scholarly journals Tourist Expectations of Malaysian Shopping Mall Experiences

2018 ◽  
pp. 244-250
Keyword(s):  
Qualitative Research ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Quantitative Survey ◽  
Shopping Experience

This paper reports on a qualitative research which was undertaken to explore tourists’ expectations of shopping experiences in Malaysia. Knowledge regarding the elements of tourists’ expectations about their shopping activity experiences in Malaysia is deficient amid the fact that shopping holds the second biggest share of tourist expenditure for Malaysia. Seven international tourists were intercepted in different shopping malls in Kuala Lumpur and responded to the questions, “what specific mall attributes do you desire when shopping?” and “what were your shopping expectations for the shopping experience that day?” Results from the research will be used to form items suggested for a quantitative survey which will be undertaken in a bigger study.

Digital Technology in Retail

2021 ◽  
pp. 187-213
Author(s):  
Tan Jing Pei ◽  
Omkar Dastane
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Industrial Revolution ◽  
Mediation Effect ◽  
Shopping Mall ◽  
Operational Performance ◽  
Future Research ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Validity Assessment

Industrial Revolution 4.0 has initiated digital transformation in Asia and resulted in Retail 4.0 forcing shopping malls to upgrade themselves digitally to remain competitive. The purpose of this research is to investigate the impact of upgrading shopping malls with digital retail technology (digital up-gradation) on shoppers' satisfaction mediated by operational performance. This study adopted explanatory, quantitative research by collecting empirical data from 212 shoppers at a famous shopping mall in the city of Kuala Lumpur using convenience sampling. The normality and reliability assessment was carried out followed by confirmatory factory analysis, validity assessment, and structural equation modelling. Findings reveal that digital up-gradation has a direct impact on shopper satisfaction, and operational performance has full mediation effect between them. The chapter then discusses implications, limitations, and future research avenues in this context.

scholarly journals Investigating the Impact of Spatial Configuration on Users' Behaviour in Shopping Malls Case of Bab-Ezzouar Shopping Mall in Algiers

2020 ◽  
Vol 7 (3) ◽  
pp. 23-35
Author(s):  
Soufiane Fezzai ◽  
Rima Beya Fares ◽  
Fatima Ezzahra Boutouata ◽  
Noussaiba Benachi
Keyword(s):  
Spatial Configuration ◽  
Shopping Mall ◽  
Survey Analysis ◽  
Shopping Malls ◽  
Shopping Centre ◽  
Traditional Markets ◽  
Visual Patterns ◽  
Straight Line ◽  
Shopping Experience ◽  
The Impact

Recently, Shopping malls are introduced in Algerian cities as new commercial structures instead of traditional markets; they become a part of the daily life allowing people to have a new shopping experience. This paper aims to explore the influence of visual accessibility and spatial configuration on the navigation of individuals in a shopping mall through the analysis of Bab-Ezzouar shopping centre. The analysis of spatial and visual patterns adopts space syntax techniques and methods, a survey analysis based on people tracking and a questionnaire is applied to collect data on the shopping centre visitors’ behaviour. The results show that the perception of shopping spaces differs from familiar to unfamiliar visitors, familiar visitors are guided by their shopping habit more than spatial patterns and unfamiliar visitors are influenced by visual patterns of space more than accessibility. Visitors tend to choose the most open spaces that offer maximum visual accessibility more than physical accessibility, they also prefer walking in a straight-line avoiding change of direction. These features can guide designers in their process for better understanding of shopping space.

scholarly journals An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

2021 ◽  
Vol 13 (1) ◽  
pp. 14
Author(s):  
Mandy Mok Kim Man ◽  
Ricky Cai Qian Qiu
Keyword(s):  
Shopping Mall ◽  
Shopping Malls ◽  
Kuala Lumpur ◽  
Related Factors ◽  
Positive Effects ◽  
Factors Influencing ◽  
Klang Valley ◽  
Buying Behaviour ◽  
Price Advertising ◽  
Tenant Mix

