scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (PADA HOME INDUSTRY MOSHIMOSHI CAKE SAMARINDA)

2020 ◽  
Vol 8 (3) ◽  
pp. 242
Author(s):  
Firdayanti Abbas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Dominant Influence

The purpose of this study was to know marketing mix influence on consumer satisfaction in home industry MoshiMoshi Cake Samarinda. To know the variables of the marketing mix (product, price, promotion and place) the more dominant influence on customer satisfaction in the industry home MoshiMoshi Cake Samarinda. While the methods used are descriptive analysis, multiple linear regression analysis, and test hepotesis. Based on the analysis about effect between the marketing mix (product, price, promotion and place) to consumer satisfaction in home industry MoshiMoshi Cake Samarinda. The most dominant variable affecting customer satisfication is place, because the place of sale from MoshiMoshi cake is strategically located, easily accessible, and always visited by potential costumers.

scholarly journals ANALISA PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER SIMPATI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS 17 AGUSTUS 1945 SURABAYA

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Endang Setyowati ◽  
R. Panji gita
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Product Price ◽  
Dominant Influence

ABSTRACTThe number of cellular providers in Indonesia are mutually price war with a variety of advantages each resulting in confusion in selecting society. This study aims to determine the effect of product, price and promotion either partially or simultaneously, and to determine the most dominant influence in influencing consumer purchasing decisions. This type of research is included in the survey research. The sample used in this research is 96 students of Economics faculty at Universitas 17 Agustus 1945 Surabaya, where the sample is taken by using accidental sampling technique.  Collection was done by distributing questionnaires. Data analysis techniques used are Multiple Linear Regression Analysis, Correlation Analysis, Coefficient of Determination and Test F and Test t. The results of this study showed the value of multiple linear regression analysis that is Y = 0.426 + 0.274 X1 + 0,152 X2 + 0,453 X3 value of coefficient of determination show value equal to 0,689. This shows that in consumer satisfaction variable shows 68,9% value influenced by product, price and promotion variable.While the remaining 31.1% influenced by other variables not included in this study. Test F obtained result that Product (X1), Price (X2), and Promotion (X3) have influence to Decision of Simpati (Y) cellular card, sig value. F 0,000 (<0.05), then H0 is rejected and H1 is accepted. The conclusion is that all independent variables (Product variables (X1), Price (X2), and Promotion (X3)) have significant effect simultaneously on Simpati Mobile Card Purchase Decision (Y). The value of the product thitungvariable (X1) has a value of 3.634 and the value of Sig. 0.000 <0,05, then Ho is rejected and H1 accepted, it means there is partial influence by Product variable (X1) to Purchase Decision (Y).   Price Variable (X2) has Thitung3.067 and Sig value. 0,003 <0,05, then Ho is rejected and H1 is accepted, that means there is partial influence by Price variable (X2) to Purchase Decision (Y) .Variable Promotion (X3) has value of Thitung6,222 and Sig value. of 0.000 <0.05, then Ho is rejected and H1diterima, it means there is a partial influence by the variable Promotion (X3) on Purchase Decision (Y) In addition, the results of this study also shows that Product, Price, and Promotion has a dominant influence on the decision purchase of Simpati cellular card at Universitas 17 Agustus 1945 Surabaya. Keywords: Product, Price, Promotion, Purchase Decision

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PARFUM DI AZZWARS PARFUM LUBEG PADANG

2018 ◽  
Author(s):  
Alfanda Andika ◽  
Febsri Susanti
Keyword(s):  
Qualitative Research ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Analysis Method

Influence of Marketing Mix Buying Decision Against Perfume at Perfume Azzwars Lubeg Padang". Research was conducted on Azzwars Perfume Lubeg Padang. The purpose of this study were: 1) to analyze the influence of the effect of variable products, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 2) to analyze the influence of variables influence the price, the purchase decision perfume in Azzwars Perfume Lubeg Padang, 3) to analyze the influence of variables influence the place, Decision to purchase perfume at Azzwars perfume Lubeg Padang, 4) to analyze the influence of variables sale, the purchase decision perfume fragrances Azzwars Lubeg Padang. This type of research is qualitative research. The object of this study is Azzwars Perfume Lubeg Padang. Data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results obtained the following conclusions: 1) The product does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang. 2) The price does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 3) place significant effect on the purchase decision of consumers Azzwars Perfume Lubeg Padang, 4) Promotion does not significantly influence the purchase decision of consumers Azzwars Perfume Lubeg Padang, 5) Marketing Mix effect positive and significant impact on consumer purchase decision Azzwars Perfume Lubeg Padang.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP PENINGKATAN PENJUALAN TENAGA LISTRIK PADA PT PLN (PERSERO) UNIT PELAKSANA PELAYANAN PINRANG

2021 ◽  
Vol 3 (2) ◽  
pp. 115-120
Author(s):  
Andi Muh. Armin Yusfin ◽  
Thamrin Abduh ◽  
Herminawati Abubakar
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Price Promotion ◽  
Dominant Effect ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Regression Test ◽  
Dominant Influence

