak Maiq, in West Lombok Regency, as one of the Small and Medium Enterprises has recently been threatened by the Covid - 19 pandemic which began to hit Indonesia in early 2020.  PT Sasak Maiq is concerned about this because it has an impact on reducing turnover sales of their products. This requires a strategic study, to be able to maintain the existence of PT Sasak Maiq in the Covid-19 pandemic, which cannot be predicted when it will end. This research is a descriptive study with the aim of knowing which strategies are suitable to be applied in order to maintain the existence of PT Sasak Maiq in the future. The data is sourced from stakeholders, with an analysis technique in the form of environmental analysis (SWOT Analysis). The results showed that the suitable strategy to be applied to maintain the sustainability of PT Sasak Maiq is the ST strategy, which is in the form of a diversification strategy, by creating the new unique product, strengthening the online marketing network, maintaining a price strategy, maintaining relationships with marketing networks both at domestic and abroad, so that it can maintain demand for its products.  

scholarly journals A STRATEGY TO PROMOTE THE COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DURING THE CONDITION OF COVID 19 PANDEMICS

2021 ◽  
Vol 11 (3) ◽  
pp. 197-208
Author(s):  
Rahmadani Rahmadani ◽  
Jefriyanto Jefriyanto
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Creative Industries ◽  
Structured Interviews ◽  
Diversification Strategy ◽  
Swot Matrix ◽  
Medium Enterprises ◽  
Hierarchy Process ◽  
Process Method

The research is aimed to review competitiveness strategies of Micro, Small, and Medium Enterprises (MSME) during the pandemic of Covid 19 to the MSME creative industries of Kp. Pelintahan notably. This research used primary and secondary data and used a descriptive qualitative approach for criticism to analyze the latest problems of MSME creative industries in this pandemic of Covid 19, which used semi-structured interviews, participative observation, and questionnaires for data accumulation technic. Then used AHP (Analytical Hierarchy Process) method and continued with SWOT analysis to formulate a strategy for solving it. The respondence of this research is about ten employees of MSME creative industries Kp. Pelintahan. The result of SWOT analysis is about 0,49 for IFAS and -1,54 for EFAS. Based on SWOT Matrix, the MSME Creative Industries position in Kp. Pelintahan is on 2nd Quadran for rating, which MSME Creative Industries employees of Kp. Pelintahan can take advantage of even a little strength to minimize a terrifying threat. The primary strategy is the Diversification Strategy with their salespeople to market their products MSME Creative Industries Kp. Pelintahan, which the market is reached out of Sumatera except for Lampung.

Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM Kota Jambi

2020 ◽  
Vol 5 (2) ◽  
pp. 257
Author(s):  
Efandri Agustian ◽  
Indah Mutiara ◽  
A Rozi
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
External Factors ◽  
Analysis Technique ◽  
Key Factor ◽  
Fierce Competition ◽  
Medium Enterprises ◽  
Internal And External Factors

The development of information and technology causes fierce business competition, causing micro, small and medium enterprises (MSMEs) to be able to survive and compete for market share by implementing strategies, concepts and good management designs. Management is the key factor for success in the era of technology and information nowadays in order to create opportunities for its products. The purpose of this study is to determine the strengths, weaknesses, opportunities and threats, to compile IFAS (Internal Factor Analysis Summer) and EFAS (External Factor Analysis Summer) and to find out a good marketing strategy after analyzing with SWOT (Strength, Weakness, Opportunity, Threat). The phenomenon that exists, MSME entrepreneurs facing fierce competition is marked by the proliferation of products from outside the region. This study uses the SWOT analysis method to identify the company's internal and external factors. The data were collected through observation, interviews, and distribution of questionnaires to MSME entrepreneurs. The results of these studies as follow: (1) the results of the IFAS analysis are 4.00 that the position is very profitable for the company, in which the strongest factor in the internal company is guaranteed product quality. (2) The results of the EFAS analysis obtained a score of 2.66, in which this position is medium from the external factors of the company, in other words, there are still many companies that supposed to extend optimize opportunities to minimize existing threats. (3) The IE matrix results show the current average position of MSMEs in Quadrant 1, this is very profitable situation in which the company has excellent opportunities and strengths. The strategy that should be applied in this condition is to support policies development through activities: documentation, interviews and observations. The data analysis technique used content analysis (research documentation) and descriptive analysis.

scholarly journals Strategi Inovasi dan Kolaborasi Bank Wakaf Mikro Syariah dan Umkm Indonesia di Era Digital

2021 ◽  
Vol 7 (1) ◽  
pp. 183
Author(s):  
Nugroho Heri Pramono ◽  
Asri Nur Wahyuni
Keyword(s):  
Industrial Revolution ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
New Products ◽  
Diversification Strategy ◽  
Central Java ◽  
Digital Era ◽  
Strategic Innovation ◽  
Medium Enterprises ◽  
Descriptive Statistical Analysis