Since a couple of years ago, the development of shopping malls is booming in the Klang Valley-Kuala Lumpur area in Malaysia. Motivating consumers for frequent visits to shopping complexes is imperative in order to run a successful shopping mall in such a competitive retail environment like the Klang Valley-Kuala Lumpur with over 100 shopping plazas. Getting knowledge of the elements attracting consumers to visit a shopping mall and make purchases is of greatest importance in order to achieve high profit return and increase economic growth and development of a nation. The objective of this research paper is to study the factors influencing the consumers’ buying behaviours in the shopping malls. The environmental related factors (building structure, atmosphere, sounds and music and fragrance and smell), services related factors (personal services, price, advertising and promotion), administrative related factors (tenant mix, anchor tenant, entertainments) as well as transportation and location related factors (parking, location, accessibility) were identified as independent variables and consumer’s buying behaviour within the malls as a dependent variable. A research framework was developed based on a thorough literature review. There were 200 responses collected from consumers in four shopping malls in Klang Valley-Kuala Lumpur area. Correlation and multiple regression analyses were carried out using the SPSS software package to obtain the results. The results of this research indicate that environmental, transportation and location related factors have significant impact on consumers’ buying behaviours in the shopping malls. The results congruent with previous studies by Brengman et al. (2012) and Grimmer et al. (2016) that indicated that environmental related factors have positive effects on consumers’ purchase behaviours. Additionally, this study also found that transportation and location related factors have significant relationship with consumers’ purchase behaviours as mentioned by Saber et al. (2017) and Samiran et al. (2015). The findings can be adopted by the shopping malls’ managers to improve overall shopping malls’ performance as well as by mall developers to evaluate the mall site’s location and construction designs. For academicians, this study could be used as a ground work for further exploration of the possibilities to influence consumers’ purchase behaviours through different marketing strategies to increase sales and profits.

scholarly journals Predicting Indian Shoppers’ Malls Loyalty Behaviour

2017 ◽  
Vol 42 (4) ◽  
pp. 234-250 ◽  
Author(s):  
Sanjeev Prashar ◽  
Harvinder Singh ◽  
Chandan Parsad ◽  
T. Sai Vijay
Keyword(s):  
Influencing Factor ◽  
Optimal Level ◽  
Vital Role ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Executive Summary ◽  
Relative Significance ◽  
Number Of Factors ◽  
Shopping Experience ◽  
Marketing Activities

Executive Summary Mall managers tend to believe that purchasing decisions are made inside the shopping malls. These decisions, however, are influenced by various antecedent factors. This implies that shoppers look beyond the basic chore of shopping and experience while shopping plays a vital role. To attract the attention of shoppers, mall developers make huge investments in mall promotion and ambient factors in order to enhance the shopping experience. As the Indian shoppers’ euphoria about shopping malls gets toned down with time, mall managers need to focus on something more substantive. Such fundamental benefits can be offered to shoppers only if mall managers know what is more relevant for the shoppers visiting the malls. Past studies have identified a number of factors such as ambience, physical infrastructure, convenience, safety, and marketing activities. This research posits that a more optimal and focused approach in mall management requires identification of relative significance of various influencing factors. This way, mall managers would be able to offer the most meaningful benefits to shoppers at a very optimal level of investment. Once shoppers get what they value the most, they are expected to be more loyal to the shopping mall. Despite the development of various forecasting techniques, predicting mall loyalty has remained under-explored in marketing literature. This article addresses the gap by using neural network model to predict shoppers’ loyalty towards a particular mall. To gain more insights from the model, the authors have also identified relative significance of the factors impacting shoppers’ mall selection. This study establishes that mall shoppers value ‘convenience’ as the most influencing factor in their selection of malls. This factor alone garners one-third of the total weightage among the five factors, which reflects that significance of convenience is 66 per cent more than what is expected in a scenario when all determinants contribute equally. This strongly indicates that Indian mall shoppers are more utilitarian than hedonic.

A Case Study of Malaysian Pedestrian Walking Speed at Shopping Malls in Kuala Lumpur, Malaysia using Human Behaviour Simulator (HBS)

2019 ◽  
Vol 11 (4) ◽  
Author(s):  
Mohd Firdaus Mohamad Ali ◽  
◽  
Muhammad Salleh Abustan ◽  
Siti Hidayah Abu Talib ◽  
◽  
...  
Keyword(s):  
Walking Speed ◽  
Human Behaviour ◽  
Shopping Malls ◽  
Kuala Lumpur

scholarly journals Influence of Retail Therapy upon Shoppers Experience in Organized Retailing at Select Retail Malls in Grater Hyderabad

2020 ◽  
Vol 8 (5) ◽  
pp. 3644-3649
Keyword(s):  
Dominant Role ◽  
Point Of View ◽  
Shopping Malls ◽  
Normal Functioning ◽  
Movie Theaters ◽  
Impulsive Buying ◽  
Shopping Experience ◽  
Good For ◽  
New Research ◽  
The Brain

