scholarly journals Research of impact of emotional motivators on consumer behavior

Skola biznisa ◽  
2020 ◽  
pp. 107-125
Author(s):  
Saša Virijević-Jovanović ◽  
Ivana Jošanov-Vrgović ◽  
Tatjana Janovac
Keyword(s):  
Consumer Behavior ◽  
Positive Emotions ◽  
Statistical Data ◽  
Correlation Method ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Statistical Measures ◽  
The Republic

Regarding the importance of psychological processes in the consumer behavior, the article examines the influence of emotional motivators on purchase decisions in cosmetics industry. The empirical research was conducted from February to March 2020, on the sample of 125 respondents in Serbia. The participants answered the questions about the positive and negative emotions that occurred during the purchasing process. When defining the questionnaire, we started from the fact that emotions, which influence consumer behavior can be integral or incidental emotions. The aim of the study was to identify the emotions that have the strongest effect on consumers when purchasing cosmetic products. During the statistical data processing, the following techniques and methods were implemented: the descriptive statistical measures (frequencies and percentage, arithmetical midranges), the measures of variability, the correlation method. The survey indicated that the most dominant emotions that affect consumer purchasing decisions related to cosmetics products in the Republic of Serbia are positive emotions. The majority of respondents recognized hope as the most important emotion in their buying behavior.

MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar. 

scholarly journals The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products

2020 ◽  
Vol 6 (1) ◽  
pp. 113-134
Author(s):  
Shaheera Amin ◽  
Aaliya Manzoor ◽  
Fatima Farid
Keyword(s):  
Consumer Behavior ◽  
Social Class ◽  
Important Change ◽  
Marketing Strategies ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Intention To Purchase ◽  
Relationship Of ◽  
The Relationship

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS.  All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising.

scholarly journals Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

The Winners ◽  
2016 ◽  
Vol 17 (1) ◽  
pp. 59
Author(s):  
Muhammad Tony Nawawi
Keyword(s):  
Consumer Behavior ◽  
Mobile Phone ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Statistical Program ◽  
Positive Effect

This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry brand mobile phone, with a sampling technique used was purposive random sampling and samples were taken by 200 students. The purpose of the study was to examine and analyze some factors that affect students in the decision to buy BlackBerry mobile phone brands and know the dominant factors that influence the purchase decision. Theanalysis used the method of multiple regression analysis and hypothesis testing and also testing conducted validity and reliability by using the help of SPSS (Statistical Program for the Science Society). The analysis shows that there is significant positive effect between the factors of cultural, social, personal, and psychological effect on purchasing decisions, with significance 0,000 < 0,05, and Adjusted R Square is worth 0,216, it means that 21,6% of purchase decisions are influenced by these factors.

Significant Role of Religion in Influencing Consumer Behavior

2014 ◽  
pp. 351-361
Author(s):  
Munazza Saeed
Keyword(s):  
Consumer Behavior ◽  
Significant Role ◽  
Significant Relationship ◽  
Shopping Malls ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Marketing Activities ◽  
Normative Factors ◽  
Role Of Religion

In a constantly changing and increasingly globalised world, religion still plays a significant role in influencing consumer behavior. The intent behind this study is to scrutinize the effect of normative factors on Muslim consumers’ apparel purchasing decisions. The survey was comprised of a sample of 500 Muslim consumers from the universities and shopping malls in Faisalabad city of Pakistan. Correlation was used to analyze the sample. The findings indicate that consumers in Faisalabad (Pakistan) area consider Islam their source of reference, and they prefer to wear clothing as commanded by Islamic Shriah. This study confirms that normative factors had a highly significant relationship with consumer buying behavior. The chapter’s interesting findings serve to remind organizations that they cannot neglect the element of religion in their marketing activities, particularly when operating in the vicinity of Islamic countries.

scholarly journals Pengaruh Label Halal, Asosiasi Merek, Iklan, dan Celebrity Endroser terhadap Keputusan Pembelian (Survei Pada Konsumen Wardah Di Malang

2018 ◽  
Vol 1 (2) ◽  
pp. 110
Author(s):  
Premi Wahyu Widyaningrum
Keyword(s):  
Significant Influence ◽  
Total Sample ◽  
Quantitative Approach ◽  
Emotional Engagement ◽  
Survey Method ◽  
Purchase Decisions ◽  
Brand Associations ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Brand Ambassadors

<p>ABSTRACT</p><p><br />Moslem consumers tend to choose products that are declared halal compared with products that have not been declared halal by the authorities. No exception in terms of cosmetic purchase. Cosmetics is one such purchase that emphasizes emotional engagement, so sometimes idol figures (celebrities) who become brand ambassadors in a cosmetic ad can stimulate purchases. Halal Label Relationships with Advertisements, Celebrity Endrosers, Brand Associations, and Purchase Decisions are how marketers create halal and certified products so that Muslim consumers feel protected to consume them. The purpose of this study is to determine the factors that affect consumer purchasing decisions on Wardah cosmetic products. This type of research is explanatory with quantitative approach and survey method. The research location is in Malang Town Square with total sample of 57 respondents. The findings indicate that there is a positive and significant influence among the variables studied.</p><p>Keyword: Halal Lable, Brand Asosiation, Ads, Celebrity Endroser, Purchase Decisions</p>

scholarly journals MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar.

