scholarly journals The Role and Importance of Brand in the Marketing of Small and Medium-Sized Enterprises in Kosovo

2016 ◽  
Vol 8 (6) ◽  
pp. 52
Author(s):  
Fatos Ukaj

<p>Nowadays, every branch of economic activities is a subject of the various influences in which they cannot have an impact. The capabilities of an enterprise to have a significant impact on business environments can be done through the creation of their own brand. Hence, this has become a tool for the identification of its products and enterprises. Enterprises have exploited brand as a means by which businesses have improved their own turnover, competitive position in the market, and winning the loyalty of their consumers. In Kosovo, there is an increasing trend of enterprises in creating a brand for their own products. Thus, this gives them a higher possibility for identification by the consumers, fosters the development of marketing policies, and provides them the opportunity to break through new markets. The scope of this paper is to determine the importance and rationale for the creation of certain brands. It was able to achieve this through a research of perception for the brands by consumers, as well as finding out grounds and influential factors during their selection of certain brands. The data acquired have proved that there are some advantages of enterprises that have a well-known brand. Also, the various factors which influence customer’s decision include physical product handling features, good experiences, packaging, warranty, etc. The data presented will help in the future for an increase in awareness on the importance of branding in the practice of enterprises. Therefore, this is with the aim of creating a good image for the products as well as enterprises.</p>

Author(s):  
Petar Halachev ◽  
Aleksandra Todeva ◽  
Gergana Georgieva ◽  
Marina Jekova

he report explores and analyzes the application of the most popular programming languages from different organizations: GitHub; Stackoverflow; the TIOBE's Community index. The main client technologies: HTML; CSS; JavaScript; Typescript are presented and analysed. Features are characterized and the advantages and the disadvantages of the server technologies are described: Java; PHP; Python; Ruby. The application areas for web site development technologies have been defined. The creation of a quality web site is a complex and complicated process, but by observing some guidelines and recommendations in the work process can help to select the tools and the technologies in its design and development.


Author(s):  
V.N. Zolotarev ◽  
◽  
I.S. Ivanov ◽  
O.N. Lyubtseva

Based on the analysis of data available in the literature and our own experimental material on phytocenotic selection of the stony stalk (Bromopsis inermis Holub.) the important role of competition between plants in the field for the creation of new varieties of perennial grasses that provide high yields of feed polyvid agrophytocenoses is shown.


Author(s):  
Mark Grimshaw-Aagaard

Mark Grimshaw-Aagaard addresses the role of sound in the creation of presence in virtual and actual worlds. He argues that imagination is a central part of the generation and selection of perceptual hypotheses—models of the world in which we can act—that emerge from what Grimshaw-Aagaard calls the “exo-environment” (the sensory input) and the “endo-environment” (the cognitive input). Grimshaw-Aagaard further divides the exo-environment into a primarily auditory and a primarily visual dimension and he deals with the actual world of his own apartment and the virtual world of first-person-shooter computer games in order to exemplify how we perceptually construct an environment that allows for the creation of presence.


2020 ◽  
Vol 8 (3) ◽  
pp. 107-108
Author(s):  
Vera Mahler

The selection of pharmacotherapy for patients with allergic rhinitis aims to control the disease and depends on many factors. Grading of Recommendations Assessment, Development and Evaluation (GRADE) guidelines have considerably improved the treatment of allergic rhinitis. However, there is an increasing trend toward use of real-world evidence to inform clinical practice, especially because randomized controlled trials are often limited with regard to the applicability of results. The Contre les Maladies Chroniques pour un Vieillissement Actif (MACVIA) algorithm has proposed an allergic rhinitis treatment by a consensus group. This simple algorithm can be used to step up or step down allergic rhinitis treatment. Next-generation guidelines for the pharmacologic treatment of allergic rhinitis were developed by using existing GRADE-based guidelines for the disease, real-world evidence provided by mobile technology, and additive studies (allergen chamber studies) to refine the MACVIA algorithm.


