scholarly journals A STRATEGY TO PROMOTE THE COMPETITIVENESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DURING THE CONDITION OF COVID 19 PANDEMICS

2021 ◽  
Vol 11 (3) ◽  
pp. 197-208
Author(s):  
Rahmadani Rahmadani ◽  
Jefriyanto Jefriyanto
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Creative Industries ◽  
Structured Interviews ◽  
Diversification Strategy ◽  
Swot Matrix ◽  
Medium Enterprises ◽  
Hierarchy Process ◽  
Process Method

The research is aimed to review competitiveness strategies of Micro, Small, and Medium Enterprises (MSME) during the pandemic of Covid 19 to the MSME creative industries of Kp. Pelintahan notably. This research used primary and secondary data and used a descriptive qualitative approach for criticism to analyze the latest problems of MSME creative industries in this pandemic of Covid 19, which used semi-structured interviews, participative observation, and questionnaires for data accumulation technic. Then used AHP (Analytical Hierarchy Process) method and continued with SWOT analysis to formulate a strategy for solving it. The respondence of this research is about ten employees of MSME creative industries Kp. Pelintahan. The result of SWOT analysis is about 0,49 for IFAS and -1,54 for EFAS. Based on SWOT Matrix, the MSME Creative Industries position in Kp. Pelintahan is on 2nd Quadran for rating, which MSME Creative Industries employees of Kp. Pelintahan can take advantage of even a little strength to minimize a terrifying threat. The primary strategy is the Diversification Strategy with their salespeople to market their products MSME Creative Industries Kp. Pelintahan, which the market is reached out of Sumatera except for Lampung.

STRATEGI PENGEMBANGAN USAHA KECIL MENENGAH (UKM) KEMPLANG PANGGANG DI KECAMATAN MARTAPURA KABUPATEN OGAN KOMERING ULU TIMUR

2018 ◽  
Vol 4 (02) ◽  
pp. 11-18
Author(s):  
Indriani
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Horizontal Integration ◽  
Internal Factors ◽  
Swot Matrix ◽  
Saturated Sample ◽  
Medium Enterprises ◽  
Sample Method ◽  
The City

Strategy for the Development of Small and Medium Enterprises (UKM) kemplanganggang in Martapura District, Ogan Komering Ulu Timur Regency. The method used in this study used a saturated sample method, the samples taken were SMEs, kemplang traders and the Department of Industry and Trade in the city of Martapura. The types of data used in this study include primary and secondary data, which are analyzed using the SWOT matrix. The results of the research in the field obtained an average of 2.93 internal factors and 3.26 external factors, this means that the Kemplanganggang UKM in Martapura District, East OKU Regency is in position II with a concentration strategy through Horizontal integration, from the SWOT analysis it can be concluded that UKM Baked kemplang has weaknesses and threats that must be minimized so that it can develop more advanced in the future, there are several ways that have been analyzed, namely by increasing kemplang production, making packaging more attractive and using labels, promoting through social media, increasing forms. kemplang variants to make it more attractive, and add outlets and expand the network by entering areas where there is no kemplang production.

scholarly journals Strategi Pengembangan Usaha Kecil Menengah (UKM) Kreatif Pedesaan di Kabupaten Sleman studi Kasus Subsektor Industri Kerajinan Anyaman Mendong

2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati
Keyword(s):  
Value Chain ◽  
Rural Areas ◽  
Local Community ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Culture Heritage ◽  
Design Production ◽  
Medium Enterprises

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.

scholarly journals INDUSTRIAL VALUE CHAIN IN INDONESIA’S SME CREATIVE BUSINESS: AN EXPLORATION RESEARCH

2019 ◽  
Vol 18 (1) ◽  
Author(s):  
Ivan Evander Subagyo ◽  
Dewi Savitri Saraswati ◽  
Teddy Trilaksono
Keyword(s):  
Developing Countries ◽  
Value Chain ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Creative Industry ◽  
Structured Interviews ◽  
Visual Communication Design ◽  
Industrial Value Chain ◽  
Use Of Social Media ◽  
Medium Enterprises

The creative industry is currently growing very rapidly in developing countries. This is indicated by various government policies to increase the competitiveness of this industry. Value chains are needed to gain the competitive advantage within this industry at every additional step of the chain. However, there is no comprehensive research on the creative industry value chain in developing countries, such as Indonesia, especially in small and medium enterprises (SMEs). This study attempts to explore the concept of industrial chain values to narrow the gaps that exists in the literature. The research method used is a qualitative approach through semi-structured interviews and observations of 11 SMEs consisting of 5 creative business sub-sectors, namely the culinary, fashion, craft, photography, and visual communication design sectors. The results of this study indicate that, in creative industries, co- creation is the differentiator on the value chain activities, especially those that offer customization. Meanwhile, the use of social media is also considered as an important value chain activities that must be used to effectively communicate the value of the business. The results of this study can be used by stakeholders in Indonesian SMEs as a reference for formulating competitiveness strategies for this creative industry.

scholarly journals What is the Best Strategy to Develop Creative Industry in Indonesia?

