scholarly journals The Characterization of the Millennials and Their Buying Behavior

2017 ◽  
Vol 9 (5) ◽  
pp. 135 ◽  
Author(s):  
Flor Madrigal Moreno ◽  
Jaime Gil Lafuente ◽  
Fernando Ávila Carreón ◽  
Salvador Madrigal Moreno
Keyword(s):  
Market Segment ◽  
Buying Behavior ◽  
Economic Sectors ◽  
Know How ◽  
Important Group ◽  
Virtual Advertising ◽  
Points Of Coincidence ◽  
Generational Group ◽  
Buying Behaviors

The millennials constitute an important group of consumers. Therefore, to know how they behave has become an important issue. This paper aims to explain who the millennials are, to explain who belongs to this generational group and why they have become an attractive group for different social and economic sectors, by showing the most outstanding attitudes, tastes and buying behaviors.This is a qualitative and transactional research based on the review of various scientific articles retrieved from specialized journals which have helped to establish a characterization of the most prominent elements that describe the millennials, based on some points of coincidence described by different authors. The findings suggest that millennials are a highly attractive market as they have grown up in an environment where technology provides a platform for personalization and immediate gratification in all aspects of life. Consequently, the buying process for them is a time of enjoyment, where loyalty to the brands they purchase is relative. Also, millennials tend to spend their income quickly and more often through the web, and particularly through social networks like Facebook. Also, the results show that the millennials are more attracted by virtual advertising as coupons or discounts. The results contribute to the literature by providing a description of millennial consumers; showing in detailed the importance of this market segment and their buying behaviors.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

Characterization of dissemination of ISO 14001 in countries and economic sectors in the Americas

2016 ◽  
Vol 60 (9) ◽  
pp. 1554-1574 ◽  
Author(s):  
Suzana E. Hikichi ◽  
Eduardo G. Salgado ◽  
Luiz A. Beijo
Keyword(s):  
Iso 14001 ◽  
Economic Sectors

scholarly journals An Exploratory Study on Digital Transformation and Communication within the Moroccan Firms

2021 ◽  
pp. 92-101
Author(s):  
Houda Bassim
Keyword(s):  
Focus Group ◽  
Research Question ◽  
Empirical Studies ◽  
Digital Transformation ◽  
Policy Implications ◽  
Economic Sectors ◽  
Main Research ◽  
Know How ◽  
The One ◽  
Use Of Internet

Starting from the beginning of the third millennium, firms around the world in various economic sectors have been powerfully affected by the evolution process of digital technology and associated internet developments. The use of Internet and new digital technologies has been considered as a great revolution that will allow companies to benefit from new opportunities, in order to extend their activities and profitability, specifically through decreases in costs. While some companies have been investing rapidly in this new filed with the aim to take advantages of new opportunities, others seem to fail in following such developmental pattern. The main research question in the present paper is to understand perceptions of a sample of Moroccan firms operating in Casablanca, regarding the currently observed process of communication-based digital transformation worldwide. In this sense, our study turns to be exploratory, that is based on open interviews, within a focus group of professionals in the digital sector, rather than on collected data and effective orientations. Such exploratory analysis will be followed by upcoming empirical studies for a more comprehensive understanding of the profession. Our research paper aspires thereby to better grasping the process of digitalization of communication channels among the firms’ professionals, as selected. The ultimate target is to know how well firms are evolving in utilizing newly integrated digital tools, with respect to innovation and trademarks. To address this issue in an exploratory perspective, we have resorted to a focus group-based enquiry with six professionals of firms operating in Casablanca. The methodological framework relies upon qualitative data, as collected through the conducted interviews.      The major research finding of the present paper is that the pattern of digital transformation and communication seems to follow the one observed worldwide. Nevertheless, in spite of strong customers’ expectations, some hesitations and inadequate fundraising allocations partially explain the relative slowness of the process. In terms of policy implications, a suitable public-private partnership is still needed so as Morocco can foster digital transformation for economic and social development as well as improvements in the population’s standards of life, especially through investment in human capital for better attractivity-generating progress.

scholarly journals CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

2016 ◽  
Vol 4 (8(SE)) ◽  
pp. 60-65
Author(s):  
Lakshmi
Keyword(s):  
Social Class ◽  
Online Shopping ◽  
Business Environment ◽  
Online Marketing ◽  
Buying Behavior ◽  
Group Relation ◽  
Potential Consumer ◽  
Buying Behaviors ◽  
Internet Literacy ◽  
Consumer Buying Behavior

With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary level and salary independency, age, gender etc. and so they show different customer behaviors. These studies explain online shopping important and consumer buying behavior in online shopping.

From skeletal muscle damage and regeneration to the hypertrophy induced by exercise: What is the role of different macrophages subsets?