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh produk, harga, promosi, lokasi, orang, proses dan bukti fisik terhadap peningkatan penjualan tenaga listrik pada PT PLN (Persero) Unit Pelaksana Pelayanan Pinrang, serta untuk mengetahui dan menganalisis variabel bauran pemasaran yang paling dominan berpengaruh terhadap peningkatan penjualan tenaga listrik pada perusahaan PT PLN (Persero) Unit Pelaksana Pelayanan Pinrang. Teknik pengumpulan data melalui penyebaran kuesioner. Sedangkan teknik analisis data yang digunakan adalah analisis deskriptif, uji instrument penelitian, uji asumsi klasik, analisis regresi linear berganda, dan pengujian hipotesis. Hasil analisis menemukan bahwa produk, harga, promosi, lokasi, orang, proses dan bukti fisik berpengaruh positif dan signifikan terhadap peningkatan penjualan tenaga listrik pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pinrang. Dari hasil pengujian regresi maka dapat disimpulkan bahwa variabel yang dominan berpengaruh terhadap peningkatan penjualan tenaga listrik pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pinrang adalah harga. This study aims to determine and analyze the effect of product, price, promotion, location, people, process and physical evidence on the increase in electricity sales at PT PLN (Persero) Pinrang Service Implementation Unit, as well as to identify and analyze the marketing mix variables that have the most dominant influence on the increase in sales of electricity at the company PT PLN (Persero) Pinrang Service Implementation Unit. The technique of collecting data is through distributing questionnaires. Meanwhile, the data analysis technique used is descriptive analysis, research instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results show that product, price, promotion, location, people, process and physical evidence have a positive and significant effect on the increase in electricity sales at PT. PLN (Persero) Pinrang Service Implementation Unit. From the results of regression test, it can be concluded that the variable that has a dominant effect on the increase in electricity sales at PT. PLN (Persero) Pinrang Service Implementation Unit is the price.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE (STUDI KASUS RUTE PENERBANGAN PALEMBANG – CENGKARENG)

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Idayanti Idayanti ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Process Variables ◽  
Product Price ◽  
Physical Evidence

This study aims to analyze the influence of product, price, promotion, place, people, physical evidence, and the process, or what is known as the 7P marketing mix on the decision to purchase plane tickets Online. The methodology used in this study is multiple linear regression analysis method, with the population used in this study consisting of 3 (three) airlines, namely Sriwijaya Air, Batik Air, and Lion Air Palembang with 329 respondents and processed with SPSS version 22. Partially, the marketing mix variables that influence the purchasing decisions to purchase plane ticket online of Palembang are price, place, and process. The conclusion of this study, the results of the analysis show that the product, price, promotion, place, people, physical evidence, and process variables together have a positive and significant effect on the purchasing decision to purchase plane tickets Online of the Palembang city with an F value of 64.908 and an r2 value of 0.766 or 76% and the rest is influenced by other factors.

scholarly journals PENGARUH MARKETING MIX DAN SYARIAH COMPLIANCE TERHADAP KEPUTUSAN NASABAH MEMILIH BANK UMUM SYARIAH DI KUDUS

2017 ◽  
Vol 4 (1) ◽  
pp. 97
Author(s):  
Zamroni Zamroni ◽  
Wahibur Rokhman
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
Place Promotion

<p><em>This study aimed to examine the influence of mix marketing and sharia compliance on customer’s decision in choosing Sharia bank in Kudus. It used purposive sampling method with 120 respondents. Hypothesis testing used multiple linear regression analysis. The analysis of T test showed that product influences the customer’s decision because thitung &gt; ttable (2,239&gt; 1,</em></p><p><em>657), Price influences the customer’s decision because tcount &gt; ttable (2,563&gt; 1, 657). Place influences the customer’s decision because tcount &gt; ttable (2,002&gt; 1, 657). Promotion influences the  customer’s  decision  because  tcount  &gt;  ttable  (4.436&gt;  1,</em></p><p><em>657). Syariah compliance influences the customer’s decision because tcount &gt; ttable (2,072&gt; 1, 657). Based on F test, it indicated that Fcount &gt; Ftable (11 689&gt; 2.290) which means the mix marketing consists of product, price, place, promotion and Sharia compliance significantly influenced the customers’ decision in choosing sharia banks in Kudus.</em></p>

scholarly journals The Effect of Marketing Mix (Product, Price, Place and Process) on Students' Desire to Recommend Lectures in Tourism Academy of NHI Bandung

2020 ◽  
Vol 3 (4) ◽  
pp. 3933-3948
Author(s):  
Amalia Juliana Monika Intan
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Analysis Method ◽  
Product Price

