STRATEGIC RENEWAL OF BUSINESS MODELS IN THE LANGUAGE SCHOOLS SEGMENT
The paper presents the results of the third stage of the research on business models of enterprises in the language schools segment. It has an inferential-postulatory character. Results from the two previous stages were used: the first stage of the research on the assessment of the impact of the surrounding elements on selected components of a business model according to the canvas template, and the second stage of the research on the so-called activity packages. In the third stage, the packages, which have a great potential to reduce the gap were selected. Reducing the gap is referred to the renewal of the business model and its importance is connected to the relation between the business model and the strategy of an enterprise. Against this background, the postulates referred to using the concept of lean canvas and the theory of tasks to be performed for the clients. The attention was also paid to connecting the issue of the gap to the known and structured in management question of the strategic renewal of an enterprise. Two further research directions on business models of language schools segment of the case study type and referring to the assessment of the proposition by the same enterprises participating in the research (96 from Lower Silesian Voivodship) have been outlined.