scholarly journals EL STORYTELLING EN LA MARCA DE DESTINOS TURÍSTICOS: EL CASO DE GIRONA

2020 ◽  
pp. 269-289
Author(s):  
Raquel Camprubí ◽  
Cèlia Planas

El storytelling como estrategia para transmitir los valores e identidad de una marca ha adquirido importancia en los últimos años, pero aún hay poca literatura que desarrolle este concepto entorno a los destinos turísticos. Este artículo pretende analizar las potencialidades y uso del storytelling en un destino turístico a través de relatos y leyendas tradicionales. Las leyendas de la ciudad de Girona (España) se utilizaron como caso de estudio. Los resultados ponen en evidencia que, a pesar del potencial de las leyendas, actualmente no se está explotando adecuadamente. Storytelling as strategy to transmit values and identity of a brand has acquired relevance during the last years. However, this concept is already relatively underdeveloped in academic literature on tourism destinations. This paper aims to analyze storytelling potentialities and use in a tourism destination trough traditional stories. Legends of the city of Girona (Spain) have been chosen as a case study. Results demonstrated that legends of the city have the potential to develop a storytelling strategy, but this potential is not used properly.

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 


2014 ◽  
Vol 931-932 ◽  
pp. 781-784
Author(s):  
Retno Hastijanti

Surabaya, is one of the oldest cities in Indonesia. Since 1612, Surabaya has been a very busy trading center. Kalimas River, which is the river that flowing in the middle of the city of Surabaya, necessarily be a "River of Gold". It is used by traders, as a transport route for carrying goods from central Java to Surabaya. And from Surabaya, these goods are distributed throughout the world. The river management of Kalimas River is very complex. On the other hand, the development of tourism in Surabaya is very encouraging. Then, it is needed to propose a new tourism destination base on the potential of Kalimas River. Because there is no type of water attractions in Surabaya yet, so we need a study that focused on understanding the river lane as an alternative of water attraction in Surabaya. This research will be done in the realm of qualitative research. Based on the research objectives, the type of research that will be applied research so that the results can be much easier to implement. As the summary, it concluded that there are 4 steps to develop the Kalimas River lane as an aternative for water tourism destination in Surabaya, which are improving the quality of its existing condition, developing its potential to serve the purpose of water tourism, achieving the needs and expectations of the citizens of Surabaya on the river lane as an alternative water tourism destination, and finding new icon for Surabaya water tourism.


Societies ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 9
Author(s):  
Emanuele Giorgi ◽  
Angelo Bugatti ◽  
Andrea Bosio

As described by the strong academic literature, (Vattimo, Bauman, Mumford, Simon, Haraway, Meschiari, Florida) the contemporary society is going through new challenges, such as the friction between youth, technology, and productivity. These challenges affect the way people live and experience the cities, but also the way cities need to evolve. An anthological analysis and a study of secondary sources is used to analyze the new spatial and social experiences, while the analysis of Milan (Italy) as a case study of a creative city is used to understand the rapid shift towards the virtualization of cities, in which consumption is progressively induced by a projected image of the city rather than its actual physical fabric. This manuscript opens a research front, with the goal to understand how architecture and urban design should leave the traditional typologies to propose a new way of creating and living architecture, caught in the middle between the real and the virtual.


2020 ◽  
Vol 5 (SI1) ◽  
pp. 205-210
Author(s):  
Siti Sarah Sulaiman ◽  
Nur Ezan Rahmat ◽  
Najwa Azizun

Kuala Lumpur is a historical city with heritage significance for tourism destination. However, the heritage significance of the city may be challenged by several issues. One of which is the number of immigrants who have manipulated business activities in the busy street which is known as Silang Street. The issue of immigrants at Silang Street is not only on the matter of licence to operate business, but also involved the immigration aspect. This paper highlights the challenges faced by the stakeholders in regulating business activities conducted by the immigrants at Silang Street and possible improvements are suggested.    Keywords: heritage; Kuala Lumpur; legal issues; tourism destination.    eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.   DOI: https://doi.org/10.21834/ebpj.v5iSI1.2321


