scholarly journals The Role of Mass Media Communication in Public Health

Author(s):  
Daniel Catalan-Matamoros
2010 ◽  
pp. 67-82 ◽  
Author(s):  
Stuart Basten

Much research has been conducted in the field of utilising the media - television and radio in particular - to promote particular public health messages. However, a burgeoning canon has examined how mass media can play a role in affecting change in fertility preferences and outcomes. In this paper we review these researches which have primarily focussed upon higher fertility settings. The impact of mass media presentation of families and children in low fertility settings has not yet been subject to rigorous sociological investigation so its impact can not be accurately inferred. However, given the pervasive nature of mass media and celebrity culture, we suggest that this is an important avenue for future research. We conclude that television plays a multi-faceted role in shaping individuals decision-making procedures concerning both demographic events and public health interactions. To illustrate this, we present a model which demonstrates a sliding scale of intent - but not impact - of various genres in order to understand the actual role of the media in shaping attitudes towards family size - either explicitly in terms of edutainment or implicitly as a forms of normalization.


2021 ◽  
Vol 2 (4) ◽  
pp. 26-30
Author(s):  
Syefiq Marliaz ◽  
Shahril Azih

The purpose of this study was to determine the role of government mass communication in ASEAN countries in health services during the COVID-19 pandemic. In an effort to increase awareness of COVID-19, the development of digital-based information is increasingly needed. The public needs credible and reliable information to find out the Covid-19 phenomenon and its various impacts. people are increasingly understanding ways to protect themselves, their families, and the environment appropriately. This will also affect the improvement of public health services by providing good education and guidelines in mass media communication in ASEAN countries, especially in improving health services to the community


MedienJournal ◽  
2017 ◽  
Vol 30 (2-3) ◽  
pp. 74
Author(s):  
Hong Fan

Recently public health issues have aroused great social concern in China, and mass media has started to play an increasingly important ro/e in public hea/th communication. This paper depicts the current situation of hea/th communication in China. By illustrating the major functions of the Chinese mass media in hea/th communication, the paper puts forward some suggestions for the improvement of public health communication via mass media in China. 


2017 ◽  
Vol 33 (6) ◽  
pp. 293
Author(s):  
Nur Fa'izah ◽  
Utami Sasmita Lestari

The role of health promotion and the level of patient motivation getting physiotherapy services in public health center of BantimurungPurposeThe purpose of this study was to evaluate the result of media meeting coverage on breastfeeding promotion in mass media. MethodsThis study used a pre-experimental quantitative research with one group pre-test and post-test design. The population samples of this research were all patients who are in the working area of Puskesmas Bantimurung, Bantimurung district of Maros during the years 2013-2014 totaling 46 people, and all patients were respondents in the study. ResultsThe results of data processing show the increase of patient motivation to get physiotherapy services in the working area of Puskesmas Bantimurung. Results show the motivation increased 20.06%. ConclusionThis finding suggests that health promotion is proven to increase patient motivation in the work area of Puskesmas Bantimurung. It is expected that patients will continue to maintain an active role in the search for physiotherapy services in accordance with the conditions and also remain always active in seeking information about their disease.


Cureus ◽  
2020 ◽  
Author(s):  
Ayesha Anwar ◽  
Meryem Malik ◽  
Vaneeza Raees ◽  
Anjum Anwar

2021 ◽  
Author(s):  
Afendi Hamat ◽  
Azhar Jaludin ◽  
Tuti Ningseh Mohd-Dom ◽  
Haslina Rani ◽  
Nor Aini Jamil ◽  
...  

Abstract Background: This paper describes a study to evaluate the readability scores of Malaysian newspaper articles meant to create awareness of diabetes among the public. In contrast to patient-specific sources of information, mass media may potentially reach healthy people and help them avoid becoming part of the diabetes statistics. The study selected relevant samples from the Malaysian Diabetes Corpus and used an online tool to score and display their readability using Flesch Kinkaid Reading Ease (FKRE) as the main indicator. Result: The average readability for the materials is low at 49.6 FKRE, which may impede the uptake of information contained in the articles. Trend analysis reveals that there is not much variability in the years covered by the corpus with the articles from 2016 scoring better than other years. Feature analysis of articles with the best and worst readability indicates that medical practitioners may not be the best spokesperson to reach the public. It also indicates that simple sentence structures could help improve readability. Conclusion: There is still much room for improvements in attaining good public health literacy through mass media communication. Public health and media practitioners should be vigilant of the language aspects of their writing when reaching out to the public.


1960 ◽  
Vol 50 (4) ◽  
pp. 515-523 ◽  
Author(s):  
William Griffiths ◽  
Andie L. Knutson
Keyword(s):  

MedienJournal ◽  
2017 ◽  
Vol 30 (2-3) ◽  
pp. 74-78
Author(s):  
Hong Fan

Recently public health issues have aroused great social concern in China, and mass media has started to play an increasingly important ro/e in public hea/th communication. This paper depicts the current situation of hea/th communication in China. By illustrating the major functions of the Chinese mass media in hea/th communication, the paper puts forward some suggestions for the improvement of public health communication via mass media in China. 


2021 ◽  
Vol 11 (2) ◽  
pp. 463-467
Author(s):  
Iffat Nowshin ◽  
Fouzia Alima ◽  
Md Iqbal Bahar Chowdhury ◽  
Mahmuda Ahmed

Background : Tuberculosis (TB) is a major public health problem in Bangladesh. The use of mass media is one of the important strategies in communicating behavioural change in relation to TB prevention and the treatment. However, most of the mass media public health interventions do not sufficiently engage the people. Due to this, truly little is known about the effects of locally instigated mass media promotion. Objective : To explore role of mass media on knowledge generation about Tuberculosis transmission in Bangladesh. Methods : This cross-sectional study was conducted among 180 adult persons(attendants of patients) of different socio-economic backgrounds attending the outpatient’s departments(OPD) of a tertiary care hospital. Purposive sampling was the process of selecting the subjects. Data were collected using one pretested semi-structured questionnaire through face-to-face interview. Results : A total180 respondents were interviewed. Mean age of the respondents was 28.75 ± 8.55 years. Majority of the respondents were graduate (29.0%).A total of 20.2% respondents had adequate knowledge about TB transmission without any misconceptions. Similarly, regarding the misconceptions on modes of TB transmission, 40.5% replied that TB transmits through utensils,57.6% respondents replied that TB transmits through sharing clothes/bed sheets/towel. About 28.3% respondents had the perception that the cost of TB treatment is high. Among the respondents30.5% had the false perception that it was necessary to go to big hospitals for TB treatment. Highest 140 (77.8%) respondents said television as the source of information in TB prevention. Friends/ relatives/ teachers, newspaper, radio, billboard etc. were the other sources. Twenty did not hear of TB prevention program. Conclusion : The mass media can be effective in getting messages about TB across to the community in developing countries. In this study we found that television, newspapers, and billboards were particularly useful tools for reaching out to them with specific campaigns regarding TB control. Northern International Medical College Journal Vol.11 (2) Jan 2020: 463-467


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