LOGISTICS COMPETENCES AS THE CORE COMPETENCES OF A FIRM AFFECTING BUSINESS COMPETITIVE ADVANTAGE CREATION

2017 ◽  
Vol 66 (0) ◽  
pp. 25-33
Author(s):  
Rafał Matwiejczuk
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Economic Outcomes ◽  
Business Success ◽  
The Core ◽  
Core Competences ◽  
Firm Success

Firms are constantly looking for ways leading to competitive advantage creation. Such advantage may be embedded on business success potentials including resources, capabilities and competences. From business competitive advantage perspective, the most significant potentials are competences. The effective and efficient exploitation of the competences may contribute to the achievement of the expected market and economic outcomes by the firm. Such outcomes are the symptoms of business success and the basis for business competitive advantage creation. In recent years one may notice an increasing significance of logistics seen as the crucial factor (or set of factors) of a firm success as well as business competitive advantage creation. The purpose of the article is to express the most important characteristics of logistics competences as the core competences of a firm in the context of the sustained, long-term business competitive advantage creation. The article is based on the literature review concerning the growing significance of a firm’s core competences as well as the possibilities of logistics competences exploitation in business competitive advantage creation.

The Benefits of Social Networking Sites in Building Reputation for Enterprises

2019 ◽  
pp. 65-85
Author(s):  
María Victoria Carrillo-Durán ◽  
Juan Luis Tato-Jiménez
Keyword(s):  
Literature Review ◽  
Social Networking ◽  
Competitive Advantage ◽  
Social Networking Sites ◽  
Point Of View ◽  
Digital Environment ◽  
Short Term

This chapter aims to clarify the role of social networking sites (SNSs) such as Facebook, Twitter, and LinkedIn in building the reputation of enterprises. SNSs have a vast potential in the digital environment to build reputation and thus a long-term competitive advantage for companies. The chapter opts for a literature review with which to discuss the difficulties and possibilities companies have in building reputation through SNSs. The SNSs used in companies are marketing-centered. Engagement is promoted only with customers, and is short-term and centered on results instead of being long-term and centered on competitive advantage and promoting engagement with different stakeholders. This issue is not dependent on the size of the company. Instead, it is dependent on understanding the concept of reputation from a strategic point of view, with companies adapting their management to their own particularities and to the different possibilities offered by SNSs.

Corporate Leadership and Sustainability

2017 ◽  
pp. 160-179 ◽  
Author(s):  
Neeta Baporikar
Keyword(s):  
Grounded Theory ◽  
Literature Review ◽  
Leadership Competencies ◽  
Contextual Analysis ◽  
Corporate Leadership ◽  
The Core ◽  
Sustainability Leadership ◽  
Great Scrutiny

Due to pressures of globalization and competition, the quality of corporate leadership has come under great scrutiny as questions are being raised worldwide regarding the ability of leaders to deliver long term growth on a sustainable basis. This can be referred to as the “sustainability leadership cavity.” The chapter attempts to explore: what are the evolving challenges companies faces, what are the implications on demands placed on leaders and what new leadership competencies are required to ensure sustainability goals are achieved. It also intends to provide cases of successful sustainability leadership. Through grounded theory, in-depth literature review and contextual analysis the core of this chapter is to understand the organizational elements, structure, challenges and competencies crucial and critical for sustainability leadership.

Achieving sustainable competitive advantage through brand makeover

2019 ◽  
Vol 19 (3) ◽  
pp. 213-234
Author(s):  
Kalim Khan ◽  
Tapish Panwar
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Extensive Literature ◽  
Sustainable Competitive Advantage ◽  
Marketing Managers ◽  
Extensive Literature Review ◽  
Theoretical Support

Limited theoretical support on establishing a brand as a source of sustainable competitive advantage (SCA) has impaired the idea of strengthening brands for SCA. Acknowledging brands as assets and exploring brand makeover strategies could be helpful for an organisation to create and sustain a competitive advantage. This paper aims at proposing and cementing this view about brands and explores various strategies for brands to enjoy competitive advantage. An extensive literature review has been carried out to build associations between a brand and resulting SCA, and a theoretical classification that can encapsulate all possible brand makeover strategies has been proposed by analysing various facets of brands, known as brand elements. Firms must ensure that brands undergo a makeover regularly in order to sustain this competitive advantage. Brand makeover strategies will help marketing managers to secure and exploit brands as an asset in the long term and in a profitable way.

Innovation and Corporate Reputation Innovation and Corporate Reputation

2012 ◽  
pp. 264-277
Author(s):  
Michael Brown ◽  
Paul Turner
Keyword(s):  
Competitive Advantage ◽  
Corporate Reputation ◽  
Intangible Assets ◽  
Business Success ◽  
Innovation Capability ◽  
Effective Implementation ◽  
Good Reputation ◽  
A Company

As much as 75% of a company’s value derives from its intangible assets. One of the most important of these intangible assets is corporate reputation. The Britain’s Most Admired Company surveys into corporate reputation includes nine characteristics, one of these is a company’s ‘capacity to innovate’. Surveys between 1990 and 2009 show that a good reputation for innovation does not guarantee a good overall reputation; nor does a reputation for innovation lead to business success. However, where a company has a reputation for innovation and is able to manage other characteristics, there is a better chance that this company will develop its innovation capability into long-term competitive advantage and profitability. Central to this conclusion is converting innovation into enhanced processes, products or services through effective implementation. The research identifies key attributes of companies that combine a reputation for innovation, with a good corporate reputation overall and business success.

