The Human Touch: The Impact of Anthropomorphism in Chatbots on the Perceived Success of Solution Focused Coaching

2021 ◽  
Vol 32 (4) ◽  
pp. 385-407
Author(s):  
Ulrike Weber ◽  
Malte Lömker ◽  
Johannes Moskaliuk
Keyword(s):  
Relationship Building ◽  
Strong Impact ◽  
Perceived Effectiveness ◽  
Perceived Success ◽  
Individual Coaching ◽  
Coaching Session ◽  
Human Touch ◽  
Solution Focused ◽  
The Impact ◽  
The Relationship

This study explores how a chatbot can be used to support coachees to define and implement goals. It examines how the chatbot has to be designed to ensure that its coaching is successful. In this context anthropomorphism - the transmission of human qualities to non-human objects - should increase the acceptance of the chatbot and the perceived effectiveness of the coaching. While there are several studies on the perceived humanity of chatbots, no research has investigated the effects of anthropomorphic chatbots on the success of coaching. In an online experiment, participants (n = 44) performed randomised coaching with either a high or low anthropomorphic chatbot. Operationalizing a model of the effects of solution-focused individual coaching, the coachees were surveyed. The analysis shows that they were significantly more satisfied with the highly anthropomorphic chatbot, and rated the relationship building as well as the effectiveness of the coaching higher than by the less anthropomorphic chatbot. Therefore, the anthropomorphic representation of a chatbot in an online coaching session has a strong impact on its success.

War of words: the impact of Russian state television on the Russian Internet

2015 ◽  
Vol 43 (4) ◽  
pp. 533-555 ◽  
Author(s):  
Christina Cottiero ◽  
Katherine Kucharski ◽  
Evgenia Olimpieva ◽  
Robert W. Orttung
Keyword(s):  
World War Ii ◽  
Quantitative Data ◽  
The Internet ◽  
Strong Impact ◽  
World War ◽  
Search Query ◽  
Internet Users ◽  
Russian State ◽  
The Impact ◽  
The Relationship

How effective is Russian state television in framing the conflict in Ukraine that began with the Euromaidan protests and what is its impact on Russian Internet users? We carried out a content analysis of Dmitrii Kiselev's “News of the Week” show, which allowed us to identify the two key frames he used to explain the conflict – World War II-era fascism and anti-Americanism. Since Kiselev often reduces these frames to buzzwords, we were able to track the impact of these words on Internet users by examining search query histories on Yandex and Google and by developing quantitative data to complement our qualitative analysis. Our findings show that much of what state media produces is not effective, but that the “fascist” and anti-American frames have had lasting impacts on Russian Internet users. We argue that it does not make sense to speak of competition between a “television party” and an “Internet party” in Russia since state television has a strong impact in setting the agenda for the Internet and society as a whole. Ultimately, the relationship between television and the Internet in Russia is a continual loop, with each affecting the other.

Evaluating E-Book Effectiveness and the Impact on Student Engagement

2021 ◽  
pp. 027347532110351
Author(s):  
Adam C. Merkle ◽  
Linda K. Ferrell ◽  
O. C. Ferrell ◽  
Joe F. Hair
Keyword(s):  
Academic Performance ◽  
Student Engagement ◽  
Student Perceptions ◽  
Perceived Effectiveness ◽  
Spring Semester ◽  
Digital Disruption ◽  
The Impact ◽  
The Relationship ◽  
Shed Light

Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A field-based quasi-experiment was conducted with a sample of 259 students in the Fall semester, and a follow-up sample of 395 students in the Spring semester. The results show a diverse impact of e-books on student engagement. Some aspects of engagement are positively affected while other aspects of student engagement exhibit a neutral or negative leaning impact. The findings also reflect significant variation in e-book effectiveness depending on the course. Finally, we find that e-books moderate the relationship between textbook effectiveness and academic performance engagement. Highly effective e-books result in higher levels of academic performance engagement. Collectively these findings shed light on the current situation and provide a foundation for additional research to further our understanding about e-book effectiveness and its relationship to student engagement.

