The role of storytelling in building a brand

2017 ◽  
Vol 18 (3) ◽  
pp. 0-0 ◽  
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Literature Review ◽  
Present Article ◽  
Positive Emotions ◽  
First Person ◽  
Sense Of Humor ◽  
A Value ◽  
Unique Association

Nowadays, storytelling is a well-known tool used in process of building a brand. Despite of popularity of corporates’ stories, the elements a good brand story and condition under which story creates a value of a brand remains unclear. The present article is aimed to give an outlook on the role of storytelling in building a brand and how to design a good brand story. This paper is based on literature review. The analysis of polish and foreign surveys reveal that brand story rises positive emotions, unique association and better assessment to a brand. Researchers listed various elements that comprised a good brand story, e.g. authenticity, benefits, first-person narrator, sense of humor. Storytelling gives opportunity

A Review of Research on Parents and Families of Gifted Children

1983 ◽  
Vol 50 (1) ◽  
pp. 20-27 ◽  
Author(s):  
Nicholas Colangelo ◽  
David F. Dettmann
Keyword(s):  
Literature Review ◽  
Present Article ◽  
Gifted Children ◽  
Extensive Review ◽  
Discussion Section ◽  
General Rules ◽  
Rules Of Thumb ◽  
Key Factor ◽  
Role Of Parents

This article focuses on research and issues dealing with parents and families of gifted children. Although the importance of parents is seen as a key factor in the development of all children, discussion of the role of parents with their gifted children has been superficially treated. Many articles deal only with general rules of thumb about good parenting. In order to avoid this, the present article begins with an extensive review and synthesis of research in the area of parents and families of gifted youngsters. This information is important in order to make meaningful generalizations. The discussion section includes a synthesis of the most important themes that emerged from the literature review.

Building long lasting customer loyalty in e-commerce – literature review

2016 ◽  
Vol 17 (4) ◽  
pp. 0-0
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Literature Review ◽  
Electronic Commerce ◽  
Present Article ◽  
Customer Service ◽  
Customer Loyalty ◽  
Human Factor ◽  
Cultural Factor ◽  
Purchase Process

It is commonly known that customer loyalty is the most desirable asset in company activity. It provides steady income and feeling of safety on the marketplace. Building long lasting relationship is hard to achieve, especially when it comes to companies selling their product on the websites. The present article is aimed to give an outlook on this problem and indicate some directives from literature review. The survey indicates the important role of website quality and functionality at every stage of purchase process. Additionally, quality of customer service as a human factor, play an important role in creating customer loyalty. Moreover, there is a recognition of some limitations such as cultural factor or maturity of electronic commerce.

scholarly journals A Neurological View for Mathematical Learning Disabilities

2020 ◽  
pp. 1-4
Author(s):  
Galitskaya Viktoriya ◽  
Drigas Athanasios ◽  
Galitskaya Viktoriya
Keyword(s):  
Learning Disabilities ◽  
Problem Solving ◽  
Literature Review ◽  
Present Article ◽  
Brain Structure ◽  
Arithmetic Problem ◽  
Mathematical Learning ◽  
Mathematical Learning Disabilities ◽  
The Brain

The present article is a literature review of recent researches that have to do with children with mathematical learning disabilities especially dyscalculia and ageometria. Our focus is on researches regarding neurosciences, mainly on the brain structure and the areas where various mathematical processes are performed. In addition, we present researches that show the role of hippocampus during arithmetic problem solving.

scholarly journals Towards a cultural psychology of science

2018 ◽  
Vol 25 (1) ◽  
pp. 3-32 ◽  
Author(s):  
David Carré
Keyword(s):  
Literature Review ◽  
Present Article ◽  
20Th Century ◽  
Scientific Knowledge ◽  
Cultural Psychology ◽  
Cognitive Styles ◽  
Psychology Of Science ◽  
Theoretical Synthesis ◽  
Do So

In the present article the general guidelines for a cultural psychology of science are proposed and discussed. In order to do so, the first section of this article presents a literature review of philosophical, sociological, and psychological studies of science during the 20th century. Through this review, it becomes clear that the existing studies of science have either neglected the personal role of the scientist, or subsumed it under collective elements, or reduced it to cognitive styles and personality traits. To overcome this shortcoming, the cultural psychology of science proposes to understand the scientist as a purpose-oriented person that constructively transforms culturally available meanings in order to create novel scientific knowledge. This new theoretical synthesis is presented and exemplified through four aspects that define the personal dimension of science. In sum, this work looks to emphasize the crucial, driving role of the person of the scientists for the creation of novel scientific knowledge.

The role of affect in feelings of obligation

2020 ◽  
Vol 43 ◽  
Author(s):  
Stefen Beeler-Duden ◽  
Meltem Yucel ◽  
Amrisha Vaish
Keyword(s):  
Positive Emotions ◽  
The Creation ◽  
Sense Of Obligation

Abstract Tomasello offers a compelling account of the emergence of humans’ sense of obligation. We suggest that more needs to be said about the role of affect in the creation of obligations. We also argue that positive emotions such as gratitude evolved to encourage individuals to fulfill cooperative obligations without the negative quality that Tomasello proposes is inherent in obligations.

A literature review on firms' internationalisation through e-commerce

2019 ◽  
pp. 121-143
Author(s):  
Riccardo Resciniti ◽  
Federica De Vanna
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
International Business ◽  
Decision Process ◽  
Foreign Markets ◽  
New Markets ◽  
Integrative Framework ◽  
The Past ◽  
The Relationship

The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation

Endangered Butterflies and their Non-Native Host Plants: Examining Shifting Values of Belonging in Restoration

2019 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Robert M. Anderson ◽  
Amy M. Lambert
Keyword(s):  
Ecological Restoration ◽  
Native Species ◽  
Puget Sound ◽  
A Value ◽  
The Social ◽  
Remote Island ◽  
Scientific Truth ◽  
Native Host

The island marble butterfly (Euchloe ausonides insulanus), thought to be extinct throughout the 20th century until re-discovered on a single remote island in Puget Sound in 1998, has become the focus of a concerted protection effort to prevent its extinction. However, efforts to “restore” island marble habitat conflict with efforts to “restore” the prairie ecosystem where it lives, because of the butterfly’s use of a non-native “weedy” host plant. Through a case study of the island marble project, we examine the practice of ecological restoration as the enactment of particular norms that define which species are understood to belong in the place being restored. We contextualize this case study within ongoing debates over the value of “native” species, indicative of deep-seated uncertainties and anxieties about the role of human intervention to alter or manage landscapes and ecosystems, in the time commonly described as the “Anthropocene.” We interpret the question of “what plants and animals belong in a particular place?” as not a question of scientific truth, but a value-laden construct of environmental management in practice, and we argue for deeper reflexivity on the part of environmental scientists and managers about the social values that inform ecological restoration.

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