scholarly journals An Exploratory Study on Digital Transformation and Communication within the Moroccan Firms

2021 ◽  
pp. 92-101
Author(s):  
Houda Bassim
Keyword(s):  
Focus Group ◽  
Research Question ◽  
Empirical Studies ◽  
Digital Transformation ◽  
Policy Implications ◽  
Economic Sectors ◽  
Main Research ◽  
Know How ◽  
The One ◽  
Use Of Internet

Starting from the beginning of the third millennium, firms around the world in various economic sectors have been powerfully affected by the evolution process of digital technology and associated internet developments. The use of Internet and new digital technologies has been considered as a great revolution that will allow companies to benefit from new opportunities, in order to extend their activities and profitability, specifically through decreases in costs. While some companies have been investing rapidly in this new filed with the aim to take advantages of new opportunities, others seem to fail in following such developmental pattern. The main research question in the present paper is to understand perceptions of a sample of Moroccan firms operating in Casablanca, regarding the currently observed process of communication-based digital transformation worldwide. In this sense, our study turns to be exploratory, that is based on open interviews, within a focus group of professionals in the digital sector, rather than on collected data and effective orientations. Such exploratory analysis will be followed by upcoming empirical studies for a more comprehensive understanding of the profession. Our research paper aspires thereby to better grasping the process of digitalization of communication channels among the firms’ professionals, as selected. The ultimate target is to know how well firms are evolving in utilizing newly integrated digital tools, with respect to innovation and trademarks. To address this issue in an exploratory perspective, we have resorted to a focus group-based enquiry with six professionals of firms operating in Casablanca. The methodological framework relies upon qualitative data, as collected through the conducted interviews.      The major research finding of the present paper is that the pattern of digital transformation and communication seems to follow the one observed worldwide. Nevertheless, in spite of strong customers’ expectations, some hesitations and inadequate fundraising allocations partially explain the relative slowness of the process. In terms of policy implications, a suitable public-private partnership is still needed so as Morocco can foster digital transformation for economic and social development as well as improvements in the population’s standards of life, especially through investment in human capital for better attractivity-generating progress.

scholarly journals Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises

2021 ◽  
Vol 13 (5) ◽  
pp. 2512
Author(s):  
Marta Joanna Ziółkowska
Keyword(s):  
Digital Technology ◽  
Research Question ◽  
Empirical Studies ◽  
Digital Transformation ◽  
Digital Tools ◽  
Marketing Concept ◽  
Main Research ◽  
Business Operations ◽  
Marketing Activities ◽  
Critical Literature

Digital transformation which impacts business operations is one of the most fundamental social and economic occurrences of our times. The paper seeks to find out how digital transformation impacts marketing activities in small and medium-sized enterprises (SMEs) and to examine overall changes triggered by digital technology in the marketing concept, its instruments, and activities in SMEs in Poland. The main research question focuses on the direction in which marketing activities performed by organisations evolve nowadays. Analyses and considerations are based on logical inference, examination of results of empirical studies, critical literature review, and author’s market observations. Conducted analyses have demonstrated that, in enterprises covered by the study, digital technologies are deployed in marketing rather widely, although in many instances these technologies belong to the category of traditional tools. IT technologies and digital tools also impact marketing, helping to build relationships with clients and creating the value of each organisation.

scholarly journals Student’s Reading of Thematic Maps from Czech School World Atlas – an Eye-tracking Study

2020 ◽  
Vol 2 ◽  
pp. 1-1
Author(s):  
Marketa Beitlova ◽  
Stanislav Popelka ◽  
Vit Vozenilek
Keyword(s):  
Eye Tracking ◽  
Low Cost ◽  
Research Question ◽  
Empirical Studies ◽  
Eye Tracker ◽  
Thematic Maps ◽  
School Students ◽  
Trial Duration ◽  
Cartographic Visualization ◽  
The One