scholarly journals Personality and the Impact of Celebrity Endorsements on Instagram

2021 ◽  
Vol 18 (3) ◽  
pp. 468-474
Author(s):  
Yair Amichai-Hamburger ◽  
Shir Etgar ◽  
Hadar Gil-Ad ◽  
Michal Levitan-Giat ◽  
Gaya Raz
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Locus Of Control ◽  
Strong Influence ◽  
Online Social Network ◽  
Strong Impact ◽  
Celebrity Endorsements ◽  
Internal Locus Of Control ◽  
The Impact ◽  
The Relationship

Celebrities are famous people who often belong to entertainment industry. They are known to have a strong influence on people’s behavior. In the digital age this impact has expanded to include the online arena. Celebrities increasingly utilize Instagram, an online social network, to promote commercial products. It is important to learn to what extent people are influenced by this type of promotion and what sort of people are likely to be swayed by it. Research has demonstrated that people’s personalities have a strong impact on their behaviors online. However, until now, these investigations have not included the relationship between personality and the degree of celebrity influence through social networks. This study examines how much the personality of a user is related to the degree to which he or she is influenced by these Celebrity Instagram messages. Participants comprised 121 students (34 males, 87 females). They answered questionnaires which focused on their personality and were asked about the degree of influence celebrities exerted upon them through Instagram. Results showed that people who are characterized as being open and having an internal locus of control are more resistant to such celebrity influences. This paper demonstrates that the personality of a recipient is likely to influence the degree of impact that a celebrity endorsement is likely to produce. The implications of these results are discussed.

scholarly journals Relationship between employability and turnover intention: The moderating effects of organizational support and career orientation

2019 ◽  
Vol 26 (2) ◽  
pp. 241-262 ◽  
Author(s):  
Yevhen Baranchenko ◽  
Yizhong Xie ◽  
Zhibin Lin ◽  
Marco Chi Keung Lau ◽  
Jie Ma
Keyword(s):  
Organizational Support ◽  
Turnover Intention ◽  
Questionnaire Survey ◽  
Perceived Organizational Support ◽  
Moderating Effect ◽  
Career Orientation ◽  
Strong Impact ◽  
Moderating Effects ◽  
The Impact ◽  
The Relationship

AbstractThis study examines the impact of employability on turnover intention by differentiating internal and external employability, and considering the possible moderating roles of perceived organizational support (POS) and career orientation. Using a sample of 411 responses to a two-wave questionnaire survey generated from six cities in China, we find that external employability positively influenced turnover intention, but internal employability negatively influenced turnover intention. The results also indicate that POS had a positive moderating effect only on the relationship between external employability and turnover intention. Furthermore, for employees with disengaged career orientation, external employability exerts a strong impact on turnover intention. This study adds to the limited research empirically linking employability and turnover intention, whereas the findings can be used by HRM practitioners to factor in organizational support and career orientation initiatives that improve the retention of employees with high external employability.

scholarly journals PRIORITY NEEDS REFERRED BY FAMILIES OF RARE DISEASE PATIENTS

2016 ◽  
Vol 25 (4) ◽  
Author(s):  
Geisa dos Santos Luz ◽  
Mara Regina Santos da Silva ◽  
Francine DeMontigny
Keyword(s):  
Rare Disease ◽  
Social Services ◽  
Rare Diseases ◽  
Healthcare Services ◽  
Strong Impact ◽  
Structured Interviews ◽  
The Family ◽  
Priority Needs ◽  
The Impact ◽  
The Relationship

