scholarly journals Selection Factors of Market Segments and Porter’s Generic Marketing Strategies: Evidence from an Emerging GCC Market

2015 ◽  
Vol 11 (1) ◽  
pp. 199
Author(s):  
Mansour S. M. Lotayif
Keyword(s):  
Factor Analysis ◽  
Environmental Factor ◽  
Multiple Regression ◽  
Descriptive Analysis ◽  
Technological Factor ◽  
Marketing Strategies ◽  
Target Market ◽  
Analytical Technique ◽  
Generic Strategy ◽  
Selection Factors

The current study aims at both identifying the detailed variables behind selecting the appropriate market segment(s) and the selection of the three generic marketing strategies i.e. differentiation, focus and cost leadership. The experiences of 177 Bahraini executives working for domestic and multi-national corporations (MNCs) were utilized to achieve these objectives. Via SPSS version 21 and throughout multivariate analytical technique (e.g. multiple regression), factor analysis, and descriptive analysis the current study’s three objectives and four hypotheses were tested. Based on factor analysis, the target market selection variables are loaded on four factors as proposed by Hooley and Saunders (1993). However, the title of the fourth variable becomes “regulatory, political, and environmental” instead of only “environmental factor” as in Hooley and Saunders (1993) did name in their own study. Based on Multiple Regression (MR) results, there is no significant causality relationship between demographics (i.e. type of business, ownership, experience, and size) and market factor. Meanwhile, significant causality relationships were existed between; demographics and “economic and technological factor”; demographics and “competitive factor”; and between demographics and “regulatory, political, and environmental factor”. Finally, the variables for selecting each generic strategy have been determined.

Islamic banking selection criteria: a multi-ethnic perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Noradilah Abdul Hadi ◽  
Mohd Rizal Muwazir
Keyword(s):  
Design Methodology ◽  
Banking Industry ◽  
Descriptive Analysis ◽  
Banking System ◽  
Marketing Strategies ◽  
Islamic Banking ◽  
Content Type ◽  
Selection Factors ◽  
The Relationship ◽  
Further Development

Purpose The purpose of this paper is to examine selection factors among multi-ethnic customers in Malaysian Islamic banking industry. The information is important to reinforce the argument that ethnicity could become significant factor in determining customer behaviour. Design/methodology/approach This study uses quantitative approach by using questionnaire (Likert scale) to measure respondents ranking of 25 selection factors. A total of 272 valid responses were generated from 450 questionnaires distributed, with 60.4% response rate. The methods of analysis used are descriptive analysis, factor analysis and Kruskal–Wallis test. Findings The findings revealed five selection factors (religious and ethical, services and convenience, service quality and benefit, external and operational and charges), with religious and ethical factor as the most important criteria for Malay customers. As for Chinese and Indian customers, they chose services and convenience factor. Originality/value This study is conducted to gain new insights on the perception of multi-ethnic banking customers in Malaysia towards Islamic banks and how cultural differences might affect their decisions. The findings are important for further development of the Islamic banking industry in Malaysia considering ethnicity has a major impact on the society. The acknowledgement of similarities and differences between the ethnic groups could strengthen the relationship with the Islamic banking customers. Furthermore, incorporation of ethnicity factor in bank’s marketing strategies is important to secure competitive advantage particularly in dual banking system such as in Malaysia.

scholarly journals Marketing Strategy in Increasing Ballroom Sales at New Kuta Hotel

2020 ◽  
Vol 6 (2) ◽  
pp. 27
Author(s):  
Monika Aprilia Wulandari ◽  
Elvira Septevany ◽  
I Gusti Agung Mas Krisna Komala Sari ◽  
I Ketut Suarta
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Quantitative Descriptive Analysis ◽  
Marketing Department ◽  
Study Results ◽  
Qualitative Descriptive ◽  
Quantitative Descriptive

This research aims to increase ballroom sales at New Kuta Hotel, to find out marketing strategies that should be used by the sales & marketing departments to increase ballroom sales and to find out which strategies are most effective in marketing strategies by sales & marketing department. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal–External Matrix (IE), SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the results of IFAS matrix analysis, the main strength is the ballroom sales can help increase hotel revenue, while the main weakness is the incentives imposed by the sales & marketing departments are less appropriate. Based on the EFAS matrix analysis, it was discovered that the main opportunity was the ability of sales & marketing to bring in customers while the main threat faced was the budget considered by the customer. The IE Matrix study results put the company in the Growth Strategic (Cell II) position. SWOT analysis produced eight alternative strategies of marketing strategies from the eight strategies and obtained three marketing strategies that were prioritized and calculated through QSPM Matrix with a total TAS of 181.29.

scholarly journals Determinan Viral Marketing pada Top Brand Online Shop di Indonesia

2016 ◽  
Vol 32 (1) ◽  
pp. 25
Author(s):  
Aditya Wardhana ◽  
Mahir Pradana
Keyword(s):  
Factor Analysis ◽  
Search Engine ◽  
Research Methodology ◽  
Quantitative Method ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Reference List ◽  
Online Store