2021 ◽  
Author(s):  
André Luis Araujo Minari ◽  
Ronaldo V. Thomatieli-Santos
Keyword(s):  
Skeletal Muscle ◽  
Muscle Damage ◽  
Muscle Adaptation ◽  
Muscle Recovery ◽  
Skeletal Muscle Damage ◽  
Know How ◽  
Tissue Healing ◽  
Macrophage Subsets

Macrophages are one of the top players when considering immune cells involved with tissue homeostasis. Recently, increasing evidence has demonstrated that these macrophages could also present two major subsets during tissue healing; proliferative macrophages (M1-like), which are responsible for increasing myogenic cell proliferation, and restorative macrophages (M2-like), which are accountable for the end of the mature muscle myogenesis. The participation and characterization of these macrophage subsets is critical during myogenesis, not only to understand the inflammatory role of macrophages during muscle recovery but also to create supportive strategies that can improve mass muscle maintenance. Indeed, most of our knowledge about macrophage subsets comes from skeletal muscle damage protocols, and we still do not know how these subsets can contribute to skeletal muscle adaptation. This narrative review aims to collect and discuss studies demonstrating the involvement of different macrophage subsets during the skeletal muscle damage/regeneration process, showcasing an essential role of these macrophage subsets during muscle adaptation induced by acute and chronic exercise programs.

Modeling the hierarchical structure of secondhand clothing buying behavior antecedents of millennials

2020 ◽  
Vol 15 (4) ◽  
pp. 1679-1708 ◽  
Author(s):  
Maria Esther Medalla ◽  
Kafferine Yamagishi ◽  
Ann Myril Tiu ◽  
Reciel Ann Tanaid ◽  
Dharyll Prince Mariscal Abellana ◽  
...  
Keyword(s):  
Hierarchical Structure ◽  
Current Literature ◽  
Design Methodology ◽  
Structural Modeling ◽  
Buying Behavior ◽  
Theoretical Frameworks ◽  
Content Type ◽  
The Hierarchical Structure ◽  
Holistic Analysis

Purpose Due to the growing dominance of the millennials in the secondhand clothing (SHC) market, it is crucial to understand the dynamics of their SHC buying behavior. Despite such significance, it has yet to be explored in the current literature. To address such a gap, this paper aims to explore the antecedents of the SHC buying behavior of millennials. Design/methodology/approach A purposive survey is conducted to establish relationships between the antecedents. As such, the interrelationships of the antecedents are modeled using the interpretative structural modeling (ISM) approach. Findings Results reveal that SHC antecedents exhibit several characteristics depending upon their characterization of being driving, dependence, linkage and autonomous variables. Originality/value This work pioneers the identification of SHC buying behavior antecedents specifically for the millennial market, as well as in the provision of a holistic analysis of the complex contextual relationships of these antecedents. The findings of this work provide insights that are crucial to the extant literature in developing theoretical frameworks and paradigms that help in understanding the dynamics of the SHC buying behavior. Moreover, such results are beneficial to marketing managers and practitioners in innovating their strategies to capture the millennial market better.

“I Do What Happens”: The Productive Character of Practical Knowledge

2020 ◽  
Vol 50 (5) ◽  
pp. 670-686
Author(s):  
Rory O’Connell
Keyword(s):  
Practical Knowledge ◽  
Contemporary Philosophy ◽  
Know How

AbstractElizabeth Anscombe introduced the notion of “practical knowledge” into contemporary philosophy. Philosophers of action have criticized Anscombe’s negative characterization of such knowledge as “non-observational,” but have recently come to pay more attention to her positive characterization of practical knowledge as “the cause of what it understands.” I argue that two recent Anscombean accounts of practical knowledge, “Formalism” and “Normativism,” each fail to explain the productive character of practical knowledge in a way that secures its status as non-observational. I argue that to do this, we must appreciate the role of know-how or skill in practical knowledge.

scholarly journals Characterization of the consumer market and motivations for the consumption of craft beer

2018 ◽  
Vol 120 (2) ◽  
pp. 378-391 ◽  
Author(s):  
Naiara Barbosa Carvalho ◽  
Luis Antonio Minim ◽  
Moysés Nascimento ◽  
Gustavo Henrique de Castro Ferreira ◽  
Valéria Paula Rodrigues Minim
Keyword(s):  
Design Methodology ◽  
Metropolitan Region ◽  
Competitive Advantages ◽  
Market Segment ◽  
Consumer Market ◽  
Content Type ◽  
Craft Beer ◽  
Belo Horizonte ◽  
Practical Implications

Purpose The purpose of this paper is to determine the demographic characteristics and habits of craft beer consumers, as well as to identify the motivational factors for consumption. Design/methodology/approach Data were collected through questionnaires applied to 316 Brazilian craft beer consumers, and results were evaluated descriptively and by multivariate statistics. Findings The results of the survey revealed that there is a growing market segment with different buying habits and behaviors compared to traditional beer consumers. Demographically, it was found that these consumers are an attractive part of the beer market in terms of age, schooling and, more importantly, in terms of income, factors that indicate the probability of continued growth in the sector. Research limitations/implications The research was limited to craft beer consumers in the metropolitan region of Belo Horizonte/MG, Brazil. Practical implications The results obtained are important, as they can help new craft breweries, as well as help established industry managers to create strategies related to marketing four Ps in order to increase the consumption of its products, with competitive advantages to the market. Originality/value This research presents the characteristics of the consumers of craft beer, a market segment in evident rise in Brazil, about which there are few studies. In addition, it provides valuable information to both the new beverage manufacturers as well as to the already established entrepreneurs in the market so that they can increase the consumption of their products in a strategic way.