ABSTRACT Rare diseases cause strong impact in families and generate needs beyond those associated with the most frequent diseases. Some of these needs are the inclusion of new responsibilities and the relationship with the healthcare and social services. This study is aimed at identifying the priority needs of families of rare disease patients as perceived from the time of diagnosis. This is a qualitative study conducted with 16 relatives of rare disease patients who live in the state of Rio Grande do Sul. Data were collected from November 2012 to March 2013, through semi-structured interviews and submitted to content analysis, based on the bioecological system of human development. The results indicated the following priority needs: access to social and healthcare services; knowledge about rare diseases; social support structures; acceptance and social integration; preservation of personal and family life. It was concluded that (re)organizing services and meeting the specific needs are preconditions to qualify nursing care and soften the impact the rare disease has on the family.

scholarly journals Energy Efficiency Of National Economy: Social, Economic And Ecological Indicators

2020 ◽  
Vol 4 (4) ◽  
pp. 160-174
Author(s):  
Yevheniia Ziabina ◽  
Tetyana Pimonenko ◽  
Luidmyla Starchenko
Keyword(s):  
Energy Efficiency ◽  
Economic Development ◽  
Regression Analysis ◽  
National Economy ◽  
Green Energy ◽  
Economic Indicators ◽  
Strong Impact ◽  
Energy Efficiency Indicator ◽  
The Impact ◽  
The Relationship

The paper aimed to formalise the relationship between the level of Ukrainian energy efficiency from 30 indicators of social, ecological and economic development of the country. The main purpose of the study is to identify the impact and dependence of socio-ecological and economic indicators on the level of energy efficiency using multiple correlation-regression analysis. The systematisation of the analysed results allowed identifying the core directions to overcome the issues of the slow pace of energy efficiency improvement and the development of carbon neutrality of the country. The relevance of this scientific solution to the problem is that the level of energy efficiency is influenced by a large number of socio-ecological and economic factors sometimes independent of each other. The authors analysed the relationship between the level of energy efficiency and socio-ecological and economic indicators of country development. The investigation consisted from the following stages: conducting polynomial-regression analysis of energy efficiency development in Ukraine; development of correlation-regression multiple models of relationships between energy efficiency indicator and socio-ecological-economic indicators; explaining the conclusions and providing recommendations considering the findings. The object of the study was the processes of energy efficiency relationships with 30 indicators of socio-ecological and economic development, namely how much they affect the energy development of the country. The conclusions were theoretical and practical in terms of the impact on the level of energy efficiency of interdisciplinary indicators. The conclusions which proved by the empirical findings allowed identifying weaknesses in the development of the national economy, as well as to improve and increase the energy potential of the country through energy efficiency development strategies due to the studied determinants that have a strong impact on the level of energy efficiency. Keywords: energy efficiency, carbon-free economy, sustainable development, energy sector, green energy, energy security.

scholarly journals Executive compensation, organizational culture and the glass ceiling

2014 ◽  
Vol 11 (2) ◽  
pp. 239-247
Author(s):  
Michaël Dewally ◽  
Susan Flaherty ◽  
Daniel Singer
Keyword(s):  
Organizational Culture ◽  
Executive Compensation ◽  
Glass Ceiling ◽  
Strong Impact ◽  
Female Executives ◽  
Equity Compensation ◽  
Compensation Systems ◽  
Managerial Power ◽  
The Impact ◽  
The Relationship

This study examines the impact of organizational culture on executive compensation systems. Organizational culture is found to have a strong impact on the relationship between CEO equity compensation and organizational effectiveness. Compensation patterns found in traditional organizations are interpreted to reflect a Managerial Power Theory of executive compensation. In contrast, in positive organizations, the exercise of managerial power appears to be constrained by the internal values of that organization and the need for the leader to maintain his or her authenticity. Female executives who have penetrated the glass ceiling in both traditional and positive organizations are found to contribute to a culture in which executive compensation reflects an Optimal Contract approach to principle-agent relationships for CEOs and shareholders.

scholarly journals The Effect of Solution-Focused Thinking on Marital Satisfaction of Mothers with Infants Mediated by Father Involvement in Childcare and Marital Conflict