We humans live life for attaining happiness by the way of fulfilling our needs wants & desires. We work hard to earn and satisfy all our requirements. We strive to derive a better experience upon our every shopping attempt which we make. Retail therapy in shopping is to improve the shoppers mood or disposition which is seen among people during depression or stress, in normal context it is a small duration-lived habit. Products purchased during period of retail therapy are also referred to as "comfort buys". in shopping experience, human brain apparently releases the chemical known as dopamine, a natural messenger required for the normal functioning of the brain, and it plays dominant role in our ability to experience pleasure and pain. It appears also to have a role in addictive behavior. The most important reason shopping malls are so popular is due to convenience. Which include clothing stores, a food court, movie theaters, etc Shopping might not be good for wallet, but it could be good for health, new research suggests. Walking within the mall between stores, multiplex, food court, gaming zone etc provides better enjoyment experience which ultimately results into shopper’s satisfaction. “Therapy” denotes the favorable impact of shopping experience of shoppers at shopping malls, there are indeed psychological rewards. This article discuses about retail therapy from shoppers’ experience point of view as depending upon the experience, knowledge & situation the shoppers intend to make compulsive or impulsive buying which impacts behavior of shopper & emotions which are been motivated by desire to fulfill material needs and wants.

scholarly journals Attitude Towards Shopping Mall Purchasing Behavior

2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Strong Association ◽  
Sampling Technique ◽  
Shopping Mall ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchasing Behavior ◽  
Shopping Malls ◽  
The Relationship ◽  
Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

scholarly journals Metodología para la rehabilitación de grandes centros comerciales

2018 ◽  
Author(s):  
Jorge Carretero Monteagudo
Keyword(s):  
Urban Area ◽  
Sao Paulo ◽  
Shopping Mall ◽  
Low Density ◽  
São Paulo ◽  
Shopping Malls ◽  
Urban Background ◽  
Suburban Areas ◽  
Architectural Features ◽  
The City

El estudio de las características urbanas y arquitectónicas, y las posibles medidas de rehabilitación para los centros comerciales de gran tamaño, fueron el punto de partida para evaluar la sostenibilidad medioambiental y urbana de los mismos. En la presente tesis, se desarrolló una metodología de evaluación de cara al análisis de las medidas de rehabilitación que pudieran aplicarse sobre un centro comercial. Se consideraron cuatro familias de medidas: Rehabilitación ecoeficiente, inserción de elementos verdes, inserción de usos en el centro, y una familia de medidas de rehabilitación aplicadas sobre el entorno urbano. Ocho casos de centros comerciales fueron analizados: tres en el contexto urbano de Sao Paulo, tres en el contexto urbano de Madrid, y tres en el contexto de la Norteamérica suburbana. El resultado del estudio permitió establecer un criterio para orientar las operaciones de rehabilitación de centros comerciales hacia ciertos ámbitos de la sostenibilidad. Las conclusiones finales del estudio fueron que es importante considerar varias medidas de rehabilitación de forma simultánea, a la vez que considerar en la escala urbana global para lograr una mejora relevante de cara a la sostenibilidad. Esto último especialmente en centros comerciales ubicados en entornos periféricos de baja densidad. Abstract. The studio of both the urban and architectural features, as well as the retrofitting means of application on a shopping mall, was the parting point to evaluate the sustainability of large surface shopping malls. A methodology to evaluate the efficacy of the retrofitting means of application on malls was developed, considering four families of retrofitting means: Eco efficient refurbishment, insertion of green elements, insertion of uses, and a family of retrofitting means applied in the urban area surrounding the mall. Eight cases were analyzed: Three located in the urban background of the city of Sao Paulo, Three located in Madrid, and two located in the background of the Suburban U.S.A. The result of this study was the establishment of criteria to focus the operations of any retrofitting program applied on a shopping mall towards some facts related to sustainability. Being the final conclusions, the affirmation that is important to consider various means of retrofitting simultaneously on the shopping mall, as well as to consider the wide urban scale to be retrofitted, in order to achieve a relevant improvement towards sustainability. Specially in cases of shopping malls located in low density suburban areas.