The existence of the internet starts to shifting the purchase as a conventional to online. One of marketing strategies used by online store is viral marketing.The purpose of this study is to find determinant that forms viral marketing based on perceived customers in top brand online store such as lazada.com, olx.com, tokopedia.com, zalora.com, blibli.com, and bhinneka.com. The Research methodology used is the quantitative method with descriptive analysis using factor analysis by a population as 3.271.147 people and the number of sample uses Slovin formulas with confidency level at 95 % obtained as 400 respondents. Based on the result of research, there are twelve factors formed a new factor called viral marketing online store. Based on its priority, those dimensions of viral marketing online store can be sorted as follows: customer recommendation, newsletter, linking strategies, communities, free offer, sweepstakes, list of prospective buyers, chatrooms, reference list, product texts, affiliate programs, dan search engine.

scholarly journals PENGARUH FAKTOR PEMILIHAN LOKASI TERHADAP EFEKTIVITAS PASAR PANGGUNGREJO

2015 ◽  
Vol 6 (2) ◽  
pp. 61
Author(s):  
Yohanita Pudyas Siswantika ◽  
Kuswanto Nurhadi ◽  
Isti Andini
Keyword(s):  
Statistical Analysis ◽  
Multiple Regression ◽  
Site Selection ◽  
Location Choice ◽  
Descriptive Analysis ◽  
Market Place ◽  
Market Conditions ◽  
Street Vendors ◽  
Initial Location ◽  
Selection Factors

<p><em>Accordingly increasing of street vendors especially in Surakarta, City Goverment of Surakarta have been taking policy to relocated street vendors to market. Panggungrejo market serve as a place to relocated street vendors that selling on Ki Hajar Dewantara street. It is taken for maintain the beauty and neatness of city, furthermore to maintaining the continuity of street vendors selling. There are many thing that be supposed in relocated street vendors to market, one of which is a factor of location choice because it will affect the market crowd. Altought the location of Panggungrejo market close to the initial location of street vendors and they’re selling almost the same kind of wares, but the market conditions are very quiet and merchants complained of a decrease in turnover, so they chose to sell elsewhere. The question in this research is how the site selection factors influence the effectiveness Panggungrejo Market. The method in this research is deductive-quantitative. The analysis used in this study consisted of descriptive analysis is descriptive narrative and descriptive eksplanatif, as well as multiple regression statistical analysis. Results from this research that despite support for the crowded market place, but the condition of Panggungrejo market is still not effective. There are only three of the nine site selection factors that influence the inefficiencies of Panggungrejo market that are competitors, visibility and market facilities. Therefore, ineffectiveness of Panggungrejo market may also be influenced by other factors.</em></p><p> </p><p><strong><em>Keywords</em></strong><em>: Market, Relocation, Effectiveness, Site Selection Factors</em></p>

scholarly journals KOMUNIKASI KOTA HEXAGON DI MEDIA SOSIAL

2019 ◽  
Vol 10 (2) ◽  
pp. 120
Author(s):  
Mariana Rista Ananda Siregar
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Target Market ◽  
City Branding ◽  
The Third ◽  
And Behavior ◽  
The City

City Branding is a autentity of a city and must managed properly, applied and become a culture and behavior for both the apparatus and the citizens of the city. In managing a city and establishing city branding, a strong research is required to map changes in the environment, the target market, the city's competitors and the changes that occur within the city itself. In addition to research, a combination of other communication and marketing strategies is important to consider the implementation of city branding. Based on the background, this research aims are to: first, to know the characteristics of citizen social media users in the city of Bogor, secondly, describing and analyzing the communication of the branding of Bogor, the third, explaining and analyzing Branding of the city of Bogor. The methods used in this study are descriptive analysis, and the rate of score. The results found in the study explained that the management of the city's branding could combine the strengths of primary and secondary communications in the city, especially on social media to elicit the sense of meaning a city refers to the model Branding of the city hexagon.

PENGARUH KUALITAS PELAYANAN BPJS KESEHATAN TERHADAP KEPUASAN PENGGUNA PERSPEKTIF DOKTER RUMAH SAKIT HERMINA BOGOR

2017 ◽  
Vol 2 (1) ◽  
pp. 1-12
Author(s):  
Baby Silvia Putri ◽  
Lindawati Kartika
Keyword(s):  
Health Insurance ◽  
Health Service ◽  
Service Quality ◽  
Multiple Regression ◽  
National Health Insurance ◽  
Descriptive Analysis ◽  
National Health Insurance Program ◽  
Insurance Program ◽  
Health Insurance Program ◽  
Health Service Quality

The study aimed to analyze the perceptions of the doctors of Hermina Hospital Bogor on BPJS health service quality and satisfaction level of the national health insurance program and to analyze the effects of service quality on the doctors’ satisfaction. Questionnaires were utilized to obtain the primary data, while literature reviews were conducted to obtain the secondary data. The data were analyzed by using descriptive analysis and multiple regression analysis. The results of this research, in reference to the descriptive analysis of the perceptions of the doctors in Hermina Hospital Bogor on satisfaction and quality service of the National Health Insurance program, indicated that the program is considered unsuitable in its implementation. The results of multiple regression showed that the variables of BPJS service quality have influences on the satisfaction of the doctors of Hermina Hospital Bogor. Keywords: health service quality, satisfaction, hospital