2021 ◽  
Vol 59 (1) ◽  
pp. 1-11
Author(s):  
Seonghui Son ◽  
Deuksung Kim ◽  
Yoona Kwon
Keyword(s):  
Marital Satisfaction ◽  
Marital Conflict ◽  
Father Involvement ◽  
Positive Influence ◽  
Regression Analyses ◽  
Mediation Model ◽  
Mediating Effects ◽  
Solution Focused ◽  
The Impact ◽  
The Relationship

This study investigated the impact of solution-focused thinking on marital satisfaction via mediating roles of father involvement in childcare and marital conflict. A questionnaire survey was conducted among mothers with infants, living in Busan, Daegu and Yangsan, South Korea. Data from 264 mothers were analyzed using several multiple regression analyses and bootstrapping method with SPSS 25.0 and PROCESS macro (model 6) to test the serial double mediation model. The results of this study are as follows. First, mothers’ solution-focused thinking had a significant direct and indirect positive influence on marital satisfaction through both father involvement in childcare and marital conflict. Second, the sequential mediating effects of father involvement in childcare and marital conflict were statistically significant in the relationship between solution-focused thinking and marital satisfaction. The model accounted for 60% of the variance in mothers’ marital satisfaction. The results highlight the importance of solution-focused thinking that can enhance the marital satisfaction of mothers with infants and act as a resource for increasing father involvement in childcare and decreasing marital conflict. Based on the results, it is necessary to include solution-focused thinking, father involvement in childcare, and marital conflict as key elements in the intervention to improve marital satisfaction of mothers with infants.

scholarly journals DO TAGLINES HAVE A POSITIVE IMPACT ON BUILDING THE BRAND PERCEPTION? A CASE STUDY ON KIT KAT

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Farooq-E Azam Cheema ◽  
Keyword(s):  
Brand Management ◽  
Positive Impact ◽  
Geographical Area ◽  
Strong Impact ◽  
Brand Associations ◽  
Brand Perception ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

Purpose: This study, focusing on the relationship of tagline and brand image, finds the impact of the Kit-Kat’s tagline on the product’s popularity. Methodology: For the purpose, a correlational test and regression analysis have been conducted. The data was collected by preselected enumerator through shoppers’ intercepts method by collecting the responses of 378 consumers of KitKat. Findings: Findings of the study suggest that taglines not only have strong impact on brand perception, but they also help in creating strong brand associations. Kit Kat is a famous brand that has various attributes and has gained popularity among the customers not just because of its tagline but because of various other elements. The Study has concluded that the tagline of the brand has a strong impact on building positive brand perception about Kit Kat. Practical Implications: This study contributes to knowledge development on brand management, and it might be helpful to other companies in designing their products’ taglines around correct parameters. However, limitation of this research is that it is based on the respondents of one area of Karachi. Hence, results may differ if this study is conducted in a wider geographical area with bigger sample size.

scholarly journals Antecedents Of Customer Loyalty In The Retailing Sector: The Impact Of Switching Costs

2015 ◽  
Vol 31 (2) ◽  
pp. 371 ◽  
Author(s):  
Valentina Stan
Keyword(s):  
Customer Satisfaction ◽  
Conceptual Framework ◽  
Customer Loyalty ◽  
Switching Costs ◽  
Perceived Value ◽  
Moderating Effect ◽  
Store Image ◽  
Strong Impact ◽  
The Impact ◽  
The Relationship

<p class="default">The objective of this work is to propose and test a conceptual framework that considers customer satisfaction, store image, perceived value and switching costs as antecedents of customer loyalty. In addition, we examine the moderating effect of switching costs in the relationship between loyalty and its antecedents. While customer satisfaction, store image and perceived value are important determinants of loyalty, switching costs have the same strong impact on customer loyalty as satisfaction. The findings prove that switching costs have a moderating effect on the relationship between store image and loyalty, as well as between perceived value and loyalty.</p>

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