Adaptive Virtual Reality Shopping Malls

2008 ◽  
pp. 1551-1559
Author(s):  
George Lepouras ◽  
Costas Vassilakis
Keyword(s):  
Virtual Reality ◽  
User Experience ◽  
Success Factors ◽  
User Interaction ◽  
Shopping Mall ◽  
Shopping Malls ◽  
Critical Success ◽  
New Business ◽  
Electronic Shopping ◽  
Public Offering

Firms and organizations are increasingly exploiting electronic channels to reach their customers and create new business opportunities. To this end, electronic shops have been developed, either offering products from a single firm or encompassing multiple individual electronic stores, comprising thus electronic shopping malls. Besides development activities, electronic shopping has attracted the attention of researchers, who have studied various perspectives, including user attitude, critical success factors, security, technical aspects, and so forth (e.g., Fang & Salvendy, 2003; Wang, Makaroff, & Edwards, 2003). Two main concerns for e-commerce are personalization and enhancement of user experience. Personalization addresses the ability to offer content tailored to the preferences of each user (Anupam, Hull, & Kumar, 2001) or user group (Wang et al., 2003). Preferences may be explicitly declared by the user, or derived by the system through inspecting user interaction; if the system dynamically reacts to changes of visitor behavior, it is termed as adaptive. Personalization allows customers to focus on the items they are interested in, and enables electronic shops to make targeted suggestions and send promotions to customers (Lekakos & Giaglis, 2005). Enhancement of user experience is another major issue in e-commerce, given that 2D images and texts on the screen are not sufficient to provide information on product aspects such as physical dimensions, textures, and manipulation feedback (Park & Woohun, 2004). Major e-commerce categories that could benefit from giving a more accurate and/or complete view of the products include real estate brokers who could present detailed models of properties, furniture stores that could allow their customers to view how certain pieces would fit in the target place (Hughes, Brusilovsky, & Lewis, 2002), and clothing shops that could provide a virtual fitting room with customizable avatars (Compucloz Corporation, 2003). Multimedia presentations can also be used as a means for “information acceleration” for promoting “really new” products (Urban et al., 1997). Enhancement of user experience may finally compensate for the loss of the pleasure associated with a visit to a shopping mall (Laskaridis, Vassilakis, Lepouras, & Rouvas, 2001). Nowadays, the technological potential of Internet systems provides adequate means for building online multimedia applications that can help e-commerce sites attract e-shoppers. Applications can be built to adapt to the user’s profile and provide the user with a suitable set of information in the most efficient way. Virtual reality (VR) technologies are also now mature enough to be used for the wide public, offering vivid and highly interactive environments, allowing users to view synthetic worlds within which they can visualize and manipulate artifacts. This article aims to specify a system that exploits capabilities offered by adaptation and VR technologies to offer e-shoppers personalized and enhanced experiences, while addressing challenges related to the cost, complexity, and effort of building and maintaining such a system.

The importance of distance and attraction in patronizing a shopping mall

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marsela Thanasi-Boçe ◽  
Piotr Kwiatek ◽  
Lasha Labadze
Keyword(s):  
Marketing Strategies ◽  
Shopping Mall ◽  
Social Activities ◽  
Shopping Malls ◽  
Content Type ◽  
The Social ◽  
And Behaviors ◽  
The Impact ◽  
The Relationship ◽  
Practical Level

Purpose The purpose of this paper is to establish mall attractiveness factors in Kuwait, examine the relationship between mall dimensions and mall patronage and explore the impact of mall size and distance on mall patronage. Design/methodology/approach Data from 190 shopping mall visitors were analyzed using Stata software. Factor analysis was used to identify the mall attraction factors, and regression models were run to analyze their relationships with people’s frequency of visits to shopping malls and the amount of time spent per visit. Findings The results unearth five important factors, namely, performance of buying, entertainment, social activities, physical atmosphere and location. Analysis reveals that the performance of buying and social activities factors had a significant impact on the frequency of visits, while the amount of time spent per visit was significantly affected only by the social activities factor. Furthermore, mall size is more important than distance to the mall. Finally, gender differences in shoppers’ mall preferences and behaviors were reported. Practical implications On the practical level, shopping mall developers and managers can use the attraction scale to develop attractive malls and effective marketing strategies. Researchers can use findings to confirm the factors extracted in the study and for further research on the topic. Originality/value This study extends theories on consumers’ preferences and behaviors. It provides empirical evidence about the impact of attractive mall dimensions on shoppers’ patronage in Kuwait, an understudied context.

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