The purpose of this study was to determine whether the product, price, place and process partially or simultaneously influence the desirability of students to recommend lectures at the NHI Bandung Tourism Academy. The population and sample in this study were students of the Bandung Tourism Academy. The variables of this research are the variable product (product), price (price), place (place), and process (process) as well as the desire to recommend college. The research method uses an explanatory survey. The data analysis method used is multiple linear regression analysis and using the t test and F test. Research results. Based on the results of multiple linear regression analysis

Struktur Organisasi, Desain Kerja, Budaya Organisasi Dan Pengaruhnya Terhadap Produktivitas Karyawan Studi Kasus Pada PT. XX Di Jakarta

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Yanti Budiasih
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Linear Regression ◽  
Organizational Structure ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Job Design ◽  
Employee Productivity ◽  
Dominant Influence

The objectives of this study are to analyze changes in organizational structure, job design, organizational culture and its influence on employee productivity at PT. XX in Jakarta and to identify variables that have a dominant influence on the productivity of employees. The research method used is using multiple linear regression analysis. The results show that the all variables simultaneously and partially change the organizational structure, job design, and organizational culture has a significant impact on employee productivity at PT. XXin Jakarta.

scholarly journals The existence of soybean farmers and market in Solok regency

2018 ◽  
Author(s):  
Hasdi Aimon ◽  
Melti Roza Adry ◽  
Elida
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Marital Status ◽  
Multiple Linear Regression ◽  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Household Members ◽  
Inductive Analysis

This study aims to look at the existence of soybean farmers and markets in Solok Regency. This study was conducted in Solok Regency to 200 households. This study was analyzed using descriptive analysis that aims to see the level of consumer preferences to processed soy products in Solok Regency. Furthermore, inductive analysis was analyzed using multiple linear regression analysis with OLS method that aims to look at the determinants of the demand for processed soy products in Solok Regency. The study shows that (1) the processed soy products most in demand by the society in Solok Regency are tofu and tempeh. (2) The number of household members, education of wife and job sector of husband affect significantly on the demand for tempeh in Solok Regency, while income, marital status, education of husband and job sector of wife do not affect significantly on the demand for tempeh in Solok Regency. (3). The number of household members and job sector of husband affect significantly on the demand for tofu in Solok Regency, while income, marital status, education of husband, education of wife and job sector of wife do not affect significantly on the demand for tofu in Solok Regency.

scholarly journals PENGARUH PROMOSI TERHADAP PENGETAHUAN PRODUK DAN LOYALITAS KONSUMEN PADA UNIT USAHA SYARI’AH PT. BANK NTB

2016 ◽  
Vol 5 (4) ◽  
Author(s):  
Muhdim Muhdim
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Work Environment ◽  
Significant Influence ◽  
Work Motivation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Individual Characteristics ◽  
The Village ◽  
Dominant Influence

The purpose of this study was to (1) To determine the significance of partial effect of Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects of the Work Motivation Head of the village in the district of East Lombok Keruak. (2) To determine the significance of the simultaneous effect of Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects of the Work Motivation Head of the village in the district of East Lombok Keruak. (3) To find out which of the factors Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects that have a dominant influence on work motivation Head of the Village in the district of East Lombok Keruak. Methods used are causal research. The data collection was conducted using questionnaires given to 90 respondents. Analysis of data using multiple linear regression analysis. The results showed that (1) There is a significant influence on the Simultaneous Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects of the Work Motivation Head of the Village in the District Keruak East Lombok. (2) There is a significant influence on the Partial Individual Characteristics, Leadership, Work Environment, Compensation and Career Prospects of the Work Motivation Head of the Village in the District Keruak East Lombok. (3) Compensation has a dominant influence on work motivation on the District Head of Village Affairs Keruak East Lombok. Keywords: Individual Characteristics, Leadership, Work Environment, Compensation, Career Prospects, Work Motivation

scholarly journals PENGARUH BRAND IMAGE, CONSUMER SATISFACTION, ELECTRONIC WORD OF MOUTH TERHADAP NIAT MENGGUNAKAN KEMBALI

2019 ◽  
Vol 8 (7) ◽  
pp. 4647
Author(s):  
Ni Putu Siska Yundari ◽  
I Made Wardana
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Electronic Word Of Mouth ◽  
Food Services ◽  
Key Word

The purpose of this study is to provide an explanation of the effect of brand image on reuse intention, consumer satisfaction on reuse intention, electronic word of mouth on reuse intention. This research was counducted in Denpasar City by distributing questionnaires to a sample of 104 respondents who were selected by purposive sampling. The indicators in this study were 13, which were analyzed using multiple linear regression analysis with the results of research that showed that brand image, consumer satisfaction, electronic word of mouth were able to have positive and significant effect simultaneously and partially on the reuse intention Go-Food in Denpasar City. The study provides theoretical implications on how the importance of brand image, consumer satisfaction, electronic word of mouth in influencing the intention to reuse Go-Food services in Denpasar City and the partical implications of this research are able to provide information to consumers that are used as consideration in making decisions to reuse Go-Food services in Denpasar City. Key Word : brand image, consumer satisfaction, electronic word of moth, reuse intention  

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