scholarly journals Enhancing Marketing Efficiency of the Saudi Dates at the National and International Markets

2016 ◽  
Vol 8 (8) ◽  
pp. 53
Author(s):  
Al-Abdulkader Ahmed M. ◽  
Al-Kahtani Safar H. ◽  
Ismaiel, Sobhy M. ◽  
Elhendi Ahmed M. ◽  
Saad Ali I. ◽  
...  

<p class="Default">Date sector is a considerate sector worldwide with an estimated trade value equivalent to about 3.72 billion Saudi Riyals (SR) in 2013. Enhancing marketing efficiency of dates becomes imperative to nations that date sector has a special status in their economies and social heritage such that of the Kingdom of Saudi Arabia.</p><p class="Default">This research paper is targeted to estimate the marketing efficiency of dates at different marketing channels qualitatively using a typical five level LIKERT scale and quantitatively using the Two-Stage Data Envelopment Analysis (2s DEA), to estimate the potential economic impact of improving marketing efficiency on the date marketing channels and on the national economy, and to introduce a set of policies and mechanisms that enhance the competitiveness of the Saudi dates at the local and international markets.</p>The estimated results showed that the total market value of the Saudi dates is about 22.65 billion SR annually, and there is a great potential to improve date marketing efficiency to achieve an additional 30 per cent of value added to traders and the national economy, equivalent to about 6.88 billion SR annually. The research paper concluded with a set of policies and mechanisms to enhance the marketing efficiency and the competitiveness of the Saudi dates at the local and international markets.

2018 ◽  
Vol 8 (3) ◽  
pp. 541 ◽  
Author(s):  
Ummy Qalsum ◽  
Andriyono Kilat Adhi ◽  
Anna Fariyanti

This study was aimed to analyze the marketing performance of seaweed in Takalar District, South Sulawesi and to analyze the value added obtained from seaweed processing into pure carrageenan powder (semi refined carrageenan). The respondents in this study were 100 fishermen, 37  merchants, 3 wholesalers, 2 exporters, and 1 processing industry. Seaweed marketing performance was measured by marketing efficiency with criteria of marketing margin, farmer’s share and profit margin ratio, whereas value added was analyzed using Hayami’s method. Results showed that there were 5 seaweed marketing channels. Based on the analysis of marketing efficiency, it was found that channel 4 was a relatively efficient channel compared to other channels with the lowest margin value and the highest farmer’s share value of 28.95% and 71.05%, respectively, and the distribution of profit margin ratio spread evenly with the total profit margin ratio of 5.23. The value added of seaweed processing into carrageenan powder was Rp 13 979.16 /kg with a ratio of 44% and was classified as a high value added due to its value which was more than 40%


2021 ◽  
Vol 4 (2) ◽  
pp. 106-125
Author(s):  
Talip Arsu ◽  

A financially successful football club can achieve sporting achievements as well as become financially stable. From this point of view, in this study, the efficiencies of clubs were investigated with the Bi-Objective Multi-Criteria Data Envelopment Analysis (BiO-MCDEA) model by using financial and sporting data of the 2015-2016, 2016-2017 and 2017-2018 seasons of 10 football clubs in the Big-Five League which is the locomotive of the football industry. In the study, the number of social media followers, the average number of viewers and total market value were used as input, and the UEFA club score and total revenues were used as output. As a result, Arsenal, Paris Saint-Germain, and Juventus were determined as efficient in the 2015-2016 season, Paris Saint-Germain and Liverpool in the 2016-2017 season, Manchester United, Paris Saint-Germain and Chelsea in the 2016-2017 season. The reasons as to why Paris Saint-Germain was efficient in all three seasons were also examined. In addition, in the sensitivity analysis conducted to determine the effect of inputs and outputs on the model, it was concluded that efficiency was highly related to financial data.


2011 ◽  
Vol 1 (4) ◽  
pp. 16-20
Author(s):  
Dr. A. Vijayakumar Dr. A. Vijayakumar ◽  

2011 ◽  
Vol 50 (4II) ◽  
pp. 685-698
Author(s):  
Samina Khalil

This paper aims at measuring the relative efficiency of the most polluting industry in terms of water pollution in Pakistan. The textile processing is country‘s leading sub sector in textile manufacturing with regard to value added production, export, employment, and foreign exchange earnings. The data envelopment analysis technique is employed to estimate the relative efficiency of decision making units that uses several inputs to produce desirable and undesirable outputs. The efficiency scores of all manufacturing units exhibit the environmental consciousness of few producers is which may be due to state regulations to control pollution but overall the situation is far from satisfactory. Effective measures and instruments are still needed to check the rising pollution levels in water resources discharged by textile processing industry of the country. JEL classification: L67, Q53 Keywords: Data Envelopment Analysis (DEA), Decision Making Unit (DMU), Relative Efficiency, Undesirable Output


2011 ◽  
Vol 3 (2) ◽  
pp. 1-19
Author(s):  
Chermian Eforis ◽  
Rosita Suryaningsih