2021 ◽  
pp. 34-37
Author(s):  
Р.Х. Беков

Рассмотрены важные аспекты использования геноносителей различных маркерных признаков при создании и селекции гетерозисных гибридов томата для защищенного грунта. Наряду с общими требованиями к родительским компонентам, касающимися продуктивности растений, скороспелости, устойчивости к болезням и т. д., сегодня при селекции на гетерозис для защищенного грунта к исходному материалу предъявляют более высокие требования по наличию хозяйственно полезных признаков. Эти требования касаются типа роста растений, формы, окраски и качества плодов, типа кисти, формы плодоножки и т. д. Представлены характеристики исходного материала для создания гетерозисных гибридов томата, а также даны характеристики полученных гибридов. Исследования, проведенные в отделе селекции ВНИИО (ВНИИ овощеводства – филиал ФГБНУ ФНЦО), показали большую перспективность использования при гетерозисной селекции томата для защищенного грунта геноносителей различных маркерных признаков, особенно признаков, определяющих коричневую окраску эндосперма семян (гены bs и bs-2) и несочлененную плодоножку (ген j-2). Созданные с использованием этих маркерных признаков гибриды и селекционные линии по-своему уникальны и являются приоритетным достижением этого научного учреждения, так как они представляют большой интерес для гетерозисной селекции томата в качестве исходного материала. Целый ряд гибридов F1 включен в Госреестр селекционных достижений, допущенных к использованию (Удача, Голубчик, Клад овощевода, Заур и др.). В связи с развитием фермерского и любительского овощеводства в последние годы определенное внимание было уделено созданию новых мутантных линий с розовыми, малиновыми и темно-коричневыми плодами с высокими вкусовыми качествами (учитывая, что образцы такого типа пользуются повышенным спросом у населения и стоят дороже). При создании новых гетерозисных гибридов были учтены эти признаки родительских форм. Important aspects of the use of gene carriers of various marker traits in the creation and selection of heterotic tomato hybrids for greenhouse industry are considered. Along with the general requirements for the parent components concerning plant productivity, precocity, resistance to diseases, etc., today, when breeding for heterosis for greenhouse industry, higher requirements are imposed on the source material for the presence of economically useful features. These requirements relate to the type of plant growth, shape, colour and quality of fruits, brush type, stem shape, etc. The characteristics of the initial material for creating heterotic tomato hybrids are presented, as well as the characteristics of the resulting hybrids are given. Studies conducted in the breeding department of the ARRIVG (ARRIVG – a branch of the FSBI FSCV) showed great prospects for the use of gene carriers of various marker traits, especially those that determine the brown colour of the seed endosperm (bs and bs-2 genes) and an undifferentiated peduncle (j-2 gene) in the heterosis breeding of tomatoes for greenhouses. Hybrids and breeding lines created using these marker traits are unique in their own way and are a priority achievement of this scientific institution, since they are of great interest for the heterosis breeding of tomato as a basic material. A number of F1 hybrids are included in the State Register of Breeding Achievements allowed for use (Udacha, Golubchik, Klad ovoschevoda, Zaur, etc.). Due to the development of farming and amateur vegetable growing in recent years, some attention has been paid to the creation of new mutant lines with pink, crimson and dark brown fruits with high taste qualities (given that samples of this type are in high demand among the population and are more expensive). When creating new heterotic hybrids, these features of the parent forms were taken into account.


2021 ◽  
Vol 48 (2) ◽  
pp. 119-129
Author(s):  
Lilyana Lesnichkova ◽  

The article focuses on the presentation of the Hungarian-Bulgarian valence dictionary, which is currently in preparation, against the background of an extremely actual task – the creation of an academic English-Bulgarian dictionary, adequately reflecting the current state of vocabulary in both languages. The author substantiates the need for such a dictionary, given the lack of general and specialized Hungarian-Bulgarian dictionaries, based on the theoretical foundations and principles of modern lexicography. Outlined are the main features of the dictionary, the specificities and approaches in the work of its compilation. The selection of material and the methods of its presentation are in accordance with the practical needs of learners of Hungarian as a foreign language.


Author(s):  
Jom’ehToloo Riazi

This paper aims to analyze a weekly magazine called Ketab-e-Jom’eh (Friday’s Book) and the reflection of Latin American’s revolutionary movements in it. Ketab-e-Jom’eh, published from July 26, 1979, to May 22, 1980, was supervised by a number of the most legendary Iranian authors and poets, such as Ahmad Shamloo1 and Gholam Hossein Saedi. I focus on the way a particular perspective on Latin American movements is constructed and perpetuated among Ketab-e-Jom’eh’s lectors. With a symbolic approach, I analyze those texts through their symbolic representation in the Iranian society, which requires me to study those symbols and their concomitant relevance in Iran. Eventually, I will use an interpretative approach to examine this magazine’s ideologically motivated articles in the broader context of the Iranian society with its particular traits. The dialectic relationship between literature and society helps us understand literature as the product of social conditions and influential factors in society. The position that I develop here echoes Louis de Bonald’s belief that “through a careful reading of any nation’s literature ‘one could tell what this people had been’” (as cited in Hall, 1979, p. 13). I employ such an expansive horizon to scrutinize the selection of literature on Latin American guerillas. I shall unfold the magazine’s ideological orientation from the angle of the context in which it is used. I aim to show that the historical context of the Iranian society at the moment gives those articles specific meanings. In pursuit of my goals, I will recontextualize the articles to determine their primary significance in the Iran of the 1970s and 1980s.


Sign in / Sign up

Export Citation Format

Share Document