PURCHASE DECISIONS IN THE AGE OF CRISIS. IMPACT OF COVID-19 PANDEMIC ON CONSUMER CHOICES

2020 ◽  
Vol 21 (specjalny) ◽  
pp. 185-201
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Consumer Behavior ◽  
Financial Stability ◽  
Online Survey ◽  
Purchase Decisions ◽  
Consumer Choices ◽  
Research Opportunity

Recently, we are facing a global COVID-19 pandemic crisis, present in Poland from March 2020. Many scholars pointed out that the COVID-19 crisis is a new field of research opportunity. In present paper the author presented results of online survey amongst polish consumers conducted between August, 7 and August 28 (N=206). The author also compare declared consumer behavior at the outbreak of pandemic and declared consumer behavior after 6 months period of time. The results shows that at the beginning of pandemic in Poland, more than a half (60%) of people were afraid about financial stability. This number decreased during 6 months period to 40,3%. Second, the fear of losing a job or income caused that some people are more incline to save and limited their purchases but more often at the outbreak of pandemic then at the time of survey. Also 36,4% of respondents confirmed that resign from some purchase during COVID-19 pandemic.

scholarly journals Does It Pay to Be Real? Understanding Authenticity in TV Advertising

2018 ◽  
Vol 83 (1) ◽  
pp. 24-50 ◽  
Author(s):  
Maren Becker ◽  
Nico Wiegand ◽  
Werner J. Reinartz
Keyword(s):  
Consumer Behavior ◽  
Essential Element ◽  
Purchase Decisions ◽  
Four Dimensions ◽  
Advertising Context ◽  
Hedonic Products ◽  
Hedonic And Utilitarian Products ◽  
The Impact ◽  
Common Understanding ◽  
Positive Effect

Marketing managers and creatives alike believe that authenticity is an essential element for effective advertising. However, no common understanding of authenticity in advertising exists, and empirical knowledge about its impact on consumer behavior is limited. In this study, the authors use a comprehensive literature review and qualitative studies to identify four dimensions of authenticity in an advertising context. By examining 323 television ads across 67 brands and four years, they investigate these dimensions’ effects on the sales performance of advertised products. Because the impact of authenticity may depend on brand or product characteristics, the authors also analyze how these effects vary with brand size or across hedonic and utilitarian products. The results suggest that authenticity influences consumer behavior in a more nuanced manner than previously recognized. For instance, whereas an ad congruent with the brand’s essence has a positive effect on sales in most cases, an overly honest advertising message can actually hurt performance; the latter is true especially for hedonic products, for which consumers rely more on subjective information when making purchase decisions.

scholarly journals Research of impact of emotional motivators on consumer behavior

Skola biznisa ◽  
2020 ◽  
pp. 107-125
Author(s):  
Saša Virijević-Jovanović ◽  
Ivana Jošanov-Vrgović ◽  
Tatjana Janovac
Keyword(s):  
Consumer Behavior ◽  
Positive Emotions ◽  
Statistical Data ◽  
Correlation Method ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Statistical Measures ◽  
The Republic

Regarding the importance of psychological processes in the consumer behavior, the article examines the influence of emotional motivators on purchase decisions in cosmetics industry. The empirical research was conducted from February to March 2020, on the sample of 125 respondents in Serbia. The participants answered the questions about the positive and negative emotions that occurred during the purchasing process. When defining the questionnaire, we started from the fact that emotions, which influence consumer behavior can be integral or incidental emotions. The aim of the study was to identify the emotions that have the strongest effect on consumers when purchasing cosmetic products. During the statistical data processing, the following techniques and methods were implemented: the descriptive statistical measures (frequencies and percentage, arithmetical midranges), the measures of variability, the correlation method. The survey indicated that the most dominant emotions that affect consumer purchasing decisions related to cosmetics products in the Republic of Serbia are positive emotions. The majority of respondents recognized hope as the most important emotion in their buying behavior.

scholarly journals How Consumer Behavior in Daily Food Provisioning Affects Food Waste at Household Level in the Netherlands

Foods ◽  
2019 ◽  
Vol 8 (10) ◽  
pp. 428 ◽  
Author(s):  
Janssens ◽  
Lambrechts ◽  
Osch ◽  
Semeijn
Keyword(s):  
Consumer Behavior ◽  
Food Waste ◽  
Online Survey ◽  
Food System ◽  
Household Composition ◽  
Food Provisioning ◽  
Global Issues ◽  
Food Management ◽  
Daily Food ◽  
Waste Food

