scholarly journals Is Selective Distribution Possible on the Internet? On Restrictions of Online Search Advertising and Online Sales in the Guess Case

2020 ◽  
Vol 12 (21) ◽  
pp. 237-246
Author(s):  
Bartosz Targański ◽  
Keyword(s):  
Supply Chain ◽  
European Commission ◽  
Distribution System ◽  
The Internet ◽  
Online Search ◽  
Selective Distribution ◽  
Search Advertising ◽  
Online Sales ◽  
Practical Guidance ◽  
Offline Channels

This comment discusses the case AT.4028 of 17 December 2018, where the European Commission imposed a fine of 39.8 million Euro on clothing company Guess for several restrictive provisions in agreements with its distributors in the EEA, including restrictions of online search advertising and online sales. The case demonstrates that e-commerce leads to disintermediation within the supply chain, which in turn leads to tensions between the manufacturer of branded products and authorized distributors operating in a selective distribution system. The case does not provide, however, much practical guidance on how to align online and offline channels into one distribution system supporting a prestigious image of branded products. Therefore, an example of a distribution system integrating online and offline sales from the practice of the Australian Competition and Consumer Commission is presented.

scholarly journals La configuración de la venta on line de productos de lujo en los sistemas de distribución selectiva = The configuration of the on line sale of luxury productos in selective distribution system

2019 ◽  
Vol 11 (2) ◽  
pp. 402
Author(s):  
Isabel Antón Juárez
Keyword(s):  
Distribution System ◽  
Distribution Networks ◽  
Business Activity ◽  
Selective Distribution ◽  
Online Sales ◽  
Competition Rules ◽  
On Line ◽  
La Red ◽  
Great Control ◽  
The Prestige

Resumen: La pertenencia a una red de distribución selectiva puede ser muy positivo para un dis­tribuidor oficial. Esto es así porque puede beneficiarse del prestigio de la marca que comercializa. Este beneficio tiene su contrapartida y es que el distribuidor oficial debe acatar las reglas que el titular de la red le impone contractualmente. Uno de los aspectos en los que se puede ver condicionado y afectar a su actividad empresarial es en lo relativo a la venta on line. El titular de la red va a poder justificar restric­ciones en las ventas on line de sus distribuidores oficiales en aras de proteger el prestigio de la marca sin vulnerar las normas europeas de competencia. Esto se traduce en que al distribuidor oficial se le podría prohibir la venta en determinadas plataformas de comercio electrónico. Se podría decir que la situación actual beneficia a los titulares de las redes oficiales de distribución, ya que amparados en las normas europeas de competencia pueden incorporar cláusulas en los contratos de distribución selectiva que les permitan un gran control sobre la venta on line de sus distribuidores oficiales.Palabras clave: producto de lujo, marca, distribución selectiva, venta on line.Abstract: Being a member to a selective distribution network can be very positive for an official distributor. This is because the distributor can benefit from the prestige of the brand. This benefit has its opposite side because the official distributor must abide the rules that the owner of the network impo­ses contractually. One of the aspects in which the official distributor can see conditioned and affect its business activity is in relation to online sales. This is so because the owner of the network will be able to justify restrictions on the online sales of their official distributors in order to protect the prestige of the brand without violating European competition rules. This means that the official distributor could be prohibited from selling on certain e-commerce platforms. It could be said that the current situation benefits the holders of the official distribution networks, since covered by the European competition rules may incorporate clauses in the selective distribution contracts that allow them a great control over the online sale of their official distributors.Keywords: luxury product, trademark, selective distribution, ecommerce.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

The Impact of E-Procurement Systems in the Biomedical Industry

2020 ◽  
Vol 27 (2) ◽  
pp. 66
Author(s):  
A. Seetharaman ◽  
Nitin Patwa ◽  
Simon Lai Koek Wai ◽  
Ahammed Shamir
Keyword(s):  
Supply Chain ◽  
Cost Savings ◽  
The Internet ◽  
Business Analytics ◽  
Process Automation ◽  
Short Term ◽  
Compliance Cost ◽  
Biomedical Industry ◽  
The Impact