The industrial revolution 4.0 should make financial information for stakeholders more accountable. Therefore, this study contributes to providing a business paper with the aim of identifying and explaining the innovation and collaboration strategies of Islamic micro waqf banks and Indonesian micro, small and medium enterprises in the digital era. The research method used is descriptive statistical analysis, internal and external strategic analysis and SWOT analysis. The population of this study consisted of 11 Islamic micro waqf banks (BWMS) located in Central Java, 5 experts in Islamic finance, and fintech. The results showed that BWMS and sharia fintech were in a growing condition. In addition, BWMS and sharia fintech are also in the quadrant of the conglomeration diversification strategy. This strategy seeks to create new products to gain a wider market. Therefore, to make new products more innovative and a wider market, strategic innovation was made by creating sharia fintech that collaborated with BWMS and micro, small and medium enterprises.

scholarly journals Development of Micro, Small and Medium Enterprises (MSMEs) Based on Creative Economy (EKRAF) and Gig Economy in Gorontalo Regency

2020 ◽  
Vol 1 (2) ◽  
pp. 43-53
Author(s):  
Felmi D. Lantowa ◽  
Joice Machmud
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Production Equipment ◽  
Creative Economy ◽  
Diversification Strategy ◽  
Gig Economy ◽  
Part Time ◽  
Medium Enterprises

The purpose of this study is to determine the development of MSMEs in Gorontalo Regency and to provide new innovations in the development of MSMEs based on Creative Economy (Ekraf) and Gig economy in Gorontalo Regency. This study uses a descriptive qualitative approach, which describes and describes facts according to the phenomenon of how development is seen from the strengths, weaknesses, threats and opportunities (SWOT analysis) with the aim of providing an Creative Economy-based MSME development strategy and the Gig economy in Gorontalo Regency. Data collection was carried out through observation, interviews and documentation about the strengths, weaknesses, opportunities, and threats of MSMEs against informants from three business fields, namely the Food Business Sector (dodol processed food), clothing (Sulaman Karawo) and handicrafts spread across three existing sub-districts in Gorontalo Regency. The results showed that the creative economy-based and gig economy-based MSMEs in Gorontalo Regency have not been fully implemented by MSME actors because they have limited capabilities and experience problems in their business development, this is due to several problems faced such as limited capital, raw materials and the use of simple production equipment, limited marketing media due to the absence of a MSME center, the types of products offered, quite a lot of transaction costs, less skilled labor, and product copyright registration problems for that from the results of the SWOT analysis of the diversification strategy at a more precise value to be applied, because it is considered more appropriate to the current conditions in Gorontalo Regency. In addition, the use of the gig economy is a part-time worker who is competent and innovative for MSMEs that are progressing and ready to compete.

scholarly journals Emisiones sindicadas de obligaciones como alternativa de financiamiento para las PyME del sector metalmecánico en Guayaquil // Syndicated issues of obligations as a financing alternative for SMEs in the metalworking sector in Guayaquil

Ciencia Unemi ◽  
2017 ◽  
Vol 10 (22) ◽  
pp. 11-19
Author(s):  
Daniela Jácome Haz ◽  
Christian Morán Montalvo ◽  
Leslie Rodríguez-Valencia
Keyword(s):  
Stock Market ◽  
Small And Medium Enterprises ◽  
Descriptive Study ◽  
Bank Loans ◽  
Web Portals ◽  
Financial Instrument ◽  
Secondary Sources ◽  
Survey Technique ◽  
Medium Enterprises ◽  
Operational Scheme

Las participación de las pequeñas y medianas empresas  (PyMEs) dentro del mercado de valores, fue un objetivo casi inalcanzable, debido a que existían requisitos que en su mayoría no podían cumplirse. Mejía (2007), refiere que los obstáculos para ingresar al mercado de valores, son motivos por los cuales las PyMEs acudan al crédito tradicional como fuente de financiamiento. Es por esto que el presente trabajo tiene como objetivo desarrollar el esquema operativo de las emisiones sindicadas de obligaciones como instrumento financiero, para la PyMEs del sector metalmecánico en Guayaquil, Ecuador. Para cumplir con este objetivo se realizó un estudio descriptivo comparativo utilizando la técnica de encuestas; además, se hizo uso de fuentes secundarias como los portales de web, revisión bibliográfica, entre otros. De los hallazgos se identifica que las PyMEs se financiaban exclusivamente con proveedores, debido a la restricción de los créditos bancarios; sin embargo se ha reconocido otras formas de financiamiento como el mercado de valores de Ecuador. // The participation of Small and Medium Enterprises (SMEs) in the market, was a goal almost unattainable, because there are requirements to be met most of whom could not be fulfilled. Mejia (2007), points out that the obstacles to entering the stock market are the reasons why SMEs ask for traditional credit as a financing source. That is why this paper aims to develop the operational scheme of syndicated issues of obligations as a financial instrument for SMEs in the metalworking sector in Guayaquil, Ecuador. To achieve this objective, a comparative descriptive study was carried out using the survey technique; In addition, secondary sources such as web portals, bibliographic review, and others were used. The findings identify that SMEs were financed exclusively from suppliers, due to the restriction of bank loans; however, other forms of financing have been recognized, such as the Ecuadorian stock market.