Food production and consumption have remarkable negative environmental effects, in particular food waste. Food waste occurs throughout the entire food system, but households make the largest contribution. Reducing unnecessary waste of food represents a crucial step toward overcoming global issues of food waste, hunger, and climate change. Identifying barriers in reducing food waste is important not only to government and policymakers, but also to food producers, retailers, and marketers. Therefore, the objective of this research was to find out how consumer behavior in daily food provisioning affects food waste. An online survey was set up to question Dutch consumers (partly) in charge of the household’s food management. A total of 211 consumers participated in answering questions on household composition, food management behavior (e.g., food purchase planning) and food waste awareness (i.e., concern about wasting food and intention not to waste food). Results show that purchase behavior in-store was the main driver of food waste. Specifically, participants indicated that buying more food than needed often had led to food waste. In addition, intention not to waste food acted as a moderator in the relationship between planning behavior and food waste. Age appears to have a diminishing impact on wasting food.

scholarly journals Urban Gardening in Germany: Cultivating a Sustainable Lifestyle for the Societal Transition to a Bioeconomy

2019 ◽  
Vol 11 (3) ◽  
pp. 801 ◽  
Author(s):  
Bastian Winkler ◽  
Anika Maier ◽  
Iris Lewandowski
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Environmental Conservation ◽  
Cultivation System ◽  
Sustainable Lifestyle ◽  
Urban Gardening ◽  
Raising Awareness ◽  
Multiple Levels ◽  
Insight Into

Urban gardening has the potential to turn the growing number of consumers into conscious producers by raising awareness of natural resource cycles, contributing to environmental conservation and climate change mitigation. This study investigated the motivations for urban gardening in Germany, based on an extensive review of 657 urban gardening project websites. The subsequent online survey of 380 project participants provides a characterization of the gardeners, giving insight into both cultivation methods and technologies used and the participants’ consumer behavior. It was shown that urban gardening has an influence on consumer behavior and can induce a change towards a more sustainable lifestyle. The gardens provide a space for the exchange of social values, knowledge and ideas on different ways of life among the diverse participants. Hence, urban gardening creates far more than just food; it influences society on multiple levels. Urban gardening can support the bottom-up societal transition towards a bioeconomy as both have common attributes. Finally, the paper proposes an innovative, resource-efficient cultivation system that may attract further societal groups to the urban gardening lifestyle, with the aim of fostering the development of the bioeconomy.

Consumer Behavior in Online Risky Purchase Decisions

2018 ◽  
Vol 8 (2) ◽  
pp. 1-26 ◽  
Author(s):  
Kenneth David Strang
Keyword(s):  
Consumer Behavior ◽  
Health Care Providers ◽  
Information Sources ◽  
Financial Institution ◽  
Online Marketing ◽  
Online Information ◽  
Purchase Decisions ◽  
Care Providers ◽  
Online Social Media ◽  
Trust Beliefs

There is very little research about how consumers of different races trust online marketing information from businesses or government when making expensive purchase decisions such as cancer treatment medicine. In this article, a large cross-cultural sample was surveyed to evaluate trust belief levels for common online information sources when making risky purchase decisions. Trust belief levels of online information sources were significantly different across ethnicity and gender when making risky decision. Females across all ethnicities held higher trust beliefs for online information sources, and Asian females in particular had the highest trust beliefs for online data from library research to health care providers. Trust belief levels were lower for online social media and bank/financial institution online information sources for risky purchase decisions. These findings can be used by leaders, political authorities, and consumer behavior marketing managers to segment consumers by demographic characteristics.

scholarly journals Parents’ beliefs about the healthfulness of sugary drink options: opportunities to address misperceptions

2015 ◽  
Vol 19 (1) ◽  
pp. 46-54 ◽  
Author(s):  
Christina R Munsell ◽  
Jennifer L Harris ◽  
Vishnudas Sarda ◽  
Marlene B Schwartz
Keyword(s):  
Market Research ◽  
Online Survey ◽  
Purchase Decisions ◽  
Added Sugar ◽  
The Past ◽  
Sugary Drinks ◽  
Sports Drinks ◽  
Perceived Importance ◽  
Excessive Consumption ◽  
Sugary Drink

AbstractObjectiveTo assess potential misperceptions among parents regarding the healthfulness of sugary drinks for their children.DesignOnline survey of parents. Participants identified the categories and specific brands of sugary drinks they provided for their children. They also indicated their perceptions of sugary drink categories and brands as healthy options for children, perceived importance of on-package claims in purchase decisions and their concerns about common sugary drink ingredients.SettingOnline market research panel.SubjectsParents (n 982) of 2- to 17-year-olds, 46 % non-white or Hispanic.ResultsNinety-six per cent of parents provided on average 2·9 different categories of sugary drinks for their children in the past month. Flavoured waters, fruit drinks and sports drinks were rated as the healthiest sugary drink categories. Across all categories and brands, parents who purchased specific products rated them as significantly healthier than those who did not (P<0·05). Over half of parents reported concern about caffeine, sugar and artificial sweeteners in sugary drinks that their children consume and approximately one-third reported that on-package ingredient claims were important in their purchase decisions.ConclusionsNearly all parents provide sugary drinks for their children and many believe that some sugary drinks are healthy options for children, particularly flavoured waters, fruit drinks and sports drinks. Furthermore, many parents rely upon on-package claims in their purchase decisions. Given excessive consumption of added sugar by children in the home, there is a continuing need to address parents’ misperceptions about the healthfulness of many sugary drink products.