The evolution of the Internet has revolutionised the sourcing and procurement processes in organisations in every industry. The focus of this paper is to analyse the perception of business users on the factors which impact the usage of eprocurement systems in the biomedical industry. There are four factors identified in this research: i.e. control and compliance, cost savings, process automation, and improvements and transparency. The benefit of achieving process automation is the first biggest factor, followed by the need for control and compliance, and transparency, being the second and third factors respectively. The fourth factor, cost savings, is ignored because the users perceived that cost savings will not be realised in the short term, and the returns from the investment could be a couple of years after the eprocurement system has been fully operational. The research also concludes that the ability to perform business analytics and to strengthen the supply chain are the most important factors in measuring the success in the adoption of e-procurement systems

scholarly journals Pricing Policies in a Retailer Stackelberg O2O Green Supply Chain

2020 ◽  
Vol 12 (8) ◽  
pp. 3236
Author(s):  
Gan Wan ◽  
Gang Kou ◽  
Tie Li ◽  
Feng Xiao ◽  
Yang Chen
Keyword(s):  
Supply Chain ◽  
Stackelberg Game ◽  
Good Combination ◽  
Green Supply Chain ◽  
Game Model ◽  
Mathematical Function ◽  
Pricing Strategies ◽  
Direct Channel ◽  
Retail Channel ◽  
Offline Channels

Due to the popularization of the concept of “new retailing”, we study a new commercial model named O2O (online-to-offline), which is a good combination model of a direct channel and a traditional retail channel. We analyze an O2O supply chain in which manufacturers are responsible for making green products and selling them through both online and offline channels. The retailer is responsible for all online and offline channels’ orders, and the manufacturer gives the retailer a fixed fee. We construct a mathematical function model and analyze the greenness and pricing strategies of centralized and decentralized settings through the retailer Stackelberg game model. Due to the effects of the double marginalization of supply chain members, we adopt a simple contract to coordinate the green supply chain. The paper’s contributions are that we obtain pricing and greening strategies by taking the cooperation of offline channels and online channels into consideration under the O2O green supply chain environment.

Sistem Informasi Penjualan Online di Universitas Katolik Santo Thomas (Tokounika) Berbasis Web Menggunakan Metode Feature Driven Development

2021 ◽  
pp. 63-71
Author(s):  
Andy Paul Harianja ◽  
Iwada Grawilser Talunohi
Keyword(s):  
Information Technology ◽  
Information System ◽  
Information Systems ◽  
Communication Networks ◽  
Business Processes ◽  
Business Students ◽  
The Internet ◽  
Online Sales ◽  
Catholic University ◽  
Business Entities

The development of the field of information technology is very rapid, therefore many companies, industries, shops and other business entities are using information systems to increase their business. Online sales information systems are used to carry out business processes such as distribution, sales, purchasing, marketing of goods or services by using communication networks and the internet. Online sales information systems can help people who do not have a place or shop to carry out their business. Students in this case, especially at the Catholic University of Santo Thomas, are an opportunity to take advantage of this facility in carrying out their business, especially if they do not have a place or shop to carry out their business. For this reason, an online sales information system was built that can be accessed through the website.

Decision Support System for Real Time Vehicle Routing in Indian Dairy Industry: A Case Study

2013 ◽  
Vol 6 (4) ◽  
pp. 77-101 ◽  
Author(s):  
R. A. Malairajan ◽  
K. Ganesh ◽  
M. Punnniyamoorthy ◽  
S. P. Anbuudayasankar
Keyword(s):  
Supply Chain ◽  
Decision Support ◽  
Supply Chain Management ◽  
Decision Support System ◽  
Vehicle Routing ◽  
Support System ◽  
Distribution System ◽  
Physical Distribution ◽  
Chain Management ◽  
Distribution Logistics

In today’s highly competitive and demanding environment, the pressure on both public and private organizations is to achieve a better way to deliver values to end customers. There has been a growing recognition that the two goals, cost reduction and customer service are achieved through Logistics and Supply Chain Management (SCM). Transportation of goods continues an important part of in-bound as well as outbound logistics of Supply Chain Management (SCM). Efficient distribution of goods and services is of great importance in today’s competitive market, because transportation constitutes a considerable portion of the purchase price of most products or services. Vehicle routing is considered as an important resource in a distribution logistics management system. Effective plan and control of vehicle operation can significantly reduce the cost of physical distribution system. To overcome the challenges of changing environment, the scheme of vehicle control of a physical distribution system should be dynamic. Thus India has become the top milk producing country in the world. This study addresses the vehicle routing aspect of distribution logistics in Sangam dairy supply chain of Guntur district in Andhra Pradesh. The problem is viewed as Vehicle Routing Problem with Backhauls (VRPB) and a mathematical model is developed with the consideration of various practical constraints. Moreover, a decision support system is developed for dynamic VRPB, which would help the manager in making operational and tactical decisions.

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