2019 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
Muhammad Adhi Prasnowo ◽  
Gusti Adriansyah ◽  
Khoirul Hidayat
Keyword(s):  
Product Design ◽  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Raw Material ◽  
Creative Industry ◽  
Economic Sectors ◽  
The Government ◽  
Medium Enterprises

<p>Small and Medium Enterprises (SMEs) have an important role and strategic for economic growth. This is because at the time of the economic crisis in Indonesia, SMEs are the economic sectors which have the most excellent durability. Wedoro Village in Sidoarjo city, Indonesia, is famous for the footwear creative industry especially slippers and shoes. A wide variety of slippers and shoes with different types available. Stores and outlets are widespread across the village. Wedoro region has been known as one of the predecessors of creative industries in the field of footwear. Currently the industrial centres of creative footwear is experiencing a decline in sales compared with its heyday in 2001-2006 years ago. This research aims to design a development strategy of the creative industry centre in Wedoro by using SWOT analysis and grand strategy. The results of this study indicate that the cause of the decline in sales is a flood of Chinese products, rising raw material prices, and the lack of innovation in product design. Hence, creative industry in Indonesia especially in Wedoro Village might need a guidance from the government in developing innovation in product design and marketing. It is therefore expected that the existence of a creative industry in Wedoro can grow and create occupations especially for local residents and also increase the revenue of the Sidoarjo city.</p>

scholarly journals EVALUATION INTERNATIONALIZATION PROGRAMS OF CREATIVE INDUSTRY MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN PURBALINGGA: AN ANALYTICAL HIERARCHY PROCESS (AHP) METHOD

Performance ◽  
2019 ◽  
Vol 26 (1) ◽  
pp. 48
Author(s):  
Suliyanto Suliyanto ◽  
Weni Novandari ◽  
Ary Yunanto
Keyword(s):  
Analytical Hierarchy Process ◽  
Small And Medium Enterprises ◽  
Group Discussion ◽  
International Market ◽  
Creative Industries ◽  
Government Support ◽  
Creative Industry ◽  
The Government ◽  
Medium Enterprises ◽  
Hierarchy Process

This study aims to evaluate the program of internationalization of UMKM Creative Industries in Purbalingga . Respondents in this study are the SMEs Creative Industries business people who are considered to have knowledge about the Creative Industry in Purbalingga. Data collection using in-depth interviews, questionnaires, and Focus Group Discussion (FGD). Data analysis used is descriptive qualitative and Analytical Hierarchy Process (AHP). Based on the analysis concluded that several factors lead to non-optimal of Creative Industry MSEs internationalization programs sequences was lack of financial, managerial capabilities, lack of information, government support, and the international environment. In order to optimal, Creative Industry of MSMEs internationalization programs should be conducted to use counseling and sustainable facilitation, in which the government and successful entrepreneurs in the international market help entrepreneurs MSMEs creative industries in Purbalingga to succeed in the international market.

scholarly journals Strategi Inovasi dan Kolaborasi Bank Wakaf Mikro Syariah dan Umkm Indonesia di Era Digital

2021 ◽  
Vol 7 (1) ◽  
pp. 183
Author(s):  
Nugroho Heri Pramono ◽  
Asri Nur Wahyuni
Keyword(s):  
Industrial Revolution ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
New Products ◽  
Diversification Strategy ◽  
Central Java ◽  
Digital Era ◽  
Strategic Innovation ◽  
Medium Enterprises ◽  
Descriptive Statistical Analysis

The industrial revolution 4.0 should make financial information for stakeholders more accountable. Therefore, this study contributes to providing a business paper with the aim of identifying and explaining the innovation and collaboration strategies of Islamic micro waqf banks and Indonesian micro, small and medium enterprises in the digital era. The research method used is descriptive statistical analysis, internal and external strategic analysis and SWOT analysis. The population of this study consisted of 11 Islamic micro waqf banks (BWMS) located in Central Java, 5 experts in Islamic finance, and fintech. The results showed that BWMS and sharia fintech were in a growing condition. In addition, BWMS and sharia fintech are also in the quadrant of the conglomeration diversification strategy. This strategy seeks to create new products to gain a wider market. Therefore, to make new products more innovative and a wider market, strategic innovation was made by creating sharia fintech that collaborated with BWMS and micro, small and medium enterprises.