Abstract. According to the cartographic communication models, the map is intended as a product which helps people to understand the world. Usually, the first systematic cartographic product which pupils and students met in their lives is a school world atlas. In the Czech Republic, these atlases are used in almost every geography lesson. Thus, school atlases should be understandable, well-arranged, intelligible and easy to use by students. However, almost no empirical studies focused on this type of product exist.This presentation summarizes the results of the experiment, where the task was to find some object on the thematic map. The research aimed on two main issues: if the students are able to read thematic maps from school world atlas (Q1) and if the used cartographic visualization methods are properly selected (Q2).For finding answers to these research questions, the eye-tracking study conducted on 30 grammar school students was performed. This study contained ten tasks on the thematic world maps from the Czech school world atlas. Depending on the type of information displayed, visualization method and legend style, the tasks were formulated for each map. Eyemovement data were recorded using low-cost GazePoint eye-tracker with sampling frequency of 60 Hz. The first research question – if students can work with the thematic maps from school world atlas – was analysed using the correctness of answers and Trial Duration – the metric that shows how much time respondents needed to find the answer. For answering the second research question – if the cartographic methods used in the atlas are understandable –qualitative data visualization methods were used.At the beginning of the recorded data analysis, the correctness of answers and trial duration was ïnvestigated. These results helped us to find out, how the students were able to read the maps, if their answers were correct and how much time they needed for task solving. The results showed that generally, the students could read thematic maps (Q1). The most problematic task was the one where students had to estimate the pie-chart value according to the logarithmic scale.In the next step, the behaviour of students while solving each task was qualitatively described and problematic cartographic visualization methods were identified (Q2). For example, in some cases, used symbols were difficult to distinguish. The most serious problems were in the task, where students had to estimate the value of the bar chart. The scale of the legend was designed so that one millimetre of the bar corresponds to 50 million USD of export volume. This cartographic method was hard to understand for the students.The conducted eye-tracking study pointed out to maps where the cartographic methods were misused and caused problems to the students. The results might help the cartographers and map publishers who can modify the maps to be more understandable for the readers.

scholarly journals PERM STUDENTS’ IDEASOF THE LANGUAGE NORM AND SPEECH CULTURE: EXPERIMENTAL STUDY

2021 ◽  
Vol 13 (3) ◽  
pp. 60-69
Author(s):  
Anastasiia S. Chernousova ◽  
Keyword(s):  
Native Speakers ◽  
Research Question ◽  
Point Of View ◽  
The Other ◽  
Cultural Environment ◽  
Literary Language ◽  
Main Research ◽  
Research Material ◽  
The One ◽  
Colloquial Speech

The article describes the results of a pilot sociolinguistic experiment the purpose of which was to study the ideas of modern youth about the language norm and speech culture. The main research question was how this social group assesses linguistic innovations / transformations and other facts of modern Russian speech. The research material was collected by means of a survey in which 80 informants took part. The task was to identify and analyze opinions on the concept of ‘speech culture’ and its features, ‘degradation’ / ‘non-degradation’ of the language, as well as the influence of the popular Russian TV series Real’nye patsany (Real Guys) on the creation of the image of Perm residents. The research results reveal the problems of speech culture essential from the point of view of young speakers, the most striking of which are the insufficient purity of speech, unjustified borrowing, and spelling mistakes. The presence of diametrically opposite ideas of the currently occurring processes (from the recognition of innovations to the idea of complete degradation) indicates that informants recognize the process of constant development of the language, which is, on the one hand, naturally-determined and, on the other, beyond the control of native speakers. The informants distinguish between the norm of the literary language and the norms of other language variants (for example, local variants of literary colloquial speech, various types of jargon), determine for each of the idioms their own sphere of functioning, socio-cultural environment, circle of speakers and, accordingly, their own evaluative characteristics of language variants, which do not always coincide with others.

scholarly journals Medicalization Defined in Empirical Contexts – A Scoping Review

2019 ◽  
Author(s):  
Wieteke van Dijk ◽  
Marjan J. Meinders ◽  
Marit A.C. Tanke ◽  
Gert P. Westert ◽  
Patrick P.T. Jeurissen
Keyword(s):  
Empirical Research ◽  
Scoping Review ◽  
Research Question ◽  
Empirical Studies ◽  
The Other ◽  
Shared Understanding ◽  
Exclusion Criteria ◽  
The One ◽  
Definition Of ◽  
Over Time

Background: Medicalization has been a topic of discussion and research for over four decades. It is a known concept to researchers from a broad range of disciplines. Medicalization appears to be a concept that speaks to all, suggesting a shared understanding of what it constitutes. However, conceptually, the definition of medicalization has evolved over time. It is unknown how the concept is applied in empirical research, therefore following research question was answered: How is medicalization defined in empirical research and how do the definitions differ from each other? Methods: We performed a scoping review on the empirical research on medicalization. The 5 steps of a scoping review were followed: (1) Identifying the research question; (2) Identifying relevant studies; (3) Inclusion and exclusion criteria; (4) Charting the data; and (5) Collating, summarizing and reporting the results. The screening of 3027 papers resulted in the inclusion of 50 empirical studies in the review. Results: The application of the concept of medicalization within empirical studies proved quite diverse. The used conceptual definitions could be divided into 10 categories, which differed from each other subtly though importantly. The ten categories could be placed in a framework, containing two axes. The one axe represents a continuum from value neutral definitions to value laden definitions. The other axe represents a continuum from a micro to a macro perspective on medicalization. Conclusion: This review shows that empirical research on medicalization is quite heterogeneous in its definition of the concept. This reveals the richness and complexity of medicalization, once more, but also hinders the comparability of studies. Future empirical research should pay more attention to the choice made with regard to the definition of medialization and its applicability to the context of the study.

