scholarly journals Scientific journals should be transformed into science storytellers to improve their visibility

2021 ◽  
Vol 8 (2) ◽  
pp. 193-197
Author(s):  
Kwangil Oh

What is the objective for science journals to publish research papers? Would it be enough to collect research manuscripts and simply publish them in print or on the web? Science journal publishers have always strived to find ways of disseminating journal content to as many readers as possible. It is now time for science journal publishers to think about why a journal should be published; whether it is acceptable for valuable scientific findings to lie dormant in a journal’s archive; and whether traditional science communication is still effective. The present article suggests that science journals should transform themselves into science storytellers to improve the visibility and discoverability of their research findings. First, a new communication network between journals, authors, peers, the public, and policymakers is required. Second, conversion of media from academic language to plain language is critical to broadening the audience. Third, audio-visual content should be introduced into journal publishing to facilitate easy comprehension of the content. Fourth, research-focused channels, including EurekAlert, Medium, and social networking service channels are recommended as new media to propagate journals’ content to researchers. Improving visibility and discoverability is an urgent mission, especially for small society journals. To achieve this mission, science journals should be adapted to become storytellers and science communicators, as suggested above. A small society journal’s editor is not merely an editor, but an editor-publisher; therefore, editors should understand and take on this role.

2021 ◽  
Vol 20 (03) ◽  
pp. E
Author(s):  
Frank Kupper ◽  
Carolina Moreno-Castro ◽  
Alessandra Fornetti

Science communication continues to grow, develop and change, as a practice and field of research. The boundaries between science and the rest of society are blurring. Digitalization transforms the public sphere. This JCOM special issue aims to rethink science communication in light of the changing science communication landscape. How to characterize the emerging science communication ecosystem in relation to the introduction of new media and actors involved? What new practices are emerging? How is the quality of science communication maintained or improved? We present a selection of papers that provide different perspectives on these questions and challenges.


2020 ◽  
Vol 3 (2) ◽  
pp. 393-406
Author(s):  
Olivia Nesci ◽  
Laura Valentini

Abstract. We present a method to educate the public about landscapes that uses artistic works to broaden the audience, entice people to learn about landscapes in a personal and human context, and thus encourage them to preserve the natural heritage. To this end, we use narratives about a place, in plain language, accompanied by visual presentations, original poetry, and ancient music. Several studies encourage the use of art since it can help to synthesize and convey complex scientific information and create a celebratory and positive atmosphere. Evidence suggests that the arts can deeply engage people by focusing on emotions rather than relying only on comprehension, which is often emphasized in science communication. The multidisciplinary approach arouses an emotional and intellectual experience that enables a personal connection to the place. The work is part of a larger multidisciplinary project covering 20 sites in the Marche region (central Italy), which includes scientific information on geological–geomorphological genesis, trekking itineraries, poetry, ancient music, video, and cultural offerings. The project resulted in live multidisciplinary performances, a book, a DVD, and a website. To give a taste of how we work among the many amazing landscapes of the Marche region, we focus here on three sites from the north, the centre, and the south of the region, namely the sea cliff of San Bartolo, the flatiron of Mount Petrano, and the fault of Mount Vettore, chosen as examples for their different processes of genesis and evolution. In the long run, our goal is to promote a deeper understanding of landscapes by integrating their origin and physical aesthetic with their cultural and artistic heritage. In doing so, we intend to inspire people to have a new perception of geosites, starting from their physical beauty, building on scientific study and cultural history, and arriving at the knowledge of their social importance. So far, our direct experience with the public has been highly encouraging. The participation at our live shows demonstrated a great interest in geological history, a result that is relevant for the development of geotourism. The method demonstrates the potential to develop a strong personal involvement of visitors with the places, stimulating their curiosity to know how and why that place was formed, and, finally, the desire to visit and protect it.


2020 ◽  
Vol 8 (2) ◽  
pp. 425-439 ◽  
Author(s):  
Kaisu Koivumäki ◽  
Timo Koivumäki ◽  
Erkki Karvonen

In contemporary media discourses, researchers may be perceived to communicate something they do not intend to, such as coldness or irrelevance. However, researchers are facing new responsibilities concerning how popular formats used to present science will impact science’s cultural authority (Bucchi, 2017). Currently, there is limited research on the microlevel practices of digital science communication involving researchers as actors. Therefore, this qualitative study explores how digital academic discourse practices develop, using the tweeting and blogging of researchers involved in a multidisciplinary renewable energy research project as a case. The results of a thematic analysis of interviews with researchers (n = 17) suggests that the researchers’ perceptions form a scale ranging from traditional to progressively adjusted practices, which are labelled ‘informing,’ ‘anchoring,’ ‘luring,’ and ‘maneuvering.’ These imply an attempt to diminish the gap between science and the public. The interviewees acknowledge that scientific facts may not be interesting and that they need captivating means that are common in the use of new media, such as buzzwords and clickbait. It appears that trials and experimentation with hybrid genres helped the researchers to distinguish the contours of digital academic discourses. The implications support suggestions to broaden the trajectories of expertise and communication, including issues of culture and identity, trust, and the relevance of science. It is argued that scientists’ embrace of new media channels will refine some articulations of the mediatization processes, and these findings support recent suggestions that mediatization could also be conceptualized as a strategic resource.