The recessive N gene in New Zealand Romney sheep

1955 ◽  
Vol 6 (6) ◽  
pp. 833 ◽  
Author(s):  
FW Dry
Keyword(s):  
New Zealand ◽  
Small Proportion ◽  
Fibre Type ◽  
Genetic Basis ◽  
Dominant Gene ◽  
Great Majority ◽  
The Other ◽  
N Gene ◽  
Know How

The recessive N gene, nr, is demonstrated by monogenic ratios. For the most part nr/nr characters are intermediate between those of N/N and N/+. About a sixth of nr/nr lambs have no shoulder patch, and in certain fibre type details, and in hairiness, nr/nr animals tend to be intermediate between the two dominant-N genotypes. On the other hand, all nr/nr ewes have been hornless; a few have had horn-lumps, one scum By contrast, about one N/+ ewe in 10 grows horns. All the nr/nr rams reared to 1 year, except one with scurs, have grown horns. Carrier (+/nr) sheep have birthcoats which we do not know how to distinguish from those of ordinary Romneys, though there is evidence that one dose of nr increases halo-abundance on the back slightly. A few +/nr lambs have been grade VI. Just a few +/nr sheep have fleeces as hairy as the average N/+. A quarter or more of the +/nr rams have had horns, mostly small, at 4 months, and nearly all the others have had scurs. The genes N and nr are not allelic, but may be linked. Because the sheep has 26 pairs of autosomes free assortment seems more probable. In general the characterization of sheep deemed N/+.+/nr is intermediate between that of N/N.+/+ and N/+.+/+. The noticeable difference between N/+.+/nr and +/+ nr/nr is the more powerful growth of horns in the double heterozygotes. An analysis of breeding results from N/+.+/nr sheep indicates that the great majority of N/+.nr/nr animals of both sexes have the horn and halocoverage characters of homozygous dominant-N's. In N/+.+/nr, some ewes have horns, and the shoulder patch is absent about as often as in nr/nr. The frequencies of these characters in N/+.+/nr are applied in showing that the genetic basis of horns in ewes, and the genetic basis of full halo-coverage, in heterozygotes of the dominant-N stock are different; and that it is not the gene nr which makes horns grow in the dominant-N heterozygous ewes; and one piece of evidence suggests that it is not the nr gene that determines absence of shoulder patch in the birthcoats of the dominant-N stock. It is concluded that if the dominant-N stock is not completely free from nr, that gene has only the same sort of frequency as in the Romney breed. Matings made as +/+.nr/nr X +/+.+/+, the latter no-halo ewes, from flocks outside the College, or if bred at the College unrelated to any N-type sheep, have given a small proportion of N-grade lambs. It now appears that at least most of these lambs, called 'dominoes', have received one dose of a dominant gene for N-grade, probably the gene N, from the no-halo parent. One no-halo ewe from an outside source had an N-grade son, proved nr/nr, by a domino ram, the dam thus being shown to carry the gene nr.

scholarly journals Characterization of the acoustic output of therapeutic ultrasound equipment

1992 ◽  
Vol 48 (1) ◽  
pp. 4-8
Author(s):  
M. G. Van der Merwe ◽  
N. Bhagwandin ◽  
J. E. Van der Spuy ◽  
P. E. Le Roux
Keyword(s):  
Total Power ◽  
Ultrasound Therapy ◽  
Average Intensity ◽  
Spatial Average ◽  
Pressure Balance ◽  
Know How ◽  
Scanning Technique ◽  
Acoustic Output ◽  
Total Power Output

The safety and efficacy of ultrasound therapy may be compromised if the output from therapy transducers differs considerably from the indicated value. Although the total power output of a transducer can be easily measured using a pressure balance, it is also important to know how this energy is distributed through space. By using a hydrophone scanning technique, beam profiles of the energy distribution can be obtained. From the beam profiles various parameters such as the effective radiating area (ERA) and the beam non-uniformity ratio (BNR) can be determined. Since the spatial-average intensity selected for treatment is a ratio of the emitted ultrasound power and the effective radiating area, it is essential to be able to measure parameters like the effective radiating area. In this study ERA and BNR measurements for commercially available devices were performed with a hydrophone scanning technique.

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