scholarly journals INSTAGRAM USE TO ENHANCE ABILITY IN WRITING DESCRIPTIVE TEXTS

2018 ◽  
Vol 4 (2) ◽  
pp. 32 ◽  
Author(s):  
Soviyah Soviyah ◽  
Diana Rahayu Etikaningsih
Keyword(s):  
Experimental Research ◽  
Research Question ◽  
Empirical Studies ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Teaching Writing ◽  
Research Writing ◽  
Main Research ◽  
Positive Attitudes ◽  
Significant Difference

Technology is changing the world we live in. It affects the way people see, think, and learn their environment and communicate with others. In the educational field, there have been previous studies revealing the positive attitudes toward the use of mobile devices and applications. However, the empirical studies of the practice of how to use a specific mobile device and application effectively are done in a limited scale. Taking the experimental research method, this study investigated the effectiveness of the use of Instagram application on the students� performance in writing descriptive texts. The main research question was centred around whether there was significant difference in the ability of writing descriptive text between students who were taught using Instagram and those who aren�t. Involving random sampling technique, this study involved 50 students of a private high school in Yogyakarta as the research sample.� The empirical data were collected through pre and post tests. The data were analyzed quantitatively applying t-test computation and descriptive analysis. Results of the study indicate that there is significant difference in students writing score between those taught using Instagram and those who aren�t. In conclusion, teaching students writing by using Instagram pictures are more effective than teaching without using Instagram pictures. In other words, the use of Instagram is effective in teaching writing descriptive texts. �Keywords: technology; Instagram; experimental research; writing descriptive text.

scholarly journals A Longitudinal Study in the L2 Acquisition of the French TAM System

Languages ◽  
2020 ◽  
Vol 5 (4) ◽  
pp. 42
Author(s):  
Dalila Ayoun
Keyword(s):  
Longitudinal Study ◽  
Research Question ◽  
Empirical Studies ◽  
Repeated Exposure ◽  
L2 Acquisition ◽  
Main Research ◽  
L2 Learners ◽  
Post Test ◽  
Interface Hypothesis ◽  
L1 English

Empirical studies investigating the second language (L2) acquisition of tense, aspect, mood/modality (TAM) systems offer an enlightening window into L2 learners’ linguistic competence because they involve all areas of a language, making them ideal testing grounds for the Interface hypothesis and ultimately whether adult learners may achieve a native-like TAM system. This longitudinal study used a pre-test, repeated exposure, delayed post-test design guided by a main research question—does the L2 learners’ interlanguage display contrasts and systematicity? Sixteen L2 French learners—L1 English (n = 9), HL French (n = 4), and HL Spanish (n = 3) speakers enrolled in a fourth-year college Film and Fiction class read five novels that were extensively discussed in class and used as essay topics, thus providing controlled, repeated exposure to oral and written input over a semester. Qualitative and quantitative findings reveal a highly accurate production of several forms, but with an over-reliance on the indicative present. The learners’ TAM system appears to be contrasted and varied, but unbalanced. Findings regarding the Interface hypothesis are mixed.

scholarly journals "Will We be Tested on This?": Schoolgirls, Neoliberalism and the Comic Grotesque in Swedish Contemporary Youth Theatre

2013 ◽  
Vol 5 (2) ◽  
pp. 133-152 ◽  
Author(s):  
Anna Lundberg
Keyword(s):  
Research Question ◽  
Cultural Analysis ◽  
The Political ◽  
School Life ◽  
Political Issues ◽  
Main Research ◽  
Neoliberal Governance ◽  
Feminist Perspectives ◽  
Youth Theatre ◽  
The One

This article is based on an ethnographic participation study of the production of a play called All about the ADHD and A+ Children of Noisy Village (ännu mer om alla vi ADHD- och MVG-barn i Bullerbyn) staged at one of Sweden’s most prominent playhouses for children’s and youth theatre: ung scen/öst. Within the familiar setting of the classroom, the play takes on the challenging task of questioning and scrutinizing the complex and tangled situation of contemporary neoliberal ideas and practices, their connections to capitalism and their impact on everyday school-life. This in front of an audience consisting mainly of individuals who were not even born at the time when the political map was radically re-drawn in Berlin in 1989, and who have grown up during a period when neoliberal governance has gained increasing influence in Swedish culture and society. The play mediates its dense, political content and its descriptions of teenagers’ everyday lives through a large portion of good old-fashioned entertainment, with music, singing and bizarre, laughter-provoking situations. The main research question to be answered in the article is: In what ways are the abstract contemporary economic-political manifestations of power and govern-ance expressed in this good-humored play for youth, and how can this be read from a feminist perspective? Hence, the article circles around three nodes that intersect in various ways: theatre, economic-political issues and feminist perspectives. The theoretical framework of the article is primarily based on a merger between, on the one hand, feminist social science and, on the other, feminist cultural analysis.