scholarly journals Strategi Meningkatkan Daya Saing dan Upaya Bertahan Saat Pandemi Covid 19 Pada Usaha Kecil dan Menengah PT Sasak Maiq Batu Layar Lombok Barat

2021 ◽  
Vol 18 (2) ◽  
pp. 148-155
Author(s):  
Ida Bagus Eka Artika ◽  
Irianto Irianto ◽  
Ida Ayu Ketut Marini ◽  
Baiq Ertin Helmida
Keyword(s):  
Environmental Analysis ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Study ◽  
Online Marketing ◽  
Price Strategy ◽  
Diversification Strategy ◽  
Analysis Technique ◽  
Strategic Study ◽  
Medium Enterprises

The sustainability of PT Sasak Maiq, in West Lombok Regency, as one of the Small and Medium Enterprises has recently been threatened by the Covid - 19 pandemic which began to hit Indonesia in early 2020.  PT Sasak Maiq is concerned about this because it has an impact on reducing turnover sales of their products. This requires a strategic study, to be able to maintain the existence of PT Sasak Maiq in the Covid-19 pandemic, which cannot be predicted when it will end. This research is a descriptive study with the aim of knowing which strategies are suitable to be applied in order to maintain the existence of PT Sasak Maiq in the future. The data is sourced from stakeholders, with an analysis technique in the form of environmental analysis (SWOT Analysis). The results showed that the suitable strategy to be applied to maintain the sustainability of PT Sasak Maiq is the ST strategy, which is in the form of a diversification strategy, by creating the new unique product, strengthening the online marketing network, maintaining a price strategy, maintaining relationships with marketing networks both at domestic and abroad, so that it can maintain demand for its products.  

scholarly journals Into the Furniture Woods: Analytical Hierarchy Process Method

2019 ◽  
Vol 8 (2S3) ◽  
pp. 1562-1567
Keyword(s):  
Decision Support ◽  
Decision Support System ◽  
Support System ◽  
Analytical Hierarchy Process ◽  
Small And Medium Enterprises ◽  
Lack Of Information ◽  
Weight Score ◽  
Medium Enterprises ◽  
Hierarchy Process ◽  
Process Method

Sidojaya Furniture is one of the Small and Medium Enterprises that is still developing in improving its business. Related with the lack of information obtained by furniture craftsmen in determining qualified wood, Sidojaya Furniture has problems in determining qualified wood that matches with specified criteria for making furniture quickly and accurately. The objective to be achieved from this study was to create Decision Support System for selecting qualified wood in Sidojaya Furniture using AHP (Analytical Hierarchy Process) Method and using Microsoft Visual Basic programming language that can help provide information about qualified wood for furniture production, so that craftsmen can make decisions quickly to make choice. AHP method is a method of breaking complex/ complicated problem in unstructured situation into component parts. Decision support system for the selection of qualified wood can make it easier for craftsmen to decide on the type and nature of qualified wood and obtain information about the texture, color, direction of fiber, age, durability and growing place of wood to be used. From three alternatives tested, it can be obtained, the decision of qualified wood can be used to make furniture was teak wood with a weight score of 1.389.

scholarly journals Strategi Pengembangan Usaha Kecil Menengah (UKM) Kreatif Pedesaan di Kabupaten Sleman studi Kasus Subsektor Industri Kerajinan Anyaman Mendong

2017 ◽  
Author(s):  
Kristiana Sri Utami
Keyword(s):  
Value Chain ◽  
Rural Areas ◽  
Local Community ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Culture Heritage ◽  
Design Production ◽  
Medium Enterprises

ABSTRACTCreative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&amp;medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.

scholarly journals Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Pada Apotek 325 Surabaya

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Anisa Rachmawati ◽  
Ety Dwi Susanti
Keyword(s):  
Data Collection ◽  
Business Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Diversification Strategy ◽  
New Business ◽  
Swot Matrix ◽  
Depth Interviews

This research was conducted at Apotek 325 which is located on Jl. Demak No. 325, Dupak, Krembangan District, Surabaya City, East Java. The pharmacy has been established since 2000 where a new business strategy is needed to face increasing competitive and increasing complex business competition. The research method used is a descriptive quantitative approach, using the SWOT method and data collection techniques with primary data and secondary data, in which the author's secondary data is through in-depth interviews, documentation and participatory observations relating to the SWOT analysis owned by Apotek 325 Surabaya. After getting the data then the data will be analyzed with SWOT. The results of the research from the SWOT analysis obtained IFAS results with a total score of 2.01 while for EFAS results with a total score of 2.49. From the results of the SWOT diagram, Pharmacy 325 is in quadrant II, namely the Diversification Strategy. The results of the SWOT Matrix Strategy obtained that the SO Strategy was 1.7, the ST Strategy was 2.91, the WO Strategy was 1.59, and the WT Strategy was 2.8.

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