2021 ◽  
Author(s):  
◽  
David Batchelor

<p><b>Local governments are innovatively applying smart city technology to resolve challenges in their jurisdictions. These challenges commonly relate to environmental sustainability, infrastructure, and transportation, and result in novel discourses within local government strategies and operations, such as Smart Environment, Smart Infrastructure, and Smart Mobility. Driven by the success of these discourses, local governments seek further solutions through converging the smart city technology with other disciplines. The next likely convergence is with the heritage discipline, subsequently producing the Smart Heritage discourse. Academic literature records that Smart Heritage is an emergent yet unformed discourse that is on the verge of application within local government. Smart Heritage presents opportunities to converge historical narratives with the automated and autonomous capabilities of smart technology. However, due to its novelty, the local government sector has no guidance on delivering Smart Heritage within strategies and operations. Therefore, this thesis comprehensively explores and defines the Smart Heritage discourse and addresses Smart Heritage's delivery within local government strategies and operations.</b></p> <p>The original contributions to knowledge in this thesis are the first thorough definition of Smart Heritage in academic literature and the production of Smart Heritage Principles, which direct the delivery of Smart Heritage within local government. This thesis firstly defines Smart Heritage through an investigation into the nascent patchwork of academic literature at the intersection of the smart city and heritage disciplines. This definition establishes the discursive framework for the subsequent inquiry into how to deliver Smart Heritage in local government organisations. In this inquiry, the researcher conducts three case studies on local governments in Australia: Broken Hill City Council, the City of Melbourne, and the City of Newcastle. In each case study, the researcher analyses strategic smart city and heritage documents and then interviews their smart city and heritage advisors regarding strategic and operational convergences between the disciplines. The researcher then synthesises the resulting data into cross-case key considerations that contextualise a base understanding of how local governments deliver Smart Heritage. Using this understanding, the researcher conducts a second round of interviews and synthesis that, in turn, produces the refined Smart Heritage Principles. The researcher validates the principles’ relevancy and applicability through an additional case study with Wellington City Council in New Zealand.</p> <p>The research finds that Smart Heritage in the academic literature is nascent yet organically forming around a shared discourse between the smart city and heritage disciplines. As a result, there are numerous understandings of Smart Heritage. Nevertheless, these understandings agree that Smart Heritage convergences historical contextual narratives with automatic and autonomous technologies and advances from the passive Digital Heritage discourse. The case studies find that there is a foundation for Smart Heritage within local government through strategic documents that share similar focuses and advisors who seek multi-disciplinary convergences. However, the disciplines’ overlapping is not explicitly recognised in strategic documents and operational models, leading to inadequate financial and staff resourcing of Smart Heritage and inefficient cross-disciplinary initiatives in local government. The research identifies four thematic key considerations that address delivering Smart Heritage within local government; recognition, delivery, resourcing, and innovation; and proposes four Smart Heritage Principles for local governments to follow in order to deliver the discourse. The researcher presents the principles in an industry-ready document at the end of the thesis.</p> <p>The implications of this research are the increased visibility of Smart Heritage as an academic discourse and support for the delivery of Smart Heritage within local government strategies and operations. Smart Heritage becomes more visible as this research solidifies then illuminates a discursive pathway that researchers can engage with. Importantly, this research presents evidence that Smart Heritage is extant within academic literature and local governments, supporting its position as a constructive academic and practical discourse. The Smart Heritage Principles support the delivery of Smart Heritage within local government strategies and operations through the applied guidance they offer the organisations. As the industry-ready document is the first publication with this focus, the influence on the delivery of Smart Heritage is significant. The researcher aspires to share the Smart Heritage Principles document beyond this research context through its distribution to other councils globally.</p>


2020 ◽  
Vol 8 (2) ◽  
pp. 329
Author(s):  
Aisha Astriecia ◽  
Nararya Rahadyan Budiyono