scholarly journals Regional Retail Sector Development in Serbia – Key Performance and Development Indicators’ Gap

2018 ◽  
Vol 56 (3) ◽  
pp. 335-356 ◽  
Author(s):  
Stojković Dragan ◽  
Manić Emilija ◽  
Bogetić Zoran ◽  
Dokić Aleksa
Keyword(s):  
Regional Differences ◽  
Research Question ◽  
Point Of View ◽  
Retail Sector ◽  
Main Research ◽  
Development Indicators ◽  
Retail Development ◽  
The One ◽  
Key Indicators ◽  
Official Sources

Abstract Are there significant regional differences in regional retail development in Serbia? This was the main research question at the beginning of writing this paper. The main goal of this paper was to analyse regional differences in retail development based on existing statistical data. The idea was to point out regions with underdeveloped retailing and the one with endangered retail competition. Thorough desk research has been performed. It included both literature review and data collection from available official sources. Existing retail data have been analysed. However, the lack of data at lower levels of aggregation (regional and local) prevents the authors from getting strong conclusions. In addition, the lack of data also altered the main research question, which has now become adequacy of data in the retail sector and potential solutions for that problem. The noted lack of crucial data and solutions for solving this problem were the main purpose of this paper. The main finding is that decision makers in Serbia do not have adequate information about retail network. This is a problem because it is very hard to prove anticompetitive actions or to plan (stimulate) retail development without relevant data from both government and business point of view. Retail census would help getting key indicators about development of retailing in certain regions and municipalities. However, the solution needs to be sustainable. Therefore, some legislative requirements should provide information for census update.

scholarly journals Gender and Eroticism in Contemporary Art from South Africa

Werkwinkel ◽  
2017 ◽  
Vol 12 (1) ◽  
pp. 85-106
Author(s):  
Aneta Pawłowska
Keyword(s):  
South Africa ◽  
Visual Art ◽  
Research Question ◽  
Multiple Identities ◽  
Family Ties ◽  
Main Research ◽  
Sexual Identities ◽  
Lesbian And Gay ◽  
History Of ◽  
The One

Abstract The aim of this article is to present the interaction between the history of lesbian and gay culture and its identity on the one hand, and the connection between the visual art or visual culture on the other hand. This essay endeavors to interpret the different meanings attached to sexual identities by examining the diverse artistic activities of a variety of artists: both men and women (e.g. Steven Cohen, Clive van den Berg, Andrew Verster, Nicolas Hlobo, Jean Brundrit, Zanele Muholi). Employing an intersectional analytical approach, the article shows that the identity of art is constructed alongside a person’s multiple identities, such as race, gender, family ties, religion and class. The main research question is whether in today’s visual art originating from South Africa, which is characterized by a hegemony of heterosexual stereotypes, there is a significant place for gender oriented art?

scholarly journals Management Styles - Management Combines

2020 ◽  
Vol 4 (3) ◽  
pp. p14
Author(s):  
Boushara Waked Najar
Keyword(s):  
Research Question ◽  
Management Style ◽  
Management Styles ◽  
Organizational Processes ◽  
Team Members ◽  
Know How ◽  
Care Managers ◽  
Effective Manager ◽  
The One ◽  
Good Manager

A manager who wants to be a good manager must choose a management style that suits him and the atmosphere that surrounds him so that he can match the situation. A good manager is a manager who handles the design and construction of the team that surrounds him, and he must also handle his organizational processes in order to achieve the desired goals. The characteristics of the manager that he must know how to produce a group atmosphere and cooperation. Also he should have a balanced self-vision. (Management of inadequate reasons and treatment, Edges, 1979). A good manager should be interested in having his organization run in a way that allows him the cooperation and the teamwork and it is important that the manager should be one of the team members. Research Question: How do care managers to combines people and tasks in different Organizations? The good and effective manager is the one who can manage his organization in cooperation between the employees and he needs to have an interrelationship between them and that he believes in his team, he must also provide them with the best professional conditions for the success of the organization and the tasks. Therefore, an effective and integrated manager will have the ability to cooperate and be able to lead people and motivate them instead of managing them and imposing tasks on them and carrying out the tasks out of subordination and fear.

Sign in / Sign up

Export Citation Format

Share Document