This study aims to determine the influence of the level of CSR disclosure in annual report to corporate values that proxies with Economic Value Added (EVA) and Market Value Added (MVA).   The objects of this study are companies that were included in Kompas 100 Edition of the second review in 2010.The chosen model of this research is simple regression which can be defined as a model that used the normal probability plot  for data normality test, DurbinWatson test for autocorrelation, graph plots to test heteroscedasticity, and saw the value of tolerance and VIF for multicollinearity test. Hypothesis is analyzed using simple regression method  The results showed that the level of CSR disclosure contained in the annual report has a significant influence on the EVA. The same results were also found on the MVA, where the level of CSR disclosure contained in the annual report has a significant influence on the MVA. Key words: Corporate Social Responsibility, Economic Value Added, Market Value Added


Author(s):  
Svitlana Ishchuk ◽  
Lyubomyr Sozanskyy

The scale and deep heterogeneity of the national economy of Ukraine in the regional context make the relevance of scientific research in this thematic area. The purpose of the article is to determine the economic specialization of the regions of Ukraine by key economic activities contributing to the formation of gross value added, as well as outlining the potential risks to the national economy, taking into account the situation on world commodity markets. The results of the research showed that one of the consequences of the unstable dynamics of industrial production in Ukraine under the influence of geopolitical and macroeconomic factors is the reduction of industrial specialization of the economy of a number of Ukrainian regions. Thus, in 2017 the manufacturing was the leading economic activity (with the highest share in the gross value added created) in 11 regions, compared to 15 in 2012. So Poltava, Donetsk, Dnipropetrovsk and Zaporizhzhya regions are considered to be “highly industrial”. At the same time, the agrarian specialization of the economy of Ukraine and its regions deepened – in 2017 agriculture became the leading type of economic activity in 11 regions (compared to 7 in 2012). The most “agrarian” in Ukraine (with a share of agriculture in gross value added over 30%) in 2017 became the Kherson, Kirovohrad and Khmelnytsky regions. Increasing the level of “agrarianization” of the national economy in the context of volatility of agricultural commodity prices on the world markets poses significant risks for the socio-economic development of Ukraine and its regions. These risks are exacerbated by the high amplitude of fluctuations in the volume and structure of domestic agricultural products and the low degree of processing of raw materials. To improve the structure of domestic commodity exports (in the direction of increasing its share of products with a higher degree of processing) and to deepen its diversification, a number of measures should be carried out aimed at stimulating export activity of enterprises (industrial and agro-industrial), carrying out technical and technological re-equipment of industrial and export production bases, creation of new high-tech industries on the basis of the implementation of powerful innovation and investment projects.


2021 ◽  
Vol 11 (4) ◽  
pp. 63-83
Author(s):  
Albérico Travassos Rosário

Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This research paper aims to identify and synthesize literature on the effectiveness of email marketing and potential challenges affecting its proper implementation. The research establishes that businesses in the current business environment recognize email marketing's capacity to produce a higher return on investment and generate more sales than traditional marketing channels, such as television. The adoption of permission-based email marketing enables establishing strong relationships between companies and their target audiences, developing emotional, conative, and cognitive responses to the distributed messages. Therefore, salespersons should ensure compliance with legal requirements in email marketing and develop effective strategies of reducing spam emails to avoid negative impressions and increase response rates.


2018 ◽  
Vol 3 (2) ◽  
pp. 1
Author(s):  
Muhammad Agung Sudrajat ◽  
Irma Taufani, SST ◽  
Lailatus Sofiyah, S.Pd

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial maupun secara simultan Debt to Equity Ratio (DER), Return on Asset (ROA) ,Price Earning Ratio (PER) dan Market Value Added (MVA) terhadap harga saham. Teknik pengumpulan data pada penelitian ini menggunakan metode purposive sampling. Metode yang digunakan adalah analisis statistik regresi berganda dan data yang digunakan dalam penelitian ini adalah sekunder yang di peroleh dari Bursa Efek Indonesia selama 2017-2019. Dalam penelitian ini terdapat sampel yang digunakan sebanyak 22 perusahaan. Hasil penelitian secara parsial menunjukkan bahwa Debt to Equity Ratio (DER) dan Price Earning Ratio (PER) tidak berpengaruh signifikan terhadap harga saham sedangkan Return on Asset (ROA) dan Market Value Added (MVA) berpengaruh signifikan terhadap harga saham. Sedangkan hasil penelitian secara simultan menunjukkan bahwa Debt to Equity Ratio (DER), Return on Asset (ROA) ,Price Earning Ratio (PER) dan Market Value Added (MVA) secara simultan berpengaruh terhadap harga saham. Kata kunci : Debt to Equity Ratio, Return on Asset ,Price Earning Ratio, Market Value Added


2000 ◽  
Vol 25 (3) ◽  
pp. 23-36 ◽  
Author(s):  
Ashok Banerjee

Maximizing shareholder value has become the new corporate paradigm. Corporations in the US have started disclosing EVA information from the beginning of 90s as a measure of corporate performance. It is believed that market value of a firm (hence shareholder wealth) would increase with the increase in EVA. Various studies done in the US also confirm this belief. EVA (a term coined and registered by Stern Stewart & Co. New York) is a residual income that subtracts the cost of capital from the operating profits generated by a business. The present study makes an at tempt to find the relevance of Stewart's claim that market value of the firm is largely driven by its EVA generating capacity in the Indian context. Based on a sample of 200 firms over a period of five years, the study shows that market value of a firm can be well predicted by estimated future EVA streams. The study has also found that market value of most of the firms in the sample is explained more by current operational value than future growth value of firms.


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