scholarly journals Consumer Behavior in Grocery Shopping: Qatari Community during the GCC Blockade

2020 ◽  
Author(s):  
Eiman Abdel Maksoud Eissa
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Subjective Norm ◽  
Arabic Language ◽  
The Political ◽  
Economic Opportunity ◽  
Grocery Shopping ◽  
Competitive Advantages ◽  
The World ◽  
Grocery Products

While Qatar had the highest GDP in the world in 2016, it faced the dilemma of a blockade in June 2017. This had a direct effect on the Qatari community who united and showed clear signs of patriotism. Consumers turned from the blockade countries’ food products to products that were local or those that came from supporting countries. This blockade was seen as an economic opportunity for local brands as well as many international brands since 40% of the food that was previously available came from blockading countries (IISS, 2017). With this, many new brands entered the market and soon prospered. This research aims to compare the changes in the grocery shopping consumer behavior of the Qatari community at the start of the blockade and more than two years later. An Arabic language online survey is conducted on a non-probability-snowball sample of 194 respondents in 2017 and is repeated on a sample of 189 respondents in 2020. Results show that the subjective norm the Qatari community’s consumers have towards grocery products continues to be associated with the political positions of the countries of production. They also show that the most successful marketing technique used by grocery brands is “patriotism.” Moreover, they show that the Qatari community has become more focused on learning the properties and competitive advantages of the products. Conclusions show that the Qatari community has remained consistent with giving priority to buying groceries that support the country and its allies throughout the blockade. They also show that the consumers have become more aware in comparing available products and making educated buying decisions. Further research should be conducted to examine the changes in attitude and consumer behavior after the blockade is lifted.

scholarly journals The economic impact of the Covid-19 pandemic on Sri Lankan migrants in Qatar

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Anoji Ekanayake ◽  
Kopalapillai Amirthalingam
Keyword(s):  
Migrant Workers ◽  
Financial Stability ◽  
Online Survey ◽  
Sri Lankan ◽  
Skill Levels ◽  
Highly Skilled Migrants ◽  
Highly Skilled ◽  
Financial Issue ◽  
Pay Cuts ◽  
Depth Interviews

AbstractThe spread of Covid-19 in Qatar and the pandemic-led economic slump in the country have substantial financial implications for Sri Lankan migrant workers in Qatar and the Sri Lankan economy as a whole, as Qatar has been one of the primary destinations among Sri Lankan migrants in recent years. Based on 12 in-depth interviews and an online survey of 101 Sri Lankan workers in Qatar, this paper assesses the pandemic’s financial implications on three groups of Sri Lankan migrants; the highly-skilled, skilled and semi-skilled. Using a mixed-method analysis, the paper identifies that pay-cuts have been the most common financial issue across all skill levels, with nearly half of respondents reporting deductions from their salaries. The research also identifies that while all three groups of migrants have used various coping mechanisms to mitigate the pandemic’s financial impact, highly-skilled migrants have been more successful in weathering the storm than others due to their accumulated savings. Though compared to the early months of the pandemic, the financial stability of most Sri Lankans in Qatar had improved by September 2020 with the easing of restrictions imposed to contain the spread of Covid-19, it might not necessarily transfer into stability in remittances to Sri Lanka, as an increasing number of Sri Lankan migrant workers in Qatar are considering a permanent return home.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

scholarly journals Electronic -Word Of Mouth In Tourism 4.0: Customer Review Of Online Travel Agent

2019 ◽  
Vol 8 (5C) ◽  
pp. 705-708 ◽  
Keyword(s):  
Competitive Advantage ◽  
Online Survey ◽  
Word Of Mouth ◽  
Industrial Revolution ◽  
Global Market ◽  
Purchase Decisions ◽  
Digital Products ◽  
Travel Agent ◽  
Tourist Behavior ◽  
Online Travel

Changes in tourist behavior encourage the Indonesian tourism industries to adapt to the era of industrial revolution. Tourism 4.0 becomes a new competitive advantage in winning tourism competition in the global market. The purpose of this study is to describe E-WOM in the context of tourism 4.0. To collect data, an online survey was addressed to 113 respondents. Our findings lead to a conclusion that tourism industries should strive to develop digital products so to influence consumer purchase decisions.

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