Zero Kilometre Yogyakarta is one of the tourism destination icons of Yogyakarta. From visitors’ perspectives, this destination is claimed to be the most unique one in Yogyakarta due to the multifunctional usages of the spot. Furthermore, Zero Kilometre Yogyakarta is not only used as a cultural destination, but also utilized as an interesting public space in the city. The present study aims to delineate the visitors’ perceptions about the Zero Kilometre as one of Yogyakarta’s tourist destination icons after its revitalization project. For this purposes, observation, questionnaires, and interviews were used as the data collection techniques. Moreover, the Slovin formula was utilized to determine 100 participants (57 woman and 43 men) who were randomly selected in the present study. As the data is the in form of quantitative, then the differential semantic charts were utilized for further analysis. The findings of the present study indicate that the visitors ‘perceptions about Zero Kilometre Yogyakarta 56 percent of respondent stated this area as Zero Kilometre Yogyakarta. Data from semantic differential graphic also shown positive line tendential. In fact, the revitalization project brings about positive perceptions among the visitors as they view the project has made the Zero Kilometre Yogyakarta as the most interesting spot as one of cultural tourism destinations in town.   Keyword: perception, tourist, destination, image, culture


2022 ◽  
pp. 119-132
Author(s):  
Tomáš Gajdošík ◽  
Marco Valeri

Tourism destinations can be considered as complex systems of interrelated and interdependent stakeholders. The complexity and limited power of influencing the number of stakeholders resulted in network approach to tourism destination governance. This approach is considered both theoretically and practically as a tool for strengthening its sustainable competitiveness, fostering innovation and knowledge sharing. Although the network analysis of tourism destinations has gained a significant attention in recent years, the complex understanding of its contribution to smart development is still missing. The aim of this chapter is to create a framework for smart approach in destination governance using the network science perspective. The chapter provides insights in using network analysis for strengthening the tourism destination governance. The chapter uses a case study methodology on two mature tourism destinations, providing an example of the use of network analysis for destination governance strengthening.


2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Lailia Hanum

AbstrakKampung Biru Arema Malang adalah salah satu dari destinasi wisata baru yang ada di Kota Malang, destinasi wisata ini memberikan pemandangan dan panorama yang indah dari sudut kota. Di samping itu, beragamnya permasalahan sosial yang ada di desa wisata ini menjadi menarik untuk dikaji. Terlebih, karena tipologi profesi warga Kampung Biru Arema dalam memajukan desanya. Penelitian ini menggunakan metode kuantitatif. Penelitian ini memaparkan harmonisasi dari solidaritas mekanis yang berbasis moralitas antara individu dan individu dengan kelompok.Kata kunci: tipologi, profesi, destinasi wisata, solidaritas mekanis. AbstractKampung Biru Arema Malang is one of the new tourism destinations that bring a beauty panoramic view from the corner of the city. Various social problems can be studied from this education village. Researchers choose Kampung Biru Arema as the object of the research because the profession typology p that settled in there is quite diverse and interesting to be studied, this research used quantitative method. The research suggests that harmonization is meant by the mechanical solidarity based on morality consciousness between individuals and individuals with the groups.Keywords: typology, profession, tourism destination, mechanical solidarity. 


2017 ◽  
Vol 48 (3) ◽  
pp. 3-19 ◽  
Author(s):  
Brian Hobbs ◽  
Yvan Petit

Agile methods have taken software development by storm but have been primarily applied to projects in what is referred to as the “agile sweet spot,” which consists of small collocated teams working on small, non-critical, green field, in-house software projects with stable architectures and simple governance rules. These methods are being used more and more on large projects, but little documentation is available in the academic literature. This article investigates the adoption and adaptation of agile methods for use on large projects in large organizations. The empirical study is based first on case studies, followed by a survey to validate and enrich the case study results. The results are somewhat paradoxical in that some features are common to almost all observations, whereas others show extreme variability. The common features include use of Scrum methodology and agile coaches, as well as the non-respect of the agile principle of emergent architecture.


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