F1000Research ◽  
2018 ◽  
Vol 5 ◽  
pp. 2744 ◽  
Author(s):  
Alexandre Morin-Chassé

Science communication has the potential to reshape public understanding of science. Yet, some research findings are more difficult to explain and more likely to be misunderstood. The contribution of this paper is threefold. It opens with a review of fascinating interdisciplinary literature on how scientific research about human genetics is disseminated in the media, and how this type of information could influence public beliefs and world views. It then presents the theoretical framework for my research program, providing a logical basis for how messages about human genetics may influence people's beliefs about the role of genes in causing human traits. Based on this reasoning, I formulate the genetic interpolation hypothesis, which predicts that messages about specific research findings in behavioral genetics can lead members of the public to infer greater genetic causation for other social traits not mentioned in the content of the message. While this framework offers clear, testable predictions, some questions remain unaddressed. For instance, what kind of message formats are persuasive enough to alter people's views? The third contribution of this paper is to begin to address this question empirically. I present the results of a survey experiment that was designed to test whether a simple, short paragraph about behavioral genetics is a powerful enough stimulus to cause the genetic interpolation effect.


2016 ◽  
Vol 26 (8) ◽  
pp. 953-968 ◽  
Author(s):  
Moritz Büchi

Mass media have long provided general publics with science news. New media such as Twitter have entered this system and provide an additional platform for the dissemination of science information. Based on automated collection and analysis of >900 news articles and 70,000 tweets, this study explores the online communication of current science news. Topic modeling (latent Dirichlet allocation) was used to extract five broad themes of science reporting: space missions, the US government shutdown, cancer research, Nobel Prizes, and climate change. Using content and network analysis, Twitter was found to extend public science communication by providing additional voices and contextualizations of science issues. It serves a recommender role by linking to web resources, connecting users, and directing users’ attention. This article suggests that microblogging adds a new and relevant layer to the public communication of science.


2019 ◽  
Vol 7 (1) ◽  
pp. 268-288
Author(s):  
Dlan Ismail Mawlud ◽  
Hoshyar Mozafar Ali

The development of technology, information technology and various means of communication have a significant impact on public relations activity; especially in government institutions. Many government institutions have invested these means in their management system, in order to facilitate the goals of the institution, and ultimately the interaction between the internal and external public. In this theoretical research, I tried to explain the impact of the new media on public relations in the public administration, based on the views of specialists. The aim of the research is to know the use of the new media of public relations and how in the system of public administration, as well as, Explaining the role it plays in public relations activities of government institutions. Add to this, analyzing the way of how new media and public relations participate in the birth of e-government. In the results, it is clear that the new media has facilitated public relations between the public and other institutions, as it strengthened relations between them


2018 ◽  
Vol 28 (1) ◽  
pp. 201-207
Author(s):  
Kamen Kirilov

Globalization, commodity parity, consumer sovereignty, super competition and a broad variety of other factors, including the roll-out of the mass media, the emergence and rapid rise of the new media formats and platforms as well as the exchange of information provided by social networks pose new challenges for the advertising industry. Throughout its 150 years of history, since we have known it as a distinct occupation and practice, advertising shows adaptive sustainability quality and greatly enhance its capacity as features, forms, user approaches and distribution channels. Nevertheless, by its very nature, advertising retains the constant of an asymmetric pattern of communication in which, in nowadays environment, the success of effort is expressed in the formula of understanding others and the willingness they to understand us in return. In practice, beyond the abstract of this formula, the effort of advertisers in the process of creating and planning a certain campaign would be greatly facilitated by putting the basic principles of empathy theory. Numerous experiments and studies of this human ability establish working models to achieve effective contact both at the level of personal communication and in the cases of direct and indirect communication with huge quantity and variety of audiences with specific composition. Synthesized and brought to a universal level of application, the basic principle of empathy is the ability, rather cognitive than emotional, to understand and to feel the feelings of others. The achievements in this psychology field currently apply mainly to psychotherapy, clinical psychiatry, pedagogy and political rhetoric theories and ractices. Experience proves that empathic skills help the communicator for faster, easier, more effective and more properly understood and accordingly more efficient as a moderator. This article provokes a new paradigm for advertisers in communicating with the public - about the content, forms and planning of communication activities of the principles of empathy. The goal of the effort is clear - creating more effective communication and achieving a sustainablecompetitive advantage.