scholarly journals PERAN KELUARGA DALAM PERILAKU PEMBELIAN HEDONIS

2019 ◽  
Vol 17 (2) ◽  
pp. 1-14
Author(s):  
Sigit Wibawanto
Keyword(s):  
Qualitative Research ◽  
Consumer Behavior ◽  
Marketing Research ◽  
Research Paradigm ◽  
Family Role ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Hedonic Dimension ◽  
Process Observation ◽  
Selection Of

This study aims to examine the structure of the family's role in the lifestyle of hedonism and its influence on the consumer purchasing process. Observation activities are carried out at modern markets and cafes/ restaurants in Kebumen district. This research paradigm discusses aspects of consumer behavior and marketing research regarding consumer behavior and purchasing decisions that vary and reflect the hedonic dimension. This descriptive qualitative research conducted with the purpose to understand the meaning symbolized by each family's behavior according to the family's own perspective. The results of the study show that shopping locations can cause a shift in purchasing activities in modern markets lead to hedonic behavior, but are still relatively normal. In the visit activities at cafe/ restaurant show hedonic behavior because it provides an illustration that eating outside the home as a place of discussion is considered interesting, not up to date, luxurious and worth displaying on its social media accounts. This research shows a number of the propositions that apply in the field. This research still needs to be improved, especially in the discussion of objects and research locations, including the selection of entertainment/ tourism places, as well as family strata in influencing hedonic buying behavior.   Keywords: buying behavior, hedonic lifestyle, family role, modern market, cafe/ restaurant

scholarly journals Analysis The Effect Of Enviromental Concern And Green Advertising To Green Purchasing In Palembang City

2017 ◽  
Vol 1 (3) ◽  
pp. 297
Author(s):  
Zakaria Wahab ◽  
Rio Adistia Tama ◽  
Muchsin Saggaf Shihab ◽  
Achmad Widad ◽  
Nofiawaty Nofiawaty ◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Government Regulations ◽  
Green Advertising ◽  
Plastic Bag ◽  
Influence Behavior

This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new government regulations that require to buy a plastic bag that used in large retail. This study conducted in some major retail in Palembang (Hypermart, Diamond, and Carrefour). This study uses Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results showed that green advertising significantly influence behavior change and environmental concerns significantly influence purchase decisions with the effect of changes in consumer behavior on purchasing decisions by 74.0 % and the balance of 26.0 % is the influence of other factors not examined in this research.

scholarly journals Pengaruh Celebrity Endorser dan Label Halal terhadap Keputusan Pembelian Produk Kosmetik Wardah Di Kota Lhokseumawe

2021 ◽  
Vol 6 (1) ◽  
pp. 1-11
Author(s):  
Fuadi ◽  
Munandar ◽  
Khairawati ◽  
Miftahul Jannah Muhammad
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchase Decisions ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Cosmetic Product ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

Abstract This study aims to determine how much influence celebrity endorsers and halal labels have on purchasing decisions for Wardah cosmetic products in Lhokseumawe City. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling technique. The data analysis method used is multiple linear regression analysis. The results simultaneously and partially show that celebrity endorsers and halal labels significantly influence purchase decisions for Wardah cosmetic products in Lhokseumawe City. Result of the research shown that simultaneously give significant effect to buyer decision Wardah cosmetic product in Lhokseumawe City and has result F-statistic > F-table (373,379 > 2,31) and has positive relation. While partially celebrity endorser gave positive and siginificant effect to buyer decision with result T-statistic > T-table (3,090 > 1.66). and halal label also gave positive and significant effect to buyer decision Wardah Cosmetic Product in Lhokseumawe City with T-statistic > T-table (13,194 > 1,66).   Keywords: Celebrity endorser, Halal label, Purchase decision.     Abstrak Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh celebrity endorser  dan label halal terhadap keputusan pembelian produk kosmetik wardah di Kota Lhokseumawe. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan tekhnik Accidental sampling. Metode analisis data yang digunakan adalah metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara simultan berpengaruh signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dan memiliki nilai F-statistik > F-tabel (373,379 > 2,31) dan memiliki hubungan positif. Sedangkan secara parsial celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai T-statistik > T-tabel (3,090 > 1,66). Dan label halal juga berpengaruh positif dan signifikan terhadap keputusan pembelian produk kosmetik wardah Di Kota Lhokseumawe dengan nilai T-statistik > T-tabel (13,194 > 1,66). .

Significant Role of Religion in Influencing Consumer Behavior

2015 ◽  
pp. 1591-1601
Author(s):  
Munazza Saeed
Keyword(s):  
Consumer Behavior ◽  
Significant Role ◽  
Significant Relationship ◽  
Shopping Malls ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Marketing Activities ◽  
Normative Factors ◽  
Role Of Religion

In a constantly changing and increasingly globalised world, religion still plays a significant role in influencing consumer behavior. The intent behind this study is to scrutinize the effect of normative factors on Muslim consumers' apparel purchasing decisions. The survey was comprised of a sample of 500 Muslim consumers from the universities and shopping malls in Faisalabad city of Pakistan. Correlation was used to analyze the sample. The findings indicate that consumers in Faisalabad (Pakistan) area consider Islam their source of reference, and they prefer to wear clothing as commanded by Islamic Shriah. This study confirms that normative factors had a highly significant relationship with consumer buying behavior. The chapter's interesting findings serve to remind organizations that they cannot neglect the element of religion in their marketing activities, particularly when operating in the vicinity of Islamic countries.

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