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xujia Wang ◽  
Billy Sung ◽  
Ian Phau
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Content Type ◽  
Product Categories ◽  
Theoretical Support ◽  
Confirmatory Factor ◽  
Luxury Market ◽  
Practical Implications

PurposeThe purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity and rarity can function as distinct marketing strategies in today's luxury market environment.Design/methodology/approachOnline questionnaires were administered by adapting developed scales from prior research. Research stimuli were chosen from three luxury categories including bags, wine and cruise. Confirmatory factor analysis and multiple regressions were used to test the hypotheses.FindingsThe results confirmed that exclusivity, natural rarity and virtual rarity were perceived as relatively distinct constructs among our sample. Findings also highlighted that perceived natural rarity (PNR) has consistently emerged as a positive and significant contributor to consumers' perceptions of luxury across all three luxury categories. The influence of perceived exclusivity (PE) on perceptions of luxury has also shown to be significant for two product categories (luxury bag and luxury wine), whereas perceived virtual rarity (PVR) did not show any significant effects across all three categories.Practical implicationsThe results indicate that consumers perceive natural rarity, virtual rarity and exclusivity as relatively distinctive marketing strategies. This suggests that luxury businesses can adopt each strategy independently to achieve desired marketing outcomes.Originality/valueThis study offers theoretical support for the proposition that exclusivity and rarity may have different functions in luxury marketing implementations. It provides empirical evidence showing the distinctiveness of perceived exclusivity and perceived rarity, which have not be done in previous research.

Relationship between Knowledge Sharing, Absorptive Capacity, and Innovation Capability: Empirical studies in minimarkets

2021 ◽  
Vol 9 (1) ◽  
pp. 91
Author(s):  
Sri Raharso
Keyword(s):  
Factor Analysis ◽  
Construct Validity ◽  
Knowledge Sharing ◽  
Multiple Regression ◽  
Absorptive Capacity ◽  
Empirical Studies ◽  
Innovation Capability ◽  
West Java ◽  
Five Factors ◽  
The Relationship

This study aims to identify the relationship between knowledge sharing, innovation capabilities, and absorptive capacity. The study was conducted on 209 employees of a minimarket, in Bandung, West Java. Sampling was done incidentally. Factor analysis produces five factors for which construct validity is acceptable. Empirically, the multiple regression results support the research hypothesis. Knowledge sharing positively and significantly affects innovation capability and absorptive capacity. Furthermore, absorptive capacity partially mediates the relationship between knowledge sharing and innovation capabilities. 

Problems in Analyzing Process-Product Relationships in Studies of Teacher Effectiveness

1978 ◽  
Vol 160 (3) ◽  
pp. 96-116 ◽  
Author(s):  
R. S. Soar
Keyword(s):  
Factor Analysis ◽  
Multiple Regression ◽  
Teacher Effectiveness ◽  
Classroom Behavior ◽  
Stage Model ◽  
Two Stage ◽  
Unit Of Analysis ◽  
Process Product

Problems of analysis are discussed in the three areas of estimating pupil gain, grouping observation items into measures, and relating gain to classroom behavior. Procedures deemed most hopeful are that gain estimates should be based on at least two covariates; that observation items should be aggregated using factor analysis, a combination of logical and factor analysis, or clustering or factoring teachers; that process-product relations should be analyzed by multiple regression, with at least a two-stage model that uses both classrooms and individual pupils as the unit of analysis.

scholarly journals Environmental Scanning Mechanism and Its Effects on the Performance: Evidence from UAE

2017 ◽  
Vol 13 (1) ◽  
pp. 190
Author(s):  
Mansour S. M. A. M. Lotayif
Keyword(s):  
Multivariate Analysis ◽  
Multiple Regression ◽  
Descriptive Analysis ◽  
Univariate Analysis ◽  
Bivariate Analysis ◽  
Environmental Scanning ◽  
Significant Relationships ◽  
Scanning Frequency ◽  
Scanning Mechanism

The current Research aims at figuring out relationships between performance (as measured by ROE and PM) and demographics, interest in scanning, kinds of scanning, scanning frequency, sources of scanning (impersonal and personal), and obstacles of scanning. Experiences of 292 UAE executives have been used to fulfill these objectives. Via SPSS package release ten and seventeen, multivariate analysis (e.g. Multiple Regression), bivariate analysis (e.g. WSRT), and univariate analysis (e.g. descriptive analysis like mean, percentage, and sum) were conducted to explore the network of relationships amongst variables. Significant relationships between performance (as measured ROE) and interest in scanning, scanning frequency, sources of scanning (impersonal), and obstacles of scanning are existed. Significant relationships between performance (as measured by PM) and interest in scanning, scanning frequency, sources of scanning (personal), and sources of scanning (impersonal) are also existed. Finally, the current study revealed that UAE businesses are conducting regular, proactive, and hoc scanning more often than irregular, reactive, and primitive scanning.

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