Determining the core activities in the order fulfillment process: an empirical application

2014 ◽  
Vol 20 (1) ◽  
pp. 2-24 ◽  
Author(s):  
Tomas F. Espino-Rodríguez ◽  
Manuel Rodríguez-Díaz
Keyword(s):  
Supply Chain ◽  
Competitive Advantage ◽  
Order Fulfillment ◽  
Content Type ◽  
The Core ◽  
Core Competences ◽  
Distribution Process ◽  
The Creation ◽  
Relational Capabilities ◽  
The Relationship

Purpose – This work examines the relationship between internal and relational capabilities and the creation of value to the end consumer in the case of the process of receipt, manufacture, and delivery of orders within the supply chain. This work develops a methodology to identify operations that generate core competences and those that do not, with the aim of improving the management of the supply chain. Design/methodology/approach – This work analyses the order fulfillment process in a representative sample of firms operating in a region of Spain. To accomplish the research objectives, a personal survey was conducted using a questionnaire to evaluate 13 activities of the order distribution process in the supply chain. Findings – The results of the study reveal that internal and relational capabilities explain the creation of value to the consumer. They also identify two groups of operations in line with their ability to be sources of relational or internal competitive advantage. With regard to the activities, it was shown that there are some activities that form part of the core competences, while others constitute non-core competences. This work demonstrates that the core activities generate higher value to the end consumer; however, it also shows how important the non-core activities may be to the creation of value. Practical implications – The work offers orientation as to how the analyzed process should be redesigned to obtain a competitive advantage. Thus, this higher value to the end consumer will enable the firm to reduce prices or at least maintain them, in which case the firm will be able to offer additional services that differentiate it from the competition. Originality/value – Finally, although the literature contains some works that analyze capabilities or relational performance, none to date have used variables such as activity simplification, integration and relational competitiveness in the framework of relational capabilities in the order fulfillment process. Another significant innovation of this work is the analysis at operation level, in which 13 activities belonging to an important process in the supply chain are analyzed.

scholarly journals Key Factors of Small Business Success: Literature Review

2015 ◽  
Vol 6 (4) ◽  
pp. 30-36
Author(s):  
Małgorzata Okręglicka
Keyword(s):  
Small Business ◽  
Literature Review ◽  
Continuous Improvement ◽  
Small Firm ◽  
Small Businesses ◽  
Business Success ◽  
Key Factors ◽  
Firm Success ◽  
The World ◽  
National Economies

The success of small businesses sector is crucial for national economies of all countries around the world. This is why the constant analysis of determinants responsible for small firm success is necessary. It allows for a quickreaction to changingbusiness conditionsandthe continuous improvement ofmanagement methods. Literature reviewindicated that theanalysis of key success factorsof smallbusinesses is a commonlyundertakensubject, although it is difficult tofind acomprehensivestudy, completely classifying the determinants ofsuccessaccording to certain criteria.

scholarly journals PROPOSAL FOR A COMPREHENSIVE AND INTEGRATED MODEL OF SUPPORT FOR THE DEVELOPMENT OF NEW PRODUCTS

2018 ◽  
Vol 4 (1) ◽  
pp. 19-38
Author(s):  
Ana Sofia Martins da Eira Dias ◽  
António João Pina da Costa Feliciano Abreu ◽  
Helena Victorovna Guitiss Navas
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Conceptual Model ◽  
New Products ◽  
Innovation Process ◽  
Integrated Model ◽  
Business Success ◽  
Systemic Model ◽  
The Subject ◽  
Holistic Assessment

The development of new products (NPD) is crucial for the existence of companies, source of competitive advantage and determinant of their business success. Several factors, both operational and organizational or even strategic, contribute to the innovation process that supports NPD. The holistic assessment of all these factors as a whole has not been the subject of research leading to the proposal for an integrated and systemic model. In this way, this article aims to propose a comprehensive conceptual model that integrates the strategic, organizational and procedural levels, as well as the set of factors to be taken into account in NPD projects. Based on the literature review, a comprehensive and integrated conceptual model of NPD support (MAIDNP) is deductive-inductive. This model can therefore be a tool for evaluating processes, projects and products, dedicated to companies that innovate, design and develop new products.

Russia’s Development Strategy: Guidelines and Restrictions

2008 ◽  
pp. 119-130 ◽  
Author(s):  
V. Senchagov
Keyword(s):  
Economic Development ◽  
Development Strategy ◽  
Conceptual Basis ◽  
The Core ◽  
Economic Development Strategy ◽  
Socio Economic Development ◽  
Rates Of Growth

The core of Russia’s long-term socio-economic development strategy is represented by its conceptual basis. Having considered debating points about the essence and priority of the strategy, the author analyzes the logic and stages of its development as well as possibilities, restrictions and risks of high GDP rates of growth.

The Importance of Knowledge Transfer to Industry

2016 ◽  
Vol 4 (1) ◽  
pp. 1-6
Author(s):  
Emília Madudová ◽  
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Divergent Thinking ◽  
Business Environment ◽  
Point Of View ◽  
Creative Industry ◽  
Specific Knowledge ◽  
Creative People ◽  
Industry Needs ◽  
Firm Owners

The paper examines the specific knowledge universities transfer to industry, reflecting to creative industry needs. As results shows, the most asked alumni competences should be tacit knowledge and divergent thinking. Divergent thinking influence the creativity. Creativity is often defined as the ability to develop new and useful ideas, but in deep literature review, we can see few irregularities and different definitions of creativity. The paper also evaluates the importance of creativity from business environment point of view and from the creative industry perspective and creative firm owners. As point of view. Another key finding is, that to educate creative people will be one of the key competitive advantage, because mainly the ability to create and disseminate knowledge is often at the heart of the organization's competitive advantage not only in creative industry, but in transport industry as well.

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