2020 ◽  
Author(s):  
Michael Lang ◽  
Sébastien Lemieux ◽  
Josée Hébert ◽  
Guy Sauvageau ◽  
Ma'n H. Zawati

BACKGROUND Medical care and health research are jointly undergoing significant changes brought about by the Internet [1,2,3]. New online tools, apps, and programs are helping to facilitate unprecedented levels of data sharing and collaboration, potentially enabling more precisely targeted treatment and rapid research translation [4,5,6]. Patient portals have been a significant part of this emerging online health ecosystem, providing patients a mechanism for accessing electronic health records, managing appointments and prescriptions, even communicating directly with care providers [7]. Much has been written about the technical and ethical challenges associated with the development and integration of patient portals into the clinic [8,9]. But portal technology might also be used to connect health researchers to clinicians, patients, and the public. Online systems could be a useful platform for broadly and rapidly disseminating research results while also promoting patient empowerment. OBJECTIVE The aim of this study is to assess the potential use of online portals that facilitate the sharing of health research findings among researchers, clinicians, patients, and the public. It will also summarize the potential legal, ethical, and policy implications associated with such tools for public use and in the management of patient care for complex disease. METHODS We systematically consulted three databases, PubMed, Scopus, and WestLaw Next for sources describing online portals for sharing health research findings among clinicians, researchers, and patients and their associated legal, ethical, and policy challenges. raised by the integration of online tools into patient care for complex disease. Of 719 source citations, we retained 22 for review. RESULTS We found a varied and inconsistent treatment of online portals for sharing health research findings among clinicians, researchers, and patients. While the literature supports the view that portals of this kind are potentially highly promising, they remain novel and are not yet being widely adopted. We also found a wide-ranging discussion on the legal, ethical, and policy issues related to the use of online tools for sharing research data. We identified five important policy challenges: privacy & confidentiality, health literacy & patient empowerment, equity, training, and decision making. Each of these, we contend, have meaningful implications for the increased integration of online tools into clinical care. CONCLUSIONS As online tools become increasingly important mechanisms for sharing health research with clinicians, patients, and the public, it is vital that these developments are met with ethical and conceptual scrutiny. Therapeutic portals as they are presented in this paper may become a more widespread feature of precision and translational medicine. Our findings suggest that online portals are already being used to disseminate research results among clinicians, patients, and the public. But much of the ethical and conceptual debate is framed in terms of the patient portal, a concept that does not adequately reflect the potentially broader scope of therapeutic portals. It may be useful to clarify this distinction in future research and to underscore the unique ethical, legal, and policy challenges raised when online systems are used as a platform for disseminating research to as wide an audience as possible. CLINICALTRIAL n/a


2020 ◽  
Vol 13 (1) ◽  
pp. 272
Author(s):  
Aaron C. Sparks ◽  
Heather Hodges ◽  
Sarah Oliver ◽  
Eric R. A. N. Smith

In many public policy areas, such as climate change, news media reports about scientific research play an important role. In presenting their research, scientists are providing guidance to the public regarding public policy choices. How do people decide which scientists and scientific claims to believe? This is a question we address by drawing on the psychology of persuasion. We propose the hypothesis that people are more likely to believe local scientists than national or international scientists. We test this hypothesis with an experiment embedded in a national Internet survey. Our experiment yielded null findings, showing that people do not discount or ignore research findings on climate change if they come from Europe instead of Washington-based scientists or a leading university in a respondent’s home state. This reinforces evidence that climate change beliefs are relatively stable, based on party affiliation, and not malleable based on the source of the scientific report.


2016 ◽  
Vol 10 (1) ◽  
pp. 87-98 ◽  
Author(s):  
Victoria Uren ◽  
Daniel Wright ◽  
James Scott ◽  
Yulan He ◽  
Hassan Saif

Purpose – This paper aims to address the following challenge: the push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organizations towards energy development projects. Design/methodology/approach – This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised and illustrated using a sample of tweets containing the term “bioenergy”. Findings – Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable methodology, which bioenergy companies should be using to measure public opinion in the consultation process. Preliminary analysis shows promising results. Research limitations/implications – Analysis is preliminary and based on a small dataset. It is intended only to illustrate the potential of sentiment analysis and not to draw general conclusions about the bioenergy sector. Social implications – Social media have the potential to open access to the consultation process and help bioenergy companies to make use of waste for energy developments. Originality/value – Opinion mining, though established in marketing and political analysis, is not yet systematically applied as a planning consultation tool. This is a missed opportunity.


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