scholarly journals The effect of financial literacy towards financial inclusion through financial training

2019 ◽  
Vol 3 (1) ◽  
pp. 186-192
Author(s):  
Amram Rohi Bire ◽  
Heni Matelda Sauw ◽  
Maria
Keyword(s):  
Financial Literacy ◽  
Financial Training ◽  
Small And Medium Enterprises ◽  
Financial Inclusion ◽  
Analysis Technique ◽  
The Future ◽  
Indirect Relationship ◽  
Medium Enterprises ◽  
The Relationship

The current study aimed to describe the influence of financial literacy on financial inclusion that mediated by financial training. It focused on Micro, Small, and Medium Enterprises (MSMEs). Respondents in the study were 54 respondents that were taken from 119 MSMEs in Kupang city, Indonesia. The analysis applied path analysis technique. It was to determine the direct or indirect relationship with SPSS Version 20. Analysis results have shown that financial literacy has got a direct and significant impact on financial inclusion. Its contribution to financial training is 33%. In the other side, the contribution of financial literacy towards inclusion is 32%.  Furthermore, financial training has mediated the relationship between financial literacy and financial inclusion. The presentation is 11%. This phenomenon shows that in the future, it is necessary to increase the frequency of financial training for MSMEs actors in Kupang city, Indonesia. The training has to be conducted to increase financial inclusion in understanding the knowledge of the financial product. Since the current study only examined financial literacy, financial inclusion, and financial training, it is suggested that the future researches may examine other aspects such as transparency, accountability, and quality of financial statements.

scholarly journals Strategi Pengembangan Usaha Kecil Menengah (UKM) Kreatif Pedesaan di Kabupaten Sleman studi Kasus Subsektor Industri Kerajinan Anyaman Mendong

2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati
Keyword(s):  
Value Chain ◽  
Rural Areas ◽  
Local Community ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Culture Heritage ◽  
Design Production ◽  
Medium Enterprises

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.

scholarly journals ANALISIS STRATEGI PEMASARAN JAMUR TIRAM PUTIH (PLEUROTUS OSTREATUS) PADA USAHA DAGANG KENANGA DI KECAMATAN AMPENAN KOTA MATARAM

GANEC SWARA ◽  
2019 ◽  
Vol 13 (2) ◽  
pp. 375
Author(s):  
IDA AYU KETUT MARINI ◽  
IDA AYU NOPIARI ◽  
IDA BAGUS EKA ARTIKA
Keyword(s):  
Financial Management ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Oyster Mushroom ◽  
Economic Entity ◽  
Technological Advances ◽  
Competitive Prices ◽  
Oyster Mushrooms ◽  
The Government ◽  
Medium Enterprises

   Micro, small, and medium enterprises (MSMEs) are one economic entity that continues to be encouraged by the government, because it can absorb labor, can reduce unemployment and also increase people's income   This research is carried out at UD Kenanga, which produces and markets oyster mushrooms in the city of Mataram. This research is a descriptive study that aims to determine marketing strategies. This research is analyzed by SWOT analysis.  The results show that UD Kenanga is strategically in quadrant II which shows that UD Kenanga is in a diversified strategy position. The conclusion of this study is the internal and external factors that influence the marketing strategy of white oyster mushrooms on UD. Kenanga consists of an affordable amount of capital, competent workforce, adequate product quality, strategic company location, competitive prices and able to produce their own seeds. Factors that become weaknesses are low production levels, not yet diversifying white oyster mushroom products, lack of a marketing system for white oyster mushroom products, limited production land, unprofessional financial management, no mushroom product promotion activities. Factors that become opportunities are broad market share, high purchasing power, government intervention, demand for oyster mushroom products is increasing, technological advances. Threatening factors are inter-company competition, changing seasons, consumer demands for quality mushroom products, rising fuel prices.   Suggestions for companies, to diversify the company's products By diversifying products, so as to increase new customers or consumers. For the government, to pay more attention to the needs of micro businesses, especially to increase activities or technical training related to white oyster mushroom products. 

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